26/11/2025
Most businesses think SEO is something complicated or mysterious, but really, it's just about giving Google the information it needs to understand your website.
On a recent project, our client came to us with every single one of their website pages missing the basics: meta titles, meta descriptions, key phrases, readability scores were very low, the slugs weren't even written properly.
Without these? Google can’t confidently file your page. And it can't recommend it to someone searching for help, where your website would (& should) show up as the solution.
📝📘It’s exactly like a library book with no title, no blurb & no category. Even the best librarian can’t place it on the right shelf.
So we built every pages SEO basics from nothing to complete with clear, human-friendly SEO labels. Now Google knows what each page is about, and the right customers looking for our client can find the right information faster.
This is the same point we made in our recent WordPress vs Wix vs Squarespace blog:
✔ Your platform can support great SEO
✖ But only if you use the features it gives you
A well-structured website isn’t just good for Google, it’s good (& easier) for your customers too. And when both understand you clearly, everything works better.
Want help getting your website “library” in order? Send us a message & let’s chat about improving your content & SEO foundations.
📚📖 Fun fact: Kirsty was a library tech for almost a decade & loves a library metaphor!!!!