01/01/2023
Update: I’ve been contemplating what to do with the Joy that has been Yes, Joy for a while now…
In 2016 I quit my ‘real job’ for a l***y food business dream idea. I had the appetite, schmick creative and the vision, but lacked the business (aka money making) experience to really see it through.
Yes, Joy wanted to make food, but different (my eternal inspiration will always be Laila Cooks, Dimes Times, Hetty McKinnon and Salad For President) turns out custom catering and styling is a tricky business, despite this, I got to make beautiful food & foodscapes for a bunch of awesome people and cool places including:
wandering cooks
finders keepers markets
IMA
Griffith Uni
ABC
Aesop
The Third Quarter
Forge Forward
TED
Biome
Women’s Legal Service
Shilo x Lydia
Ladies Wine Design
Stretch Yoga
There was salad club, soup club, supper club.
There was designer caps.
There was Yin & Gin.
There was dog t-shirts (because why not).
When food was too hard, I leaned back on prose - freelance writing on food and lifestyle (and all sorts to help pay the bills, tbh!) and my much loved casual job at Aesop for over 7 years. I was also lucky to return to work writing travel content for an Australia’s biggest travel company while keeping Yes, Joy the side hustle.
Then in 2021 came the biggest cooking job yet: A BABY!
And that brings us to here, my little baguette is ONE and though I’m not 💯 sure what is next for Yes, Joy… I’m feeling the call to move into the motherhood space with the inkling to return to food with a postpartum care offering down the track.
So, thank you for following along! And please hold the cheese for me, for now.
Love,
Rachel