Rainbow Marketing

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Rainbow Marketing Integrated marketing agency passionate about conceptualising campaigns and staging events. Very often giving students an opportunity to ‘earn while they learn’.
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Established in 1994, we embrace 'ubuntu', the philosophy of humankind, and are committed to transformation, growing and empowering young talent through job creation. Over the past two decades we have employed 15 000+ people all over South Africa either full time or part time. We are passionate about what we do and love nothing more than a challenging brief that requires extraordinary thinking. As

Event Producers, we believe that we create more than just events, we create experiences that engage, entertain, empower and educate all of which designed, with key business objectives in mind, delivering on brief and in budget. Our Relationship Marketing division specialises in the creation and management of CRM Brand Ambassadorial programmes which are designed to drive trial, conversion and loyalty using peer to peer marketing. Through strategic procurement we provide cost effective services to our clients and are driven by providing sound 'Return on Investment'.

18/07/2024

Happy International Nelson Mandela Day!

When purpose meets passion, coupled with as spirit of ubuntu - you get Madiba magic. I could not be more proud of our set up at Constitution Hill for our Ladles of Love Mandela Day Event. Sunset vibes and pre-event gees gave us goosebumps!

Thank you to everyone who is making this happen in the most extraordinary way. We are here today for the 6,000 children LADLES OF LOVE provide healthy meals to daily - we are their voice. ONE DAY; with ONE GOAL and ONE LOVE we aim to make every day a Mandela Day for them.

If you have not got your tickets yet - buy them at the door and join us for the time slots from 3pm onwards so you can enjoy the LOVE FEST party!

Artists giving of their time: & Love; Black Heidi; Zebra; Lindo M Band; Kerry-Ann Allerston and Michael Lesar.

Apart from doing your 67 minutes and listening to our amazing acts you can have a feast! In the house are:
Jozi smokehouse -
Home of the bean - coffee
Dimsum fest - Asian cuisine
Wing republic - ribs and wings
Just Good Food - Shwarma and wraps
Plus full hot and cold beverage bars.



Now let's roll up our sleeves and do it!

Colleagues - if you're in Jozi and have the capacity this week I could do with help on the Ladles of Love Mandela Day Co...
14/07/2024

Colleagues - if you're in Jozi and have the capacity this week I could do with help on the Ladles of Love Mandela Day Constitution Hill (South Africa)

If you don't have plans yet and wondering what to do for International Nelson Mandela Day - it's a no brainer .. join us...
04/07/2024

If you don't have plans yet and wondering what to do for International Nelson Mandela Day - it's a no brainer .. join us, we are staging Ladles of Love Mandela Day in both Jozi and Cape Town.

This year tops the charts with 11 hours of entertainment as volunteers spend 8 hours volunteering. It's a marvellous Mandela Day marathon of doing good for good!

Definitely time to book your tickets and roll up your sleeves to help our little leaders be the best they can be!

If you need help with group bookings speak to our bookings team at: [email protected]

Buy tickets to volunteer YOUR 67mins to make and pack items to nourish, nurture and grow children in need.

18/06/2024

Thank you for responding with such kindness and enthusiasm to our request for support on the promoting of tickets for our Ladles of Love Mandela Day 2024.

We have only one temporary In-house administrative position available in Cape Town. This is urgent and a high pressured job, you will need to have time, energy, be super organised, resourceful and have a go getting attitude: Please send CVs to Nia on: [email protected]

Good news: There are unlimited volunteering opportunities to assist us in driving fundraising through ticket sales on a commission only basis. Here you simply leverage your network for good. Email Zelda on: [email protected] - please put MD2024 in subject line.

If you are keen to sponsor our event or get involved from a brand perspective with amazing ROI: Email Jane Falck-Koeller on: [email protected]

We need to raise R5million to help fund our Nourish Our Children pre-school nutrition programme that provides 6,000 small children and their teachers with two meals a day. It's impossible to learn or teach when you're hungry, so we support education through nutrition in our poorest communities.

Your help to make Mandela Day a success will create a better world for ALL our children.

One month today until Mandela Day so the countdown has begun,
Thank you so much from us all,
Alison and the fundraising team
Ladles of Love

Debbie Frost McGuire Yolanda Jones Alison McCutcheon

16/06/2024

GREAT OPPORTUNITY! EARN AND FEEL GOOD, DOING GOOD -FOR GOOD.

If you have time on your hands or know of someone who does - we are looking for help on Mandela Day fundraising and ticketing. We need someone who is great with people and processes and who is able to work for 5 weeks on this amazing project!

ONE DAY👆🏾 ONE GOAL 💪🏾 ONE LOVE ❤️

On LADLES OF LOVE Mandela Day 2024 project aims is to get 10,000 volunteers to pay to make over 200,000 items to grow small children in need.

We are swamped and need someone who is super organised to come in and work with our fundraising@ team. It will be from our new Rainbow offices at Green Point Mews next to Giovanni and in some instances remote or from event venue at Look Out V&A.

Start date 19 June until 26 July - perfect for someone with a gap between projects, jobs, trips or just because you feel the need to:
DO GOOD, FOR GOOD and be part of a team.

Email: [email protected] or [email protected] or WhatsApp Alison on 082 554 9926

10/06/2024

To come up with creative ideas to raise funds for Ladles of Love is no easy feat and Mandela Day is the ideal platform to not only generate funds and raise awareness, but to make a huge impact. So once again it was a brain strain to figure out what we could do that would make a meaningful difference and involve as many people as possible! Matt John Mulhall Alison McCutcheon

After much collaboration and ideation it was decided that on 18 July 2024 we will aim to set another Ubuntu World Records and this time it's for "The largest number of volunteers doing 67 minutes in service to make items to grown small children in need".

ONE DAY ONE GOAL ONE LOVE.
at ideal event venues: Constitution Hill (South Africa) and V&A Waterfront or anywhere in the world.
Raise R5million and make 200,000 items
grow little leaders under six years old

Ladles of Love Anchor Yeast Bakery Specialties Premier Foods RFG Foods AGT Food and Ingredients Inc.

Please join our growing list of purposeful partners, sponsors or support our initiative by booking a team build. We are on standby to be of service. Email: Falck-Koeller on [email protected]

Happy Luna New Year and may the year of the dragon see the realising of all our dreams and manifesting of projects ready...
11/02/2024

Happy Luna New Year and may the year of the dragon see the realising of all our dreams and manifesting of projects ready to go live. Over one billion people are celebrating in this moment so there is a lot of good luck and positive intent in the air today.

At Rainbow we love celebrations so cannot let this one pass without a moment of gratitude. We have had a strong start to 2024 and today we feel grateful and abundantly blessed to have secured both a new client and a new project from an old client. Thank you to Economic Development Partnership and Aerotechnic Pty Ltd for placing your trust in us, we look forward to working together on your exciting projects.

To all our clients, colleagues and suppliers, we say thank you for your continued support. We are incredibly proud to work on your business and we look forward to growing our relationships in a meaningful and extraordinary way.

Our ethos of ubuntu means we advocate and encourage purpose-led marketing and events. We firmly believe conscious-minded marketing can be change-making and look forward to opening dialogues with like-minded companies.

We invite you to reach out and start a conversation -WhatsApp us anytime.

Anyone up for a round of golf and playing forward food for children in need?  Maybe pop up a brand activation at one of ...
07/01/2024

Anyone up for a round of golf and playing forward food for children in need? Maybe pop up a brand activation at one of our wet holes? Let's talk four-balls or sponsorship! Auction item or prizes ... this Ladles of Love Golf Day at the Met is going to be awesome!
Call Ali on 082 554 9926 or email : [email protected]

25/12/2023
When you innovate, combining passion with purpose and collaboration - magical things happen...Creating this campaign has...
18/11/2023

When you innovate, combining passion with purpose and collaboration - magical things happen...

Creating this campaign has brought us such joy and our greatest wish is that we fill enough pots to serve a million meals to children and their families in need.

What's not to love - It's the season of giving and receiving and if you Fill-A-Pot, you get a shot at winning a white stunning set of Le Creuset pots.

Food is the language of Love and by realising this audacious dream - Ladles of Love will spread love, joy and peace to communities who are battling severe hunger these festive holidays.

Alison McCutcheon Matt John Mulhall Mandi Bolus Ladles of Love

🌈 *Celebrating Success! 🎉*At Rainbow Marketing, we're thrilled to share our recent triumphs with you! Our team has been ...
13/11/2023

🌈 *Celebrating Success! 🎉*
At Rainbow Marketing, we're thrilled to share our recent triumphs with you! Our team has been hard at work to bring you three extraordinary campaigns. 🚀
1️⃣ *Rabanne x H&M Launch*: This unforgettable in-store activation celebrated the incredible fashion collaboration with a DJ spinning the hottest beats and tantalizing mocktails to keep the energy flowing.
2️⃣ *Kazang End of Year Function*: We pulled out all the stops to create an unforgettable celebration for Kazang's end-of-year function. Our team's dedication and our network's expertise ensured a night of memories that will last a lifetime.
3️⃣ *MrD Head-Office Rebrand*: We transformed MrD's head-office into a space that truly reflects their brand identity.
🌟 At Rainbow Marketing, we pride ourselves on being the best in the business. Our talented team and extensive network allow us to stay connected, keeping our fingers on the pulse of the industry. 🤝
Want to experience the magic of Rainbow Marketing for yourself? Contact us today to learn how we can help take your brand to the next level. ✨

07/09/2023
Nothing like spring for ideation and setting intentions for seasonal campaigns and events! Brainstorming in the country ...
06/09/2023

Nothing like spring for ideation and setting intentions for seasonal campaigns and events! Brainstorming in the country recently, we soaked up the sights of the canary yellow Canola - truly, there is nothing like nature to feed creativity!

It's been a long cold winter and time to get ready to sparkle and shine! At Rainbow, we love nothing more than conjring up great concepts for year-end celebrations, launches and campaigns - and then bringing them to life experientially.

So if you're wondering what do do this year that's different, and especially if you would like it to do something that includes purpose and meaning, then give us a shout and let's talk!

04/08/2023
Every year for MANDELA DAY we raise the bar for our client Ladles of Love and this year is off the charts!  We are stagi...
07/07/2023

Every year for MANDELA DAY we raise the bar for our client Ladles of Love and this year is off the charts! We are staging a world record like no other ..
but we need YOUR help please as this one takes people with purpose to come together in solidarity for the small children in impoverished communities on our country.

If you have not made up your mind yet and still figuring out what to do - heads up - it's 10 days away!

If you're keen - and want to do something extraordinary and meaningful with your team, colleagues, friends or fam... then join why not join us.

Ladles of Love are setting an UBUNTU WORLD RECORD for the "Highest number of volunteers doing 67 mins to make items to nourish, nurture and grow children in ECD Centres".
Where: Oranjezicht City Farm Market and Look Out Deck, V&A Waterfront and AtEds in Houghton, Jhb and Amphitheatre Hermanus.

YOU pick a time slot = 09h00 - 19h00 (starts on the hour)
YOU select an activity = MAKE sandwiches, CRAFT toys, PLANT edible gardens, FILL jars of hope, COLLATE books, PACK hampers, CREATE care pack.

YOU Book your tickets via this link: https://bit.ly/46vS0xk

Come and join us and really make this Mandela Day matter by helping us set a record - we will raise millions for food and make over 200,000 items for kids in need.

For group bookings: [email protected]

To everyone who's working their magic with us to pull off this feat.

AAA School of Advertising HOLLA Mandi Bolus Chattels Infrastructure Solutions (Pty) Ltd Eastern Acoustics Pro Audio Evsol Debbie Frost McGuire Alison McCutcheon Inspire Furniture Rentals and Furniture SalesDavid Betts

Earlier this month we launched the highly anticipated Mugler x H&M collaboration in Jozi with an impressive ‘Bleu Hour’ ...
25/05/2023

Earlier this month we launched the highly anticipated Mugler x H&M collaboration in Jozi with an impressive ‘Bleu Hour’ media showcase event celebrating the late French fashion legend alongside amazing local talent and entertainment. Followed by exclusive store launches at both V&A Waterfront and Sandton City.

There is nothing like creating campaigns to achieve amazing things… super proud and grateful to AAA School of Advertisin...
18/05/2023

There is nothing like creating campaigns to achieve amazing things… super proud and grateful to AAA School of Advertising who have taken on Ladles of Love Mandela Day 2023 as a project.

Today is two months to Mandela Day and we are inviting you to join us in setting another record!

The highest number of volunteers doing 67 minutes to make items that nourish, nurture and grow children.

Diarise the date and encourage your friends, family or colleagues to do so too - get ready to visit Webtickets on 1 June when our tickets go live!

To find out more click on the link below:
https://buff.ly/439SS82

Ali Mac’s Sunday Journal Vol. 229Mother’s Day has to be one of the busiest and most wonderful days of the year.  We get ...
14/05/2023

Ali Mac’s Sunday Journal Vol. 229

Mother’s Day has to be one of the busiest and most wonderful days of the year. We get to celebrate our mothers, whether they are to still at our tables physically or not – we have marvelous memories to reflect and remember. I was blessed to have an extraordinary Mom and in less than three decades together, I learned a lifetime of wisdom.

They say we choose our mothers and today I would like to say a huge thank you to my son Matt for choosing me. You have brought so much happiness, joy and pride into my life - enriching it in ways I never imagined possible. We have walked our journey together side by side and getting to know you as you’ve matured, has been a privilege. That is apart from the fabulous fun times we’ve shared, the laughter and of course - consoling each other through the sadness and tragedies in our family.

Never did I imagine when Matt was tearing around on roller blades in stadiums or sleeping under stages that he would one day take over Rainbow, the event marketing business I founded in 1994, as Managing Director. You see in our day, the sons that went into our father’s businesses were bitterly unhappy, because in that generation fathers were fierce and hard on their sons. There must have been good stories too, which I am sure you know - but in and around our friends and family there were war stories for days!

Now things have changed, it is amazing to see how many of my friends, family and colleagues have welcomed their daughters and sons into the business. Whether the turn of the tide came from unemployment in SA or a new openminded approach with multi-generational mutual respect, who knows but I think it is amazing. Moms employing sons, dads employing daughters, family employing family – businesses are sustaining generations, meaning job creation for all.

Apart from raising my son, I have been incredibly blessed to mother and mentor many incredible young men and woman who have come into my life and enriched it in ways I could not dream of – I love each one of you.

Carpe diem,
Cheers to you and yours,
Ali

02/01/2023

HAPPY HAPPY 2023! We are looking forward to another year of creating marketing campaigns, events and drive purpose-led partnerships that create awareness and raise funds for our client, NPO Ladles of Love.

GOOD NEWS!

We are looking for a PR/Media Liaison Manager to work with us who will be based in the Ladles of Love Marketing Dept at the Warehouse in Epping, Cape Town.

Candidates must be passionate about purpose and want to use their skills and network to make a difference. They must have worked in media and/or have excellent media contacts to ensure great publicity and awareness of our campaigns, events and programmes.

Part of the role would involve event co-ordination and being networked with a great database of contacts to find prizes and sponsors. Being able to write and create beautiful power point/keynote presentations is key, as is being articulate and charismatic to handle media interviews when necessary.

Being money-minded and able to budget is a must working in the NPO sector and finding ways to leverage spend and secure PSA radio, print and TV campaigns is pivotal to the position.

Must be driven to see social change and the upliftment of people through the alleviation of poverty and hunger and happy to visit communities to communicate the social injustices stories to our audiences.

Send CVs to : [email protected]

Super proud of staging this awesome event for Ladles of Love. Playing for good is the best thing to do - you feel fab, d...
16/10/2022

Super proud of staging this awesome event for Ladles of Love. Playing for good is the best thing to do - you feel fab, doing good ! Next year we’ll be back bigger and better! Thanks to everyone that helped make magic happen.

Proud to be working with Julie Killias and Marc De Maudave Bestel and team WOMADSA. Join us next Sunday at Benguela Cove...
25/09/2022

Proud to be working with Julie Killias and Marc De Maudave Bestel and team WOMADSA. Join us next Sunday at Benguela Cove, it is going to be an awesome day of music, food and wine.

You're keen for a game of golf?  We are encouraging all our supporters who are golfers to consider golfing for good, by ...
22/09/2022

You're keen for a game of golf?

We are encouraging all our supporters who are golfers to consider golfing for good, by playing-forward food to children in need, as part our World Food Day 2022 awareness
campaign.

Book a 4-Ball for Friday 14 October at the Metropolitan Golf Club for a fabulous afternoon on the course, followed by an evening cocktail party and prize-giving. There will be great prizes and awesome auction items up for grabs!

If you’d like to get involved personally or with your company/ brand, contact us today on [email protected]

It's Spring and the countdown to December has begun with Q4 kicking in!  If you're planning a year-end event or a campai...
06/09/2022

It's Spring and the countdown to December has begun with Q4 kicking in!

If you're planning a year-end event or a campaign to drive customer engagement or sales, it's time to talk!

We're predicting a bumper season which means getting venue bookings in early and being super creative to be top of mind is key.

Maybe you're thinking more consciously and would like a more purpose-led event or cause marketing campaign.

First things first, let's connect and catch up!
[email protected]

Once again working our Rainbow magic on Mandela Day for our client Ladles of Love staging two World Record Breaking Atte...
15/07/2022

Once again working our Rainbow magic on Mandela Day for our client Ladles of Love staging two World Record Breaking Attempts in two cities simultaneously.

"THE LARGEST FOOD CAN MOSAIC"

We could not be more proud and together with the incredible team at Ladles of Love Cape Town and Gauteng, we intend to smash the record to smithereens!

The goal - raise food, funds and awareness for food relief to

If you're keen to get involved and have not yet made plans for Mandela Day on Monday 18th July - visit: Ladlesoflove.org.za and follow the link to buy tickets from webtickets now.



Matt John Mulhall Coenraad Nel Debbie Frost McGuire Mandi Bolus Portia Akhanya Mjame Zelda Nontobeko Mncube The Lime Envelope Gone Digital Alison McCutcheon

Today we hosted Takealot, MrD and Superbalist for an action packed hybrid TedX style event at CTICC. So great to see all...
07/04/2022

Today we hosted Takealot, MrD and Superbalist for an action packed hybrid TedX style event at CTICC. So great to see all the happy faces as colleagues reunited in person, after many months working remotely.

Shoutout to Siv Ngesi whose hilarious, yet informed and intelligent facilitation provided just what was needed for a successful and interactive business session.

Thanks to the Rainbow Team for bringing your A-Game! And to Gearhouse SA Inspire furniture Hiphiphooray CPUT Cape Town Campus students!

If I reflect on nearly 28 years of Rainbow I don't see the years in the gigs we did but rather the people who have walke...
03/04/2022

If I reflect on nearly 28 years of Rainbow I don't see the years in the gigs we did but rather the people who have walked the journey. Our amazing clients and every single person that worked a day, a month, a year or ten - has contributed to who Rainbow is and made it richer, more resilient and magical. The relationships formed have been extraordinary and I continue to cherish the precious times and memories every day.

Creating jobs and opportunities for people to find their place in the sun has been the most rewarding part of my life. To allow someone to earn with dignity and explore their talent and sharpen their skills has been the greatest privilege of all. I have enormous respect for pioneering people who have the grit to go it on their own and start small enterprises, it is tough but at least you're master of your own destiny.

We created RAD - Realise A Dream an enterpise development competition and programme for Ladles of Love to support Food Entrepeneurs in 2021. This year we are proud to be expanding our search for Agripreneurs too with a total of four categories.

If you know of anyone that fits the bill - please encourage them to enter, it is an awesome programme that will make the world of difference to their sustainaiblity.

We love to collaborate and when BRANDSWELL (PTY) LTD invited us to partner as Event Producers of the SALGA Conference, w...
06/03/2022

We love to collaborate and when BRANDSWELL (PTY) LTD invited us to partner as Event Producers of the SALGA Conference, we said YES YES YES! What an epic few weeks of pre-production it has been but best of all was 5-Days of live eventing. Thank you to Kgaugelo Maphai and Jonathan Chappe De Leonval
Nearly 1000 people in multiple halls with stages, hosting business and entertainment. We created special experiences designed to inspire innovation and excellence in service delivery.
To say we were in our element would be an understatement and Matt John Mulhall was a machine!

Thank you to the unbelievable smart hard work from Mandi Bolus Iris Hambloch Neville Conchar Portia Akhanya Mjame Zelda Mncube Brian Mahote Debbie Frost McGuire Nia Daniel

What a pleasure to work with Scan Display Longlife Lettering Inspire Furniture Rentals, Digital Express, Kate Shepherd Bars. CTICC Cape Town that was epic - hats off to you guys and thank you.

To be in a position to book artists again was such a privilege and honour - thank you to you all for your professionalism.

One week to go and we are still thousands of Teddy Bears to short to cover all the little ones in the ECDs Ladles of Lov...
21/02/2022

One week to go and we are still thousands of Teddy Bears to short to cover all the little ones in the ECDs Ladles of Love are supporting with nutritious food.

We LOVED creating this campaign and it has done wonders already with over 3000 Love Bears sold, many of which have already been gifted to kids.

The look of joy on the little ones faces when they receive their bear with their name on it is priceless. It makes all the hard work of campaigning worthwhile.

It's coming up the end of the tax year and Ladles of Love being a public benefit organisation can issue a 18A tax certificate for all LOVE BEAR purchases over R500.

If you're blessed enough to have had a prosperous year, consider buying Love Bears - it's a win win for all.

Visit Ladlesoflove.org.za and click on the pop up to shop!

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