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Monday 10am - 5pm Tuesday 10am - 5pm Wednesday 10am - 5pm Thursday 10am - 5pm Friday 10am - 5pm Saturday 10am - 5pm Sunday 11am - 4pm

Always and Forever Bridal International

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Always and Forever Bridal International

Always Evolving Forever Changing

06/02/2025

Bridal Trends for 2025🥂👰🏻‍♀️✨

Featuring bridal gowns and bridesmaid gowns stocked in our Melbourne Boutique

16/01/2025

Do you see yourself as a beaded bride?

Here’s a look at some of our beaded gowns currently in store!! Aren’t they incredible?

10/12/2024

To all our couples, we are exhibiting at Australia’s LARGEST wedding expo

LIMITED FREE TICKETS REMAINING

Register NOW! Go to www.weddingandbrideexpo.com.au

Sunday 12th January 2025
MELBOURNE SHOWGROUNDS 9am-3pm
Epsom Road, Ascot Vale 3032

We look forward to seeing you there!

18/11/2024

Ready to say yes to the dress but want to know more about the designers we have available at our Collin street store. We have done the research so you don’t have to.

31/10/2024

Winter 2025 brides!!! This is your reminder that we are approaching short timeline territory where rush fees will come into play. Now is the time to find your dream gown and we can help you avoid unnecessary stress🥂✨

See you in store soon 🩷

Gown pictured is Astoria by Jean Lauren, exclusive at our Collin street, Melbourne store 😊

Photography by

29/10/2024

A moment for Chantilly Lace

NIHER by Rosa Clara

14/10/2024

Spring is blooming with Bloomingdale by Jean-Lauren

Gown by

Photography by

Model

11/10/2024

New arrival 🤍 Calder
Fully beaded and fitted dress, featuring a V-neckline and a beautiful low back ✨

07/10/2024

This are some of the most common questions that brides have before booking and appointment at our store 💭
We hope it helps! And if you have any other questions let us know 🤍

25/09/2024

Gorgeous fit and flare gown made with stretch crêpe combined with guipure lace. The plunging neckline, corset, detachable off the shoulder straps and a beautiful train complete the look.
Danae by Adriana Alier 🤍

16/09/2024

Congratulations to our beautiful bride and groom 👰🏼‍♀️🤵🏻‍♂️💍✨

Lynsey in her gorgeous gown Eva by Ronald Joyce🥂👰🏼‍♀️

10/07/2024

Our Bride Emma is embracing elegance on her very special day in the stunning “Rebel without a cause” dress by

Congratulations on finding the gown of your dreams and thank you for letting A&F be a part of your journey✨💕

03/07/2024

Our beautiful bride Nicole on her big day 🩷

Nicole is wearing the stunning “Eclipse” gown by 💍

Embracing elegance, grace and a happily ever after ✨

From your A&F family, here’s to a lifetime of love, laughter and endless joy!

Videographer:
Photographer:
Hair: .bridal
Makeup: .artistry.geelong
Florist:
Celebrant:

13/06/2024

🚨NEW DRESS ALERT🚨

We have the stunning new “Layla” gown by Sophia Tolli in store😍

Link in bio to book in to try her on🥰🥂

07/06/2024

Our stunning bride Ash wearing the gorgeous “Cora” gown by ❤️

Ash we hope you and Jax had the most special day, and we wish you the most lovely future together🥂🫶🏻

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💄: .artistry

23/05/2024

MAY MADNESS SALE SALE SALE. May sure you book so not to miss out on some amazing discounts this weekend only.
https://www.alwaysandforeverbridal.com.au/book-an-appointment/

21/05/2024

Our stunning bride Morgan on her very special day ❤️

Morgan is wearing the stunning “Lea” gown by with matching overskirt ✨

Morgan we wish you and your new Hubby Aydin a lifetime of cherished memories🤍 we feel honoured to be a part in your special day 🌸💕

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Venue:

10/05/2024

The Rosa Clará Couture collection allows you to modify all its models and fulfil the unique and special dream and vision. Here are some of the options we have designed with the MALIBU models Rosa Clará Couture collection.

Address

Level 1, 340 Collins Street
Melbourne, VIC
3000

Opening Hours

Monday	10am - 5pm
Tuesday	10am - 5pm
Wednesday	10am - 5pm
Thursday	10am - 5pm
Friday	10am - 5pm
Saturday	10am - 5pm
Sunday	11am - 4pm

Website

http://www.alwaysandforeverbridal.com.au/

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Videos

What a year 2024 has been!!! We absolutely loves welcoming all our brides into their bridal era and can’t wait to continue doing so in 2025! See you all then:) #bridesof2025 #bridalinspo #wedding2025

SPRING 2025 BRIDES, this is your daily reminder to get your dream bridal dress!! It usually takes between 6-9 months for dresses to be made and delivered and we always allow for 2-3 months for alterations. Have you booked your appointment yet? #bridalera #spring2025 #bridesof2025

Who else feels like this when they find THE perfect dress?😍🤣 #trending #bride #bridetobe #weddingdress #bridalgown #melbourne #melbournebrides #melbournebridetobe

For all the clean girlies! @sophiatolli has some great options to explore! #trending #minimal #cleangirl #cleangirlaesthetic #minimalbride #melbournebride #sophiatolli #australian #aussiebride

Adina talks us through her current favourite gown. Do you love it too? #aries #gown #weddingdress #bridesof2025 #melbourne #melbournebride #australianbride

It’s never to early to find your dream dress ✨ #dreamdress #gown #wedding #inspo

1 minute challenge to create a full bridal look with stylist Adina #viral #bride #bridetobe #weddingdress #gatsby #1920s #bridalfashion

Happy October to all these sapping brides to be!! Rebekah by @sophiatolli #blackweddingdress #wedding #blackdress #sophiatolli #fyp #viral #october #spookyseason #tildeathdouspart #melbourne #melbournebride #melbourneweddingdress

When the dress makes you feel like you are on cloud 9!!! We love a good reveal moment too🫶🏻 #reveal #bridal #brideofinsta #bridalfashion #weddinginspo

When you have all the best gown designers under one roof it can be hard to find your dream gown. Our stylists are to help you find your dream gown 💭 With appointments available Monday through Sunday, there’s no excuses to not come on in and try our selection of gowns 🤩 #designergowns #bridesofauatralia #beadedgown #melbourne #melbournebride

No dream dress, no wedding… Wearing Rozalli by @evalendel #viral #trending #bride #brdial #bridetobe #bridetobe2024 #bridetobe2025 #diybride #diywedding #evalendel

Bridal time is a whole other world. Dress designers need on average 6-8 months to create your dress and you need to factor in 2 months for alterations. We recommend the ideal time to find and order your dream gown is a year out from your wedding date. 🥂✨ #weddingdressshopping #bridalfashion #bridesofmelbourne

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Our Story

Always Evolving Forever Changing At Always and Forever Bridal International, Melbourne – London, We pride ourselves on being on the leading premier bridal gown stockist in Melbourne. We support one of the largest collections of beautiful wedding dresses in Melbourne and we carry award winning bridal designers from around the world;- such as Sophia Tolli, Nicole Spose, Allure Bridal, Peter Trends, Rosa Clara, Enzoani, Fara Sposa, Novia D'Art, Modeca, Mon Cheri, Opulence, Romantica of Devon, Mori Lee, Madeline Gardener-New York, La Sposa, St Patrick, Pronovias, Ian Stuart and many more...

With over 30 years in the Industry, Always and Forever Bridal International is a family owned & operated business, renowned for its excellence in customer service with this in mind Always and Forever has become Melbourne’s most sort after and trusted bridal store, for brides to visit when shopping for their Wedding Gowns and Bridesmaid Dresses.

Always and Forever Bridal International is based in the heart of Melbourne’s City on Collins Street. With globally acclaimed fashion houses sourced from around the world, from Europe to the United States as well as some of Australia’s finest designers, we are synonymous with bringing the newest designer catwalk wedding dress collections from London, Barcelona and New York just to name but a few.

Our dedicated bridal stylists will help guide you on your journey to find the most amazing wedding dress, to suit your individual personality and style, for your big day. With a sense of style our professional team are here to listen and create a truly amazing experience, never to be forgotten.