Dodo Pizza Company

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Dodo Pizza Company a digital-first pizza franchise | more than 600 units in 13 countries | one of the world's fastest-growing QSR franchises In 2017, we’re launching in the UK.

Started in 2011 by a young entrepreneur and business blogger Fedor Ovchinnikov as a single store in the remote northern Russian town of Syktyvkar, we are currently the biggest pizza chain in Russia by store-count. There are over 240 franchises and corporate-owned Dodo Pizza stores in nine countries, including China and the US. And we plan to further expand our network in Russia and internationally.

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It looks like our UK team (AKA Dodo’s special task force) just had its first win. Last Friday, Dodo Brighton made £996.5 in sales. For any other Dodo Pizza shop, this would be a paltry achievement. But for our first pizzeria in the UK, it’s a huge step forward. Our partner, Konstantin Yudintsev, launched Dodo in Brighton more than a year ago. He did it at his own risk. Back then, we couldn’t allocate enough resources to support him. So his ambition was modest: to survive in the competitive UK market. The shop has survived, yet barely. Its monthly sales never went higher than £15K. For this year, Dodo Pizza entertains daring plans for the UK. So we now have a special task force—like the ones they have in the movies. Ours, though, doesn’t catch killers—it has one single goal on its agenda: to turn things around at Dodo Pizza Brighton. From a complete outlier, it should turn into a strong winner. From, basically, a copy of our American branch to a perfect market fit for the UK. Dozens of things are already being changed at Brighton. We lowered our prices, added one more pizza size and introduced new snacks. (See the details below.) The result? The record high Friday sales. Will we succeed in the long run? Follow the Brighton story using the tag hashtag #dodobrighton

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