Archmarathon Awards

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Archmarathon Awards International architectural contest gathering 50 international practices who will compete for a prestigious award recognizing their unique talent.

Archmarathon representing some of the most significant architectural projects in the World. ARCHMARATHON AWARD is the first international architectural event gathering 50 international practices who will compete for a prestigious award recognizing their unique talent. ARCHMARATHON is an international event bringing to life an unprecedented concept: an interaction platform with a variety of global

players active in the field of architecture and building. Promoted with a view to fostering the international exchange of ideas, know-how and relations, the event is also designed to stimulate new, profitable business opportunities against a top-notch cultural background. ARCHMARATHON competition, representing some of the most significant architectural projects across the international architectural scene. These contenders have been shortlisted by an international jury consisting of five foremost professionals from the world of architecture co-chaired by Lucy Bullivant, renowned author, curator and architecture critic from London and Luca Molinari, professor and curator of international architecture shows,

Presented in this unique way, by gathering three different events in one, and in its intensive promotion of the outstanding profiles of the internationally acclaimed architectural practices selected from different countries, ARCHMARATHON stands out as an extraordinary event, focusing on:

- Education: the presence of 50 practices presenting internationally acclaimed projects will provide an outstanding opportunity for visitors to update their professional knowledge and connections. ARCHMARATHON will be an unprecedented occasion at which local and international information and ideas will be pooled during a truly cosmopolitan event.

- Award: the projects presented will be contenders in an award-winning competition that will be given extensive, worldwide press coverage also based on the media partnership of a wide selection of online and offline magazines. In addition to this, the prestigious ARCHMARATHON reference book will be available, a publication presenting all the projects selected to compete for the award. Produced in English and totalling nearly 300 pages, the book will be provided free of charge to the competing practices, the business partners and the press. It will be sold at a special price throughout the event and will also be available at all the main trade bookshops worldwide. The book will also be released in form of an e-book and sold via the web platform of ARCHMARATHON and through Amazon.

- B2B: offering a crucial appointment to the business partners (30 in total), the architecture practices invited and the visitors (over 1.000 professionals as visitors). The central hub will be lined by some 30 glamorously laid out interaction booths, each of them hosting a business partner where some exhibits will be displayed and important interaction moments can be experienced. This will provide one-of-a-kind business-networking opportunities that will facilitate the exchange of personal connections, knowledge and inspiration both nationally and worldwide. ARCHMARATHON will be supported by an international media programme providing extensive coverage by the Italian and foreign press. A dedicated website is available for reference providing all the information about the event complemented by a two-weekly newsletter with all the updates (architecture practices participating to the event, competing projects, side events, etc.). After signing up to the website, visitors will be able to access the agenda and apply to get in touch with the business partners. During the event all the architects’ presentations will be recorded and available online almost in real time. Besides the contents mentioned above, the interviews with the architecture practices invited and the companies participating will be available online as well. Much in the same way, all of the footage will be uploaded to platforms such as YouTube and Vimeo for as broad circulation and search engine indexing purposes as possible. Shortly before the website becomes available, accounts will be created in the main English-speaking social networks - Facebook, Twitter, Instagram - which will promote and advertise the event during and after the event with a mind to keeping attention focused on the contents. Links to the complete footage will be available from the platforms mentioned above so as to achieve a wide-ranging viral communication. All the ancillary services complementing ARCHMARATHON have been conceived of in order to stage a truly comprehensive, friendly, easily accessible event. In this regard a temporary restaurant offering “social” prices will be available for all the participants. Opening hours of the Restaurant and the Coffee Shop will be from 9.30am to 10.00pm. An incubator of design excellence, rich in outstanding cultural initiatives and international business opportunities, ARCHMARATHON is bound to attract a multitude of people from the Italian and foreign Society of Architects, Chief Education Institutions (Politecnico, IED, Naba, etc.) and trade associations (INARCH, ADI, SBID, etc.).

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ARCHMARATHON AWARD is an international architectural contest gathering 50 international practices who will compete for a prestigious award recognizing their unique talent. ARCHMARATHON is an international event bringing to life an unprecedented concept: an interaction platform with a variety of global players active in the field of architecture and building. Promoted with a view to fostering the international exchange of ideas, know-how and relations, the event is also designed to stimulate new, profitable business opportunities against a top-notch cultural background. ARCHMARATHON competition, representing some of the most significant architectural projects across the international architectural scene. These contenders have been shortlisted by an international jury consisting of five foremost professionals from the world of architecture co-chaired by and Luca Molinari, professor and curator of international architecture shows. Presented in this unique way, by gathering three different events in one, and in its intensive promotion of the outstanding profiles of the internationally acclaimed architectural practices selected from different countries, ARCHMARATHON stands out as an extraordinary event, focusing on: - Education: the presence of 50 practices presenting internationally acclaimed projects will provide an outstanding opportunity for visitors to update their professional knowledge and connections. ARCHMARATHON will be an unprecedented occasion at which local and international information and ideas will be pooled during a truly cosmopolitan event. - Award: the projects presented will be contenders in an award-winning competition that will be given extensive, worldwide press coverage also based on the media partnership of a wide selection of online and offline magazines. In addition to this, the prestigious ARCHMARATHON reference book will be available, a publication presenting all the projects selected to compete for the award. Produced in English and totalling nearly 300 pages, the book will be provided free of charge to the competing practices, the business partners and the press. It will be sold at a special price throughout the event and will also be available at all the main trade bookshops worldwide. The book will also be released in form of an e-book and sold via the web platform of ARCHMARATHON and through Amazon. - B2B: offering a crucial appointment to the business Sponsor, the architecture practices invited and the visitors. The central hub will be lined by some glamorously laid out interaction booths, each of them hosting a business partner where some exhibits will be displayed and important interaction moments can be experienced. This will provide one-of-a-kind business-networking opportunities that will facilitate the exchange of personal connections, knowledge and inspiration both nationally and worldwide. ARCHMARATHON will be supported by an international media programme providing extensive coverage by the Italian and Foreign press. A dedicated website is available for reference providing all the information about the event complemented by a two-weekly newsletter with all the updates (architecture practices participating to the event, competing projects, side events, etc.). After signing up to the website, visitors will be able to access the agenda and apply to get in touch with the business partners. During the event all the architects’ presentations will be recorded and available online almost in real time. Besides the contents mentioned above, the interviews with the architecture practices invited and the companies participating will be available online as well. Much in the same way, all of the footage will be uploaded to platforms such as YouTube and Vimeo for as broad circulation and search engine indexing purposes as possible. Shortly before the website becomes available, accounts will be created in the main English-speaking social networks - Facebook, Twitter, Instagram - which will promote and advertise the event during and after the event with a mind to keeping attention focused on the contents. Links to the complete footage will be available from the platforms mentioned above so as to achieve a wide-ranging viral communication. All the ancillary services complementing ARCHMARATHON have been conceived of in order to stage a truly comprehensive, friendly, easily accessible event. An incubator of design excellence, rich in outstanding cultural initiatives and international business opportunities, ARCHMARATHON is bound to attract a multitude of people from the Italian and foreign Society of Architects, Chief Education Institutions and trade associations

Archmarathon Awards WorldWide edition take place every 2 years since 2014, year of its foundation.

Archmarathon Awards 2014 _ Worldwide Edition_ Milano http://www.archmarathon.com/2014/

Archmarathon Awards 2016 _ Worldwide Edition_ Milano http://www.archmarathon.com/2016/