Our clients can expect traditional PR thinking as well as ground breaking, innovative campaigns. Hearsay operates at the meeting point of influencer management, behavior change and narrative. This is so that we create, improve and expand brand favorability and reputation. Hearsay does this through a thorough understanding of how consumers form opinions and the social forces that influence their be
havior. We believe that Public Relations is most effective when masterfully crafted stories are grounded in social science. We offer a 360 degree approach on integrated communication and management services, specialising in media relations, stakeholder engagement, exhibitions and events. We aim to bring our clients closer to their respective audiences and to manage the brand reputation with creative and actionable strategies. Hearsay assists its clients to move beyond old corporate communications into new and effective forms of engagement. Hearsay creates the right content for the right audience segment at the right time, in traditional and social media/digital media. The agency’s primary focus lies in the delivery of excellent service that succeeds in boosting our clients’ bottom line. We make a point of understanding your needs (through an initial consultative strategic-planning process and ongoing client service) and offer a wide range of PR/communication services designed to meet your marketing objectives and ultimately support your business objectives. Services:
Media Relations
• Communications strategy
• Newswriting: media releases and articles
• Content development: photo and video
• News creation and distribution
• Media negotiation and relationship-building
• Media interview schedules
• Media events and briefings
• Media tracking and reputation management
• PR audits and reports
Digital PR
• Digital communications strategy
• News creation and distribution
• Web copywriting
• Optimised media releases
• Content development: photo and video
• Emailers and newsletters
• Database management
• Reports and analytics
• Blogger relations
• Blogger events and tweet ups
• Social media campaigns
Crisis communication
• Crisis communication planning
• Crisis communication training
• Issue management
• Quick turn-around media releases
• Statements
• Online crisis management
• Reputation management
Media Events
• Media and trade event planning
• Press conferences
• Launches
• Media briefings
• Guest list development and management
• Press trips
• Media travel itineraries
• Interview schedules
Branding & Design
• A Logo (The symbol of the entire identity & brand)
• Stationery (Letterhead + business card + envelopes, etc.)
• Marketing Collateral (Flyers, brochures, books, websites, etc.)
• Products & Packaging (Products sold and the packaging in which they come in)
• Apparel Design (Tangible clothing items that are worn by employees)
• Signage (Interior & exterior design)
• Messages & Actions (Messages conveyed via indirect or direct modes of communication)
• Other Communication (Audio, smell, touch, etc.)
• Anything visual that represents the business. Events
• Creative conceptualising and theme development,
• Corporate identity,
• Invitations and marketing material design,
• RSVP management,
• Onsite management,
• Venue management,
• Audiovisual,
• Health & safety,
• Security and exhibitions
Artist / Brand / Talent Management
• Career guidance
• Oversee the day-to-day business affairs
• Advice and counsel talent
Booking Agents
• Negotiating deal points
• Planning tours
• Negotiate and contracting all artist appearances
• Check voice mails and emails
• Call concert promoters to let them know when a client is available in the promoter's geographic area
• Establish tour routes, working with local venues to reserve them
• Review offers made by promoters, the details of which may include the performer's pay and performance expectations
• Share the promoters' offers with the musician's management
• Choose which offers will be accepted and which will be foregone
• Attend shows, either those given by current clients or prospective new talent
If you want us to work for you – or if you’d like to pick our brains on what we could do for your brand – give us a call. We promise to blow you away. Contact us:
Call: 062 310 5323
www.facebook.com/HearsayPR
