Anne van Midden / floral design

Home
Anne van Midden / floral design

natural floral design • art installations • online flower classes // Get in touch!

floral styling & natural installations for stores, events and photoshoots • weddings & gatherings • loves nature, thrifting & autumn days

Interested? anne [@] inspirestyling.com

Instagram:

http://www.pinterest.com/annevanmidden

05/08/2025

Floral maximalists: this one’s for you!

You know when you see a post and you’re like: “Whuttt?! Did she make this just for me?!”

Yup. I certainly did.

I had a gut feeling you were tired of filling bud vases with single stems and were like: “If only I had a list with tips on how to create dramatic still life inspired floral designs”.

You know, as one often thinks, lol 😁

So I collected 11 of my best tips for you.

All that’s left to do is channel your inner 17th century artist and create some spectacular arrangements 🎨

Because life’s too short to Marie Kondo your way through flowers. They ALL spark joy and you know it! 🌻

SAVE THIS POST for the next time you maximalist self needs a playdate.

And if you’re thinking: “Great, but how do I áctually design this?”  SIGN UP for my online membership via the link in my bio and get instant access to multiple Dutch masters video classes! (and many others) ✨

photographers , .photo & .o.bender are tagged in their photos 📷

30/07/2025

I have very little words these days, so I’m happy I can let the flowers speak for themselves. Especially these GORGEOUS bearded irises in the absolutely STUNNING arrangements my students created 😍

Every now & then I polish off my styling degree and fix a quick styled table so my students designs look like they were made for a wedding. Such an easy way to level up your portfolio (tip!).

Another simple tip: swap out the backdrop for a completely different vibe 🌚

Thank you Lien & Jorien .be for being the loveliest students and a huge thank you to for gifting me these irises 👌🏻💜

I just updated my masterclass page a bit. If you’re interested in 2 days of learning, find available dates on my website! 👈🏻

That’s all for now!

Stay empathetic folks ❤️🍉

💜

22/07/2025

THIS is why I love my job..

“We are more proud of what we do & feel more confident about sharing that with our customers now” 🫠  Lien & Jorien reached out because they want to do more with the flowers they grow themselves. Their slow flowers quickly brought in requests for bouquets, event florals and weddings.

But now, they wanted to learn more about creating larger (foam free) designs. And how to market themselves in an authentic way.

“We started to implement some of the tips from the branding session in our day to day work already!” 👌🏻

On day 1 we created arrangements with the most beautiful bearded irises (will share them in a second post) and had a long, inspiring talk about branding & marketing.

And day 2 was installation day 🌿

I guided Lien & Jorien while we created a garden inspired design. Something that covered both vertical designs, floor pieces and flower clouds. A little bit of everything!

SWIPE to see some of the process and more details of the final design 👉🏻

Want to learn from me too?

I offer 1 and 2 day masterclasses for (beginning) professionals. Find all info on my website 👆🏻

But you can also join our floral art & business retreat in Italy and get even more bang for your buck!

TIP: Bring a friend to share a room with and get €300 off (each) 👏🏻

photos by the fab

13/07/2025

Ask yourself this: would you be here if I never showed my face?

People love pretty flowers, sure. But there are a million pretty flower photos here on Instagram..

Do you know what sets your flower business apart from the rest?

YOU.

So you need to show yourself here 👏🏻

That doesn’t mean you have to take duckface selfies in a bikini or sit naked in an installation like I did. (although you can, if you want to)

It just means you have to show up every now and then, so people start to remember & get to know you.

And form a bond with you.
And recommend you to others.
And buy from you.

Just think about it, what account do feel most connected to?   The one with all the product photos and the perfect logo? Or the one that has pictures of the maker, some behind the scenes moments and an authentic story?

People want to connect with PEOPLE 🫶🏻

Real, authentic, imperfect people.

I don’t care if you have nice clothes, if your hair is styled or if you look like a swamp monster covered in dirt. I just want to see who is behind the business 🧌

I get so bummed when I can’t find a face or a name on a profile (or if I have to scroll endlessly to find one pic). Unless I already know you, it’s a reason to not stick around, even if your work is beautiful. And I know I’m not alone.

Just being brutally honest here! 🙈

To avoid people walking away I have some shy-proof tips for you - SWIPE and get ready for your close up 🥸

SAVE the post for future reference or SHARE it with a flower friend! 👯‍♀️

(my brilliant photographers are tagged in their pics 💛)

11/05/2025

Does being a cat mom count too today? I think yes. (Atlas update below! 💛🌎)

After we lost Nalu last year, I lost a bit of my heart. She’s been my baby girl for almost 18 years. I still think about her every day and like her brother Kalare, she will always be with us 🖤

But this week hits the 2 month anniversary of bringing sweet Atlas into our life. We adopted this scared 3 year old at on March 15.

After that moment from slide 4, we didn’t see him live for weeks. He hid under our guest bed, terrified me.

We kept an eye on him with our wildlife cameras, that we put inside. And then he suddenly appeared on the stairs. And we had cuddle parties on the landing. And he drooled all over the floor. Always with one paw up, making air biscuits 🍪

Since then, we had many ‘firsts’ with Atlas.

The first time he came downstairs to cuddle.
The first time he came downstairs during the day.
The first time he hopped on the couch with us.
The first time he didn’t run away when we moved.
The first time he came into the office while I was there.
The first time he stepped on the balcony.
The first time he stretched out in a sunny spot, right next to me.
The first time he came running when I called him 🥰

Atlas is still a little on edge, we think he has had some bad experiences with humans. But he’s learning to trust us. And he’s learning that he can relax here.

On some days, he even follows me around a bit. Other days he sleeps under our bed and I barely see him.

Adopting an animal is a process with many ups & downs. And we are SO here for it. We love our drooling flamingo baby. I’m an extremely proud cat mom that takes dozens of photos every day. (writing this as he hops next to me on the couch, purring loudly 🥹)

Thank you for asking about him and cheers to my fellow childfree cat moms! You’re the best ❤️

Also.. if you want to talk about cats to me in real life.. join our Floral Artistry Retreat in Italy next year! There will be at least 3 cat people there so you’ll be in good company 😁🐱

08/04/2025

When the magic of Spring meets the magic of film photography 🤍✨

1. a lush Spring tablescape on film
2. what do you prefer? This one on film..
3. or this digital photo? Drop your fave in the comments!
4. video of the whole setting
5+6. recent publication in magazine, ft two of my designs 🌿
7. a little smoke plume might be one of my favorite ‘props’
8. a week later.. 😆🥀

31/03/2025

March moments in & around the studio 🧡

23/03/2025

As a florist you..

• sweep more than Cinderella ever could 🧹
• spend more time on ladders than you’re comfortable with 🪜
• go through liters of hand creme every year
• wish there was a bucket fairy 🧼
• often look like a pretzel on the floor
• ‘occasionally’ drag home weeds & branches
• use more chicken wire than a chicken farmer
• deal with insects more than you might want
• can’t wear fancy clothes.. • ..or nailpolish
• see potential vessels in almost everything
• have a favourite pair of snips
• are stronger than you look 💪🏻
• but still wonder why your back hurts after taking photos of your work
• or honestly.. why your back hurts in general 😆🍤

Tell me, did I miss anything? 👇🏻

thanks to my amazing photographer friends for capturing these very real florist moments! (tagged in pics)

11/03/2025

March flowers make me feel anything but hellebored 😏

Some creative play with garden flowers and a hairpin holder from (via ) 🖤

28/02/2025

Guess what?! This Witches’ Road / Tim Burton inspired dried floral landscape is coming to Anne’s Flower School next week! 🧙🏻‍♀️🧝🏻‍♀️🧚🏻

And ooh, this is gonna be a good one folks!

The video is a deep dive on my creative process, so it’s a little different than usual. But VERY interesting, if you ask me (I know you didn’t) 🤓

It’s all the stuff I usually do behind the scenes. Random thoughts, every decision I make, staring into the abyss, trying something and taking it out again, what vibe I wanted to capture on these photos, all of it.

So you’re not just learning how I created this, but also WHY I do what I do. It’s an exclusive insight in how I work. Technically, but more importantly: creatively ✨

If you’ve been wanting to level up your flower designs, this is your sign!

JOIN NOW - link in my profile 🌿

PS: my flower school happens to be the perfect place for everyone that feels a little different 🧌

13/02/2025

I have to break my ‘no wedding posts’ rule for that first photo. I know Yasmine looks like a bride, but this was actually a workshop! (I still don’t do weddings, sorry ;))

Well.. not A workshop. An AAA workshop 🤓

The made in heaven combination of Abigail , and myself 👯‍♀️

Our ‘Ambrosia’ workshop, back in May 2023 was one for the books! We filled Alicia’s spectacular studio in upstate New York with a TON of local flowers and 12 very excited students from all over the States (&Canada!).

We spend 2 fabulous days together. Abigail taught classes on arrangements & bouquets, I guided a large group installation. Foam free, as always.

I’ve shared photos before butttt I just wrote a blogpost on the whole experience! To honor that moment, here are a few of my favourite photos 💜

For more: head to my journal! I’ve added a direct 🔗 in my B l 0 👆🏻

If you want me to host a workshop at your venue/flower farm, send me an email! I’m always ready to explore new places & teach new flower lovers 🤩

vendor list in comments 🧚🏼‍♀️

07/02/2025

THIS is why I do what I do. Do you see all this beauty? Can you believe this is ALL student work?! 😍

Seeing my students create absolutely stunning designs, despite their ‘I can’t do this’ claims beforehand, is simply amazing. And their proud smiles when they look at what they made.. someone hand me a tissue! 🥹

The growth I get to witness in such a short time is spectacular. Floral design is not just about skills or technique. It’s about believing in yourself, about tapping into your creativity and finding your style. And when you are able to do all that, magic happens!

If you want to grow like this, book a 1:1 or 2:1 class with me this Spring 🌷 It’s the BEST flower season here in the Netherlands 🤩

I have options late March, April and early/late May. Feel free to ask me about my availability the rest of the year.

Did you know most students book 2 days with me? Especially the ones travelling understand the value of a second day.

The extra time gives us the chance to dive deep and really set you up for success when you get back home. Day two is usually the day everything ‘clicks’. The “I can do this!” mindset kicks in and the inner critic becomes more quiet 👍🏻

Day 1 is dedicated to either 2 smaller designs (bouquet, arrangement) or 1 design & 2 mentor sessions (like branding, marketing, building your portfolio).

Day 2 is all about installations (&photography). I’m biased but that’s always my fave day!  90% of my students book the optional professional photographer, so they can walk away with gorgeous images of themselves&their work. Why waste a perfect portfolio moment like this? 👌🏻

A nourishing vegetarian lunch is included on both days, as is your custom curated ‘shop’ with seasonal flowers and foliage. And obviously I won’t let you leave without a giftbag stuffed with my fave products&tools! 🎁

You can read more on my W E B S l T E - you know where to find it!   Now tell me, what would be your dream class curriculum? 👇🏻

Address

Website

https://www.annevanmidden.com/

Alerts

Be the first to know and let us send you an email when Anne van Midden / floral design posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Anne van Midden / floral design:

Shortcuts

Want your business to be the top-listed Event Planning Service?

Country:

City: