Gigging Success will benefit almost any entertainer who earns all or part of their living from performing. The backgrounds of the creators of the system are firmly in live music, specifically the often undervalued world of covers bands. However no matter what field of performing arts you’re involved in, the principles taught within the Gigging Success system will provide you with enormous financia
l benefits and a huge advantage over your competitors. Gigging Success is the brainchild of Brad Lazarus and Del Cotton
Brad’s music business journey started back in the mid 90s at A&M Records. Having risen through the ranks he branched out into promotions or ‘plugging’ as it’s known in the biz! Working with high profile artists (Tom Jones, The Charlatans, Badly Drawn Boy and countless others) was fun but he needed to be more challenged. Since formation he has personally helped develop the careers of possibly the highest paid and most in demand party and corporate events bands London has to offer. The competition to be included in the LM2 roster is considerable, mainly because of the “Brad” effect on the earning power of the bands he represents. Del Cotton is the Managing Director of the UK’s largest entertainment agency network, Hireaband.co.uk. The company boasts offices in Scotland, London, Newcastle and Nottingham with plans to expand further across the UK and ultimately to North America. Hireaband represents almost 500 hand picked bands, tribute shows, DJ’s and performers of every kind and counts some of the UK’s biggest corporations as clients. Del also has a background as a very busy gigging musician and just recently hung up his Sure SM58 and Fender Telecaster for the last time. In fact the entire Hireaband business came about because Del was too busy as a musician to be able to cover all the gigs he was asked to play. Was he that good a musician? Was he at one point the highest earning unsigned act in Scotland? Can you learn something from that? For sure.
