02/12/2024
🎺 “Trumpets signify a call to arms, inviting us to join a crusade with a triumphant victory song against the enemy.”
Trumpets flared throughout the OWN.Cancer campaign close event in September, honouring the Arthur J.E. Child Comprehensive Cancer Center and a historic fundraising campaign that would soon help Canadians fight their battles with cutting edge treatments.
When asked to bring together an event for top donors, OWN.Cancer cabinet members and key partners, we were truly honoured. As we share more about the event experience here, our team would like to thank all of the AHS staff and leaders who helped bring this to life and for their tireless and dedicated efforts.
We knew the event needed to be elegant and regal in nature, without being too “over the top” despite the high net worth attendees. The aesthetics and design of the event were led by our partners at OneWest Events, inspired by the image of both a bell and a trumpet, utilizing elegant gold and bronze anchored on rich black surfaces throughout. All parts of the event were brought to life with modern greenery and elegant cream florals.
A 100’ long black carpet and OWN.Cancer gratitude messaging punctuated the exterior of the building as guests arrived. Inside, a reception format event awaited, with furniture pods, communal seating and perch points designed to offer choice for the high calibre guests. A custom menu designed by Chef de Cuisine of Hotel Arts was ‘traditional but inspired’ including bite-sized passed canapes, a chef-attended charcuterie bar and salt-cured tuna bowls. A fully wrapped, branded stage hosted important remarks for the evening.
The event was punctuated with a surprise performance by Order of Canada winning performer, Jens Lindemann. Additional trumpeters popped up on mini stages to sound the antiphonal call of triumphant victory as we led into an emotional campaign close tribute video.
The evening’s most triumphant moment was the announcement of a final gift of an astounding $30 million dollars from the Owerko family and the Campaign Co-Chairs announcing the total funds raised by the OWN.Cancer campaign and donors of an unprecedented $298 million dollars!
