Anne van Midden / floral design

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Anne van Midden / floral design

natural floral design • art installations • online flower classes // Get in touch!

floral styling & natural installations for stores, events and photoshoots • weddings & gatherings • loves nature, thrifting & autumn days

Interested? anne [@] inspirestyling.com

Instagram:

http://www.pinterest.com/annevanmidden

29/11/2025

We started this installation without a plan. No sketch, no design, nothing.

Because here’s the deal: When I had my discovery call with Maria from Peru I learned she went to art school and loved the sculpture classes 🗿

That background in art and her key wish: ‘developing my own style’.. made me intentionally leave space for her inspiration.

And because of that, magic happened ✨

The dogwood branches (foraged on a parking lot) gave us shapes to get started. After that, we simply added what caught our eye.

“I think I’ll add some of the brassica here.”
“What do you think about these privet berries?”
“I need callicarpa now!” (mood, lol)

The whole design process was a series of intuitive decisions, made by 2 artists with a deep passion for the seasons, interesting branches & purple flowers.

A match made in heaven 💜🌿

I got this text from Maria after our 2 days together: “Thank you so much Anne!!! I really hope I see you again soon! You have helped me regain my confidence. I feel blessed to have found you!”

Those words, the laughter at the end of this video, the way I saw her shine while designing, the tight hugs and that absolutely gorgeous installation give me alllllll the feels. I mean.. this is my job?! 🥲

It was the perfect last 1:1 class of the year 👌🏻

If you are ready to learn & regain YOUR confidence.. reach out to book your 2026 masterclass!

More info & rates online 🌸

🧚🏻‍♀️✨

(and same Maria.. hope to see you again soon!)

26/10/2025

I suck at keeping things simple & easy.

That’s why we ended up celebrating my birthday with way too much food & drinks in a decorated studio, around a set table with vintage tableware, next to a whimsical floral installation ✨

Cheers to living your life fully & passionately and to making things extra pretty. Nature knows the world needs it 👏🏻🧡🍂

Oh and thank you for all the birthday wishes! I will read them after my day of rest 🥰😘

Gorgeous flowers from , who are still open this week! 👏🏻🌸 (also thanks for the medlar branch Wilma :))

19/10/2025

Autumn so far. Don’t skip the last 2! 💛

1. October is my favorite colour 🍂

2. Atlas and his wreath nest

3. Gathering shroomies 🍄

4. The most perfect Autumn tree!

5&6. Fairies live here

7&8. October mornings in the garden - a gorg Euphorbia & ever-blooming rose Cubana

9. Stefans shepherd uncle came over from Switzerland with his dogs (and he revealed he’s actually a cat person 😁👌🏻)

10. A red line kind of day 🍉

11. More fairy habitat during one of my forest walks ✨

12. Stefan had fun with my lunch. He’s random like that.

13. Always thrifting the most predictable colours (ignore the hysterical mirror lol)

14. Atlas always peeps his head over the stairs when we come home and it cracks me up every time. Little floofball 😸

15. Snuggles for days

16. A pre-mature cheers to a sold out Italy retreat 🙈 One of our lovely attendees sadly had to drop out, due to personal circumstances. So we have ONE SPOT LEFT!! Don’t sleep on it - grab it today 👏🏻🌿 (I’m ready - I already have a new bottle of bubbles in the fridge ;))

17. Found a golden feather in a golden landscape 🧡

18. Cat, always cats.

19&20. A little family visiting our garden. We gave them hedgehog food and topped off our water bowls. Btw: messy gardens are their fave so leave the leaves! For them & all other creatures we share this Earth with! 🍁🥹🦔

Obviously there was lots of work as well. Mainly computer stuff so nothing visually interesting. I’m not frolicking through the forest, catching Autumn leaves and gathering mushrooms all day every day. But definitely as much as I can!

I just love this season so much 🫠 How about you?

14/10/2025

“Anne reminds me of a tree” might be my new favorite quote 🌲

I can tell you all about my classes myself.. (and usually I do obv), but I figured.. let’s give someone else the mic!

Lovely from Zürich, Switzerland is both an 1:1 alumni ánd a destination workshop attendee! So there’s probably no better person to tell you about what’s it like with me 🌿

Natalija is the sweetest person, because when I tell you this whole talking (in English) on video is not her thing.. I’m understating BIG time. I just asked her to record something about her experience and she went above & beyond with her lovely tree analogy 😁💚

Give this video a listen & enjoy the beautiful retreat photos by .o.bender!

If you are ready to learn from me in real life, go snag up that FINAL SPOT for our Italy retreat! Link in my bio 🌸

And Natalija: Thank you thank you thank you 😘

07/10/2025

If you’ve been putting off investing in your skills & business..

LISTEN UP! 👏🏻

Because here’s the thing: SO MANY flower workshops focus on trendy designs, high end sponsors and Instagrammable moments.

But SO FEW ever help you with reliable, sustainable techniques, personal & artistic growth ánd the business side of things.

You know, the things that will help you to move forward 👌🏻

Running a successful floral business is NOT about:
→ Creating picture perfect content for social media or building a huge following.

It’s about:
→ Embracing your own creativity & artistic voice, about following your passion without burning out and being authentic without sharing your childhood traumas online.

When you stop trying to be everything for everyone, you’ll stop burning out and start building a business that works for YOU! 🦄

That’s why our Floral Artistry Retreat is SO VALUABLE.

You’ll learn..
→ How to create eye-catching, artistic designs that are a reflection of you & what you’re inspired by.
→ How to deepen connections with your audience without silly dance videos or jumping on the next big trend.
→ Versatile, budget friendly & reusable foam free techniques you can rely on. Even when it’s 2am and you’re stressed as heck.
→ From 4 different industry leaders / artists with a huge variety of knowledge, experiences and expertises. And you will get lots of personal feedback & 1:1 time with them, to help you gain clarity & direction. No matter what way you want to go.

So yeah, definitely not your average flower workshop.

We actually want to call it a ‘5 day deep dive into sustainable floral design, creative growth, life-work balance, brand building & storytelling - while eating & sleeping in a beautiful Italian villa with like-minded people’.. But that wasn’t as catchy as ‘Floral Artistry Retreat’. 😏

Stop taking baby steps and jump in for a BIG leap in your life & business! 🤩

COMMENT how badly you want to join us in Italy below and I’ll send you a direct link! 🌿

cover photo by .o.bender 💛

23/09/2025

In a different life, I am a forest fairy 🧝🏻‍♀️

One that dances through a valley of ferns. One that drinks fresh raindrops from cupped leaves. One that softly sparkles in the dappled light ✨

With my 187cm/6’2 I might not be fairy sized, I feel at home with the branches.

I keep coming back to them.

One of my first designs is a simple tablescape with bare alder branches, inspired by Snow White and the beauty of Winter ❄️

My most impactful work is my covid cocoon, a shelter I created by braiding branches together. It made me feel safe, just like the gentle giants of the forest.

And this massive crown is one of my favourite pieces I ever created. Made with old ivy branches that someone dumped in the bushes, some foraged hawthorn and a few pieces of twine.

I adore flowers, with their amazing kaleidoscope of colours and ever changing seasonal beauty.

But branches are my roots.

They ground me, they anchor me and bring me closer to the Earth 🪵

They help me show you that there’s magic in ALL of life. In the raw, the imperfect, the decay, the quiet and the wild.

And it’s becoming their season to shine again. I hope you will notice them and can see their poetry when the leaves begin to fall.

Happy Autumn Equinox my Northern Hemisphere friends 🍂

Don’t forget to “Live in each season as it passes; breathe the air, drink the drink, taste the fruit, and resign yourself to the influence of the earth.” (Henry David Thoreau)

Photos by the always magical 👌🏻

11/09/2025

POV: you’re still not happy about your own portfolio…

But you’re *also* still:
– Not taking your own photos.
– Or taking quick snaps before your designs head out the door.
– Not to mention you keep hoping to get PERFECT - true to colour - pictures from the professional photographers.

THERE’S A BETTER WAY! 👏🏻

Here are my best tips to level up your portfolio!

And before you say “but I’m not good at photography”, let me put your mind at ease.

I gathered my 10 fave tried & tested tips to help you! 👌🏻  After being a stylist for years and after capturing my own work for even more years, I know what I’m talking about. So SWIPE to read all my fave tricks and go practice! 📷  
Need more help with this all?

JOIN our Floral Art & Business Retreat in Italy! 🤩🌿🇮🇹   We will have a photography class, sessions on authentic marketing & branding and I can give you practical portfolio feedback. Plus: there’s a LOT more on our curriculum! 🥳

GET YOUR TICKET NOW via the link in my bio 🌸

27/08/2025

I’m just gonna go ahead and say it.

Chicken wire makes foam free design SO much easier 🌿

I know it.

You know it.

Even my cat Atlas knows it.

But sometimes you need a break from those vicious pointy ends 🦔

And wouldn’t it be nice to throw the whole thing on the compost heap when it starts to get gross?

I mean.. getting snotty stems out of chicken wire is the activity NOONE signed up for. (IYKYK 🤢)

That’s where natural mechanics come in!

SAVE this post to steal one of my fave techniques the next time you’re creating an arrangement 🪵

Your hands (& nose) will thank you.

Want to learn more about natural floral design?

Sign up for my online membership! Link in bio 🌼

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https://www.annevanmidden.com/

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