Imaginative Marketing

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With 15 years of experience in the Digital, Marketing, Communications and Events industry, we write content for websites, blogs, newsletters and social media, create strategic plans, manage social media and events.

The 40th Annual Fringe Festival is nigh. To celebrate the big 4 0.... there's a massive family friendly party in Argyle ...
04/10/2022

The 40th Annual Fringe Festival is nigh. To celebrate the big 4 0.... there's a massive family friendly party in Argyle Square, Carlton from 3pm to 10pm 🥳

With roving entertainers, epic live performances, music and more, this event won't disappoint 😁

Plus there are heaps of great performances at Geelongs Westend throughout October:
https://geelongartscentre.org.au/melbourne-fringe-2022/

https://whatson.melbourne.vic.gov.au/things-to-do/fringe-parade-and-lygon-st-block-party

Get ready to party with the iconic Fringe parade and Lygon St block party.

I might be a bit quiter on the socials for a while as I just scored an amazing opportunity with the Marketing and Comuni...
28/09/2022

I might be a bit quiter on the socials for a while as I just scored an amazing opportunity with the Marketing and Comunications team of the Queensland Government! YEWWWWW

I could not for the life of me become a preferred supplier anywhere locally but BOOM... QLD come at me 🌞🌊

An exciting new client is in the midst thanks to my Freelancing Gems membership... stay tuned!How do you promote your bu...
26/09/2022

An exciting new client is in the midst thanks to my Freelancing Gems membership... stay tuned!

How do you promote your business?

The Geelong Football Club are two games away from their 10th premiership!BRING. IT. ON.The Cats could have magpies AGAIN...
16/09/2022

The Geelong Football Club are two games away from their 10th premiership!

BRING. IT. ON.

The Cats could have magpies AGAIN for tea next weekend ha!

Who are you barracking for this weekend?

Everyone has a positive affirmation or quote they love!What's yours?                                                    ...
15/09/2022

Everyone has a positive affirmation or quote they love!

What's yours?

We're currently working with some amazing people (and businesses), so why not recognise them and share the joy!?Most of ...
12/09/2022

We're currently working with some amazing people (and businesses), so why not recognise them and share the joy!?

Most of our requests are for Digital Marketing and Copywriting services; managing social media channels, scheduling posts, writing content, updating website content and email campaigns!

Imaginative Marketing also offer Business Strategy and Communication solutions, Event management and - of course - Marketing expertise and resources.

Drop us a line and let us know how we can help your business grow!

imaginativemarketing.com.au

We're currently working for a local Geelong business who provide a state of the art coffee machine and scrumptious hot b...
10/09/2022

We're currently working for a local Geelong business who provide a state of the art coffee machine and scrumptious hot beverages for all staff mmmmm ☕️

This got us thinking... rather than a discussion over the phone we should be meeting at cafes and ordering delicious hot beverages! Hot chocolate, coffee, tea, whatever floats your boat! ⛵️

So hit us up, our shout! Lets talk imaginatively ‍🎓

imaginativemarketing.com.au

What's your favourite podcast at the moment? 🎧Podcasts are becoming increasingly popular, both personally and as more of...
09/09/2022

What's your favourite podcast at the moment? 🎧

Podcasts are becoming increasingly popular, both personally and as more of us work remotely or in a hybrid setup. 💻

Listening to a podcast connects us to the outside world (Hubspot, 2022) and gives us access to a vast range of information. 👂

Our clients most common reasons for creating and listening to Podcasts, is that they're so easily accessible and can be listened to anywhere in the world! 🌏

When do you listen?
🚗 in the car
🏃 on a walk or run
🍓 while cooking
🎼 during meditation

imaginativemarketing.com.au

07/09/2022

R U OK day is important to us here at and I'm sure it's meaningful to EVERYONE you encounter today.

I often hear people question the relevance of awareness days. On R U OK day, we acknowledge the mental health issues our family and friends deal with each and every day!

On R U OK day we take that extra slither of time out of our day to ask... how are you? are you OK? to people we encounter. But I'm sure you already do that!

Let's change the culture of the world one "hello how are you" at a time x

Chrissy Cardinal
imaginativemarketing.com.au

Google Algorithms? We might as well title this post.. Gobbldy Gock, because that's how many businesses feel about the te...
02/09/2022

Google Algorithms? We might as well title this post.. Gobbldy Gock, because that's how many businesses feel about the term.

Our copywriting services address Google Algorithms, through the use of Search Engine Optimisation, Google Ad Words and Analytics;

WEBSITE PAGES

BLOGS

NEWSLETTERS

EMAIL CAMPAIGNS

SOCIAL MEDIA POSTS

To put things simply, there's not much point investing valuable time and money into your website and socials, if nobody is going to find you or see what you have to say.

Contact us anytime to discuss!

0439614747
[email protected]
imaginativemarketing.com.au

If you've invested valuable time and money into your website, clients and potential customers need to find you.We offer ...
29/08/2022

If you've invested valuable time and money into your website, clients and potential customers need to find you.

We offer copywriting services, complete with SEO and Google Analytics.

Sound tricky? Not to us, this is our jam. So, contact our digital marketer below or send a DM.

We look forward to hearing from you!

Chrissy Cardinal
Director - Imaginative Marketing
[email protected]
imaginativemarketing.com.au

Digital Marketing   From on air jingles, to digital copywrite, Imaginative Marketing can creatively write to suit your style, tone and audience. We have experience writing for local government, radio, a winery, various trades, bookkeepers, events, digital agencies and more. WEBSITE CONTENT If you w...

Many businesses are finding times tough at the moment. Paying for a quality Bean Squeeze coffee each day, can be the fir...
23/08/2022

Many businesses are finding times tough at the moment. Paying for a quality Bean Squeeze coffee each day, can be the first indulgence we cut from the budget .

To make sure you're not over doing things, here are some of the ways Imaginative Marketing can take the pressure off:
✏️ write blogs for your website
✏️ write content for your website pages
✏️ write newsletters and create email campaigns for your clients
💻 manage your Google Business profile
💻 manage your social media accounts

We'll work closely with you and create an amazing schedule to keep everyone informed and aware!

0439 614 747
[email protected]
imaginativemarketing.com.au

With over a decade of experience in Communciations, Marketing and Events, we specialise in the following:CONTENT WRITING...
16/08/2022

With over a decade of experience in Communciations, Marketing and Events, we specialise in the following:

CONTENT WRITING & SEO - we write blogs, newsletters and website pages for many different industry's

SOCIAL MEDIA MANAGEMENT - we create social media strategies, source images, write content and post for you. We'll work closely with you until your comfortable handing over

COMMUNICATION PLANS - we create strategies for all of your business communications! This is one of our faves

EVENT MANAGEMENT - from small soirees to larger corporate functions, Imaginative Marketing can manage as much or as little as you desire

BUSINESS STRATEGY- we tailor each business plan and guide your business into the next business phase of the 'business life cycle'

Call us today and free up some of your valuable time.

Chrissy Cardinal
0439614747
[email protected]
imaginativemarketing.com.au

Have you heard of the Digital Marketing Tool called Japser? 🤣 Here's a classic example of the importance of scheduling a...
12/08/2022

Have you heard of the Digital Marketing Tool called Japser? 🤣

Here's a classic example of the importance of scheduling and pre planning your posts 💻

This poor fella didn't quite think things through before going viral on the socials... as the biggest 'tool' in the industry 🤦‍♀️

If only someone else had read this first!? 👀

Or, is any publicity good publicity? Because now we all know what Jasper is 🙄

Digital Marketing covers many areas. We admit, it can be hard to manage everything. So, when developing your digital mar...
10/08/2022

Digital Marketing covers many areas. We admit, it can be hard to manage everything.
So, when developing your digital marketing strategy, keep in mind the following:

🚦 BRANDING: by an experienced graphic designer, synchronising everything you do/ produce

🌏 WEBSITE: built by a professional agency or use a quality website building program

💻 COPYWRITING: make sure that what your saying captivates your audience (or at least makes sense)

📷 PHOTOS: have a quality camera take your images or engage a photoggrpaher to take images and photoshop for high quality resolution

📱 SOCIAL MEDIA: manage this with a scheduler and be pre prepared and well planned (or just call us to coordinate)

If you manage your Marketing or Communication Plans with an agency or use a scheduling program, you'll be more organised and it will show!

Call us today and we can take care of this for you, getting you back to what you love!

📞0439 614 747
🌐 [email protected]
🌏 imaginativemarketing.com.au

Lets talk Google algorithms! Sometimes I wonder if I should've studied wizardry, instead of business, just to get my hea...
05/08/2022

Lets talk Google algorithms!

Sometimes I wonder if I should've studied wizardry, instead of business, just to get my head around digital marketing HA!

One thing I'm sure of, is there's always something to learn and improve on. Especially in the world of digital marketing (we're building our SEO and website skills, pun intended).

DID YOU KNOW... that Google regularly changes the factors that determine ordering?

Who knows what a Google algorithm is?

📷 hellogiggles.com

Before we enter any more snap lockdowns, lets discuss how we can assist you with your next event!From managing ticket en...
03/08/2022

Before we enter any more snap lockdowns, lets discuss how we can assist you with your next event!

From managing ticket enquiries to risk assessments and site plans, Imaginative Marketing have the experience and customer service skills to exceed your expectations!

Did you know that we have experience setting up displays and stalls at trade shows?

We'll treat your event as if it were our own, we know how important events and functions are to businesses.

Contact Imaginative Marketing today on 0439614747 or email [email protected] and lets event!

Did you know that Digital Marketing includes...💻 website design📷 photography🌐 search engine optimisation📱 Google busines...
27/07/2022

Did you know that Digital Marketing includes...
💻 website design
📷 photography
🌐 search engine optimisation
📱 Google business
🎯 Google analyitics
🌏 social media management
💦 and more

We find thast most of your confusion lies with SEO. What is Search Engine Optimisation? Why is it even a thing?

If you have a website, what's the point of all that hard work, if nobody can esaily find you on the internet?

Ever heard of 'internet slugs'? 🐛

DM us anytime or leave a comment below if you would like assistance with your digital marketing needs.

📞 0439 614 747
🌐 [email protected]

The Cats might've clawed to the top of the ladder, but not everyone is feeling on top of the world at the moment.Our eco...
25/07/2022

The Cats might've clawed to the top of the ladder, but not everyone is feeling on top of the world at the moment.

Our economy is suffering and more people are becoming ill and isolating.

Would you like to spend more time managing your business and less time on your Digital Marketing?

Well, look no further than Imaginative Marketing. We can customise a package to suit your needs:
🎯 manage everything, from creating a monthly social media plan, writing content, sourcing images and posting twice a week
🎯 write content for web pages, blogs and newsletters and update on your behalf
🎯 write content for social media posts (and you post live)
🎯 write content for web pages, blogs and newsletter (and you upload)

Dont wait call Imaginative Marketing on 0439 614 747 or [email protected]. Lets discuss your digital marketing needs!

With the days rolling into weeks and months  , we encourage businesses to get back to basics with the '7 P's of Marketin...
23/07/2022

With the days rolling into weeks and months , we encourage businesses to get back to basics with the '7 P's of Marketing'.

This list is a great way to re-asses your business and get back on track, if something no longer aligns. 🎯

🍏 PRODUCT - what are you selling and what are the key features and benefits?

🍓 PRICE - create a pricing strategy, including seasonal sales and mark downs

🍇 PROMOTION - marketing strategies that make your customers aware of your products and services

🍉 PLACEMENT - where are your products and services seen, made, sold and distributed?

🍑 PEOPLE - how you, employees and sales staff represent your brand and treat people. Leads to WOM and a karge portion of marketing and sales

🍎 PROCESS - the processes involved in delivering your products and services to the customer

🍍 PHYSICAL EVIDENCE - refers to everything your customers see when interacting with your business; store layout, interior design, packaging, branding

For a comperehensive Business Plan, including the 7P's of the Marketing Mix, look no further than Imaginative Marketing...
☎️ 0439 614 747
🌐 [email protected]

Sometimes the market feels cluttered. 🎯 many businesses with a similar offering🎯 someone always does things better🎯 othe...
22/07/2022

Sometimes the market feels cluttered.
🎯 many businesses with a similar offering
🎯 someone always does things better
🎯 other businesses use more advanced tech
🎯 competitors making more profit
🎯 competitors attract more customers

Dont let these factors set you back. There is always room to learn and improve, it's all part of the joy and journey!

Contact Imaginative Marketing today to discuss ways your business can progress in a profitable way.

☎️ 0439 614 747
🌐 [email protected]

Do you find talking to new people and marketing yourself daunting? Well, this is our jam and we get nervous too!Lately, ...
20/07/2022

Do you find talking to new people and marketing yourself daunting?

Well, this is our jam and we get nervous too!

Lately, we are finding ourselves at more networking soiree's, sponsorship functions and events 👏👏👏👏🏀🏈🏂

Here is a list we've come up with to help you step out of your comfort zone and build your business:
1. businesses benefit from being professional. You dont need to dress in a corporate suit, but remember you're representing your brand
2. use appropriate language. Everyone gets nervous, but try not to swear. People really do find it offensive
3. prepare a list of questions before you attend, on the off chance you find yourself in awkward silence
4. write a list of your business' top 5 qualities. If a potential new client is standing opposite you, what are the best products or services you can offer them?
5. take 10 business cards (or an appropriate amount for attendance)

Happy networking!

Imaginative Marketing
0439614747
[email protected]

Did you know that approx 75% of new business is achieved through networking?Here's a list we created to help you on your...
15/07/2022

Did you know that approx 75% of new business is achieved through networking?

Here's a list we created to help you on your networking journey:
🌏 join facebook groups, relevant to your field and expertise
🎤 attend networking events in your region, a great way to tell people about your unique offering
💻 attend zoom conferences, perfect for parents with a young family or when functions are interstate

At Imaginative Marketing, we know how daunting networking can be. Contact us to chat about your needs!

0439 614 747
[email protected]
imaginativemarketing.com.au

With 15 years of experience in Communications, Marketing, PR and Events, we love putting our expertise to good use - hel...
08/07/2022

With 15 years of experience in Communications, Marketing, PR and Events, we love putting our expertise to good use - helping SME's grow their business!

Here's a list of services we offer:
🌐 DIGITAL COPY - we write blogs, newsletters and website content
⚽ EVENT MANAGEMENT - we manage anything 'eventy'; ticketing, enquiries, site planning, permitry, risk assessments, equipment hire
🎲 BUSINESS PLANS - we guarantee to guide and grow your business into the next business phase
📣 MARKETING PLANS - lets plan your business' communications strategy
📱 SOCIAL MEDIA MANAGEMENT - planning, content writing, images, video and paid ads

Call us today to discuss on 0439614747 or email [email protected]

imaginativemarketing.com.au

This weeks shout out goes to CM Books and BAS!Not only do they have impressive branding, their flair for bookeeping and ...
04/07/2022

This weeks shout out goes to CM Books and BAS!

Not only do they have impressive branding, their flair for bookeeping and managing finances is inspirational.

You'll feel like you've known Cat for years and won't have issues trusting her with your sensitive information.

We've seriously never met a friendlier or more professional bookkeeper. Give Cat a call on (03) 5282 2622 or email [email protected].

cmbooks.com.au

MARKETING TIP  #12We have been managing social media strategies for over five years 👍 Typical examples of what someone i...
02/07/2022

MARKETING TIP #12
We have been managing social media strategies for over five years 👍

Typical examples of what someone is trying to achieve may mean...
📣 a general promotion to attract new customers
⚽️ an industry relevant 'handy tip'
📷 the ever popular Throwback Thursday post
🙌 a shout out to a client, as a social marketing exercise

If this feels overwhelming and you just dont have the time, call Imaginative Marketing to discuss. We would love to help you grow!

0439 614 747
[email protected]
imaginativemarketing.com.au

The amazing team  are so wonderful to work with, we thought they deserved a little 'Imaginative Plug'.Meet Rod and Karen...
27/06/2022

The amazing team are so wonderful to work with, we thought they deserved a little 'Imaginative Plug'.

Meet Rod and Karen McKenzie, business owners of Boutique Digital Marketing Agency, Think Local Digital. They can help you with the following:
💻 Google Ads
💻 SEO
💻 Website design and updates
💻 Google Business Listings
💻 Website Hosting
💻 Mentoring

Stay ahead of competitors and improve your online presence! Call Think Local Digital today on 1300 206 444 or email [email protected]

From intimate soirees to larger outdoor events, Imaginative Marketing can plan it all! (or some if that's what you'd pre...
26/06/2022

From intimate soirees to larger outdoor events, Imaginative Marketing can plan it all! (or some if that's what you'd prefer).

Here's a list of things we can help you with:
* risk assessments
* site plans
* ticketing
* managing enquiries
* event promotion
* media release
* PR
* social media management
* venue procurement
* talent hire
* MCing
* sound, lighting, video hire
* bump in
* bump out

There's nothing we can't do really so, get in touch with our event guru today on 0439 614 747 or email [email protected]

imaginativemarketing.com.au

Contact us today and we'll manage your socials (dont worry we'll work closely together all the way!). Otherwise we can j...
25/06/2022

Contact us today and we'll manage your socials (dont worry we'll work closely together all the way!).

Otherwise we can just guide you through setup!?

0439 614 747
[email protected]
imaginativemarketing.com.au

If you're looking for an award winning communications officer or web content writer, you've come to the right place!We e...
23/06/2022

If you're looking for an award winning communications officer or web content writer, you've come to the right place!

We evolve with the times and have broadened our services to include the following:

✏️ new website pages

⌨️️ ️re-writing existing website pages

💻 search engine optimisation

📈 google analytics

📖 blogs for websites and social media

📨 newsletters for email campaigns and mail outs

📣 media releases

What can we write for you?

📞 0439 614 747
📧 [email protected]
🌐 imaginativemarketing.com.au

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