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Plot Twist Marketing delivers strategic marketing expertise to help you ⇒ help your clients.
Plot Twist Marketing is a boutique international marketing consulting firm established by Rosalyn Laiken in 2014 in Seoul, South Korea.
PTM works with local clients face-to-face along with a global online community by providing marketing strategy and sales coaching to C-level executives and business owners to reach their goals.
Expanding from South Korea in 2016 to Canada and Australia, PTM has 3 offices on 3 continents;
Sydney, Australia | Toronto, Canada | Seoul, South Korea
Mission
Helping People Help Each Other with strategic marketing expertise for community and business growth, on time and on budget.
Marketing Services
Brand management
Copywriting / copy editing
Customer relationship management
Digital & traditional marketing strategy
Email marketing
Event management
Inbound marketing & sales training
Lead generation
Media / Press relations
Search Engine Optimization (SEO)
Social media marketing
Web analytics
Website development strategy
PTM’s Revolutionary Business Concept
PTM provides FREE strategic marketing expertise *one time* to clients [Group A]
Each PTM client will “Pay It Forward” by providing a FREE product or service to a new start-up in their community [Group B]
[Group A] clients can recommend their selected new start-up in [Group B] to work with PTM
PTM exponentially grows its client base organically through word of mouth as this harmonious circle of positive contributions to our communities continues to grow
Pay It Forward Examples
A restaurant can provide their space for a new client’s grand opening party.
A law office can host an Open House to provide free legal consultation to the public.
A nail shop can offer a free manicure/pedicure to a local business owner.
A filmmaker can create a promotional video for a new client’s website.
Everybody Wins!
[Group A] clients gain measurable marketing results from PTM + new client opportunities with a start-up in the community of their choice
[Group B] New clients gain exposure from their Group A mentor + FREE marketing consulting from PTM
PTM enables small businesses to help each other and grows organically with the Pay It Forward concept
*one time* refers to one instance where PTM will provide free assistance for one marketing request, depending on time and availability.
Plot Twist Marketing has been providing strategic global marketing expertise for community and business growth for more than 15 years. We collaborate with C-level clients on innovative marketing, strategy, and sales solutions with valuable experience in brand-building, event planning, lead generation, and press relations.
PTM is very effective in marketing management, communication, and business development for a variety of industries; including IT, Entertainment, Government, Healthcare, Banking, Retail, Industrial, and the Food & Beverage industry. We also have valuable experience in Customer Relationship Management software including Siebel CRM and Salesforce.
We are proud to have worked with C-level executives and business owners in countries around the world including Australia, Canada, France, Germany, India, Israel, South Africa, South Korea, Turkey, and the United States.
Learn more about our Founder and Chief Marketing Officer, Rosalyn Laiken, in the following interview hosted by Wilfred Lee in September 2016.
Backstory; how and why did Plot Twist Marketing start?
How has living in South Korea affected your international marketing business?
Message to English teachers all over the world who want to try a new career
The major Plot Twist in Rosalyn Laiken’s life
Pre-work rituals
Message for the future
Learn more about Wilfred and his Artist’s Journey here –> http://artistsjourney.org/
SMART Strategic Marketing Planning
Plot Twist Marketing develops and executes the most effective targeted marketing and sales strategy for your brand and business. Our process consists of:
Step 1: Getting To Know You
Discuss your objectives, target market, marketing history, and competition
Evaluate your existing marketing and web presence
Analyze your web traffic and online campaign performance with web analytics
Focus on marketing tactics that we can improve to reach your goals
Select the best internet platforms to integrate into the online marketing strategy
Step 2: Training and Reporting
Create and demonstrate powerful and practical sales tools to the sales team
Revisit sales tool content at regular intervals after sales team provides feedback from the field
Recommend web analytics platforms for smart reporting that will enable you to make strategic, data-supported decisions
Step 3: Delivering your Customized, Results-Driven Marketing and Sales Strategy
This comprehensive approach has proven time and again to dramatically increase web traffic, campaign performance, and social media presence, all while boosting sales
Are your Goals “SMART”?
How do you measure the general health of your business? You need #BusinessGoals
Make them SMART:
Specific
Measureable
Accountable
Realistic
Time Specific
