Bernice Fashions

Bernice Fashions Looking for your unique wedding dress, Justin Alexander, Lillian West, Drew Valentine, Sincerity We weave our magic so that your gown is Wedding Day Ready.
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Bernice Fashions is located in East Geelong, a stone throw from the Iconic Elephant and Castle Hotel. You will easily recognise the green heritage building as you approach the Studio and entre through the big purple doors. Bernice Fashions is a small well-established business that stock quality International Designers Lillian West by Justin Alexander, Enzoani and International Couture. We offer an

amazing alteration service for Brides, for gowns purchased either from our studio or from another Store. Established in 1988

How cute are these hens dress or brides second dress, sneak peek as we head off to look at our favourite designers and w...
18/02/2025

How cute are these hens dress or brides second dress, sneak peek as we head off to look at our favourite designers and what shall we pick have in our Studio 👗 💓

3,469 Followers, 490 Following, 870 Posts

Loving Sincerity Bridal bridal gowns. Looking for your dream gown for your upcoming wedding.oh my goodness we have amazi...
30/01/2025

Loving Sincerity Bridal bridal gowns.
Looking for your dream gown for your upcoming wedding.oh my goodness we have amazing styles ❤️❤️
Contact us by email, message or simply give us a call can’t wait to meet you and your besties

Stunning classic square neckline satin gown with pockets. Vintage feelingDesigner: Drew Valentine
25/01/2025

Stunning classic square neckline satin gown with pockets. Vintage feeling
Designer: Drew Valentine

Stunning gown - in Italian Satin gorgeous matte finish Hugging the body with exposed boning on the bodice Designer: Dre...
25/01/2025

Stunning gown - in Italian Satin gorgeous matte finish
Hugging the body with exposed boning on the bodice

Designer: Drew Valentine International Couture Collections P/L


We love this, look and feel beautiful in the Lux Faux Fur .Perfect for the change in weather
23/01/2025

We love this, look and feel beautiful in the Lux Faux Fur .
Perfect for the change in weather

44357 by , Justin Alexander Feel like royalty in this graceful ball gown. The style is designed in a floral brocade fabr...
14/01/2025

44357 by , Justin Alexander

Feel like royalty in this graceful ball gown. The style is designed in a floral brocade fabric, giving it a it an elevated, romantic look. It features a modern square neckline accented with V-side cutouts and a low square back. A matching detachable belt defines the natural waist while pockets detail the full skirt. The bridal gown is finished with brocade covered buttons cascading to the end of the chapel length train. For a more classic look, this style can also come in a stretch Mikado version.
Silhouette: Ball Gown
Neckline: Square
Waistline: Natural
Trend: Graceful Classics
Figure: Curvy
Fabric: HorsehairNetOrganzaTulle
Train length: Chapel

12/01/2025

GRIFFIN - Adore by Justin Alexander

Modern romanticism comes to life in this fresh A-line wedding dress. Created in light chiffon, it is accented with a delicate Chantilly lace that creates the sheer bodice. It blends with a lace trim that outlines the plunging V-neckline and slims the natural waist. On-trend bishop sleeves add to the airiness of the look and are met with an open square-cut keyhole back. It's finished with a chapel length train.

Silhouette: A-Line
Neckline: V-NeckPlunge
Waistline: Natural
Trend: Flirty BacksDaring NecklinesInformalModern ChicLightweight Looks
Figure: Curvy
Fabric: ChiffonLaceTulle
Train length: Chapel

11/01/2025

Stunning HAYES by Justin Alexander

Silhouette: A-Line
Neckline: IllusionSabrina
Waistline: Natural
Trend: Vintage LacePlunging, Unexpected Details
Figure: Curvy
Fabric: Lace
Train length: Chapel

09/01/2025

CARLEE

This romantic sweetheart neckline wedding dress is simply stunning. Detachable straps create an Off-The-Shoulder neckline, while modern leafy lace appliqués adorn the illusion bodice and cascade down the tulle A-line skirt. The look is finished off with a sexy slit and buttons down the back. If preferred, the option to order this style without the slit is available.

06/01/2025

Gorgeous stunning JORDAN has just arrived
Satin a-line gown with embroidered lace lace and beading -with pockets💓

Oh such beautiful memories captured by Pretty Flamingo PhotographyCongratulations Jess and Dan wish you both a fabulous ...
17/12/2024

Oh such beautiful memories captured by Pretty Flamingo Photography
Congratulations Jess and Dan wish you both a fabulous future together

You look stunning in your Justin Alexander gown

To all our beautiful clients, I'm so thankful to all the brides who have and will order be ordering gowns or having thei...
13/12/2024

To all our beautiful clients,
I'm so thankful to all the brides who have and will order be ordering gowns or having their dream gown altered or having their special outfit altered at Bernice Fashions

HOLIDAY TRADING - appointments only

CLOSED FROM - 23rd at 3 pm to the 26th of December
OPEN - 27th to the 30th
CLOSED FROM - 31st of December to the lst of January
Back to regular trade from the 2nd January
Wishing everyone a safe
and happy holiday!

10/12/2024

Looking for whimsical and romance that brings joy, Modern sense of style and soft fabrics. This is Lillian West and Sincerity Brides

06/12/2024

44469 SOOO SPARKLEY✨✨
Basque Waist Ball Gown with Scooped Off-The-Shoulder Neckline

COLORS
Sand/Ivory/Sand,
Ivory/Ivory/Ivory

DETAILS
Silhouette: Ball Gown
Neckline: Off-the-Shoulder
Waistline: Basque
Trend: Fit for a PrincessEye-Catching DetailsSoft and DreamyBreathtaking Details
Figure: Curvy
Fabric: SequinsLaceOrganzaTulle
Train length: Chapel


05/12/2024

Annalina
Crepe Fit and Flare Wedding Dress with Pleated Sweetheart Neckline

PRODUCT DETAILS
Silhouette: Fit and Flare
Neckline: Sweetheart
Waistline: Natural
Trend: Simple EleganceModern ChicClean Lines
Fabric: JerseyCrepe
Train length: Chapel

Address

87 Fitzroy Street
Geelong, VIC
3220

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 10am - 2pm

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Videos

GRIFFIN - Adore by Justin Alexander Modern romanticism comes to life in this fresh A-line wedding dress. Created in light chiffon, it is accented with a delicate Chantilly lace that creates the sheer bodice. It blends with a lace trim that outlines the plunging V-neckline and slims the natural waist. On-trend bishop sleeves add to the airiness of the look and are met with an open square-cut keyhole back. It's finished with a chapel length train. Silhouette: A-Line Neckline: V-NeckPlunge Waistline: Natural Trend: Flirty BacksDaring NecklinesInformalModern ChicLightweight Looks Figure: Curvy Fabric: ChiffonLaceTulle Train length: Chapel

Stunning HAYES by Justin Alexander Silhouette: A-Line Neckline: IllusionSabrina Waistline: Natural Trend: Vintage LacePlunging, Unexpected Details Figure: Curvy Fabric: Lace Train length: Chapel #weddingdressinspiration #2025bride #gettingmarried2025geelong #bridalgeelong #weddingdreams #lastminutebride #weddingalterations #whimsicalbride

CARLEE This romantic sweetheart neckline wedding dress is simply stunning. Detachable straps create an Off-The-Shoulder neckline, while modern leafy lace appliqués adorn the illusion bodice and cascade down the tulle A-line skirt. The look is finished off with a sexy slit and buttons down the back. If preferred, the option to order this style without the slit is available. #2025bride #lastminutebride #gettingmarried2025geelong #justinalexanderbride #weddingdreams #weddingdressinspiration #weddingalterations #bridalgeelong

Mikado Ball Gown is everything and more. It has an asymmetric draped V-neckline that leads to a natural waistline and pockets. Buttons to the end of the chapel length train complete the look. Silhouette: Ball Gown Neckline: V-Neck Waistline: Natural Trend: Simply ChicFit for a PrincessPockets Figure: Curvy Fabric: Mikado Train length: Chapel #weddingdreams #lastminutebride #bridalgeelong #2025bride #gettingmarried2025geelong #weddingalterations #weddingdressinspiration #SincerityBridal

JUST ARRIVED💞 Gorgeous stunning JORDAN Satin A-line gown with embroidered lace lace and beading -with pockets💓 #justinalexanderbride #2025bride #lastminutebride #bridalgeelong #gettingmarried2025geelong #weddingdreams #weddingdressinspiration #weddingalterations

Loving our new styles by Lillian West, come and find your amazing gown #gettingmarried2025geelong #2025bride #nevertolatetoorder

Looking for whimsical and romance that brings joy, Modern sense of style and soft fabrics. This is Lillian West and Sincerity Brides

44469 SOOO SPARKLEY✨✨ Basque Waist Ball Gown with Scooped Off-The-Shoulder Neckline COLORS Sand/Ivory/Sand, Ivory/Ivory/Ivory DETAILS Silhouette: Ball Gown Neckline: Off-the-Shoulder Waistline: Basque Trend: Fit for a PrincessEye-Catching DetailsSoft and DreamyBreathtaking Details Figure: Curvy Fabric: SequinsLaceOrganzaTulle Train length: Chapel #sinceritybridal #bridalgeelong #gettingmarried2025geelong #justinalexanderbride #2025bride #lastminutebride

NEW ARRIVAL Annalina Crepe Fit and Flare Wedding Dress with Pleated Sweetheart Neckline Ivory PRODUCT DETAILS Silhouette: Fit and Flare Neckline: Sweetheart Waistline: Natural Trend: Simple EleganceModern ChicClean Lines Fabric: JerseyCrepe Train length: Chapel

Lillian West 66289 Beautiful lace to highlight your natural waistline Light soft, floating style In store sample in 16 Silhouette: A-Line Neckline: V-Neck Waistline: Natural Trend: Sexy BohoUnique LaceEye-Catching DetailsClassic Romance Figure: Curvy Fabric: Tulle Train length: Sweep #weddingdressinspiration #lastminutebride #weddingdreams #2025bride #justinalexanderbride #LillianBride #sexyboho #weddingdress #weddingalterations

66187 CLOUD by Lillian West Make a bold statement in this sexy plunging V-neck bridal dress. It's created with an embroidered chiffon allover lace for a truly unique look. The illusion bodice and thin straps lead to an unexpected back with a spaghetti crisscross finish that's sure to stun. It's lined in jersey for exceptional comfort and the back is complete with a chapel length train. Our store sample available in size 12 and 18 #lastminutebride #bridalalterationsspecialist #2025bride #weddingdressinspiration #elopement2025 #weddingdreams #CurvyAndConfident #love

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Our Story

At Bernice Fashions our mission is to ensure that your experience is one you enjoy. Our gowns have style, quality and a delivery promise. Located in Geelong, we specialise in Bridal / Wedding Dresses and Bridesmaid dresses. We have been working with Brides and Debutantes since 1988. Personalised service, we like to spend time with you, and help you find your dream gown, so please , we recommend you make an appointment.