The Event Production Company

The Event Production Company Over 30 years of award-winning event production expertise in the Middle East and Africa.

Driven by a team of passionate professionals and simply stated, The Event Production Company offers comprehensive event management solutions which leave lasting impressions. We have the expertise, talent and experience to conceptualise and co-ordinate any customized event or brand activation, making sure you meet your strategic objectives and leave your audience “wowed”. While our credentials incl

ude an enviable reputation, exciting 24 year track record and an impressive client base, our point of difference is that we take responsibility for our clients’ success; we’re on hand 24/7 throughout the duration of a project to manage quality control and to ensure that your event is extraordinary. The Event Production Company is a pioneer in the South African events industry and has produced many of the country’s biggest, most complex and most successful events. Headed up by the dynamic Karen Ashwin, the company is a proudly South African, multi-faceted business with a global approach to the work that they do throughout Africa. “We provide a wide and exciting range of services to both national and international clients who wish to communicate their corporate message to a targeted audience,” says Ashwin. Established in 1993, the company is currently positioned as the leader in corporate productions and event planning in southern Africa with high-profile accomplishments including Nelson Mandela's 85th birthday celebration bash, the glittering opening event of the World Summit on Sustainable Development and more recently, the Miss World Coronation Ball and the ING Renault F1 Roadshow - which saw the Renault F1 team drivers racing the F1 cars through the streets of Sandton at high speed. The Event Production Company is affiliated to ISES (International Special Events Society) and is linked to the very latest event management and technical data worldwide. The Company is a BEE LEVEL 2 CONTRIBUTOR, and has received this level of B-BBEE procurement recognition from the Emex BEE Management System. We pride ourselves on repeat business and believe that this endorsement from our longstanding clients speaks for itself.

10/03/2025

♻️ 🖨️ 🏗️ Revolutionising Events with 3D-Printed Infrastructure.
What if event infrastructure could be built on-demand, on-site, and with zero waste?

This is no longer a concept - it’s happening. At a recent tech expo in Cape Town, organisers partnered with a local 3D printing company to create custom modular booths and signage directly at the venue. The result?

🚀 50% faster setup times
🌱 Significantly reduced shipping emissions
💡 Fully recyclable, locally sourced materials

For Africa’s event industry, where logistics can be challenging and sustainability is a growing priority, 3D printing is a game-changer. It removes the reliance on costly imports, slashes event waste, and allows for fully customisable structures that adapt to any space.

Imagine a future where event stages, exhibition stands, and entire venues are printed overnight, built precisely for the moment, and repurposed for the next!

07/03/2025

Tomorrow is International Women's Day…

We salute the dynamic force that women bring to our industry and beyond. In marketing and events, women have consistently shattered glass ceilings and redefined success. From executing innovative campaigns to orchestrating memorable events, the industry thrives on their creativity, resilience, and visionary leadership. 💪✨

I am incredibly proud to highlight one leader in our team - our very own “event guru” Karen Ashwin! Watching her in action is incredibly inspiring! Whether she's coordinating multiple high-stakes events, ensuring our teams and clients are delighted, or navigating diverse environments across Africa and the Middle East, she does it all with unparalleled grace and finesse. Her commitment and self-sacrifice, often seen as she jumps on planes at a moment's notice, truly exemplify what it means to lead with strength and compassion. 🌍✈️
Her innate ability to guide our organisation with effortless finesse not only propels us forward but also inspires each of us to aim higher! She personifies the power and promise of women, affirming that with unwavering determination and boundless passion, any challenge can be conquered. 🚀🌟 We feel this, viscerally!

Let's honour the strength, creativity, and unwavering spirit of women everywhere. When women lead, innovation thrives, boundaries are pushed, and new possibilities emerge. Here’s to the incredible women in our lives and to a future where every woman’s potential is realised. ❤️🙌

03/03/2025

🚗💨 Throwback to the Fast Lane!

From the roar of a Ferrari engine on the track to the precision of a Toyota navigating off-road terrain, we've had the thrill of working with some of the biggest names in the auto industry - Ferrari, Toyota, Shell, Nissan, and more. Whether it’s high-speed track experiences, desert dune challenges, or controlled off-road adventures, our professional drive instructors have mastered them all.

But here’s a curveball: Did you know that Saudi Arabia is investing billions in electric vehicle ( ) production, aiming to manufacture over 500,000 EVs annually by 2030? ⚡

🚘 The future of the auto industry isn’t just about speed and luxury anymore, it’s about sustainability, innovation, and adaptability. ♻️ 🛞

As event producers, we’ve seen firsthand how drive experiences are evolving. From hybrid hypercars to autonomous test drives, the way brands engage audiences is shifting gears. So, what’s next? Want to try a self-driving supercar experience? 👀 🏎️

28/02/2025

🌙 Ramadan Kareem from The Event Production Company 🌙

As the holy month of Ramadan approaches, we extend our warmest wishes to all our colleagues, clients, and partners preparing to observe this sacred time.

Ramadan is a time for reflection, gratitude, and connection - values that resonate deeply within our event production community. Whether it’s creating culturally conscious experiences or fostering meaningful engagements, we’re proud to honour traditions while embracing innovation in every event we manage.

May this month bring peace, prosperity, and togetherness to you and your loved ones. ✨

✨ The Future of African Corporate Events Is Here ✨AI, AR, and virtual platforms are transforming the African corporate e...
26/02/2025

✨ The Future of African Corporate Events Is Here ✨

AI, AR, and virtual platforms are transforming the African corporate event landscape - enhancing engagement, streamlining management, and breaking geographical barriers.

From AI-driven analytics that optimise event planning to AR-powered immersive experiences that captivate audiences, Africa is embracing innovation like never before. Virtual and hybrid models are not just expanding reach but also making events more sustainable and cost-effective.

Discover how these technologies are revolutionising events across Africa and positioning businesses at the forefront of global trends.

🔗 Read the full blog to explore the future of African corporate events: https://buff.ly/3QgDySI

AI, AR, and virtual technologies are transforming African corporate events by enhancing attendee engagement, streamlining event management, and positioning the continent as a leader in innovative event solutions.

24/02/2025

Elevating Event Impact with Community Engagement 🌍🌱

🌍✨ In today’s event landscape, impact goes beyond the moment - it’s about creating movements that leave a lasting legacy. Global brands are increasingly using events as platforms for Corporate Social Responsibility (CSR), ensuring their presence makes a real difference in the communities they engage with.

A great example is a corporate event in Ghana, where a multinational brand partnered with a local NGO to integrate a tree-planting initiative into their team-building activities. This not only aligned with their sustainability goals but also contributed to reforestation 🌳 efforts, empowered local farmers, and encouraged long-term environmental stewardship.

We saw another powerful example at the Kigali Summit on Malaria and Neglected Tropical Diseases (NTDs). This global gathering wasn’t just about discussions - it was a platform for action. Leaders and organisations came together to drive malaria awareness 🦟 , health education, and policy commitments, leading to the Kigali Declaration, a pledge to eliminate malaria and NTDs by 2030.

🌱 Events can spark real change - whether through sustainability, health awareness, or economic empowerment. When brands authentically invest in communities, they don’t just host events; they create impact that lasts long after the delegates have gone home.

How can your next event be a force for good?

21/02/2025

Why the World’s Biggest Brands Choose the Middle East for Their Events

In the last decade, the Middle East has become the go-to destination for global conferences, product launches, and world-class summits. But why?

🌍 A Strategic Crossroads – Sitting at the intersection of Europe, Asia, and Africa, the region offers seamless access to global markets, attracting international decision-makers with ease.

🏗 State-of-the-Art Infrastructure – From futuristic venues like Expo City Dubai to ultra-modern conference hubs in Riyadh, the Middle East has redefined what’s possible in large-scale event production.

🤝 Unmatched Hospitality & Luxury – Events here don’t just happen - they are designed to impress. Whether it’s VIP experiences, high-end networking, or cultural immersion, the region sets a new standard for excellence.

💡 A Thriving Business & Innovation Hub – With trillion-dollar investment plans like Saudi Arabia’s Vision 2030 and the UAE’s relentless drive for global leadership, the Middle East isn’t just hosting events - it’s shaping the future of industries.

From Fortune 500 companies to emerging disruptors, the world’s most ambitious brands aren’t just visiting - they’re making their mark.

The question isn’t why the Middle East. It’s why not.

19/02/2025

NEWSLETTER OUT NOW 🗞️
The Future of Events – Sustainability, Culture & Innovation

The global event industry is shifting - embracing sustainability, creativity, and purpose-driven impact.

🌱 African nations, including Kenya and South Africa, are rolling out new sustainability guidelines for corporate events, pushing for eco-friendly venues, waste reduction, and energy efficiency.
🎨 Art Dubai 2025 will feature 90+ galleries from over 40 countries, reinforcing Dubai’s role as a global hub for cultural and creative expression.
🏥 The Africa Health Agenda International Conference 2025 will bring together leading global health experts in Kigali, shaping discussions around innovation and policy in public health.

From sustainability to culture to industry leadership, events are no longer just about gathering people -they are shaping business, society, and the future.

Subscribe to our newsletter on LinkedIn https://buff.ly/42P3zOv

17/02/2025

From Plastic to Purpose 🌱 Africa’s Events Are Going Green

Forget single-use banners and waste-heavy productions - Africa is redefining what sustainable events look like.

From solar-powered conference venues to festivals that leave no trace, the continent is proving that large-scale events and environmental responsibility can go hand in hand.

🌱 Rwanda’s Green Conferences: Kigali Convention Centre is leading the charge with a zero-plastic policy and solar energy integration, setting a new global standard.

♻️ Eco-Festivals in South Africa: Rocking the Daisies runs almost entirely on renewable energy and enforces a strict recycling system, proving that sustainability and entertainment can coexist.

🤝 Community-First Events: In Kenya, major corporate summits invest in **reforestation projects and local artisan collaborations**, ensuring that events leave a positive social and environmental impact.

Sustainability in events isn’t just about going green - it’s about creating experiences that leave a legacy.

What’s the most eco-conscious event you’ve ever attended?

14/02/2025

Lead with Love. Always. 🫶🏽
Some might call kindness 'random', but isn’t it the most intentional thing we can offer?

Mo Gawdat, former Chief Business Officer at Google X and author of 'Solve for Happy', believes that happiness isn’t something we chase—it’s something we create by shifting our perspective. What if LOVE worked the same way?

Love isn’t just romance. It’s the way we nurture, uplift, and show up for one another. It’s in the small, deliberate choices that preserve our shared humanity.

💛 A kind word to someone who least expects it.
🙏 A moment of patience when it’s easier to react.
💡 A reminder to yourself that you're worthy of love, too.

And in business? The same principles apply. The most successful leaders, brands, and teams are those who lead with empathy, authenticity, and a commitment to doing right by others. Customers don’t just buy products - they invest in brands that make them feel seen, valued, and understood. 🤝

As Valentine’s Day and Random Acts of Kindness Day remind us, love isn’t just a feeling—it’s an action. A strategy. A force that drives connection, loyalty, and growth.

How will you 'lead with love' today - in life and in business?


🚀💛

Is Your Event Truly a Success ? Data Holds the Answer. 📊✨Applause and attendance numbers alone don’t define event succes...
12/02/2025

Is Your Event Truly a Success ? Data Holds the Answer. 📊✨

Applause and attendance numbers alone don’t define event success. The real story lies in data - we need to properly understand engagement, impact, and ROI.

We go beyond the surface, using advanced data analytics to transform events into measurable successes - From pre-event production to post-event analysis, we track every critical metric to ensure brands get the insights they need to improve, refine, and maximise their event strategies. 📈📉

With AI-powered predictive analytics, real-time attendee tracking, and blockchain-enhanced data security, the future of event analytics is smarter than ever. And we’re leading the charge.

https://buff.ly/3Cck3r4

Data analytics is transforming how events are measured and optimised, offering insights into attendee engagement, satisfaction, and ROI. At EPC, we leverage advanced tools and metrics to turn raw data into actionable strategies that elevate events and deliver measurable success.

10/02/2025

The Psychology of the Blurred Background: Can You Really Trust Someone You Can’t See?

You’re in a virtual meeting. Their voice is clear, their pitch is solid… but their background? Blurred.

Or worse - some AI-generated boardroom that doesn’t quite sit right.

Subconsciously, your brain starts asking questions. What’s behind them? Why are they hiding it?

A study on virtual interactions suggests that people are less likely to trust someone who consistently uses a blurred or fake background. The lack of transparency, even if unintentional, triggers skepticism. In face-to-face meetings, body language, micro-expressions, and eye contact help establish credibility. Online, a digital wall between you and reality can create an unintended trust barrier.

Authenticity matters - even in the little things. Next time you join a call, consider switching off the blur. You might be surprised how much more engaging (and trustworthy) the conversation becomes.

07/02/2025

FLASH FACT SERIES 🤔😜
Ever had an event go exactly as planned? Neither have we...

A staggering 90% of event professionals say last-minute changes are their biggest challenge. Flights get canceled. Speakers drop out. Weather flips the script. No matter how well you plan, something unexpected always happens.

But here’s the secret 🤫 : the best events aren’t the ones without problems - they’re the ones where the audience never notices them.

What’s the wildest last-minute curveball you’ve had to handle at an event?
🚀

05/02/2025

NEWSLETTER 🗞️
The Future of Events in 2025

The way we think about events is changing. In 2025, corporate gatherings are no longer just about networking - they are powerful economic drivers shaping industries and global influence.

🌍 Africa’s business travel is booming, fuelled by the African Continental Free Trade Area (AfCFTA), creating new opportunities for corporate events and cross-border collaborations.
🇸🇦 Saudi Arabia is investing over $7 billion into mega-events, transforming the region into a global hub for large-scale conferences, exhibitions, and immersive brand experiences.
🎖 The Invictus Games 2025 in Canada proves how events can merge sports, resilience, and storytelling to create impact on a global scale.

The world of events is evolving - businesses that adapt now will be the ones leading the way.
Subscribe to our newsletter on LinkedIn https://buff.ly/42P3zOv

03/02/2025

Aligning for Growth: EPC’s Leadership Team Meets with EOS 💡

Great leadership requires constant learning and alignment, which is why last week, our leadership team had the privilege of sitting down with the experts from EOS.

The session focused on building stronger operational foundations, refining our processes, and ensuring that every step we take aligns with EPC’s vision for 2025 and beyond.

Here’s what stood out to us:

💡 Clarity is key – Having a clear vision ensures every team member is aligned and empowered to deliver.

📈 Scaling sustainably – Growth isn’t just about ambition; it’s about building systems that last.

🤝 Team synergy – A strong, united team drives transformational results for our clients.

At EPC, we believe that innovation in event production starts from within, with a foundation of strong leadership and processes.

30/01/2025

🛡️ The Future of Event Security is Here – Powered by AI

🎤 Imagine hosting a high-profile corporate event where security challenges are anticipated and resolved before they even arise. We’re bringing this future to life across Africa and the Middle East, redefining what it means to create safe, seamless experiences for large-scale gatherings.

How AI is revolutionising event security ?🛡️

🔍 Real-time threat detection: flags unusual activity before it becomes an issue.
🖼️ Facial recognition: streamlines check-ins while preventing unauthorised access.
📊 Predictive analytics: anticipate and mitigate potential risks.
👥 Advanced crowd management tools: enhance attendee flow and experience.

But it’s not just about security - it’s about elevating every aspect of an event. With AI handling the unseen challenges, our teams can focus on what matters most: delivering exceptional experiences for our clients and their guests.

🌍 As corporate events become more complex, AI-driven solutions are no longer a luxury -they’re a necessity. From global summits to product launches, safety and innovation now go hand in hand.

💡 How do you see AI transforming the events industry in the coming years?

28/01/2025

The Power of Partnerships 🌍✨

At EPC, we believe that exceptional events are never built alone - they’re the result of meaningful partnerships.

Across the Middle East and Africa, our collaborations with local vendors, suppliers, cultural experts, and visionary event managers enable us to deliver world-class corporate events that are innovative, sustainable, and culturally conscious.

Whether we’re crafting unforgettable experiences in Saudi Arabia, a hub of growth and innovation, or navigating the vibrant and dynamic opportunities across Africa, it’s these relationships that make it all possible.

For us, partnerships aren’t just part of the process ... they’re what elevate our work. Together, we transform ideas into immersive experiences and turn challenges into achievements.

Here’s to the power of collaboration and the incredible people who help us shine every day. ✨

🌍 Africa, The Next Frontier 🌍 Did you know Africa is quickly becoming a global hotspot for corporate events? From modern...
22/01/2025

🌍 Africa, The Next Frontier 🌍

Did you know Africa is quickly becoming a global hotspot for corporate events? From modern cities like Johannesburg and Nairobi to breathtaking landscapes and rich cultural experiences, the continent is redefining the event experience.

✨ Why Africa?

- Diverse Venues: Host your next event in state-of-the-art convention centres, historic landmarks, or even under the stars in the desert.
- Economic Growth: Thriving markets like Nigeria, Kenya, and Egypt are booming with opportunities.
- Innovation & Tech: From hybrid events to cutting-edge VR and AI, Africa is at the forefront of event innovation.
- Sustainability: Events here often go hand-in-hand with giving back—supporting local communities and focusing on eco-friendly practices.

At EPC, we’ve helped global brands create unforgettable experiences across Africa, blending modern flair with local authenticity.

READ BLOG HERE: https://buff.ly/4hgqJ6C
🔗 Now is the time to bring your event to Africa. Let’s shape the future together, one event at a time. 💬 What do you think about Africa’s potential for corporate events?

Africa is rapidly emerging as the next frontier for corporate events, offering a unique blend of dynamic economic growth, modern infrastructure, and vibrant cultural experiences. With its diverse venues, innovative technologies, and opportunities for sustainable impact, the continent is redefining t...

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Unit 35, Veneto By Nakheel, Dubai Waterfront, JAFZA
Dubai
476380

Opening Hours

Monday 09:00 - 18:00
Tuesday 09:00 - 18:00
Wednesday 09:00 - 18:00
Thursday 09:00 - 18:00
Friday 09:00 - 18:00

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+971581326888

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Driven by a team of passionate professionals and simply stated, The Event Production Company offers comprehensive event management solutions which leave lasting impressions. We have the expertise, talent and experience to conceptualise and coordinate any customized event or brand activation, making sure you meet your strategic objectives and leave your audience “wowed”. While our credentials include an enviable reputation, exciting 24-year track record and an impressive client base, our point of difference is that we take responsibility for our clients’ success; we’re on hand 24/7 throughout the duration of a project to manage quality control and to ensure that your event is extraordinary. The Event Production Company is a pioneer in the South African events industry and has produced many of the country’s biggest, most complex and most successful events. Headed up by the dynamic Karen Ashwin, the company is a proudly South African, multi-faceted business with a global approach to the work that they do throughout Africa. “We provide a wide and exciting range of services to both national and international clients who wish to communicate their corporate message to a targeted audience,” says Ashwin. Established in 1993, the company is currently positioned as the leader in corporate productions and event planning in southern Africa with high-profile accomplishments including Nelson Mandela's 85th birthday celebration bash, the glittering opening event of the World Summit on Sustainable Development and more recently, the Miss World Coronation Ball and the ING Renault F1 Roadshow - which saw the Renault F1 team drivers racing the F1 cars through the streets of Sandton at high speed. The Event Production Company is affiliated to ISES (International Special Events Society) and is linked to the very latest event management and technical data worldwide. The Company is a BEE LEVEL 2 CONTRIBUTOR and has received this level of B-BBEE procurement recognition from the Emex BEE Management System. We pride ourselves on repeat business and believe that this endorsement from our longstanding clients speaks for itself.