SHORTBREAD

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SHORTBREAD

www.shortbreadnyc.com | [email protected] | Shortbread is a boutique event design, plannin

JENNA SHORT, owner of Shortbreadnyc.com, formerly worked as a Graphic Designer and Sous Chef at Bon Appétit Magazine, studied Design at the Art Institute of Boston and Culinary Arts at Lorenzo de Medici in Florence. Shortbreadnyc.com – is a boutique events company that suits challenging palettes by focusing on gluten-free, vegan, dairy-free, Kosher, and sugar-free goods – rose out of Jenna’s love

of baking and her own special dietary needs (she’s allergic to dairy). She has lived around the world including New York City, Italy, Sweden, England, Tel Aviv and several others, and continues to travel the world in search of the next great meal.

04/08/2022

Simple is best? 💚🖤🤍💚🖤🤍
Sometimes
When it comes to chocolate cupcakes with vanilla cream & chocolate swirl frosting 🍦

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03/08/2022

Me and my birthday cake… a little late. Because well… MOTHERHOOD.
This cake was insane tho. Almond marzipan cake with a lemon cream cheese frosting. Hellloooooo
🍋 🎂
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28/07/2022

Not sure if you want cookies or cupcakes???
Easy. BOTH!

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#חתונה #יוםהולדת #עוגיות #זכרוןיעקב

04/07/2022

Bittersweet
Two homes
Two directions
Always full, but never enough
Full Enough to feel empty
A shaky sigh of relief
So far from home
-but good to be home.
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A poem entitled dual citizenship
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#חתונה #יוםהולדת #עוגיות #זכרוןיעקב

30/06/2022

3 Aspects of your BRAND STORY & LOGO and why they are so important (or you can just DM me for chat anytime!) ✨
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1. What are your fonts? A font is your emotional voice. When people read different fonts your brain translates the shapes as tone of voice and conversation. How do you want people to hear you

2. What are your colors? Your colors are your personality and energy you want to give (side note, the logo should be first designed in only black and white so you can understand the logo and then incorporate color) you will always need a black and white version and best to make sure it looks good early on in all scenarios than figure that out in the end.

3. The “Graphic” or the logo is your identity and how you want people to see you (like an outfit) its what people say about you when you’re not in the room. At the end of the day this is your brand Identity and it needs to reflect who you are
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28/06/2022

I made these a few months ago. As a semi joke from a friends episode. And now, it’s NOT A JOKE.
🤬
For me. This. is all too. Much.
I’m really struggling to find the logic (I know there isn’t any)
And having gone through a high risk pregnancy of my own, (two in fact) I can’t imagine a scenario where it was anything but my decision. I can’t imagine a scenario where my health wasn’t taken into consideration. I can’t imagine scenario where mental health wasn’t taken into consideration. I cannot imagine a scenario where I wasn’t given informed choices to make ON MY OWN… I CANNOT IMAGINE a scenario that anyone else has any opinion over the matter. The matter of my own body. It just blows my mind.
So yeah. I stress bake. And donate to every abortion fund possible. If there was ever a time to get up- it’s now

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#חתונה #יוםהולדת #עוגיות #זכרוןיעקב

27/06/2022

The assignment was a DONUT 🍩 , UNICORN 🦄 , BUNNY 🐰.
I think I delivered. The most stress- when it’s your own kids birthday 😅
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26/06/2022

The DIY cookie kit. You can even also DIY the actual kit. Bottom line, it’s a great activity that EVERYONE loves to do (even the grown ups) there’s something oddly relaxing about it. Any shapes, any colors ~ loads of fun. {MENU IN HIGHLIGHTS}
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#חתונה #יוםהולדת #עוגיות #זכרוןיעקב

23/06/2022

MY DAD ROCKS!!
Happy Father’s Day! Keep on rockin’
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#חתונה #יוםהולדת #עוגיות #זכרוןיעקב

21/06/2022

LOVE IS LOVE!!
{share below what LOVE is for you?}
❤️🧡💛💚💙💜
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21/06/2022

LOVE IS LOVE… Love is…
SAFE
{share below what LOVE is for you?}
❤️🧡💛💚💙💜 LOGO FOR
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21/06/2022

LOVE IS LOVE… Love is…
Definitely having to say sorry
{share below what LOVE is for you?}
❤️🧡💛💚💙💜
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20/06/2022

LOVE IS LOVE… Love is…
SCARY
{share below what LOVE is for you?}
❤️🧡💛💚💙💜
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20/06/2022

LOVE IS LOVE… Love is…
TWISTED
{share below what LOVE is for you?}
❤️🧡💛💚💙💜
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20/06/2022

LOVE IS LOVE… Love is…
STRONG
{share below what LOVE is for you?}
❤️🧡💛💚💙💜 LOGO for
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19/06/2022

LOVE IS LOVE… Love is…
PATIENCE
{share below what LOVE is for you?}
❤️🧡💛💚💙💜
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19/06/2022

LOVE IS LOVE…Love is…
INCLUSIVE
{share below what LOVE is for you?}
❤️🧡💛💚💙💜
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19/06/2022

LOVE IS LOVE… Love is…
QUIET
{share below what LOVE is for you?}
❤️🧡💛💚💙💜
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17/06/2022

LOVE IS LOVE… Love is…
NATURE
{share below what LOVE is for you?}
❤️🧡💛💚💙💜
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17/06/2022

LOVE IS LOVE… Love is…
SHARING
{what is love for you? Share below}
❤️🧡💛💚💙💜
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17/06/2022

LOVE IS LOVE… Love is…
FOOD
{share below what LOVE is for you?}
❤️🧡💛💚💙💜
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12/06/2022

BOHO Rainbow 🌈 cake
Still rainbow. Just muted. All the same pizzazz
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08/06/2022

Your BRAND should bring you joy!
✨
Whatever you do on whichever platform you choose, the most important thing is that you remain CONSISTENT. What that means is the logo is the same on every platform, The fonts are the same on every platform and the colors are the same on every platform. This is your STORY. And you want your story to be told clearly and consistently wherever people go to look for you. Your brand story and brand language become your identity that speaks for you when you’re not in the room.
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06/06/2022

Loving using iced cookies for details instead of fondant these days. Thoughts on fondant? 🦄

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30/05/2022

Custom cookies, when you RUN ON DUNKIN!

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http://www.shortbreadnyc.com/

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