Brand Alive Inc (2025)

27/09/2025

Last year, we were approached by - a fundamental charity dedicated to supporting children, youth, and families - with a challenge: 🎇 reimagine a new strategy for their long-standing annual gala.

For years, it had been a traditional seated dinner with a program, live auction, and dance. But Trellis knew it was time to modernize, energize, and engage their community in a new way.

That’s where we came in.

We knew the approach needed to blend the energy and connection of a reception-style event with the impact of having a captive audience for storytelling, fundraising, and a focused program segment.

Together with our clients, we created a bold new strategy: a three-phase experience designed to maximize connection and impact.

✨ Phase 1: A vibrant reception with entertainment, canapes, fundraising activations and plenty of space for connection.

✨ Phase 2: A fully built theatre for a compelling seated program and live auction.

✨ Phase 3: A high-energy afterparty with a band, chef-attended stations, exciting lounge designs, and silent auction.

The results? An outstanding success, raising over $1 million ($1,011,599 to be exact 🤯) while giving guests a fresh, unforgettable experience.

This fall, we’re proud to partner with Trellis again to build on that momentum.

This journey is a reminder of what can happen when organizations are bold enough to embrace change: you not only elevate the experience but you also amplify impact for the community.

Here’s to doing good, differently 🌻

Visit Trellis Society today to snag your tickets to this year’s Trellis Soiree on Saturday, October 25th at !!

09/09/2025

We’re counting down to one of Calgary’s most dynamic business events of the year: the Axis Connects Leadership Forum this November! 🚀

Since producing the inaugural Forum in 2022, Brand Alive has been proud to partner with Axis Connects to grow this into the city’s fastest-rising full-day women’s business summit. Each year, it brings together senior leaders and professionals from across sectors for a day of learning, inspiration and connection.

🎤 This year’s headliner is Vassy Kapelos, Chief Political Correspondent for CTV News and host of Question Period, Power Play, and The Vassy Kapelos Show. Vassy will take us behind the headlines with sharp insights on Canada’s political climate, the impact of U.S. politics at home, gender and politics, and her own leadership journey.

Past year’s lineup have been nothing short of incredible:
✨ Academy Award winner Geena Davis on the power of women in media
✨ The founding members of the Calgary Wild FC about women in sport
✨ Former Canadian Prime Minister, the Right Honourable Stephen Harper on leadership

With dynamic speakers, thought-provoking conversations, and unparalleled networking, this is a day that will both inspire and energize Calgary’s business community.

The Forum has sold out every year, and 2025 will be no different. Don’t miss your chance to be in the room.

👉 Learn more and get your tickets now at Axis Connects before they’re gone and check out highlights from last year’s event👇

09/09/2025

We’re proud to be a Canadian event management company with rare in-house corporate experience.

This experience gives us a unique perspective that goes beyond traditional event planning, providing unmatched business and event expertise that transform the way corporations view events. We know inherently how to support our clients, having been there ourselves, and we understand the complexity of using events as tools for amplifying brand and culture.

Our team operates like a modern startup: agile, entrepreneurial and truly flexible. We partner with a trusted network of award winning freelance producers, production managers and creatives to deliver tailored, full-service agency support on every project.

Our lean, scalable approach cuts out unnecessary fees and layers, so you invest directly in solutions that matter.

Small business agility 🤝 corporate expertise.

05/08/2025

Big doesn’t always mean huge.⁣
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This weekend, we supported an unforgettable experience for just 9 VIP guests—from around the globe—featuring some of the world’s fastest, most exotic vehicles.⁣
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A sleek excursion from the GTA to Niagara-on-the-Lake celebrated a major milestone with high speeds, high stakes, and beautifully simple execution.⁣
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We’ve learned that impact isn’t about the size of the guest list or production budget. It’s about intention, detail, and delivering something truly exceptional.⁣
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Small group. Big moment. That’s what defines a great event. ⁣
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19/06/2025

Our partnership with the Arizona Diamondbacks ownership has made for an incredible spring! ⚾️ These high touch hosting events for Major League Baseball VIPs at the Diamondbacks Jays week in Toronto at the Roger’s Centre were cleverly designed to fit into the larger format specialty suites including Players Card activations, custom merch, elevated game day F&B favourites and of course good old fashioned baseball. Go Dbacks!

18/12/2024

We don’t talk often enough about the dynamic super-duo that is Corporate Communications + Strategic Events.

Over the years we’ve learned countless new skills and ways of thinking through our communications colleagues:

📈 How to weave complex information into a digestible narrative
📈 When to leverage data versus sentiments to display a message
📈 Why communications plays a critical role in the employee experience and events

Speaking of events, the modern comms team leverages experiences as part of their work, often becoming mini Event Producers behind the scenes, leading the charge on building their corporate culture along the way. It’s incredible to watch.

Because of this, partnering with best in class corporate communications teams is one of the best parts of job! 💥💯

Our team is lucky to partner up with the comms professionals in-house at Pembina Pipeline Corporation on multiple strategic projects and events throughout the year. This fall, we took the annual RISE Awards program down a new path, integrating the ceremony and celebration into the annual Employee Townhall, creating a larger platform for the powerful success stories to be heard across the entire company.

Pivots like this don’t happen successfully without the thoughtfulness and strategic insights of a powerful corporate communications team like the one at Pembina. Each step of the way, the “table” had events + comms seated at it, voicing different perspectives each elements would have the employee expeirence.

Because of this, the new approach was dynamic, thoughtful, and a right-sized experience full of Pembina heart.

Shout out to the Pembina corporate communications team and their leadership for letting us be a part of their incredible ideas and thank you for leading the way on using the dynamic super duo of communications + events!

16/12/2024

The Alberta Business Hall of Fame Awards honours the most esteemed business leaders across every sector in Southern Alberta for their life achievements and service to the economy, community and our future.

It was our pleasure to support the JA Southern Alberta team on bringing the Alberta Business Hall of Fame Awards powered by ATB to life on November 5th in the brand new Champions Ballroom. What an incredible project to be a part of and we thank the entire JA Southern Alberta leadership team for asking us to be involved!

Over 1000 top tier business people attended to celebrate the achievements of this year’s incredible laureates: Susan Anderson, Mike Broadfoot and Brett Wilson and young innovator Hanif Joshaghani.

Our city and province is better for the achievements of laureates like these and for the hard work and dedicated of organizations like JA Southern Alberta. Congratulations!

11/12/2024

Well, that worked out nicely! 🚀🌟

We are always so grateful to be given a seat at the table for strategic discussions about internal events. This project, the Pembina Employee Townhall & RISE Awards, is a great showcase of corporate clients engaging their strategic partners through each step of their decision making, and the powerful results that can create.

Here’s what we’ve been up to with them:

For the past few years, we’ve been supporting Pembina Pipeline on boosting their employee engagement through a strategic recognition program. The RISE Awards were born in 2022 as a best in class annual recognition program culminating in a beautiful awards gala where Pembina’s brightest employees came together to celebrate achievements alongside senior leaders and Officers.

With a few RISE awards under our belt, earlier this year the team took a step back and pondered:
❓What would happen if we opened the door to RISE to more than those being celebrated?
❓ What if we used it as an opportunity to ignite greatness across our entire employee base?

In partnership with the Pembina corporate communications team, a new strategy came to life in the spirit of allowing more Pembina employees to be inspired by the RISE awards, the finalists, the winners and their stories.

We pivoted away from a stand-alone gala and embedded the awards celebration into the annual employee townhall, enabling 1000+ employees in-person and hundreds of employees online to enjoy and celebrate together. In an effort to ensure this year’s RISE award finalists and winners felt just as special as those who attended a gala, we embedded a thoughtful VIP luncheon prior to the town hall and awards ceremony, offering a unique opportunity for connection.

Huge 🔊 shout out 🔊 to Pembina’s corporate communications team, who are the hearts and souls behind Pembina’s employee experience. We love collaborating with strategic thinkers who lead with their heads and their hearts every step of the way!

02/12/2024

🎺 “Trumpets signify a call to arms, inviting us to join a crusade with a triumphant victory song against the enemy.”

Trumpets flared throughout the OWN.Cancer campaign close event in September, honouring the Arthur J.E. Child Comprehensive Cancer Center and a historic fundraising campaign that would soon help Canadians fight their battles with cutting edge treatments.

When asked to bring together an event for top donors, OWN.Cancer cabinet members and key partners, we were truly honoured. As we share more about the event experience here, our team would like to thank all of the AHS staff and leaders who helped bring this to life and for their tireless and dedicated efforts.

We knew the event needed to be elegant and regal in nature, without being too “over the top” despite the high net worth attendees. The aesthetics and design of the event were led by our partners at OneWest Events, inspired by the image of both a bell and a trumpet, utilizing elegant gold and bronze anchored on rich black surfaces throughout. All parts of the event were brought to life with modern greenery and elegant cream florals.

A 100’ long black carpet and OWN.Cancer gratitude messaging punctuated the exterior of the building as guests arrived. Inside, a reception format event awaited, with furniture pods, communal seating and perch points designed to offer choice for the high calibre guests. A custom menu designed by Chef de Cuisine of Hotel Arts was ‘traditional but inspired’ including bite-sized passed canapes, a chef-attended charcuterie bar and salt-cured tuna bowls. A fully wrapped, branded stage hosted important remarks for the evening.

The event was punctuated with a surprise performance by Order of Canada winning performer, Jens Lindemann. Additional trumpeters popped up on mini stages to sound the antiphonal call of triumphant victory as we led into an emotional campaign close tribute video.

The evening’s most triumphant moment was the announcement of a final gift of an astounding $30 million dollars from the Owerko family and the Campaign Co-Chairs announcing the total funds raised by the OWN.Cancer campaign and donors of an unprecedented $298 million dollars!

01/11/2024

💛 We were deeply honoured to be a part of OWN.Cancer in our own small way.⁣
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A new era of cancer care has officially begun in Alberta as the Arthur J.E. Child Comprehensive Cancer Centre is now open. ⁣
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Following a long fundraising campaign called OWN.Cancer, focused on building support to expand innovation and research in cancer care and treatment, the campaign closed this fall at over $293MM raised. 🤯 This included a historic $50MM donation from the Arthur J.E. Child Foundation, the largest gift to cancer care and research in Alberta’s history. ⁣
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Our team was honoured to be asked to work with the key partners (Alberta Cancer Foundation, University of Calgary, and Alberta Health Services), alongside the incomparable OWN.Cancer campaign co-chairs, to bring together key donors, supporters and dignitaries to announce total funds raised and punctuate this new era in cancer care.⁣
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We are excited to share more about this one of a kind event, and the incredible people behind the Arthur J.E. Child, very soon. ⁣
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Our heartfelt thanks go to the working team and campaign leaders for including us, and for making a more hopeful future for so many people. ⁣
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To learn more, visit .⁣
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Together with our colleagues and amazing clients, we got to help OWN.CANCER. ⁣
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11/07/2024

Throwback to one of our all time favourite events! ⁠
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In the height of the pandemic, our clients at asked us to help them launch their historic rebrand to their employees. With the stakes high and event restrictions tight, we partnered up with our friends and colleagues at to bring this unique drive-through activation and province wide roadshow to life. ⁠
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In Calgary, a drive-around experience peppered with live entertainment, DJ tunes and an in-vehicle photo opp culminated in a 200’+ immersive experience with a robotic LED lighting tunnel and a customized box of branded goodies to commemorate the occasion. ⁠
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Around Alberta, OneWest’s incredible team brought a unique parking lot experience to each employee, offering cF’s people the chance to “meet” the brand for the first time in a decked out, branded vehicle.⁠
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We continue to be proud of our colletive safety management of this project and have loved watching the connectFirst brand flourish in the marketplace ever since. ⁠
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For more than 80 years, connectFirst has celebrated great milestones in Albertans’ financial journeys - from supporting local business owners build their dreams to farmers feeding the nation and more. Today, they have more than 40 branches across central and southern Alberta with a mission to make money make a difference and to do what’s right for every member.⁠
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25/06/2024

In an industry home to traditional agencies, we’re a dynamic start-up, entrepreneurial and agile, believing anything’s possible with the right team. ⁠
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We leverage our long term relationships with tenured, award winning freelance producers to offer comprehensive agency services delivered in a flexible way.

Our scalable business model adjusts to client needs and for each event, minimizing complex fee structures and team hierarchy, ensuring our client investments cover solutions, not overhead.⁠
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Our growth mindset prioritizes depth of value over a lengthy client list. Unlike typical agencies that expand rapidly, we focus on fewer clients, enabling us to add deep value across multiple departments throughout the year. ⁠
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Our lean team structure maintains high availability and commitment, ensuring maximum impact for our clients and meaningful growth for us. 📈

Brand Alive Inc

27/09/2025

09/09/2025

09/09/2025

05/08/2025

19/06/2025

18/12/2024

16/12/2024

11/12/2024

02/12/2024

01/11/2024

11/07/2024

25/06/2024

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