01/08/2024
I just have to share my views on the deejaying industry……..
In the competitive world of event promotion, the battle for contracts between DJs has become increasingly cutthroat, with many unknown DJs cutting prices to secure gigs despite having limited knowledge of sound or lighting. This trend has become particularly prevalent in cities like Durban, where event promoters are willing to pay as little as R1000 for a DJ to play. In contrast, event coordinators in Johannesburg are willing to pay R1500, highlighting the stark differences in pricing and the challenges faced by aspiring DJs trying to make a name for themselves in the industry.
Historically, the DJ industry has always been a competitive one, with DJs constantly vying for gigs, especially in major cities like Johannesburg and Durban. However, the rise of unknown DJs cutting prices to secure contracts has added a new dynamic to the industry, leading to concerns about the devaluation of the craft and the impact on experienced DJs who rely on fair compensation for their skills and experience.
One of the key figures in this trend is the event promoter, who plays a critical role in determining the value of a DJ's services. Promoters in Durban, who are willing to pay only $1000 for a DJ to play, are contributing to the problem by prioritizing cost over quality. This not only undermines the value of the DJ's work but also sets a precedent for other promoters to follow suit, leading to a race to the bottom in terms of pricing.
On the other hand, event coordinators in Johannesburg, who are willing to pay $1500 for a DJ, are taking a more discerning approach, recognizing the value of a skilled and experienced DJ. However, even in Johannesburg, the pressure to cut costs and compete with cheaper DJs is becoming more prevalent, leading to a commodification of the art form and a focus on price over quality.
This trend has significant implications for the DJ industry as a whole, as it undermines the professional standards and expertise that DJs bring to an event. It also poses challenges for established DJs who are struggling to compete with lower-priced competitors and maintain their livelihood in a market that is increasingly driven by price rather than quality.
Influential individuals in the industry, such as experienced DJs and industry leaders, have a crucial role to play in addressing this trend and advocating for fair compensation and recognition of the skills and expertise that DJs bring to an event. By promoting professional standards, supporting emerging talent, and educating event promoters and coordinators about the value of a skilled DJ, these individuals can help to shift the industry towards a more sustainable and equitable model.
In conclusion, the trend of unknown DJs cutting prices to secure contracts in cities like Durban and Johannesburg is a concerning development that poses challenges for the DJ industry as a whole. By recognizing the value of skilled and experienced DJs, promoting professional standards, and advocating for fair compensation, industry leaders and influencers can help to address this trend and ensure the long-term viability and sustainability of the DJ profession.
SURAJ SINGH
SURAJ SINGH
Cell:0716051178
Email:[email protected]
Website:https://www.djsurajsingh.co.za/
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