Gwen Floral Co

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Gwen Floral Co Gwen Floral Co is a freelance floral studio based in North Brisbane, specialising in creating wildly Our aesthetic is organic, romantic and garden-inspired.
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Gwen Floral Co is a freelance floral studio specialising in weddings and events. We are based in North Brisbane, Australia, but also service Sunshine Coast, Gold Coast, Scenic Rim, Toowoomba & beyond! We take pride in sourcing the perfect elements to allow your custom florals speak your story. We delight in using a variety of textures, tones, colours and shapes that nature offers. We custom price

each wedding, styling event and arrangement individually. Please contact [email protected] to discuss your florals. "See how the flowers of the field grow. They do not labor or spin. Yet I tell you that not even Solomon in all his splendour was dressed like one of these." Matthew 6:28-29

Dana & Ryan’s sweet day at 💖 captured by .photo Venue Photography .photo Dress HMU Celebrant
03/12/2023

Dana & Ryan’s sweet day at 💖 captured by .photo

Venue
Photography .photo
Dress
HMU
Celebrant

MAGIQUE 🤍 that's what this rose is called! It's a beautiful local variety from . We are lucky that our suppliers can imp...
22/11/2023

MAGIQUE 🤍 that's what this rose is called! It's a beautiful local variety from . We are lucky that our suppliers can import some incredible things from overseas that we struggle to grow in Australia like the huge Columbian roses or orchids, but there's really nothing like working with product that you know has been grown right here in Aus. ✨

We've been getting asked in our inbox a lot lately "my wedding is in 2025- are you taking bookings for then?" and the an...
17/11/2023

We've been getting asked in our inbox a lot lately "my wedding is in 2025- are you taking bookings for then?" and the answer is YES! 👏💖🌸 we recently opened our books for 2025, so if you are getting married in 2025, we'd love to hear from you! 💌

If you are planning a 2024 wedding, have no fear! We are still accepting bookings for 2024 too but have limited availability. Definitely reach out & we can confirm whether we are available. 🥰

Does anyone else feel like 2025 is forever away? It will be here before we know it, even though I'm still wrapping my head around the fact we are almost finished with 2023. How did that happen?! 😳😅😂

Transported to somewhere in Europe (but actually somewhere near Byron Bay) ~ dreaming of this shoot at the glorious wit...
15/11/2023

Transported to somewhere in Europe (but actually somewhere near Byron Bay) ~ dreaming of this shoot at the glorious with the most wonderful team 💖

The dream team:
Concept, Planning + Styling -
Photographer -
Videographer -
Florist -
Suits -
Dresses -
Cake -
Ribbons + Ring Boxes -
Bridal Accessories -
Stationery + Signage -
Female Model -
Male Model -
Makeup -
Hair -
Venue -
Furniture Hire -
Tableware + Arbour -
Napkins + Runner -
Candles -

For Ash’s girls 💖
06/11/2023

For Ash’s girls 💖

Oh hey 👋🏼 for any new faces around here I thought it’s time to introduce myself!I’m Sarah, I’m the face, hands & heart b...
06/11/2023

Oh hey 👋🏼 for any new faces around here I thought it’s time to introduce myself!

I’m Sarah, I’m the face, hands & heart behind Gwen Floral Co 🌸

Here’s 5 things you should know:

1️⃣ I started this business over 6 years ago, and named it in honour of my grandma, Gwen. She was such a gentle & gracious lady, and she used to be a florist in her younger days! I often mistakenly get called Gwen (even though I sign off my emails with Sarah 😝) but that’s ok, I won’t hold it against you if you accidentally call me Gwen. 😉

2️⃣ luxuriously whimsical, romantic & refined floral designs are my speciality 🙈💐 I was leaning into the European garden-inspired floral design before it was ‘cool’ in Australia 🤣 but I’m so glad we’ve moved away from some past trends that I shall not name, and that textural & whimsical florals are all the rage right now. 🤍

3️⃣ my husband & I welcomed my first baby into the world in January this year! It’s been a wild but beautiful year of flowering for 25 beautiful weddings this year whilst settling into motherhood. Part of the reason I wanted to start my own business was so I could work from home, choose my hours and be a present mum. I’m so grateful I’m living in that reality now (although it’s getting a little harder now that he’s on the move 🤪)

4️⃣ we are a boutique floral studio; I’ve setup a sweet studio space in my home (I’ve pretty much overtaken the entire downstairs now, sorry babe 🙃) We are a small but mighty team & only accept limited bookings each year. My philosophy with business has never been ‘bigger is better’ and I’m really proud of the business I’ve built over the last 6 years 🤍

5️⃣ if we get coffee (just a side note: I love getting coffee with my clients before AND after their weddings 😂) just ask me about op shopping, Friends, or raising babies and we will be talking for hours.

If you made it this far, go you! Thank you for reading ☺️

We have limited capacity in 2024 so please do reach out if you would like to work with us for your wedding. I’d love to hear from you 💖🌸

Sweet ceremony vibes 🧡💐🩷🌸🌿 setup at for the captured by Venue Photography Signage .com.au
17/10/2023

Sweet ceremony vibes 🧡💐🩷🌸🌿

setup at for the captured by

Venue
Photography
Signage .com.au

It’s all in the detail ✨ when dreamy florals + styling + stationery collide 🤌🏼The creative team:⁠Vision - ⁠Coordinator -...
11/10/2023

It’s all in the detail ✨ when dreamy florals + styling + stationery collide 🤌🏼

The creative team:⁠
Vision - ⁠
Coordinator - ⁠
Styling - ⁠
Photo & Video - ⁠
Florals - ⁠
Make Up - ⁠
Hair - ⁠
Stationery - ⁠
Celebrant - ⁠
Jewellery - ⁠
Suit - ⁠
Veil - ⁠
Venue - ⁠
Model - &

We’ve made a lot of floral pillars in our time but I think these beauties for Kerry & James at might be some of my favo...
16/09/2023

We’ve made a lot of floral pillars in our time but I think these beauties for Kerry & James at might be some of my favourites 🥹

We always recommend repurposing the ceremony florals at your reception space if it’s possible 💐 And these beauties looked so divine framing that glorious cake by

Pru’s fluffy soft bouquet was definitely a fave 🤍
05/09/2023

Pru’s fluffy soft bouquet was definitely a fave 🤍

Luxe compote arrangements have my heart 🥹💓 (especially when paired with taper candles! by the way, we can hire candles t...
30/08/2023

Luxe compote arrangements have my heart 🥹💓 (especially when paired with taper candles! by the way, we can hire candles to our floral design clients! 🤫)

Sweet dreamy tablescapes with styling by and shot by 🌸🕯✨The dream team:Concept, Planning + Styling - Photographer - Vi...
25/08/2023

Sweet dreamy tablescapes with styling by and shot by 🌸🕯✨

The dream team:
Concept, Planning + Styling -
Photographer -
Videographer -
Florist -
Suits -
Dresses -
Cake -
Ribbons + Ring Boxes -
Bridal Accessories -
Stationery + Signage -
Female Model -
Male Model -
Makeup -
Hair -
Venue -
Furniture Hire -
Tableware + Arbour -
Napkins + Runner -
Candles -

If you ask me, ground florals just complete long reception tables 🤌🏼🌸 From a dreamy shoot we created for that was featur...
09/08/2023

If you ask me, ground florals just complete long reception tables 🤌🏼🌸

From a dreamy shoot we created for that was featured in 🤍 the dream team:

Concept, Planning + Styling -
Photographer -
Videographer -
Florist -
Suits -
Dresses -
Cake -
Ribbons + Ring Boxes -
Bridal Accessories -
Stationery + Signage -
Female Model -
Male Model -
Makeup -
Hair -
Venue -
Furniture Hire -
Tableware + Arbour -
Napkins + Runner -
Candles -

Today marks SIX years of Gwen Floral Co. 🤍Around 7 years ago I had this wild idea to finish up at uni & have a crack at ...
01/08/2023

Today marks SIX years of Gwen Floral Co. 🤍

Around 7 years ago I had this wild idea to finish up at uni & have a crack at building a wedding floral design business. I went to flower school, started the business, made coffees on the side, and within a couple of years I was able to go full-time on this dream.

Grateful for the 250+ couples who’ve trusted me & my team to play a part in their day.

Grateful for the industry friends I’ve met along the way.

Grateful to be able to work at some of the most insanely beautiful wedding venues in QLD and NSW.

Grateful that I get to ‘play with flowers’ (lol it’s definitely a lot more than that) and call it my job!

Grateful for my freelancers/staff for just being incredible designers and incredible people.

Grateful to my husband, family & friends for cheering me on along the way.

When I tell people I’m a wedding florist they usually say “woooow that’s amazing” and I reply with “yep, dream job” — because it really IS the dream job. 🥰

Thank you for all of your support, friends!

I’m dreaming up some fresh and exciting things for Gwen Floral Co. Let’s see what the next 6 years will hold! 🥂🌸💓



Minimalist refined blooms ~ loved using flower frogs to create this dainty sophisticated look 💫Candles Photography Vid...
28/07/2023

Minimalist refined blooms ~ loved using flower frogs to create this dainty sophisticated look 💫

Candles
Photography
Videographer
Florals
Cake
Models .jolee
Styling .r

Dreamy, elegant bouquets for Julie & her girls 🤍Photos Coordination & Styling Celebrant Ceremony Venue Reception Venue
18/07/2023

Dreamy, elegant bouquets for Julie & her girls 🤍

Photos
Coordination & Styling
Celebrant
Ceremony Venue
Reception Venue

For Julie 🤍✨🫶🏼
11/07/2023

For Julie 🤍✨🫶🏼

Bre’s bouquet is a favourite of mine ~ all phalaenopsis orchids with some sneaky hydrangea hiding down low. Obsessed 🤍Ph...
09/07/2023

Bre’s bouquet is a favourite of mine ~ all phalaenopsis orchids with some sneaky hydrangea hiding down low. Obsessed 🤍

Photos by
Hair
Makeup

For Julie 🤍 white roses with chocolate orchid ~ so luxe & elegant x
03/07/2023

For Julie 🤍 white roses with chocolate orchid ~ so luxe & elegant x

Julie + Jeremy in B&W captured by 🤍 babies breath on mass 🤌🏼Ceremony Venue Coordination & Styling Celebrant
26/06/2023

Julie + Jeremy in B&W captured by 🤍 babies breath on mass 🤌🏼

Ceremony Venue
Coordination & Styling
Celebrant

We are so thrilled to be at for the on July 23rd! If you are planning a 2024 (or 2025 — gosh that sounds weird to say!...
15/06/2023

We are so thrilled to be at for the on July 23rd! If you are planning a 2024 (or 2025 — gosh that sounds weird to say!) wedding, this will be such a beautiful way to get some wedding inspiration, meet a bunch of different vendors & see some of the most incredible wedding venues in the Scenic Rim.

We’ll be creating a beautiful ceremony scape at & will be floating around throughout the day so come and say hello! 👋🏼🌸🤍

Floaty bouquets & dreamy arbours are our jam 🌸 loved creating for this Mediterranean elopement inspired shoot with this ...
05/06/2023

Floaty bouquets & dreamy arbours are our jam 🌸 loved creating for this Mediterranean elopement inspired shoot with this talented team:

The creative team:⁠
Vision - ⁠
Coordinator - ⁠
Styling - ⁠
Photo & Video - ⁠
Florals - ⁠
Make Up - ⁠
Hair - ⁠
Stationery - ⁠
Celebrant - ⁠
Jewellery - ⁠
Suit - ⁠
Veil - ⁠
Venue - ⁠
Model -  & 

Sweet garden bud vases & foliage installations for Indya + Eric at ✨🌿💐 captured by
08/05/2023

Sweet garden bud vases & foliage installations for Indya + Eric at ✨🌿💐 captured by

Ruffly fluffy blooms and sweet whimsical textures -- bouquet of dreams 🧡🤍💖 The dream team:The dream team:Venue Photograp...
29/03/2023

Ruffly fluffy blooms and sweet whimsical textures -- bouquet of dreams 🧡🤍💖

The dream team:
The dream team:
Venue
Photography
Florist
Gowns
Suit
MUA
Hair
Event hire
Photo booth
Stationery and Signage
Cake
Bridal shoes
Accessories
Gelato bike
Pizza truck

It's so wild to think how quickly 2022 has flown by! This shoot feels like yesterday but it was exactly one year ago tod...
15/12/2022

It's so wild to think how quickly 2022 has flown by! This shoot feels like yesterday but it was exactly one year ago today! It was so much fun working with this amazing team of creatives at - here's a few photos captured by 🤍

The dream team:
Venue
Photography
Florist
Gowns
Suit
MUA
Hair
Event hire
Photo booth
Stationery and Signage
Cake
Bridal shoes
Accessories
Gelato bike
Pizza truck

Working with 6am (lack of) light makes for blurry photos but it’s the best I got 😂 blurriness aside, loved this sweet ‘s...
28/11/2022

Working with 6am (lack of) light makes for blurry photos but it’s the best I got 😂 blurriness aside, loved this sweet ‘spring’ bouquet (that was actually made in February 🙊)

Bouquets ready to be delivered! The excitement on our bride's faces when we drop off their bouquets is one of the best p...
26/11/2022

Bouquets ready to be delivered! The excitement on our bride's faces when we drop off their bouquets is one of the best parts of our job 🥺🥰🌸

2022 has been another wild & beautiful year! We've had the joy of flowering for around 50 beautiful full-service wedding...
25/11/2022

2022 has been another wild & beautiful year! We've had the joy of flowering for around 50 beautiful full-service weddings this year (so much for 'let's take it slower in 2022' 🙃)

We still have a handful of weddings to finish the year, but things are certainly *starting* to slow down from here. We have a few spots remaining for June onwards in 2023 & have recently opened bookings for 2024 (gosh that sounds wild 🤯). With peak enquiry season coming up we'd recommend reaching out sooner rather than later to get your vendors locked in!

Tell us below, are you planning a 2023 or 2024 wedding? 🥰

Photo
Venue
Styling

We just love market days and can't wait to transform these beautiful blooms into stunning bouquets!
09/11/2022

We just love market days and can't wait to transform these beautiful blooms into stunning bouquets!

Okay one last one of Pru & Jackson's wedding because seriously, these tones & textures 😍🌟
06/11/2022

Okay one last one of Pru & Jackson's wedding because seriously, these tones & textures 😍🌟

Sweet bridesmaids bouquets 💕
29/10/2022

Sweet bridesmaids bouquets 💕

Our beautiful Pru with her blooms 🤍 there's something so special about photos of brides holding their bouquets. We're ob...
27/10/2022

Our beautiful Pru with her blooms 🤍 there's something so special about photos of brides holding their bouquets. We're obsessed with these photos by

Photographer -
Coordinator -
Cake - .co
Hair -
MUA -

Yeah the girls 👯‍♀️🤍✨
06/10/2022

Yeah the girls 👯‍♀️🤍✨

Another one for Pru because it's one of my all-time favourites. Silk ribbons add such a romantic feel to a bridal bouque...
04/10/2022

Another one for Pru because it's one of my all-time favourites. Silk ribbons add such a romantic feel to a bridal bouquet! 💫

QUICKSAND 🤍 a fan favourite. This bunch of quicksand roses was beautifully warm and golden rather than the usual (equall...
02/10/2022

QUICKSAND 🤍 a fan favourite. This bunch of quicksand roses was beautifully warm and golden rather than the usual (equally as beautiful) blush pink. We love that the shades can vary with each crop. That's the beauty of nature!

Blush & neutrals with a pop of orange & plum 🍊🍇We loved flowering for this mediterranean-inspired elopement with the abs...
29/09/2022

Blush & neutrals with a pop of orange & plum 🍊🍇

We loved flowering for this mediterranean-inspired elopement with the absolute dream team ✨

The creative team:⁠
Vision - ⁠
Coordinator - ⁠
Styling - ⁠
Photo & Video - ⁠
Florals - ⁠
Make Up - ⁠
Hair - ⁠
Stationery - ⁠
Celebrant - ⁠
Jewellery - ⁠
Suit - ⁠
Veil - ⁠
Venue - ⁠
Model - &

We just loved creating this fluffy whimsical bouquet for Pru. Here she is in all her glory! Also that ribbon 🥲
28/09/2022

We just loved creating this fluffy whimsical bouquet for Pru. Here she is in all her glory! Also that ribbon 🥲

Sneak peek of Pru's neutral blush & toffee dreams ~ it was the ruffly textures that got me 🥰
26/09/2022

Sneak peek of Pru's neutral blush & toffee dreams ~ it was the ruffly textures that got me 🥰

Sweet cosmos, you have my heart 🌼🤍
23/09/2022

Sweet cosmos, you have my heart 🌼🤍

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Hello there.

Gwen Floral Co. is a freelance floral studio created by Sarah Luthy, specialising in weddings and events. We are based in the Hinterland of the Sunshine Coast, Australia, but also service coastal areas, Noosa, Brisbane + beyond! Our aesthetic is organic, romantic and garden-inspired. We take pride in sourcing the perfect elements to allow your custom florals speak your story.

We’d love to meet you, and create the dreamiest florals for your special event! Say hello at [email protected]

"See how the flowers of the field grow. They do not labor or spin. Yet I tell you that not even Solomon in all his splendour was dressed like one of these." Matthew 6:28-29