Flowers by Definition

10/05/2024

We have a very busy team preparing all your Mother’s Day orders for the weekend!
Online ordering is now closed, please contact our stores directly with any inquiries over the weekend.
We are open at both stores on Saturday and Sunday and will have plenty of stock to choose from 🌸🌺💐

28/04/2024

Just two weeks to go!
Place your order by 4pm Friday 10th May for your Mother’s Day weekend delivery 🩷

01/02/2024

It’s formal season! And to celebrate we’re running a competition to win a $50 voucher!

Simply:
1. Order or receive a corsage from us in February
2. Follow us at
3. Tag us in a photo featuring your corsage

We can’t wait to see all of our bespoke corsages matching with your fabulous outfits!

Swipe for T&Cs

26/12/2023

23/12/2023

It’s our last day of Christmas trading before we take our annual break - both stores open today until at least 1pm.

We thank all our customers for their ongoing support and wish everyone a safe and happy Christmas and New Year.
🎄🥂🌹❤️

20/12/2023

We’re busy prepping Christmas orders! Make sure to place yours so you don’t miss out over the weekend 🌹🌹

19/12/2023

Here’s when you can find us in store over the Christmas/New Year break.
Plenty of time to come in and organise your flowers before Christmas ❤️

15/12/2023

Still need to cross a few gifts off your shopping list? We have lots of ideas in store that will do the trick!

14/12/2023

A few Christmas decoration ideas! We’ll have plenty more in store next week to get your house looking festive! 🎅🤶

12/12/2023

Today marks 30 years since we started our own business and we couldn’t be prouder of our milestone.
Times have certainly changed since we started but we are proud to have constantly changed with them and still be one of Adelaide’s leading florists.
We hope you’ve enjoyed our memories that we shared in the past week and look forward to creating many new ones! 🌻🌻🌻

11/12/2023

One more day until our 30 year milestone and today we’re sharing some snaps of our store at through the years - yes, it used to be much brighter!
The Avenues store was the second shop in our business and is now the one we’ve had the longest - we absolutely love the community here 💛

10/12/2023

30 years in business has meant bringing up our 29 year old daughter amongst the flowers!
Christina was born exactly (to the day) one year after we bought our first business and has spent countless hours in our shops throughout her life.
These memories show:
- early morning market trips with a baby 🥱
- entertaining a toddler in the shop 📦
- after school time with the business’ first computer! 💾

10/12/2023

Today’s memory as we approach our ‘30 years in business’ milestone is a very significant personal achievement of Julie’s.
This picture was taken when Julie was Chairman of , a position that she held for 2 years among her 14 years on the national board - no mean feat while managing two retail stores and a young family at the same time!

09/12/2023

Continuing with memories as we approach our ‘30 years in business’ milestone in a few days.

This was one of our first ads in the iconic magazine. We used to do a monumental amount of wedding work, often 4 or 5 weddings each weekend and we were frequently booked out more than a year in advance.
It was a crazy time in our business but we are so thankful to have been part of so many peoples’ special days 💕

08/12/2023

Back with another photo as we get closer to our big milestone next week - 30 years in business!

Our brightly branded van was used for years for deliveries and stock movement - featuring one of our first logos and colour schemes!

07/12/2023

Have you seen the Christmas products on our website yet? 👀❤️🎄
You can order these products and more by Thursday 21st for collection or delivery. Our stores will be open all the way to 1pm on the 24th too!

07/12/2023

We’re approaching a pretty special milestone next week - 30 years in business!

To celebrate, we’ll be sharing some memories, starting with some pictures that really show the era where it all began 😂
The first picture is of Julie, working as a florist just before buying her own shop (more than 30 years ago for those counting!)
The second is of Guido in the back room of the original shop ‘Lisa’s Florist’

01/12/2023

Our plants have gone a little bit Christmassy! Such perfect gifts for those ‘plant parents’ among us! 🎄🌿🌱❤️