Team Flower & Philosophy Flowers

  • Home
  • Team Flower & Philosophy Flowers

Team Flower & Philosophy Flowers Kelly Perry & Staff. We help connect and educate flower lovers from all 50 states and 30 countries. 3,500 members are Loving the World Through Flowers.

13/09/2024

Life as a florist in a large metropolitan area can be both challenging and rewarding. Since moving from Kentucky to New York City, I’ve learned many lessons in adaptability, flexibility, and patience (car, studio, and cooler, I miss you!). But I’ve also found that for the same reasons, my apprec...

12/09/2024

Join farmer-florist Amber of Rising Hill Farm as she gives insight on the work-life balance she’s discovering in her life with flowers (and parenting!). Hear tips for including your kids of different ages, focuses for the off-season, and important considerations for sustainable farming.

11/09/2024

For florists who offered in-person workshops and classes pre-pandemic, shifting to virtual classrooms was a way to continue connecting with customers. Here are reasons to continue virtual workshops as the world moves forward.

11/09/2024

Have you ever wondered what it would be like to own and run a flower shop? Well Claudia Lapena and Julia Conrad of Rococo Floral Co. are doing it—successfully, I might add—and they’re here telling us all about it! They’re sharing their heart behind the meaning of their slogan and how it impa...

10/09/2024

There has been a visible shift to sustainable floral design over the past decade—which has left many experienced designers who were classically trained with floral foam to become overwhelmed with anxiety. Don’t fret! In this article, learn some steps and ideas that can help make the transition e...

09/09/2024

In this fall-inspired centerpiece tutorial video, Kelly pulls together an arrangement using gomphrena, zinnias, foxglove, pokeweed, asiatic lilies, hydrangea, and dahlias. Learn how to become a florist and take floral design classes online with Team Flower. Here you can even learn tips on flower gar

08/09/2024

The organic, natural look is a current trend in the floral industry, and according to the press release, it sounds like Megan’s floral décor will take on loose, organic qualities, and a seasonally inspired color palette.  My prediction is that her bouquet will include Peonies and Myrtle in

07/09/2024

In this article, we share with you a few things about growing the beautiful dahlia: the great queen of the summer. The dahlia never ceases to dazzle us! Team Flower member Jessica Weatherford, after growing 250 dahlia plants, is in the process of tripling her crop this year and shares how t

06/09/2024

Hosting a floral design workshop is an excellent opportunity to gain new floral fans for your business, build relationships with future clients, venue networking opportunities, and ability to share your unique design style with your community.

06/09/2024

Atlanta based Shean Strong joins us in this episode of the Team Flower Podcast. We are talking about the importance of embracing the power that flowers hold in changing the ambiance of an entire room. Shean is sharing about his culturally rich background and how that now plays out in his floral desi

05/09/2024

Christin Geall joins us on this episode! She is a Canadian floral designer, writer, gardener, photographer, and author of the book Cultivated: Elements of Floral Style (Princeton Architectural Press, 2020). Her writing and floral work focuses on the intersections of nature, culture, and horticulture

04/09/2024

Margot Shaw, the founder of Flower Magazine and author of Living Floral joins us on this episode of the Team Flower Podcast. Margot tells the story of Flower Magazine and how it came into existence from her dream of a botanical lifestyle. We talk about what it means to live with flowers—not just w...

04/09/2024

It is inevitable that you’ll be encouraged and uplifted as you listen to this episode of the Team Flower Podcast. Kelly is joined by Elisia Brown, Team Flower Member and owner of S’wonderful Soirees, and they’re chatting about everything from letting your light shine to learning to breathe and...

03/09/2024

In this comprehensive guide, discover the basics of working with edible flowers and other botanicals, including where to source culinary-grade edible flowers, how to prepare them, design tips, and more!

02/09/2024

Whether someone has been in floral design for a year or more than 20 years, the stories shared when designers get together range from heartwarming to hair-raising. We’ve all experienced difficult situations, and it’s my hope that the tips below will help avoid, clear up, or settle any tough stuf...

01/09/2024

In this episode of the Team Flower podcast, we’re talking with Megan Willis of Bloom Dallas. Megan is the 2019 Team Flower Designer of the Year, and she is sharing some tips on displaying your passion and personality through your brand as you work to appeal to your market. We are chatting about bu...

31/08/2024

If you own your own floral business (or hope to in the future!), you may be wondering what is TeamFloral and if they can help your business grow. Take a look at the offerings, advantages, and alternatives in this guide. (SEO tips included!)

30/08/2024

The term scaling can seem intimidating to many small-business owners, particularly in the floral industry. But don’t fret. Growing your floral business is possible with intentional planning and thoughtful decision-making.

30/08/2024

Anything new that catches the attention of my local audience is a plus! I also love to get people thinking while they're looking at something pretty—it adds dimension to their enjoyment and increases the chances they'll be back to buy from me again.

29/08/2024

In this excerpt from the Team Flower Elements and Principles of Design class, Kelly demonstrates the principle of movement by creating a minimalistic floral arrangement using complimentary colors. Complimentary colors are opposites on the color wheel (orange and blue, purple and yellow, and red and

11/12/2023

One of the biggest things to consider is marketing your business and how to get your name out there! When you’re a new floral pro, it can be challenging to jump into marketing via social media and publishing, but something simple you can do to introduce yourself to the wedding industry is to netwo...

10/12/2023

Bonnie Bakhtiari of b is for bonnie design joins us on this episode of the Team Flower Podcast. Bonnie is diving into her passion and sharing how she discovered it and started her business. We are talking about all of the elements of branding and the common mistakes people make when it comes to bui

Several years ago I made an arrangement and intentionally left it unfinished. In doing so it felt finished and I enjoyed...
09/12/2023

Several years ago I made an arrangement and intentionally left it unfinished. In doing so it felt finished and I enjoyed it.

All these years later I’m reminded of it, and grateful for the beauty to be found in the process. It really is lovely — all the in-between.

09/12/2023

The special guest on this episode has been a long time coming—it’s Jesse Perry, Kelly’s husband and co-founder of Team Flower! Jesse is sharing his perspective of the first wedding Kelly designed and delivered and the lessons they’ve learned together through the last five years. You’ll hea...

08/12/2023

A strong sense of community with the “floral competition” in your market can strengthen your business like never before—and here’s how it dramatically impacted my floral business. Lift the community up; we are stronger together.

08/12/2023

Discover 9 was to incorporate sustainable practices into your floral business. Not only are these environmentally-minded changes beneficial to our planet, but they will help set your blooms apart!

07/12/2023

Watch a video tutorial on how to make a long-lasting, inexpensive, and cheerful springtime arrangement. I use fresh-cut daffodils (often available for $5 a bundle or less) and a handful of potted bulbs. Container aside, you’re looking at about $12 in supplies for this piece! Tran

06/12/2023

Raysa Farah of LK Verdant is with us on this episode of the podcast. She’s sharing tips on setting expectations with clients while also allowing for collaboration with the customer, as well as discussing relatable branding and learning who you are—and who and what your business is.

06/12/2023

Hey, flower mom! You're probably reading this article because you’ve been wondering how you can manage to be the mom you desire and run a thriving flower business. You might often ask yourself, Can I really do this? How can I make this work? Is it actually possible to “have it all”?

05/12/2023

One event professional gives insight into the challenges that arise from a lack of local flower farms in her home country of Botswana and how the floral community in her region can solve difficulties together.

Address


Website

Alerts

Be the first to know and let us send you an email when Team Flower & Philosophy Flowers posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Videos

An Ode to Grass Bouquets
An Ode to Grass Bouquets

More free videos at https://teamflower.org/freevideos There’s something really simple and sweet about using ingredients that you experience along the side of the road, on a walk, or just along the edge of your driveway. To celebrate these experiences, I’m creating a small bouquet of several types of grasses (dried and otherwise) along with a few other types of flowers.

How to Treat a Tent with Greenery (Other than Smilax)
How to Treat a Tent with Greenery (Other than Smilax)

More free videos at https://teamflower.org/freevideos Hanging greenery overhead to hide the top of a tent is a request that is made quite often in the event industry. In this video, I’m sharing some tips as well as a few different types of foliage (as a substitute for smilax) that you can use to make a tent space feel like a botanical garden.

Here's How to Make a Fresh, Live Flower Tattoo
Here's How to Make a Fresh, Live Flower Tattoo

More free videos at https://teamflower.org/freevideos Did you know that you can put flowers anywhere on anything? Today, we’ll be making a flower tattoo (or flower sticker) together! You can use these simple materials and mechanics for all kinds of things, from a sticker on skin to a pretty pin-on corsage, and so many things in between. The great thing about the mechanics we’re using is that it is so versatile and be cut in various shapes and placed on numerous surfaces!

5 Tips for Working with Floral Glue
5 Tips for Working with Floral Glue

More free videos at https://teamflower.org/freevideos Floral glue is a great tool to use—especially when creating small wearable pieces. If you’ve never used floral glue (or if you have and it was a disaster!), this video will introduce you to the product. I’m sharing some helpful tips for you to keep in mind as you utilize floral glue for the first time.

Using Ageratum in Floral Arrangements
Using Ageratum in Floral Arrangements

In this video, I’m here to teach you all about ageratum (pronounced “ah-jer-AY-tum)! This flower comes in various colors—blue, pink, and white—and is native primarily to Central America and Mexico, but the United States also has several native varieties! Ageratum is easy to grow and is sometimes a perennial, which means it’ll come back year after year!

We know many of you are preparing to make Mother's Day wraps and arrangements and we are here to help you! 💛⁠ ⁠ We have released a special FREE 8 video mini-series⁠ covering how to source flowers and supplies, marketing tactics, instructions for lightning-speed production and so much more! {Including this one all about breakaway construction} 💫⁠ ⁠ You can enjoy these videos at teamflower.org/mothersday⁠ ⁠ We would love to see our local newspapers across America celebrate flowers as Mother's Day approaches! #goteam

More free videos at https://teamflower.org/freevideos Wiring leaves and flowers is such a helpful skill to have when doing small pieces like boutonnieres and gives you a lot of control on how the flowers lay and hold out of water. You’re able to bend each piece to fit and mold well with one another, and highlight those that need to be highlighted. Enjoy today's fun tutorial!

Shortcuts

  • Address
  • Alerts
  • Contact The Business
  • Videos
  • Claim ownership or report listing

  • Want your business to be the top-listed Event Planning Service?

Share

What is Team Flower?

Team Flower is a 2,000+ member support community dedicated to educating, connecting, and empowering floral professionals worldwide. We provide online classes, in-person events, and free weekly videos, articles, and podcast episodes designed to support flower lovers in their professional journeys. Whether you’re an established florist, farmer, artist, or industry pro—or simply love flowers and are just starting your business—there’s space for you here!

Click here to learn more