09/01/2026
🎭 This February I’ll be speaking at the EVTA Congress in Graz,
sharing strategies for opera singers on social media ✨
👉 If you’d like to attend this year’s EVTA Congress, you’ll find the link in my bio.
—
Your brand is not born from marketing — it is born from your wound.
Most artists don’t fail because they lack talent.
They fail because they’re afraid to look inside.
So they copy aesthetics.
They copy poses.
They copy trends.
They copy what seems to work for others.
But real branding doesn’t come from what you want to sell.
It comes from what once saved you.
The moment opera touched you so deeply that it changed your life —
that moment wasn’t accidental.
It revealed the emotional core you return to
every time you sing, conduct, or step on stage 🎶
That emotion — longing, rage, tenderness, tragedy, desire —
is your artistic DNA.
Everything else is just decoration.
This month I’m going all in on building my personal brand.
Not a louder one.
Not a trendier one.
A truer one.
This is not about growing an account.
It’s about building something that cannot be copied.
The Artist’s Signature 🩸
PersonalBranding CreativeIdentity ClassicalArtist OperaCommunity DigitalArtist
