10/08/2023
The 808 was launched in 1980 to poor reviews. It was quickly dismissed by producers, saying that the sounds available were too simplistic and synthetic.
After the disappointing release, the 808 attracted a cult following among musicians in the 1980s. Initially because of its affordability on the secondhand market. As producers started digging deeper, word of the peculiar sounds you could achieve with the 808 began to spread far and wide, especially its deep, booming bass drum sound.
Now, the 808 has been used on more hit records than any other drum machine. Its popularity and influence in Hip Hop has been well documented – its sounds substantially influencing the direction producers took on beats they made. It has been said to be ‘one of the most influential inventions in popular music.