26/11/2024
DJ Goldenchild
Director & Founder of UH OH Clothing & Events UK
In 2014, DJ Goldenchild launched UH OH Clothing UK, not to rewrite the fashion rulebook but to create a brand that represents real, everyday people. Built on authenticity and individuality, the brand has spent the last decade embodying the lives of the many rather than the few, proving that staying true to your roots is always in style.
Fast forward to 2019, and the same innovative spirit gave birth to UH OH Bottoms Up, a trailblazing bottomless brunch concept. Spotting a gap in the market for lackluster drinks and poor value, DJ Goldenchild set out to revolutionize the brunch scene. From day one, UH OH Bottoms Up wasn’t here to take part—it was here to take over.
As the first UK brunch to collaborate with household names like Nando’s , Meat Liquor , Domino’s Pizza , Southern Comfort , Jägermeister, and Planteray Rum, UH OH Bottoms Up redefined the brunch experience. With exceptional food, top-tier drinks, and unforgettable vibes, it didn’t just compete—it changed the game entirely.
Today, both UH OH Clothing and UH OH Bottoms Up stand as bold, unapologetic expressions of what it means to push boundaries, set trends, and leave a lasting impact.