Idea Lab Events

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Idea Lab Events Event Management, Corporate Communication & Brand Activations - Delivering Distinct Experiences.

HOW WE DO IT

STRATEGIC PROCESS

INSIGHT

Visual Audit
Strategic Investigation
Competitor Analysis
Event Channel Analysis
Communication Strategy

CONCEPT

Analyse and Architecture
Analyse and Equity
Theme & Concept Generation

EVENT AGENCY BRIEFING
UNDERSTAND THE FOLLOWING
Objectives
Target Market
Background (Strategy and Positioning)
Client expectations of the scope of work

including specific deliverables per phase

CREATIVE PROCESS IMPLEMENTATION

DEVELOPMENT

Refine concept based on strategic insight Refine channels and communication based
on strategic insight
Develop concept
Apply concept to applicable event solution
and elements

PRODUCTION

On concept approval, job is prepared hand - over to dedicated Project Management Team
Guidelines and CI are double checked
Pre - Production rolled out
Stringent quality control is implemented Roll-out of project is managed according
to pre-determined time frame & project plan Success of job is reviewed and way
forward plotted - ROMI Analysis

22/03/2024

A little sizzle reel...

Feedback like this makes it all worthwhile..."I just wanted to take quick moment this morning to say thank you to you an...
14/03/2024

Feedback like this makes it all worthwhile...

"I just wanted to take quick moment this morning to say thank you to you and your entire team for executing an outstanding and successful Copilot in Windows 11 event for Microsoft last night.

The level of professionalism and attention to detail was unmatched.

I wanted to give a special mention to Yolande and Tiaan for their incredible ex*****on with the flowers and décor. It looked stunning and I know it was a huge challenge taking into consideration how loud the venue’s interior is.

Your creative touches added to the success of the entire evening and everyone commented on how beautiful it was.

The sound and lighting team was top notch as well and nothing asked of them was ever too much and they made things happen.

Thank you for accommodating all our requests, last minute changes and plans and your dedication make it all a success.

It was lovely working with you after so many years."

The Lab Rats have certainly been busy, painting the town yellow over the past two weeks!
12/02/2024

The Lab Rats have certainly been busy, painting the town yellow over the past two weeks!

June has certainly started with a sizzle, despite the cooler weather! A glimpse at what the Lab has been up to this past...
06/06/2023

June has certainly started with a sizzle, despite the cooler weather! A glimpse at what the Lab has been up to this past week.

Some sizzling seasonal styling inspiration as we bid farewell to Summer.
24/04/2023

Some sizzling seasonal styling inspiration as we bid farewell to Summer.

Sumptuous Dinner ideas for Valentine's Day! Let us ensure that every day is a celebration of LOVE.
14/02/2023

Sumptuous Dinner ideas for Valentine's Day! Let us ensure that every day is a celebration of LOVE.

Bumper start to February in The Lab with no less than six activations for one of our favourites!
14/02/2023

Bumper start to February in The Lab with no less than six activations for one of our favourites!

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Copilot in Window 11 Launch
Copilot in Window 11 Launch

A little sizzle reel...

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