27Names

22/01/2025

said it best in her recent Convening Leaders Houston keynote—There’s something powerful about being with people who just get it. No need to explain the daily grind or the challenges, because everyone’s been there. It’s these connections that keep us grounded and help us push through the tough times. Or in her exact words, there is value in “...𝘨𝘦𝘵(𝘵𝘪𝘯𝘨) 𝘵𝘰𝘨𝘦𝘵𝘩𝘦𝘳 𝘸𝘪𝘵𝘩 𝘱𝘦𝘰𝘱𝘭𝘦 𝘸𝘩𝘦𝘳𝘦 𝘵𝘩𝘦𝘺 𝘥𝘰𝘯’𝘵 𝘩𝘢𝘷𝘦 𝘵𝘰 𝘦𝘹𝘱𝘭𝘢𝘪𝘯 𝘵𝘩𝘦 𝘴𝘩𝘪𝘵 𝘵𝘩𝘦𝘺 𝘨𝘰 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘦𝘷𝘦𝘳𝘺 𝘥𝘢𝘺 𝘸𝘪𝘵𝘩 𝘵𝘩𝘦𝘪𝘳 𝘫𝘰𝘣. 𝘛𝘩𝘪𝘴 𝘪𝘴 𝘸𝘩𝘢𝘵 𝘸𝘪𝘭𝘭 𝘵𝘩𝘳𝘦𝘢𝘥 𝘺𝘰𝘶 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘵𝘩𝘦 𝘩𝘢𝘳𝘥𝘦𝘳 𝘵𝘪𝘮𝘦𝘴. 𝘞𝘦 𝘢𝘳𝘦 𝘯𝘦𝘶𝘳𝘰𝘣𝘪𝘰𝘭𝘰𝘨𝘪𝘤𝘢𝘭𝘭𝘺 𝘩𝘢𝘳𝘥𝘸𝘪𝘳𝘦𝘥 𝘵𝘰𝘨𝘦𝘵𝘩𝘦𝘳.”

That’s exactly why we’re so excited for our first meeting of the year taking place next week in Switzerland. Sure, getting together in person 3+ times a year takes a lot of time and effort (not to mention budget), but it’s worth every bit. These meetings are where we reconnect, refocus, and recharge as a network.

In a world where it’s easy to feel disconnected (more on this later...), these opportunities to meet in person remind us why we do what we do—and why we do it together.

Read more about Brown’s powerful keynote here: https://lnkd.in/dAAsa3BF

16/01/2025

It’s hard to describe the pride we feel after one of our agencies was recognized as a “voice of innovation” in sustainability by their ISO 20121 auditor. Huge kudos to the .agency team for renewing their certification and leading the way in sustainable events!🎉

Read more about it on LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:7285575897854681088/

13/01/2025

The Influencers of the Meetings Industry 2024/2025
“WHO IS WHO between Helsinki and Istanbul and Milano and Baku”

Kongres Magazine is once again opening the polls for the Most Influential People in New Europe’s Meetings Industry and inviting you to take part in the annual selection.

We’re proud to have 9 members on the nominee list: Katre Kahre of .agency in the Sustainability Dreamcatchers category, Zsófia Dobos of , Ivo J. Franschitz of , Aurimas Kamantauskas of , Stefan Kozak of , and Oliver Rauam of .agency in the Top Event Agencies category, and Olga Yunak of , Maciej Ledzion of , and Stefan Hric of in the Top Meeting Innovators category.

Learn more and vote here: https://meetings-star.eu/influencers/

20/12/2024

“I wouldn’t have done it any other way. It was this or nothing. For me, there was no plan B. In hindsight, that might be the most important thing we did: sticking to our dream. That’s why we didn’t have a plan B - because if you have one, that’s the plan you’ll end up following.” - Thierry Reboul

Our member Patrick Roubroeks shares his experience interviewing the great Thierry Reboul last month during 27Minutes by 27Names at

Find out what’s next for Reboul and so much more in this exclusive article.

Read the full article here: https://www.linkedin.com/pulse/thierry-reboul-man-behind-olympic-ceremonies-plan-b-me-27names-slrsf

16/12/2024

Live, in person, and online in multiple languages over 4 days, Red Bull Home Ground 2024 in Berlin was incredible! From our member , “We had the pleasure of being the Event Organisers for 43 hours of Valorant action, featuring 14 teams, infront of a Live audience of over 4000 and crowning T1 as our 2024 winners - what a year they are having! 🎊

A huge thanks to an incredible team and an amazingly brave client for making this happen.”

T1 Entertainment & Sports, Mark Baron Executive Producer at We Are Collider

11/12/2024

Have you heard? Public voting for is open and you have the power to decide which conference sessions you’d like to see on stage.

We proudly present our submission: “The Naked Truth: Live-Experience Trends in Europe You Can’t Ignore” and hope to receive your vote 🙏 Register and vote here: https://sxswlondon.awardsplatform.com/

PS: The deadline is December 19th, so don’t wait!

“Live-experience marketing is changing the way brands connect with people. But in Europe’s complex landscape, how do you create experiences that truly stand out?

In this fast-paced session, we’ll unveil the first-ever European Live-Experience Barometer. This isn’t just another report—it’s a wakeup call!

We’ll break down:
• The Trends You Need to Know: From new technologies to shifting consumer behaviors, get the real story on what’s changing the game across Europe.
• How to Navigate Cultural Differences: Europe isn’t one-size-fits-all. We’ll show you how to adjust your strategy to connect with diverse audiences.
• Making Client-Agency Relationships Work: Learn how to push past the usual challenges and create campaigns that cut through the noise and have an impact.

The 27Names European Live-Experience Barometer will offer the most comprehensive snapshot of Europe’s live-experience industry, combining hard-hitting data across 25 countries with real-world insights from top agencies and clients.

Presented by industry powerhouses Tracy Sorgiovanni, Managing Director of UK based , and Fredrik Kolverud, Partner of Norway based , this session will give you the tools, insights, and fresh perspectives to stay ahead and make your campaigns stand out in a crowded, competitive landscape. Come for the insights, stay for the unfiltered truth.”

06/12/2024

𝐁𝐢𝐠 𝐧𝐞𝐰𝐬! The public vote for SXSW London is officially open and you have the power to decide which conference sessions will take center stage.

With over 2,500 unique submissions in the mix, the competition is fierce— but we believe these 4 submissions truly deserve the spotlight (if we do say so ourselves 😇).

1) "The Naked Truth: Live-Experience Trends in Europe You Can’t Ignore" featuring 27Names members Tracy Sorgiovanni, Managing Director of We Are Collider and Fredrik Kolverud, Partner of Fieldwork As.

2) "The Behavioural Science Behind Unforgettable Brand Experiences" featuring 27Names board member Anton Jerges, Founder & CEO of We Are Collider

3) "Yuuki & collaborative storytelling with the escape room" featuring 27Names member Petra Lammers, CEO of onliveline

4) "How an Own It culture will save your projects" featuring Josh Stinton, Head of Engagement at Fieldwork AS

Please show some love to our 27Names sessions and help us shake things up at the first ever SXSW London in June 2025🚀

Register and vote here: https://sxswlondon.awardsplatform.com/

P.S. Voting ends on December 19th, so don’t wait!

03/12/2024

✨Bea World 𝗙𝗲𝘀𝘁𝗶𝘃𝗮𝗹 𝟮𝟬𝟮𝟰 𝗥𝗲𝗰𝗮𝗽✨

Last week, the eternal city became the global stage for the best in and at the Bea World Festival—aka “the Oscars of events.” What an incredible few days packed with creativity, inspiration, and a whole lot of fun!

💥 𝗧𝗵𝗲 𝗡𝘂𝗺𝗯𝗲𝗿𝘀 𝗧𝗲𝗹𝗹 𝘁𝗵𝗲 𝗦𝘁𝗼𝗿𝘆
-463 entries from 110 agencies across 35 countries
-177 shortlisted cases, over 30 from 27Names
Resulted in *drumroll please*....
-𝟭𝟴 𝗮𝘄𝗮𝗿𝗱𝘀 𝗳𝗼𝗿 𝟮𝟳𝗡𝗮𝗺𝗲𝘀!
🏆 7 Gold, 🥈 7 Silver, 🥉 4 Bronze

We’re beyond proud, especially in a year where the competition was tougher than ever (hello, Paris Olympics Opening Ceremony!). Huge congrats to everyone for setting the bar so high.

Read more here:

✨ Bea World Experience 𝗙𝗲𝘀𝘁𝗶𝘃𝗮𝗹 𝟮𝟬𝟮𝟰 𝗥𝗲𝗰𝗮𝗽✨ Last week, the eternal city became the global stage for the best in and …

01/12/2024

Still speechless after an incredible Friday evening in Rome at the —18 awards for the 27Names family! 🏆✨ We’re overjoyed and so proud of what we’ve accomplished together. More to share soon, but for now, just soaking in this unforgettable experience!

19/11/2024

“From wild adventures to consulting projects, I’ve learned that teams perform the best and deliver the highest quality when they have an OWN IT culture. At I will be sharing tips and stories about how our agencies can truly OWN their projects in 2025 and beyond!” - , Head of Engagement, , member of 27Names

We can’t wait to see Josh on stage at Bea next Friday, November 29th where he’ll deliver his keynote “The Power of Wild Engagement.” You don’t want to miss it!

05/11/2024

Our member has done it again! The first and only concert of its kind. Where? The roof of a restaurant! We’re loving it 🤓
———————————————————————————
“A concert on the roof? After all, Bambi does whatever he wants with Mac! 🍔

Together with McDonald’s Polska, we did the first and only concert of its kind in the world, where the stage was the roof of a restaurant near Warsaw in Nieporęt. Unique emotions were experienced by the artist’s fans who won tickets in the competition held in the brand’s channels.

And that’s not all – those who didn’t manage to see Bambi in real life could watch streaming in AR through the brand’s app.

McDonald’s – thanks for your trust!

We would also like to thank the other partners: DDB Warszawa, dentsu Polska (Isobar), OMD Group, 24/7Communication.”- endorfina

04/11/2024

👟 “At Prague, we had an incredible opportunity to blend fashion, comfort, and an amazing atmosphere at the Skechers UNO event at .bratislava

Take a look at some of the best
moments from the evening, and a big thank you to everyone who joined us - it was truly unforgettable!”

31/10/2024

🎉 Proud moment alert! 🎉 We’re thrilled to announce that we have an impressive 11 members on the .co 100 Most Influential People in Europe list, and 8 members on both the global 100 Most Influential People in the Events Industry and the 100 Most Influential Event Professionals lists👏

🌍The index comprises the most exceptional individuals from around the globe who have made an impact with their creativity, vision, and capacity for innovation. The ranking is entirely curated by the events community, which first nominated, and then determined the individuals who made the list. This year, the community rallied with impressive numbers: 1,086 nominations and 26,685 votes cast - wow!

“The Eventex index of the top 100 events industry professionals celebrates the most deserving individuals who keep inspiring us with their creativity and innovation and drive the whole industry forward. This year, we’re again recognizing specific expertise and regional presence, to better showcase the impact of events industry individuals across the board ” comments Ovanes Ovanessian, Co-founder of Eventex Awards.

27Names Chairman Ralf Specht says “27Names is all about inspiration – and it shows in votings like the Eventex Most Influential Lists. Our members lead by example and drive the professional development of our industry. It is great to see that our people are being recognized in an unprecedented number. Congratulations to all!”

The 100 Most Influential People in the Events Industry for 2024 index is available here: https://lnkd.in/eqd7pK-4

A huge thank you to everyone who voted and to Eventex for this recognition. It’s an honor to be celebrated alongside so many innovators pushing the boundaries of the events industry. Here’s to shaping unforgettable experiences together!

21/10/2024

Big News! ‼️We have 11 members nominated for The Most Influential People in the Events Industry index for 2024! You can support us by voting at https://eventex.co/people2024 🙏🏻

The voting period ends on 25 October, 2024 at 23:59 CET.

About the .co Index: “The index recognizes exceptional industry figures from around the globe who have left a mark with their creativity, vision, and capacity for innovation. The list is decided entirely by the public who first get to nominate and then vote for who they believe has influenced the industry the most.”

08/10/2024

Throwback to the end of summer and our member ’s great work for the Red Bull Dance Your Style street dance competition. In Finland for the second time, the free final event was held at Lasipalatsi Square in Helsinki on 31 August.

During the competition, dancers faced off in epic 1-1 battles. What makes the competition unique is that the audience of thousands acted as judges.

Finland’s 2nd Red Bull Dance Your Style title was won by Elis Saastamoinen, who will represent Finland in the world final in Mumbai on 9 November 2024. 🏆

Our member Lataamo was responsible for the production of the event. 🧡 Well-done! 🎉

Photographer: Elias Ryynänen

02/10/2024

“Each one of you made us believe in something we had never imagined possible: we can truly have colleague all across Europe. What a great community we are proud to be a part of!” - 27Names new member feedback

We’re truly humbled to receive feedback from our members that affirms the spirit of our network; our bonds of friendship and shared values allow
business opportunities and personal growth to flourish ⭐ If you’d like to learn more about 27Names, give us a shout!

24/09/2024

Breaking News! We are thrilled to share that we have ranked 2nd worldwide in the “Agency Network” ranking by .co Top 100 for 2024 list 🚀 Not only that, our members , , , , and have all individually placed in the Top 100 🎉 We couldn’t be prouder of the recognition- a big THANK YOU to our community for consistently working to elevate the industry.

From Eventex: “Eventex Awards, the world’s leading awards for events and experience marketing, is proud to announce The top 100 agencies and event organizers for 2024. The annual Eventex index recognizes consistent excellence in the events and experience marketing industry, demonstrated over a 3-year period.

Some of the more interesting stats for this year’s index include:
-The agencies and event organizers featured in the index represent a total of 31 countries.

-The top 3 agency networks represented in the index include fischerAppelt (1350 points and 19 entries), 27Names (1030 points and 33 entries), and BEIC (450 points and 13 entries).

‘Being recognized as one of the top agencies and event organizers is a remarkable achievement that speaks of an unwavering commitment to innovation and creativity in delivering outstanding events and experiences year after year. I am therefore incredibly happy to congratulate everyone who made the Eventex ranking,’ comments Ovanes Ovanessian, Co-founder of Eventex Awards.”

06/09/2024

Eventex Awards has unveiled The Eventex Creativity Report 2024 and we’re proud to see our members and mentioned in the Contributors (Winners) section.

About the report: “The report has been comprised by the team behind Eventex Awards, which has analyzed the 246 entries that won platinum and gold awards in Eventex Awards 2024 (i.e. entries that were awarded 81 points and above), selected from a pool of 1207 participating entries from 62 countries.

The result is a comprehensive study of creativity in the events industry, grouped into four major trends:

The power to inspire

The magic of technology

Creativity with a cause

Turning challenges into opportunities

The conclusions in the report have been backed with a curated selection of case studies from different entries, along with relevant jury feedback, highlighting the elements that impressed us the most, to illuminate how creativity works in practice.  

‘Eventex Awards has always recognized and celebrated creativity, ever since the awards’ inception back in 2009, with our commitment to creativity and innovation reflected in one of our awards’ core criteria,’ comments Ovanes Ovanessian, Co-founder of Eventex Awards. ‘Now, The Eventex Creativity Report 2024 takes this mission a step further — it showcases and analyzes creativity in a palette of dimensions that shine across winning entries.’”
 
The Eventex Creativity Report 2024 is available for download here: https://eventex.co/creativity-report-2024