Peter Rowland

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Our Story

Peter Rowland has been feeding Melbourne since 1962. From humble beginnings the Peter Rowland business has grown to become one of Australia’s most successful, innovative and respected food and entertaining companies.

The Peter Rowland story began in Portsea on Victoria’s Mornington Peninsula where 24 year-old Peter Rowland OAM saw a business opportunity to sell sandwiches and cold drinks to local beachgoers.

Buoyed by the success of his sandwich venture, Peter headed to Melbourne where he set up shop as a society caterer. A born hospitalitarian, with a Virgo’s obsession with logistics, and possessed with other-worldly charm Peter attracted the attention of the cream of Australian business and society. From corporate headquarters and commercial kitchens in South Yarra Peter Rowland engineered what would become legendary parties for business titans including Rupert Murdoch, Kerry Packer, Alan Bond and Christopher Skase as well as iconic major events such as the Melbourne Cup Carnival and Australian Formula One Grand Prix.

One thing Peter was clear about from the word go was that everyone who crosses his path is an individual, with different needs and wants. No two Peter Rowland events have ever been the same. The Peter Rowland brand built its reputation on creativity and theatre, elevating catering to unseen and unique new heights.

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