12/07/2023
Don't you just L-O-V-E this post-it wall?
I can imagine something this cool smack bang in the streets of downtown JHB where it is needed most! Sometimes it takes a small thing to turn your day around and put a smile on your face.
This is a giant, community-wide post-it wall constructed by Illegal Art. They built three across the U.S.A and each wall was assembled with up to 6,500 individual Post-its for the passerby to jot down, scribble, and draw their thoughts, fears, advice, and, mantras.
There is a serious lack of unique advertising that just makes the consumer feel good. Everything is focused on CTA and Targets... How do we find that balance??
This wall is a nice example of some cost-effective, positive, and interactive guerilla marketing!
🌸🌸🌸🌸🌸 5 flowers from us!!
Credit - www.illegalart.org
