What are the opening hours?

Monday 10am - 6pm Tuesday 10am - 6pm Wednesday 10am - 6pm Thursday 10am - 6pm Friday 10am - 6pm Saturday 10am - 2pm

Bernice Fashions

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Geelong, VIC
Bernice Fashions

Looking for your unique wedding dress, Justin Alexander, Lillian West, Drew Valentine, Sincerity We weave our magic so that your gown is Wedding Day Ready.
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Bernice Fashions is located in East Geelong, a stone throw from the Iconic Elephant and Castle Hotel. You will easily recognise the green heritage building as you approach the Studio and entre through the big purple doors. Bernice Fashions is a small well-established business that stock quality International Designers Lillian West by Justin Alexander, Enzoani and International Couture. We offer an

amazing alteration service for Brides, for gowns purchased either from our studio or from another Store. Established in 1988

08/08/2024

Alterations

We happily alter gowns purchased elsewhere
Bridal ,bridesmaids and mums of brides and groom

Whether you need to take in the seams, shorten hemline for a train bustle/pickup or require a shoulder strap adjustment, we can alter it. All alterations done in our Studio.
We are open 6 days a week
Monday-Friday 10-6
Saturday 10-2
Appointment only

07/08/2024

Celeste
The Celeste veil is a stunning waterfall cut veil on our soft tulle. It is edged in our gorgeous 8mm silk bias binding which allows the beautiful wave look of the veil to be showcased. As a standard it has a longer face veil length and a fingertip second tier, however is also offered in our very popular 1 tier cathedral length.

This veil is best suited to a classic bride looking for a timeless look.

Available in our studio

07/08/2024

Classic Elegance

Aspen

Pearls, pearls, pearls! The Aspen veil is dripping with pearls! A stunning two tier or one tier cathedral length veil with pearls cascading from the comb to the ends of the veil. Both the face veil and long tier have a cluster of various sized pearls placed around the edge of the veil slowing decreasing inwards.

Available in our studio

05/08/2024

Lace Fit and Flare Bridal Dress with Cap Sleeves and Illusion Bodice
Style 66347

02/08/2024

💗NEW SEASON GOWN💗

ANNALINA

Crepe Fit and Flare Wedding Dress with Pleated Sweetheart Neckline

29/07/2024

We have we these gorgeous little faux fur jackets available in sizes 00,4,5,6,7,8
Now $30 each
Perfect for your little flowergirl in the cooler days

Little girls dresses from sizes 1-12
All the Designer kidz dress range $35

Only on available stock in store
Limited sizes available

28/07/2024

Loving the sheer lace with buttons featured down the back, looking at front drape with front slit skirt in soft feel and shoulder drape in lace for the feminine touch .
Looking for sheer lace top or maybe you would like it lined so that it isn’t sheer.
We love the stunning romantic dress.

27/07/2024

Fit for a princess features a strapless scoop neckline, detachable off-the-shoulder straps, pearl embellishments, and a chapel length train for a truly magical day ✨

24/07/2024

Are you a Justin Alexander bride
Send in and share your day with us, tag in your photographer, whom captured your moments and memories
DM us.
Justin Alexander

23/07/2024

JULIET by Lillian West

Plunging Neckline Lace Fit and Flare Dress with Low Back
Stretch lining or ease of wearing all day on your Wedding Day

Unique Lace, Eye-Catching Details, Boho, Stylish Sleeves, Classic
Looking for that Unique look, this stunner has the option of having detachable sleeves

21/07/2024

"BELLA"
Button detail, strapless bodice and pleated slit

Ivory, Champagne, White

If you want a color, don't hold back this can happen whatever color you wish to wear on your day,

Looking for your summer wedding gown, your dream gown can be ordered for your wedding day, we require 16 weeks for delivery.

*Extra charge applies for non-bridal colors.

#

21/07/2024

Tulle A-Line Bridal Dress with Plunging Bodice and Sequined Lace
STYLE 66289
PERFECT for the Curvey bride
Sexy Boho, Unique Lace, Eye-Catching Details, Classic Romance

19/07/2024

Loving our new arrivals, these can be ordered in your size and color for your next function, just remember the order time is 16 weeks. Perfect for the summer party season.
It is just soft and liquid over the body.

Couture Collections P/L

18/07/2024

Twirl in beautiful classic satin gown with sleeve drapes. Every Bride loves to Twirl and Dance on their day. Party into the evening in your dream gown.

Full satin gown with strapless bodice finished with sleeve drapes which can be detachable.

International Couture Collections P/L

15/07/2024

One of our favourites from last weekend Bridal Expos Australia

Gorgeous modelling by Babushka Ferenczi
Wearing Frankie by Justin Alexander bridal

03/07/2024

PAX,
Classic with 3D flowers
Off the shoulder fit and flare sculpting the body giving you that sexy feeling for your wedding day

Planning your own wedding ? Visit Bernice Fashions to find your dream dress and experience the joy of becoming Bernice bride!

02/07/2024

Tuesday June 2 we shall closed
Shall be back into the Studio Wednesday
DM us
We’re only a message or call away ☎️

28/06/2024

LILLIAN WEST.
WEDDING GOWN FOR THE UNIQUE BRIDE

https://www.justinalexander.com/lillian-west/collection/wedding-accessories/66278

Explore the beauty of our latest collection, Nature’s Embrace. With each gown, we've intertwined the essence of nature's beauty, meticulously weaving intricate floral patterns like bold, leafy laces into our delicate fabrics. 3D appliqués flourish like petals on a flower, while billowing blouson sleeves encapsulate the soft and airy breeze of the wind. This collection not only showcases exquisite designs but also encourages a profound yearning for exploration and the freedom to be one’s authentic self on their wedding day.

28/06/2024

Stunning classic on point wedding gown by International Couture Collections P/L

Perfect classic wedding dress - just landed at our studio for the 2024/25 wedding season
Still able to get your dream gown in time for summer.
Please don’t wait until the last moment to order your perfect wedding dress.

14/06/2024

💗💗💗Totally in love with these💗💗💗

Complete the look in these scrumptious divine lux faux fur jackets in the cool night air in your winter or early spring wedding💗

For the bride, bridesmaid, mothers of bride or groom or guest.

Unreal Fur

13/06/2024

Channel your inner goddess in

Were you a ? Love to see your special wedding day, just so magical 💗💗

12/06/2024

Were you a Lillian West bride? Don't forget to share your photos with for a chance to be featured on our page!

02/06/2024

SNEAK PEEK of New Season wedding gown, not yet released in stores
Come as see them before they move on, in our studio until June 10, yes we are open on the Kings Birthday Holiday

Lace Fit and Flare Bridal Dress with Sheer Bodice and 3D Satin Flowers
STYLE 66335

01/05/2024

L E X I - Sincerity

Meet Lexi our stunning wearing a vision of joy and elegance ✨

leviner

Geelong Wedding Expo

01/05/2024

Always special collecting your wedding gown for your wedding day with family arriving from afar to be with you and your fiancé. Joy laughter and family.💗

Wishing you both best wishes for your wedding day and time together with family
Theresa you look stunning in your Drew Valentine dress International Couture Collections P/L

Address

87 Fitzroy Street
Geelong, VIC
3220

Opening Hours

Monday	10am - 6pm
Tuesday	10am - 6pm
Wednesday	10am - 6pm
Thursday	10am - 6pm
Friday	10am - 6pm
Saturday	10am - 2pm

Website

http://www.bernicefashions.com.au/

Alerts

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Videos

Due to Works being under taken by Powercor, we shall be closed on Wednesday & Thursday due to no power supply.August 7-8 Closed

Lace Fit and Flare Bridal Dress with Cap Sleeves and Illusion Bodice Style 66347 #weddingdress #BridalTrends #sexyboho #LillianBride #CurvyAndConfident #lillianwestbride #geelongweddingguide #warrnamboolweddings #weddinginspiration #warramboolwedding #sideslitdress

For the Sexy BoHo bride We just love this gorgeous long sleeved fit and flare gown by Lillian West. We have the last one available in Nude/Ivory, size 14 Perfect for the curvy figure Has the jersey lining and unusual lace 💜 #LillianBride #geelongweddings #geelongweddingguide #warrnamboolweddings #CurvyAndConfident #lillianwestbride #sexyboho #bridalexpo2024 #Bernicefashions

🙌Pearl’s pearl’s pearl’s🙌 Elegance of beautiful pearl veil, one tier or with the blusher to go over your head for a more traditional style . We have teamed this stunning veil with modern style dress with pleats and front slit trimmed with pearls 🌟🌟🌟

🙌🙌Gorgeous HARPER dress by Justin Alexander, has, pockets and slit🙌🙌Fabulous day on Sunday at the Bridal Expos Australia. A to Z Wedding Services

The weekend that was, fun I. The studio on Saturday seeing brides as they chose their gown and bridesmaids selecting their favourites for the wedding they will be celebrating. Then off to Melbourne. Awesome day 💗🙌 Melbourne Bridal Expo

At the Melbourne Exhibition & Convention Centre Bridal Expos Australia. Beautiful day to meet bride to be and their tribespeople #geelongwedding #bernicefashions #bernicefashionsbridal #weddingsgeelong

PAX - Classic with 3D flowers, scultping the body giving you that sexy feeling Palnning your own wedding? Visit Bernice Fashions to find your dream dreww and experience the joy iof becoming a Bernice bride! #geelongwedding #Bernicefashions #justinalexandersignature #justinalexander #fitandflare

SNEAK PEEK of New Season wedding gown, not yet released in stores Come as see them before they move on, in our studio until June 10, yes we are open on the Kings Birthday Holiday Lace Fit and Flare Bridal Dress with Sheer Bodice and 3D Satin Flowers STYLE 66335

Stunner dress, that will synch you in and give you fabulous bust support. Strapless Fit and Flare Wedding Dress with Draping Across Bodice STYLE Hayden She is a must to try on as a fab fit and flare, by @justinalexander Available for our Designer Week until June 10. Yes we are open on the Kings Birthday June 10

See you’re at the Bridal Expo in Warnambool can’t wait to meet you.Bridalparty Warrnambool Bernice Fashions Geelong Wedding Magazine

Looking forward to heading down the coast to Warrnambool for the Bridalparty Warrnambool. Pop in and receive a voucher towards your wedding gown T&C apply FIFTY FOUR amazing local wedding vendors, keen as mustard to meet you on Sunday 26th May at the #warrnamboolbridalexpo !! Don’t forget this is a ticketed event - these can be purchased via our website www.bridalpartywarrnambool.com.au/tickets . . . #warrnambool #warrnambool3280 #warrnamboolweddings #warrnamboolbridalexpo #warrnamboolbrides #warrnamboolbridalboutique #warrnamboolbridalstore #bridaldirectory #warrnamboolwedding #warrnamboolevents #warrnambooleventhire #warrnambooleventplanner #bridal #bridalexpo #bridalexpo2024

So CHIC, Perfect for your spring summer wedding 24/25 DESIGNER WEEK is coming to our studio June1-8 With @justinalexandersignature @sinceritybridal @justinalexander @bylillianwest

NALANI - Justin Alexander Signature Skirt Drama, Contemporary Beauty, Modern, Sculptural Statements, Visionary Details In our studio May 18 -June 8

Gorgeous jackets for your wedding or any occasion, team it up with jean’s after your wedding. Warmth for those cool evenings Unreal Fur. Available at Bernice Fashions

So chic,perfect for your spring summer wedding 24/25 DESIGNER WEEK is coming to our studio June1-8 With @sinceritybridal @justinalexander @bylillianwest

R E Y -Satin Wedding Dress with Sweetheart Neckline Adore- Justin Alexander With an undeniably romantic charm, this satin gown is pure romance with an added spice of a sexy slit. The flattering draped bodice helps modernism the classic look while enhancing every person's natural body. #JustinAlexander #weddingdressshopping #2024bride #2024wedding #shesaidyes #JAbride #contemporarywedding #2025bride

Loving the adventurous gown, L E A P H, with unique leaf lace stunning plunge neckline soft and floaty. LOVE LOVE this gown by L I L L I A N W E S T. #lillianwest #justinalexanderbridal #yestothedress #lillianwest #shesaidyes

Twirl on into the weekend Lillian West 66319 Lightweight and ethereal bridal dresses Low open back, soft and floaty with carefree nature, fresh edge for any bride.

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Our Story

At Bernice Fashions our mission is to ensure that your experience is one you enjoy. Our gowns have style, quality and a delivery promise. Located in Geelong, we specialise in Bridal / Wedding Dresses and Bridesmaid dresses. We have been working with Brides and Debutantes since 1988. Personalised service, we like to spend time with you, and help you find your dream gown, so please , we recommend you make an appointment.