Anne van Midden / floral design

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Anne van Midden / floral design natural floral design • art installations • online flower classes // Get in touch!
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floral styling & natural installations for stores, events and photoshoots • weddings & gatherings • loves nature, thrifting & autumn days


Interested? anne [@] inspirestyling.com

Instagram:

http://www.pinterest.com/annevanmidden

Nalu 🖤 27 April 2007 - 13 Nov 2024It physically hurts to write these words, but here it goes.. We had to say goodbye to ...
14/11/2024

Nalu 🖤 27 April 2007 - 13 Nov 2024

It physically hurts to write these words, but here it goes.. We had to say goodbye to our darling Nalu yesterday. Our hearts are absolutely shattered.

From the very first moment I saw her at the shelter - a tiny black kitten with massive bat-like ears - I loved her. She was the most special cat, our baby girl, our world.

Nalu has been with us for a glorious 17,5 years but it was still too short. She had a tumour in her throat, eating/speaking/drinking became impossible. We haven’t heard her loud meows since May. It was as if she was letting us get used to the deafening silence we hear now.

It was time to let her go.

We made a similar decision in 2014 for her brother Kalare. Both days are the hardest days we ever experienced. We know it was the right thing, but oof.. the pain and grief is overwhelming.

We know our little shadow had many fans here, hence the post dedicated to her. Knowing a lot of you cared about her means a lot to us.

Nalu, our little wave of love, thank you for being part of our family. You changed us. And we miss everything about you 🌊

For now, I hold on tight to my friend Shanes words: “I believe she is always with you and that she will be reincarnated into something and you will meet again.”

I can’t wait to see you again baby girl.

We love you 🐈‍⬛


I didn’t start out travelling the world to teach (*shocking). I didn’t even start out a florist. I started as an allroun...
07/11/2024

I didn’t start out travelling the world to teach (*shocking). I didn’t even start out a florist. I started as an allround stylist, just as clueless as anyone else that just graduated. (swipe for a pic)

But today is my 12 year business anniversary!! So the clueless 20-something yo is long gone. As is the pixie cut 😁

Fun fact: I haven’t stuck out any side job for longer than a year. So the fact I’m still here means I really, really like what I do (another *shock lol).

Well.. obviously I LOVE what I do. And I’m very excited, proud and happy I get to do this. It’s a privilege and a honor to teach (internationally), to create art and bring beauty&realness to a world that needs both so, so much.

It’s been quite a ride though. A very, very bumpy one at times (offroading style), but I wouldn’t change a thing. Because it all brought me to this marvelous place.

Since I’m the sentimental type, I dug up 12 pivotal moments for you. Well, for myself, but maybe you’ll enjoy them too!

In case you skip my 12 PIVOTs: Thank you for supporting me and for sending me love always!

And if you were ever touched by me or my work, would you share that moment with me? (online moments count!)

I would love to hear it! 🌿👇🏻

1 - My aunt Anna (the one I’m named after) offered me a freelance gig but needed a VAT number for the invoice. So I registered. On my (late) grandmothers birthday: Nov 7, 2012. That was it. I now had a styling company 😁🤷🏻‍♀️

2 - In 2013 took a 2 month unpaid internship as a stylist/content creator at an outdoor goods webshop. It was a great experience ánd I randomly met Marlous & Danique! Meeting Marlous led to me becoming art director for her online magazine in 2015. We had way too much fun and did loads of amazing shoots, which was a great portfolio builder. It couldn’t be more off brand, but the Club Tropicana floaties shoot has to be my favorite🍍

3 - Obviously meeting changed my life, but she also meant a LOT to my business. It’s because of her network I ended up styling for magazines for a few years. And her photos & creative eye definitely levelled up my work. I’m so grateful you are my photographer, critic, cheerleader and - most importantly - best friend for 11 years now D! You mean the world to me 🥀

4 - Ooh look at these babies! We got married in 2014. Using my own wedding as promotional material, I managed to get other wedding styling jobs. And that’s where flowers found me, in 2015 🌼

5 - I made my first floor installation for a wedding in 2017. I still remember how proud & happy I felt. It’s what sparked the love for larger designs.

6 - A magical retreat in Italy, in 2019. My dear friend spoke the legendary words: “your openness is a gift to others”. It shifted my entire perspective and helped me heal. I found my people and myself again that week. Plus: I realised I really was done with styling.

7 - I also met Sonal during the retreat, an amazing friend and the one that made my current logo. It was time to say goodbye to Inspire Styling and hello to Anne van Midden floral design. Her gorgeous drawing was the perfect way to start this new chapter 🌸

8 - During the first lockdown in 2020 I made this shelter installation. It changed how I viewed flowers. I could create art? Based on emotions? This design opened up a whole new world for me.

9 - The same year, I happily gave up weddings and started my online school! Best decision ever. Some of my current members have been there since the very humble beginning. To say I’m proud doesn’t even cut it. I’m so excited to grow this community even more and help you all flourish!

10 - In 2022 I hit a wall. I was burning myself out. A lot happened in my personal life and the amount of work I took on was simply too much. So I had to reconfigure, start over even. With the ‘after the storm’ installation I closed a chapter and opened a new one. One where I would choose my mental health over (financial) success. I’m very lucky I had the space to do so 💛

11 - When Abigail asked me to come and teach in NY, I said yes. That must have been the easiest yes of my life. And when Anete asked if I wanted to come and teach in Estonia, I said yes. And magic followed. (pics from our 2024 Estonia retreat coming SOON!!!).

It’s funny, because traveling (esp alone) used to scare me. New things, unknown places, different energies, I was never great with them. But when it comes to this flower community.. it’s somehow easier to leave that cosy comfort zone. And every time I do, I find so much beauty&love on the other side!

12 - Finally.. when Shane asked me to come and teach in Canada.. I said yes. I didn’t know I was signing up for a whole new flower family . Nor was I aware of the impact I would have on everyone. Or the impact it would have on me. And I certainly didn’t expect to meet a soulmate. But here we are. What a life ❤️

Here’s to 12 more years! Thank you for being here, xx Anne

Most of us struggle with letting go. As creatives, we constantly strive to create better, more beautiful, more perfect d...
01/11/2024

Most of us struggle with letting go. As creatives, we constantly strive to create better, more beautiful, more perfect designs.

But in a world that is almost dominated by online contact, photoshopped images, AI and ChatGPT, we long for realness. For imperfections.

I started out (in 2016) just throwing things together, weeds, foraged bits, garden clippings. It was a beautiful hot mess.

But once I knew I wanted to do this ‘for real’, I tried to make my work as ‘perfect’ as possible. No frayed edges, using the best flowers I could find, making sure my photos had straight horizons and spotless white backgrounds 👌🏻

Until I realised, the story wasn’t in perfection. It was in those frayed edges I tried so hard to polish.

So I practiced with nochalance, with letting go and adding the wildness I lost over the years back into my designs. My bar is still high, but I stopped aiming for flawless and striving for realness.

For the group workshops in Canada I came up with a ‘letting go of perfectionism’ installation. A group effort, one that only works when everyone comes together as a community.

It’s a design that makes us ask ourselves: what does perfection look like? What does imperfect look like? How do we travel from one side to another?

It’s a design that can help free us from perfectionism and embrace the messy parts 🥀

I’m beyond proud to say it worked, all attendees came together, helped each other and made magic happen! It was unreal to see my sketch unfurl in real life. 3 times! Thank you all 🥰

I’m also proud of & grateful for every staff member that helped me realize this crazy dream. You are something else 💎

And .. boy oh boy. What do I even say to you? Let’s start with: thank you for believing in me and my plan. And then everything else. You mean the world to me ❤️

I will have to find more words on my Canada tour later. I’m still trying to process it all 🫠

But for now: some photos of our final group install, in Vancouver!

SWIPE to see my sketch and the gorgeous installations my students created in Edmonton & Calgary! 👏🏻

This is 38 🥳 I can’t think of a better way to start my new year. Spending these weeks with my flower family, with amazin...
23/10/2024

This is 38 🥳 I can’t think of a better way to start my new year. Spending these weeks with my flower family, with amazing students, with my twin flame .. I’m beyond proud and grateful.

Who I am brought me here. Sharing my soul, creating from the heart and opening up my world led to these incredible - life changing & enriching - connections.

Isn’t it odd, how the things that haunted us in the past, end up being the things that make us oh, so beautiful?

I know you usually receive well wishes on you birthday. But I want to give you one this year: Stay true to who you are. Embrace the quirks, the passion, the things that bring you joy. Because those are the things that will lead you to a life that is not only beautiful, but simply MAGICAL ✨

And as for me.. I’m only just beginning.

Cheers to 38! 🌿

(also I know *technically* it’s not my day yet in Canada, but it is in NL so here we go!)

Let me take you back to 2019 🍂 This is one of the first floor-to-ceiling installations I made in my studio. I used lefto...
09/10/2024

Let me take you back to 2019 🍂 This is one of the first floor-to-ceiling installations I made in my studio.

I used leftovers from a workshop and foraged some Autumnal things. And because I felt the photos needed a bouquet, I threw together bits from my trash and the only 3 (half dead) flowers I had left in the garden 🥀 Gotta love that beginners mentality!

Sure, I would have done things differently now - shape wise and definitely bouquet wise 😅

But I still like it. Not in the last place because of the photos. This was the very first installation I modeled myself!

I needed someone to complete the shape, to visually balance out the left part. And since I made this on a random Sunday, I didn’t have the time to find a pro photographer & model.

So I did it myself and guided Stefan while he took photos of me. Most of them were hella awkward but these were really nice! 💃🏻

After this, I bought a bluetooth remote control, which made my & Stefans life a lot easier 😆 Although I should really let him take some photos with my Canon every now & then. The quality is just 👌🏻

Back to present time: 5 years later.

I’m prepping my classes for the Canada tour. And while writing my design show presentation, I am reminded of how & why I started. Without any skill or knowledge but with passion, oh so much passion. I admire my past self so much. She had no idea where she was heading but she was GOING!

So here’s to using dead flowers from your trash and to creating beauty, simply because you can’t imagine nót creating beauty. You never know where it may lead.

Keep going friends 🧡

Sure, the cafe au laits are stunning. The garden roses to die for. And that Leycesteria.. yummm 🤤🍇But let’s be honest, t...
26/09/2024

Sure, the cafe au laits are stunning. The garden roses to die for. And that Leycesteria.. yummm 🤤🍇

But let’s be honest, this late Summer urn is really all about those Coreopsis. Not only do they pull the colour palette together, they are the perfect little details that make you come back for more 👌🏻

Clematis, Leycesteria & Physocarpus from my garden, all other flowers were grown by

You can find seeds for Coreopsis hybrida 'incredible! sea shells mix' in ’s webshop 🌼

Non-spon, just supporting my flower friends!

Want to create a design like this yourself? Find an extensive video class & downloadable guide in my online membership! 🌿

Sometimes.. just sometimes.. I dó get to ‘play with flowers all day’ 😏Scenes from my 1:1 masterclass with , we created t...
13/09/2024

Sometimes.. just sometimes.. I dó get to ‘play with flowers all day’ 😏

Scenes from my 1:1 masterclass with , we created this freeform, floral reef like installation on day 2 🪸

Lovely photos by 🌸


PS: I don’t have space for any more private classes in 2024. But you inquire about 2025 flower playdates! 😄🥳

In case you missed it..I’m gonna tell you all my floral art secrets. How I create my branchy installations, how I get th...
02/09/2024

In case you missed it..

I’m gonna tell you all my floral art secrets. How I create my branchy installations, how I get that garden-like effect, what my favourite foam free mechanics are.. all of it 😱💛

And I’ll do that in October, about 7700km away from home, in Canada!

invited me to come teach a series of design shows & workshops at 3 of their locations. In Edmonton, Calgary and Vancouver 🍁

I will demonstrate how I create my sustainable installations, talk about I manage my inner critic as a self-taught florist and how I use emotions to fuel my floral art during an inspiring design show.

And even better, during the hands-on workshop I will teach YOU how to create Nature-led designs without flower foam, how to find inspiration in your ingredients and how YOU can evoke a feeling with your work! 🍃

The workshops are group workshops, as installations are often the result of creatives working together. Community over competition, always! 👏🏻

But I will provide you with personal feedback and will answer as many questions as humanly possible.

Sounds like exactly what you need?

Join me in October! Spots are filling up so don’t wait too long if you want in. Register at the link in my bio to grab yours! 🤩


Psst: I can highly recommend the Calgary & Vancouver workshops, because they are in my birthday week. That’s it. That’s the only reason. But I think it’s a good one. I might be biased though 🤓🥳

Anyway, go snag your spot!



Come meet me in CANADA! 🍁 This October, I will host 3 design shows & 3 hands-on workshops at  in West Canada. And you ge...
15/08/2024

Come meet me in CANADA! 🍁

This October, I will host 3 design shows & 3 hands-on workshops at in West Canada. And you get to be there! 👏🏻

Here’s what you can expect!

Design show:

During an inspiring demo, I will explain & show how I create my whimsical floral art installations. I will discuss my favourite sustainable/reusable mechanics and how I uses branches as a structure.

As I’m honest & open to a fault, I will also talk about some of my challenges. Like being a self taught floral artist, how I manage my inner critic & the imposter syndrome - and how this all fuels my work.

Finally, I will give insights on how you can evoke emotion with your own floral work, using my deeply personal art trilogy as a guideline. Sharing my heart always! ❤️


Hands-on workshop:

After a short guided brainstorm on how to find inspiration for your designs, you will be divided into small groups (it will feel nothing like gym class, I promise). Each group will create a part of a large installation. The result will be a big, wonderful celebration of collaboration & community 🌸

We will provide you with all the materials you need and a bounty of seasonal flowers. I will teach you techniques to fall back on and how to add a garden-like vibe to your work. And of course, I will give feedback & help as you design a beautiful - foam free - installation!

Needless to say I’m super excited for this! And I hope I will meet you in Canada during my fave (birthday) month! 🥳

TAP the link in my profile to register and let me know in which city I will see you! 🌿

Fancy a trip to calm forests, wildflowers fields and oh right.. the most amazing floral retreat? In.. let’s say.. a week...
23/07/2024

Fancy a trip to calm forests, wildflowers fields and oh right.. the most amazing floral retreat? In.. let’s say.. a week or 3? 😄

We have just 2 spots left for Estonia, on August 9-11 August! They are for last minute deciders and my fellow procrastinators.

You know who you are 😏

You’re the one that can already see yourself in our sea of flowers, the one that dreams about it at night, the one that lights up talking about this.. 🤩

But you’re also the one that keeps making up reasons why you’re not ready for it. You think you should be further along your flower journey before you can invest in yourself. 

You think you should be ‘better’ first. More serious, more settled, more confident.

I’m here to tell you: YOU ARE READY 👏🏻

You don’t need to be more anything. You just need to be ready to hop on a plane and open yourself up to this experience. Even if it terrifies you.

I did just that, back in 2019. I went to a retreat like this, even if it was hella scary to travel solo for the first time. But let me tell you: it was beyond worth it! I literally do what I do know because of those days 💛

It was the perfect timing for me, even if I didn’t feel ready. I think the very fact I was searching for clarity meant I was ready!

You’re not going to find direction, creativity and motivation on your sofa, scrolling on instagram. You need a new environment, a supportive community, a step outside your comfort zone.

So again, if you have been putting off making that decision: This is your time. Take the leap and we’ll be there to catch you! 🪂

All info on my website, ask about our flexible payment plans!

📷 .o.bender

“I caught myself repeating your words to myself recently: “Come on Stéphanie, stop overthinking, just go for it!””Well, ...
07/07/2024

“I caught myself repeating your words to myself recently: “Come on Stéphanie, stop overthinking, just go for it!””

Well, there’s my teaching mission succeeded: getting inside your head! 👀

It sounds creepy, but I mean well. 1:1 alumni Stéphanie can testify ☺️

I strive to make my students fell supported, encouraged and if it’s up to me: like they are never alone!

So if you end up with my voice in your head afterwards, I did something right.

Here’s another piece of Stéphanie’s testimonial, just for the fun of it (fun to me at least haha!) 💛👇🏻

“You are completely yourself, the person I know from Instagram, your membership and even the emails. Because I felt this so clearly, I could be myself too. You reassured me and gave a gentle push every now & then. “Stop overthinking, just go for it!”.

Our conversation about branding and finding my USP gave me a clear and solid base for my future business. I can’t wait to get started on this!

One of the biggest eyeopeners was the fact I am allowed to create just for me. It’s not about waiting for the ‘right time’. So much time passes where I don’t create at all anyway!

I want to keep challenging myself to work bigger, to learn new things and to experiment. “Just go for it!” 😉”

So.. what do you say? Want my voice stuck in your brain too?

JUST GO FOR IT and head to my site for more info 🌼

first pic on film by me, other photos by

If you are dreaming of perfect instagram moments, this is not it.Because our Floral Artistry workshop in Estonia isn’t a...
30/06/2024

If you are dreaming of perfect instagram moments, this is not it.

Because our Floral Artistry workshop in Estonia isn’t another workshop that’s all pretty and no substance 🕳️

It’s an in-depth experience that touches almost every aspect of a creative life with florals. We offer you business advice, talk about branding, help you create floral art, teach you how to photograph your own work, sustainable installation techniques, work on concept development, photo styling, nature-friendly foraging and more! 🤩

Don’t get me wrong, we are ALL for aesthetics, but we’re even more for knowledge, connection & creativity.

If you are too, take a look at our packed schedule on my website! I think you will appreciate it 😁

This mini-retreat (incl lodging!) is beginner friendly but offers rooms for more experienced creatives too 🌸🌿

Drop your questions below, if you have any!

Creating content doesn’t mean you need to create showstopping installations or extravagant centerpieces every day.Someti...
06/06/2024

Creating content doesn’t mean you need to create showstopping installations or extravagant centerpieces every day.

Sometimes all you need is leftovers, fallen flower heads and a few garden clippings.

Create a floral flatlay - like this May garden portrait - and you’ll have flower related content for your website/social media/etc in no-time! And without spending hundreds on flowers 💸

Pro tip: everything looks better on black!

This background is a piece of plywood that I painted in a very dark charcoal colour. You can get small quantities if you buy sample tins of paints 👌🏻

I painted the back in a dark brick tint and have 1 other board with taupe & ochre. Another tip: use your brand colours!

You can also use fabric, stone, wood, the back of a rusty baking sheet, canvas, etc.. loadssss of options!

Find a floral flatlay class in my online flower school membership 🌸



💜

The frothyness of May, captured in a sketch-like illusion arch. Created with father & daughter duo  during their 2:1 mas...
03/06/2024

The frothyness of May, captured in a sketch-like illusion arch. Created with father & daughter duo during their 2:1 masterclass with me 💜

The excitement in their eyes while creating this was everything an educator can wish for. And to end a day like this underneath a wisteria curtain.. that’s just a bonus 🤩

Good to know 👉🏻 My last spot for a 2:1 or 1:1 class this year is Sept 5/6!

Or join one of my upcoming workshops 🌿

Dreamy photos by

The secret is out! We are now offering FREE lodging for our Estonia workshop! 🥳🥳Our hostess with the mostest Anete  work...
29/05/2024

The secret is out! We are now offering FREE lodging for our Estonia workshop! 🥳🥳

Our hostess with the mostest Anete worked her magic and made sure we can offer you lodging & daily car pickups during our workshop days! At ZERO extra costs. Gasp. 😱🤩

All you have to do now is get yourself to Estonia and we’ll take it from there!

You will be staying in a fully equipped apartment 20 min from our beautiful workshop venue, together with 1 other attendee (/future friend ;))

In the mornings, our lovely ladies will pick you up and they will bring you back in the evening. You can 100% fall asleep in the car if you want 💆‍♀️

We’ve got the places booked from 8-12 August, so you can get settled in before our first day and have a good cry in bed after our farewell dinner 😭

The apartments are 600m away from a train station, with a direct connection to capital Tallinn (55min). And from Tallinn station, you’re at the nearest airport (TLL) in 8 minutes. Easy peasy!

SWIPE to find out what else we have in store for you 💛🌸🌿

And if you like what you see - head to my website to secure your spot!

Places are limited as we prefer quantity over quality 👌🏻

Big news. Huge. Everyone’s favourite Australian florist,  will be in the Netherlands for one day! And you are invited! 🥳...
17/05/2024

Big news. Huge. Everyone’s favourite Australian florist, will be in the Netherlands for one day! And you are invited! 🥳

Join Petrina & myself in a magical cut-your-own flower garden for this unique workshop. We will treat you to the best of both worlds: Petrina’s joyous bouquets and my Dutch masters inspired arrangements 🌼

In the morning, Petrina will teach you how to create a handtied bouquet with flowers straight from the garden. She will explain and show how to get that airy, joyous, colourful and bold look! Life’s too short to be a minimalist anyway 😁

After a lovely high tea/lunch break, I will teach a Dutch masters arrangement class! When in the Netherlands.. ;)

I will teach you about my favourite sustainable techniques, what kind of flowers I like to use for this and how to place them in your own piece of floral art. All with the most beautiful, local and seasonal flowers!

At the end of the day, you get to take home your bouquet, your arrangement - in a special vase! - and some fun gifts.

Date: Sat July 13
Time: 10am - 4:30pm cest
Location: Pluktuin Stoutenburg (near Amersfoort), the Netherlands

Tickets for sale now! Check the link in ’s bio 👏🏻

A Spring table garden from a few weeks ago 💜The meadowy part is actually coming to my online school later this season! I...
16/05/2024

A Spring table garden from a few weeks ago 💜

The meadowy part is actually coming to my online school later this season! I recorded a new video class while creating this. Join to watch this & all my other classes whenever you want ☺️🌸

As always, this is foam free and made with reusable materials only 🌿

Don’t forget to SWIPE right to drool over the yellow butterfly ranunculus I used and to see the full setup 📷



🌸

GUESS WHAT TODAY IS?!It’s Tuesday. Lol, sorry. But it’s also the Tuesday after Mother’s Day. Which means that florists w...
14/05/2024

GUESS WHAT TODAY IS?!

It’s Tuesday. Lol, sorry. But it’s also the Tuesday after Mother’s Day. Which means that florists worldwide are finally able to breathe again 🧘🏻‍♀️

We know you’ve been way too tired, stressed and busy to even think about yourself. Let alone take the time to plan something for yourself.

Like.. I dunno.. a relaxing retreat that will boost your creativity & business.. maybe one in a beautiful calm environment.. 😇🌲🌼

But now that the Super Bowl of flowers is over, it’s time to put yourself first!

And since we care so deeply about our flower community, we decided to extend the EARLY BIRD DISCOUNT on our Estonia Floral Retreat tickets until May 31!! 🥳🥳

All the details are on my site, or check my latest reel - it’s a 8 minute ramble about what we will do from Aug 9-11 😁👌🏻

Let today be the day you invest in YOU & your creative dreams!! 🧚🏼‍♀️✨

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