Sweet As El

Welcome to Sweet as El! We’re Ellen & Jamie Lovett, a husband and wife team in Ballarat crafting premium cookies & desserts. Treat yourself! 🍪
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While UberEats is temporarily closed, you can still enjoy our treats with national wide delivery.

10/12/2024

We’re Back at the Markets This Weekend...not once, but TWICE! 😲🍪🎄

Get ready Ballarat, because we’re making back-to-back appearances this weekend with 12 drool-worthy flavours, including our festive Christmas cookie range! 🎁 Think gooey Toblerone cookies, decadent Rocky Road cookies, and the buttery, sprinkle-packed joy of our Christmas Sprinkle cookie - plus so many more flavours for you to try. There’s a cookie for everyone!

📍 Saturday: Ballarat Farmers Market (Lake Wendouree)
📍 Sunday: Ballarat Sunday Market (Redan)

The weather is looking stunning, and we can’t wait to see you there - who’s ready to get their Sweet As El cookie fix? 🍪

Full menu drops tomorrow night, so stay tuned! 🤩

👇🏻 Shop our Christmas range online 👇🏻

www.sweetasel.com.au

08/12/2024

🎄 Our Christmas Range is LIVE! 🎄

We’re beyond excited to share this year’s Christmas goodies with you! 🎅🍪 Here’s what we’ve got lined up:

✨ Christmas Cookies – perfect for the festive season!
✨ Mini Cookies – bite sized treats of joy (perfect for sharing - or not hehe)!
✨ Truffles – one of our original creations, pure indulgence just for you, this Christmas!
And… one more surprise! Tomorrow we’re adding a Mixed Box featuring both truffles and mini cookies – stay tuned! 🎁

⏰ Here’s the scoop:
🛍️ Orders are open for two weeks only!
🚚 Deliveries start rolling out from 17th December.
📅 Final date to get your order is on the 23rd December - don't leave it too late!

🌟 Limited stock alert! We’re only making a set amount of these festive goodies this year, so get in quick to avoid missing out. Once orders close, they close – no last minute extras this time!

Order now through our website – link below. Don’t wait! 🎉

Let the Christmas countdown begin! 🎅✨

El & Jamie x

👇🏻 Shop our Christmas Range 👇🏻
https://www.sweetasel.com.au/pages/christmas-range

07/12/2024

It’s Beginning to Smell a Lot Like Cookies! 🎄

Our Christmas Collection is dropping TOMORROW, but we couldn’t wait to give you a cheeky sneak peek of what’s coming! Here are four of our festive doughballs, raw and ready to be baked into something magical. ✨

Can you guess the flavours? 🍪

1️⃣ Rich, dark, and full of surprises – what could this one be?
2️⃣ Sweet, fun, and bursting with holiday cheer – any guesses?
3️⃣ Smooth, creamy, and with a cool festive flair – any guesses?
4️⃣ Crunchy, chocolatey goodness – what’s hiding in this one?

We’ll reveal the answers (and more flavours!) tomorrow, so stay tuned! 🎅

In the meantime, head to our website and subscribe to be the first to know when they go live. Don’t miss out – these festive treats are set to sleigh the season! 😉🎁

www.sweetasel.com.au

05/12/2024

OG followers, this one’s for YOU. 👀

You’ve been with us from the start, you know where we began and you definitely know this little delicious legendary Sweet As El icon...

Every market, every season, it’s all we hear about and guess what? 🎄✨ It’s BACK (with a cheeky twist), but only for Christmas! We’ve got a limited amount dropping in a special box over the next two weeks - no modifications, no changes, just the classic favourite you know and love. When it’s gone, it’s gone, so tell your mates and family.

Set your alarms, because our Christmas range lands this Sunday! 🎉

www.sweetasel.com

29/11/2024

7:15pm – SOLD OUT! 🤯

A massive thank you to everyone who came by to see us, and our apologies to those who missed out. We’ll make sure to bring even more to the next one! 🤩🫶🏻

✨

29/11/2024

Our very first customer of the day and for this market – thank you for bringing the love and good vibes! 🤩🫶🏻✨

We’re all set up at the and it’s a warm one – cookies are flying out the door! 🍪🔥

You’ll find us at City Oval tonight from 4pm to 8pm. Come on down grab some cookies and check out all the amazing stallholders. It’s the perfect way to enjoy the sunshine before the weekend rain rolls in! ☀️

28/11/2024

BALLARAT NIGHTLIFE MARKET • 29th November 🤍

Here’s what we’re bringing to the Ballarat Nightlife Market tomorrow night, 4pm to 9pm! 🎉 It’s our first time at this event, and the weather’s shaping up perfectly for an evening of delicious food, great vibes, and awesome local stallholders. 🌙✨

We’ll have all your favourites ready to go, plus one secret flavour that won’t be on display (it will be revealed tomorrow morning). Only our followers will know to ask for it – so come by and chat with El or Jemma to unlock the surprise! Any guesses on what's missing from the list? 👀🍪

We’re so excited to see you there, so don’t forget to swing by, say hello, grab a treat, and soak up the amazing atmosphere tomorrow evening!

📍
🗓️ City Oval, 4pm to 9pm

28/11/2024

Make your Friday a little sweeter tomorrow, Ballarat! 🍪

We’re so excited to be making our first ever appearance at the Ballarat Nightlife Market tomorrow! Find us at City Oval from 4pm - 8pm, serving up your favourite Sweet As El cookies.

Our menu drops this evening, so stay tuned to see what we’ve got baking! 👀

We can’t wait to see you there - come grab a cookie (or six 😜) and kick off your weekend the sweet way!

www.sweetasel.com.au

🚨 On Tomorrow our Xmas Shopping Night Market! 🎉

Our Nightlife Market is bringing you over 115 amazing stallholders to get your xmas shopping started!! 🏉✨

Get ready for a night full of unique finds, tasty food, and incredible local talent all in one place! 🌙🛍️

📅 When: Friday 29th November
🕒 Time: 4:00pm - 8:00pm
📍 Where: Ballarat City Oval

Bring your friends and family for the ultimate market experience – you won’t want to miss it!

24/11/2024

Good afternoon! We hope you’re having a wonderful Sunday! 😍

We’re all set up at Springfest today with our full range of cookies and our popular cookie snack packs - perfect for a treat on the go! 🤤

You’ll find us in the North Gardens (food zone), and we’ll be here until 4pm. Come down, say hello, and grab something sweet from our amazing team!

23/11/2024

The Wait is Over – Springfest 2024 Dessert Menu Drop! 🍪✨

We’re bringing our famous desserts to Springfest for the first time EVER! 🙌 Think 12 incredible cookie flavours and exclusive snack packs loaded with cookies, ice cream, and all the toppings.

📍 2024 – tomorrow’s the day!

Swipe to see the full menu and plan your snack attack Sunday! Which treat are you trying first? 👇

22/11/2024

Morning tea made extra special for one of our favourite local Ballarat businesses with a box of six freshly baked cookies! 😍

Just two days until you can enjoy your own at SpringFest Ballarat ! If you can't wait until Sunday, our local stockists are fully stocked up in Ballarat for you to enjoy cookies today. You can find our cookies at Ballarat Wildlife Park , Refuel Hub , The Salty Sparrow Cafe Ballarat , Cornerstone Cafe and CPAC/Ballarat Ninja's. 👏🏻

Keep an eye out this evening when we reveal our full Springfest menu - we’re so excited and can’t wait to see you on Sunday! 🤩🍪🍦🍓

18/11/2024

GUYS!!! Only 6 days to go until Springfest 2024! 🤩🍪🍦🍓

Our beloved CSPs are making their GRAND COMEBACK and we’re so excited to have them back in your hands!

We’ll be dropping our dessert combos, menu and we'll also have a few cheeky giveaways throughout the week. So, keep watching you could be one of our lucky ones! 😉

15/11/2024

Good morning, Ballarat! Happy Friday! We’ve been out and about bright and early delivering our fresh cookies to some of your favourite local spots.

You can pick up our cookies today at:

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Make your Friday even better with a Sweet As El cookie! Go grab one and enjoy your day - we hope it’s a great day with some beautiful sunshine! 🌤️

14/11/2024

10 DAYS TO GO - THE COUNTDOWN IS ON ⏳

A massive thank you to everyone who responded to our story with feedback on our Springfest menu - we appreciate all your feedback and kind messages! It looks like we'll be going with a set menu for the day, but you'll still have the option to skip the ice cream or choose your fruit - perfect for those who love a bit of customisation. 🍓🍦

Here's a cheeky little throwback photo to last year - our first ever SpringFest appearance, which also happened to be our first market back after welcoming Linc to the world in April! It was an overwhelming, chaotic (our tent broke and that almost sent us packing) but amazing experience and we had the best time. ✨

This year, we’re switching things up and bringing some of our special, original desserts and we’re equally excited and nervous. We've also got our fingers crossed that the Ballarat weather will be kind to us all! 🤞🏻

The countdown is now well and truly on - only 10 days to go! We’re super excited and can’t wait to see everyone there.

If you’re looking at attending, tell us: what are you most excited to see, eat, try, or buy at SpringFest? Let us know in the comments! 🤩👇🏻

07/11/2024

Exciting News - NEW STOCKIST ALERT! 🎉

We're super excited to announce that Sweet As El cookies are now available at the Creative Play & Art Centre (CPAC) and Ballarat Ninjas in Alfredton! These fantastic venues offer a world of imagination and adventure for kids and families. CPAC provides sensory-rich, play-based experiences that inspire creativity and learning, while Ballarat Ninjas offers exhilarating Ninja Warrior courses designed to challenge and entertain all ages! 🥷🏻

Starting today, you can enjoy our delicious cookies at their café and today, we have delivered the following flavours:

- Caramilk & Biscoff
- White Chocolate & Raspberry
- Triple Chocolate
- M&M
- Oreo
- Salted Caramel & Pretzel

*Flavours will change from week to week 😍

It's the perfect excuse to take the kids for a playdate and treat yourself to some Sweet as El deliciousness! We're so excited to welcome CPAC and Ballarat Ninjas as part of the Sweet as El family! 🥰🍪

Let us know if you visit and enjoy our cookies there - our little Lincoln absolutely loves it there; it's so much fun! 🤩

Book your next session ahead of time, online 🥷🏻🎨👇🏻

https://creativeplayartcentre.com.au

31/10/2024

It's only 1 more sleep until El and Grace are back at the Bridge Mall Farmers Market this Saturday (tomorrow) from 9am to 1pm! 🥳

We’re bringing 12 delicious flavours, including fan favourites like Caramilk & Biscoff, White Chocolate & Raspberry and Slated Caramel & Pretzel. Plus, don’t miss our LIMITED EDITIONS for this weekend: White Chocolate & Vanilla Funfetti, Milkybar Kit Kat and Double Chocolate & Biscoff! 🤤✨

El’s magical edible sparkles are back for the kids (and adults) – add a little extra magic to any cookie at no extra cost! ✨

See the full menu below and plan your visit – quantities are limited, so come early to grab your favourites. We’d love to see you there!

Thanks for all your support - we can't wait to see you on Saturday! 🫶🏻

28/10/2024

This isn’t our usual kind of post, but today we just have to give a massive shout out to a family who means the world to us - The Bartletts. 🫶🏻

Every single weekend, rain, hail, or shine, they’re always out at the markets after swimming lessons with their sweet little boy Ted, showing up for not only us, but the rest of the local community. Both Eliza and her partner Josh are dedicated nurses, doing such important work within our community, which makes their support even more incredible. And it doesn’t stop there - Eliza even comes in during the week to help with our dough prep (she's getting super pro at it too hehe).

Recently, Eliza also started her own business creating phenomenal signage for events. She has the most creative eye and the work she produces is just amazing! Make sure you head on over and give her page a follow to support another fantastic local talent (tagged below). Bartlett family, you’re more than friends - you’re family. Thank you for everything you do! 🩷

Eliza's Business: .au 🥂

25/10/2024

We’re so excited to be back at the markets this weekend with TWO chances to grab your favourite cookies! 🍪✨

📍 Saturday: Buninyong Village Spring Market, 1pm - 5pm
📍 Sunday: Ballarat Sunday Market, 10am - 2pm

We’re bringing out a lineup of 12 amazing flavours, including our signature Caramilk & Biscoff Cookie and White Chocolate Raspberry (you’ll want to get in quick—these go fast!). Plus, we’re excited to have our Toblerone and Reese’s Peanut Butter Cup cookies back on the menu, along with plenty of other fan favourites. 🤤

And for a little extra magic? We’ll have our FREE edible sparkles ready to sprinkle on any cookie. They’re the perfect touch to make your day (and your cookies) shine! 🌞✨

The forecast is looking perfect.and we can’t wait to see you there! Come say hello, grab your favourites, and enjoy the vibes with us and all the other fantastic stallholders! 🤩

Address

Ballarat, VIC
3350

Website

https://www.sweetasel.com.au/

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We are all set up and selling at the Ballarat Farmer's Market today from 9am to 1pm. It’s a beautiful day here, and the market is buzzing with people. Come down and enjoy the perfect Saturday treat! We've got 12 delicious flavours for you to try today, including: Our popular Caramilk and Biscoff - White Chocolate Raspberry - White Chocolate and Vanilla Funfetti - S'mores (back by popular demand) - Nutella - Tblerone …and more mouth-watering options waiting for you! Plus, don’t forget our secret menu item – the Choc Chunk Cookie! 🤫 Come by, say hello, and grab some cookies. Six cookies for $35. We can’t wait to see you soon! 🤩 @ballaratfarmersmkt @visitballarat

Our Father's Day collection dropping soon! 📢 Sweet As El subscribers, check your emails for exclusive access this weekend! Not on the list? Head on over to our website - link is in our bio. 🍪 Whether it’s our classic cookies or mini-cookies, we’ve got the perfect treats for Dads (or anyone else who needs to treat themselves) who can’t stop at just one. 💁🏻‍♀️ Stay tuned for all the sweet details dropping very soon! We can't wait!! 🫶🏻 . . . . #FathersDayGifts #FathersDay2024 #DadsLoveCookies #MiniCookies #ChunkyCookies #HandmadeCookies #SweetTreats #CookiesOfInstagram #BallaratEats #VisitBallarat #RegionalVictoria #BallaratBusiness #SmallBizAustralia #SupportLocalBusiness #LocalBakers #GiftsForDad #FathersDayIdeas #SweetSurprises #GourmetCookies #BakedWithLove #IrresistibleTreats #BallaratFoodies #RegionalEats #AussieMakers #DeliciousDesserts #FathersDaySpecial #BallaratSmallBusiness #CookieLovers #TreatYoSelf #FoodieFavourites

Hey everyone! Happy Wednesday! We hope you're having a fantastic week so far and staying nice and warm. 🎉 We're excited to announce that we're back on @ubereats_aus this evening for the first time this week! Tonight, we're serving up our delicious Cookie Snack Packs in four mouth-watering flavours: 🍪 Caramilk & Biscoff 🍪 White Chocolate Raspberry 🍪 M&M 🍪 Choc Chunk Our Cookie Snack Packs come with your choice of one cookie flavour, strawberries, banana, or no fruit, one sauce, as well as your choice of one ice cream. We have lots of additional toppings and sauces available for an extra charge. Find us on the Uber Eats app from 7pm till 9pm. Pre-orders are now live, and just a quick reminder that tonight's menu is Cookie Snack Packs only! We can't wait for you to enjoy your desserts this evening! 🍪💖 Jamie & El x . . . . . #SweetAsEl #UberEats #DessertPrep #ballarattakeaway #ballarateats #handmadecookies #chunkycookies #lifeofabaker #desserttime #ballaratcookies #ballaratdesserts #loadedcookie #ballaratheritageweekend #cookiebaker #gooeycookies #bakedfromscratch #smorescookie #ballaratfood #ballaratcatering #eventfavours #ballarathandmade #ballaratbaker #nystylecookies #biscoffcookies #caramilkcookie #filledcookies #cookiesnackpack #samedaycookies #ballaratloadedcookies #ballaratfoodies

A few months ago, Jamie and I were on the brink of quitting Uber Eats. 💔 Anxiety was high as one night we only managed to receive four orders! We kept asking ourselves - why were we doing this? Is it worth the time and effort we are putting in if we aren't getting much back? But, we always came back to our dream of sharing delicious desserts with Ballarat, inspired by our travels in Europe. We wanted to stay true to our passion and make it work, even if it meant starting with almost no orders. We chose to give it our all and stay as consistent as possible, balancing our family schedule as new parents, navigating Jamie's work, and juggling all the demands of life. Now, our Uber Eats is booming and our dessert nights are off the charts! People are loving it and we’re feeling happily overwhelmed with the flood of orders. The anxiety of not getting many orders has turned into anxiety about how to handle so many (it's a great problem to have). It’s more than we’re used to, but we’re incredibly grateful. We’ve reached the point where we need extra hands because it’s too much for just the two of us. We’re proud of our journey and dedication, and we’ll keep growing. The takeaway here? Keep showing up, keep trying, and don’t give up. It all pays off. 🌟🍪🍦 . . . . . #consistencycounts #UberEats #DessertPrep #ballarattakeaway #ballarateats #handmadecookies #chunkycookies #lifeofabaker #desserttime #ballaratcookies #ballaratdesserts #loadedcookie #ballaratheritageweekend #cookiebaker #gooeycookies #bakedfromscratch #smorescookie #ballaratfood #ballaratcatering #eventfavours #ballarathandmade #ballaratbaker #nystylecookies #biscoffcookies #caramilkcookie #filledcookies #cookiesnackpack #samedaycookies #ballaratloadedcookies #ballaratfoodies

We love a good time lapse 😁 Watch Jamie pack a recent catering order for 100 of our cookies! . . . . . #visitballarat #visitvictoria #ballarat #ballaratlifestyle #ballaratlife #ballaratmums #cookiesofinsta #ballaratfarmersmarket #ballaratbusiness #ballarateats #ballaratfood #dessertcatering #BallaratCafes #ballaratcatering

Here’s a peek behind the scenes! 🤩 Ever wonder how we keep your ice cream perfect during delivery? We scoop and pack your ice cream separately from your warm cookies to keep everything just right for delivery. 🍦🍪 🚚 . . . . . #SweetAsEl #UberEats #DessertPrep #CoolTreats #ballarateats #handmadecookies #chunkycookies #lifeofabaker #desserttime #ballaratcookies #ballaratdesserts #loadedcookie #cookiecatering #cookiebaker #gooeycookies #bakedfromscratch #smorescookie #ballaratfood #ballaratcatering #eventfavours #ballarathandmade #ballaratbaker #nystylecookies #biscoffcookies #caramilkcookie #filledcookies #cookiesnackpack #samedaycookies #ballaratloadedcookies #ballaratfoodies

I heard recently that someone thought that it was just myself operating Sweet As El from our registered kitchen at our home. While this is true, there's one crucial detail that they may not know about.... My husband and co-owner, Jamie! He is the secret ingredient that makes Sweet As El so special. He's not just a partner; he's the absolute backbone of our business. Jamie's involved in every aspect – from crafting our delicious treats to managing our dessert nights on Ubereats, from capturing beautiful photos to ensuring everything runs smoothly behind the scenes. His dedication and hard work are the driving force behind our growth and success. Jamie, your tireless commitment to our family and our business is truly remarkable. We're so grateful for everything you do. Thank you for being the magic behind Sweet As El. ✨ #ballarat #ballaratbusiness #cookie #ballaratfood #husbandandwifebusiness #regionalvic #ballaratbaker #ballaratcookies #ballaratdesserts #ballaratlife #ballarateats #ballaratsmallbusiness

Cookie Snack Pack with Nerds and Marshmallows? Yes please! 😁 We love how colourful this creation is? Looking for a warm dessert on a cold Friday night? Then join us on @ubereats_aus from 7pm! . . . . . #ballarateats #visitvictoria #ballaratfood #ballaratlife #cookiesofinsta #ballaratbusiness #ballarat #visitballarat #dessertcatering #ballaratmums #ubereatsaus #ballarateats #ballaratsmallbusiness #smallbusinesslove

💖 A heartfelt thank you to everyone for embracing us with your incredible support and enthusiasm leading up to Easter. It truly means the world to us. ❤️ After spending cherished moments with our family, we're refreshed and ready to be back in action! Join us on @ubereats_aus starting Wednesday night from 7pm and get one of these yummy Cookie Snack Packs! . . . . . #ballarateats #visitvictoria #ballaratfood #ballaratlife #cookiesofinsta #ballaratbusiness #ballarat #visitballarat #dessertcatering #ballaratmums #ubereatsaus #ballarateats #ballaratsmallbusiness #smallbusinesslove

@ubereats_aus is back Friday and Saturday night! ☺️ Our double sized CSPs have been very popular lately. Check out these two combinations 🤤 . . . . . #ballarateats #visitvictoria #ballaratfood #ballaratlife #cookiesofinsta #ballaratbusiness #ballarat #visitballarat #dessertcatering #ballaratmums #ubereatsaus #ballarateats

This is possibly the prettiest Cookie Snack Pack we've ever made! 😋 We'll be on @ubereats_aus again tonight from 7pm serving these, and our cookie bakes. 🤩 We'll see you there! 😁 . . . . . #visitballarat #visitvictoria #ballarat #ballaratlifestyle #ballaratlife #ballaratmums #cookiesofinsta #ballaratfarmersmarket #ballaratbusiness #ballarateats #ballaratfood #dessertcatering #ubereatsaus

Sweet news alert! 🍪💫 Did you know our mini cookies are available for catering? Dive into the catering section on our website to add a dash of sweetness to your next event. Plus, catch these bite-sized delights for FREE at @book_bounce_australia 2nd Birthday celebration this Saturday! 🎉 . . . . . #visitballarat #visitvictoria #ballarat #ballaratlifestyle #ballaratlife #ballaratmums #cookiesofinsta #ballaratfarmersmarket #ballaratbusiness #ballarateats #ballaratfood #dessertcatering