At Victoria Whitelaw we love all things flowers and all things beautiful.. Every event is designed a
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18/09/2024
Fresh or faux?
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Surprisingly, this beautiful ceremony backdrop was crafted from high quality faux botanicals…
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Why choose to hire faux wedding flowers instead of purchasing fresh?
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✔️ Affordability
✔️ Hypoallergenic
✔️ Always in season
✔️ Wilt-free
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Enquire and view our current faux wedding flower range on our website or at our Armadale store 🌷
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Photographer
Venue
Celebrant
Hair & Make Up
Live Music
Cake .pastry
Florist
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16/09/2024
Welcome to our beautiful stores! All of our locations are open 7 days with extended hours at South Yarra for your convenience. Our team of designers look forward to helping you pick out a luscious plant for home or some beautiful blooms for a loved one 🌿
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12/09/2024
R U OK? Day 💛 Thursday 12th September
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Show someone you care with our R U OK? bouquet, comprising of a vibrant selection of yellow and orange spring blooms, contrasting black wrap, and bright trailing ribbons.
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We will be donating $10 from every order of our R U OK? bouquet to R U OK? and look forward to supporting this wonderful organisation with you.
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Now available for order online or in-store.
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11/09/2024
ATHIE & JOSH 🤍 The first sneak peeks from their fairytale wedding day
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Photographer
Wedding Venue
Photo Shoot Location: Labassa Mansion
Dress
Suit
Hair .brittany
Makeup
Car
Flowers
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10/09/2024
Celebrate a birthday this month with delicately fragranced Geraldton waxflower, the Australian native birth flower or September 🎁
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Now available online and in-store.
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05/09/2024
When faced with a stunning display of vibrant colour and interesting variegated varieties, our buying team couldn’t help but return from the markets with vans overflowing with these beautiful ranunculus 🌈
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Now available online and in-store
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04/09/2024
They say it’s spring… And we’re celebrating the change in season with delightful blossoming branches and warm citrusy hues 🌸
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27/08/2024
Tuesday market haul favourites… Delicious cabbage roses, heavenly scented stock, delicately petalled ranunculus, stunning tulips, and baby pink anthuriums 💗
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Please contact our stores if any of these beauties have caught your eye.
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21/08/2024
Beautifully bright 💛🧡
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16/08/2024
Come say hi this weekend 👋🏼
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South Yarra, Brighton, and Armadale open Saturday 9am-5pm and Sunday 10am-4pm
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09/08/2024
Celebrate love this Qixi Festival with our exquisite red roses! Let a breathtaking bouquet of fresh, vibrant flowers express your deepest feelings 🌹
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Order now to make this Chinese Valentine’s Day truly unforgettable!
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06/08/2024
The August Birth Flower Bouquet comprises of magnificent white gladioli complemented with lush seasonal foliages. Luxuriously wrapped in our signature embossed paper, tissue, and ribbons, this bouquet is the perfect gift to celebrate August birthdays 🎁
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Available online and in-store for the month of August
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31/07/2024
Vibrant bursts of whimsical florals on a striking vintage tuk tuk created an eye-catching activation for L’Occitane’s flagship store opening 🌺
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In collaboration with
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18/07/2024
ROSA | A timeless beauty, Rosa showcases premium, long-stemmed red roses presented with luscious seasonal foliages. Surprise your love today 🌹
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05/07/2024
“Victoria Whitelaw were an absolute dream to work with for our wedding. They made the process seamless, were incredibly responsive, and happily advised and adjusted my vision several times without fuss. Ever so grateful to them for executing the most beautiful florals for my wedding. Will happily recommend to anyone and everyone I can!” - Emily B 🧡
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02/07/2024
Delphinium - each month of the year has a dedicated birth flower and the month of July is represented by the beautiful Delphinium. Mark the birthday of a loved one or a new baby with a bouquet of these beauties!
13/06/2024
We adore tulips. Particularly when they have aged a bit and wildly cascade, twisting and turning towards the light like a French Impressionist painting. This week, Victoria couldn’t walk past a market stall selling stunning tulips in all colours of the rainbow without purchasing some. We are excited to fill our stores and send the delivery vans out brimming with our favorite flower of the week. Order yours today by contacting our stores directly or selecting Market Pick of the Day product in our online store.
11/06/2024
In celebration of the changing seasons, our highly-anticipated annual Autumn/Winter installations are now in-store. Pop into South Yarra, Brighton, or Armadale and immerse yourself in the beauty of the cooler months 🍂
04/06/2024
Classic white and green with a touch of whimsy for Deanna 🤍
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28/05/2024
Dreamy peaches and cream for Aliya & Peter at the ever-stunning Campbell Point House 🧡
27/05/2024
The flowers were so beautiful and worked so well with everything we wanted for our wedding.”
Georgie and Jack’s non-traditional wedding served as a reminder that love knows no bounds, and that sometimes, the most memorable moments are the ones that dare to defy expectations.
18/05/2024
We are currently seeking experienced and enthusiastic flower stylists to work from our South Yarra, Brighton, and Armadale stores and Richmond production house. We have full time permanent and casual positions available working in our high-end retail stores and on corporate, wedding, and event floral styling.
The ideal applicant will:
Be an experienced and creative flower stylist with a passion for flowers, an eye for detail, and who takes pride in their work.
Be motivated, enthusiastic and hardworking and not afraid to muck in with the team and get the job done.
Have excellent customer service skills.
Be available to work both weekdays and weekends as well as afterhours on occasion.
Be immaculately presented.
If you have a minimum of 2 years employed floristry experience please send through your cover letter and resume to [email protected]
12/05/2024
Happy Mother’s Day! ‘She’s your world, show her with flowers’ 💖🌷
Our stores are filled with flowers, gifts and more for all the amazing Mother’s in Melbourne.
The Queen for a Queen 👑
Mother’s Day is only few sleeps away - don’t forget to place your order for delivery or collection 🤍🌷
07/05/2024
MOTHER’S DAY - SUNDAY 12TH MAY🩷
“To the world you are a mother, but to your family you are the world.” – Unknown
04/05/2024
CELEBRATING UNCONDITIONAL LOVE THIS MOTHER’S DAY🩷
“Life doesn’t come with a manual; it comes with a mother.” – Unknown
This quote perfectly expresses the meaning of motherhood to me.
Nurturing and guiding my children throughout their lives and watching them grow to become incredible humans is so very rewarding and the most fulfilling thing I could possibly experience.
Motherhood to me is unconditional love, warmth, pride, protection, lots of laughter, and many tears – both happy and sad!
02/05/2024
Stunning locally grown elite tulips presented en masse with touches of fresh seasonal foliage.
View these blooms and more in our online collection, or contact our South Yarra, Brighton, or Armadale store to custom design a bespoke meaningful floral gift.
Love notes from clients making our day ❤️🌺
“Thank you for all your teams’ efforts in assisting us with our two events. The florals looked amazing and I heard nothing but great things from all the guests.” -
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Videos
TESSA & TOM 🤍 Understated elegance
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Photographer @rolanjohn_photo
Venue @_thecommonscollective_ & @roycehotelmelbourne
Bridal Boutique @maggiemarilyn
Make Up Artist @ashleighfenton__
Suit Designer @pjohnsontailors
Florist @victoriawhitelaw
Second Photographer @sarahruhullah
Content @modernday.romance
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#melbournewedding #melbourneweddings #melbourneweddingflorist #melbourneweddingflowers #melbourneweddingphotographer #callalily #callalilybouquet #weddingfloral #weddingflowerideas
Now, pretty jardin, I’m running back home to you 🤍🌸💖 Jardin Bouquet by Victoria Whitelaw
#bouquet #floraldesign #melbourneflorist #flowerstagram #taylorswift #ttpd #floristshop #instaart
Saturday 10th February 2024 sees the commencement of the Lunar New Year and the Year of the Dragon🐉
📞 Call our friendly team at +61 03 9821 4613 for a personal touch.
Summer Breeze ♥️🧡
Christmas at Victoria Whitelaw 🎄🎄
We’re thrilled to announce that our 2023 Christmas Collection is now live on the website! All festive products are now available to be ordered for delivery or collection from our stores right up until Saturday 23rd December our last day of business for the year.
Introducing our new dreamy new product - White Christmas ❄️
Summer Garden💛
Christmas Workshops now available 🎄
Join us in one of our Christmas Workshops. This season we have two wreath workshops to choose from and a Christmas table-centrepiece workshop with limited spaces.
Book online now and get creative with us this Christmas!
Stunning scented garden Roses.
Queen Anne Lace🤍
Friday feels🧡
Happiness - Dogwood🩷
Victoria and the team would like to invite you to pop by, meet the team and enjoy the beauty of our new space.
📍1129 High Street, Armadale.
Introducing our new item - She will be only be around for the season so she sure is a ‘Spring Fling!’
She’s the talk of the town.. We couldn’t resist designing a special edition Barbie Bouquet! Inspired by the delicate pink hues found in Barbie’s world, we discovered the most enchanting blooms at the market this morning🌸
Our Winter Sun. Bringing a little bit of sunshine to your home.
Celebrate the season with our new Winter collection❄️
Celebrate the season with our new Winter collection❄️
Victoria Whitelaw’s interest in styling flowers began as a young girl working alongside her mother who was a florist herself. From these early days, Victoria then went on to own multiple stores of her own, and more recently, the Victoria Whitelaw School of Flowers. She has been a valuable member of the flower industry for many years, competing overseas, winning numerous awards and demonstrating to her peers. Victoria is proud to have personally trained her own daughter, Jessica, a third-generation florist, who works alongside her in the Victoria Whitelaw Beautiful Flowers flagship store in South Yarra.
Victoria is extremely passionate about her craft, and over her 35 years in the industry has created her own extraordinarily elegant and individual style. With years of experience she has been able to work on a variety of events, weddings and private parties, all stylishly created with ease. There is nothing that thrills Victoria more, than working from start to finish on her client’s events and making their dreams become a reality.
Victoria’s lavish store most certainly reflects the pleasure she receives from floristry. Walking into Victoria’s store is a delight to the senses, with an abundance of fragrances, colours and textures. The space is lavishly stocked with fragrant Voluspa candles, hand and body products, French milled soaps and beautiful glassware. The flower tables are brimming with the most delicious, lush and lasting blooms available sourced from the best local flower farms and overseas growers.
It is not unusual to witness high profile personalities purchasing beautiful blooms in Victoria’s store, or to see her team of stylists working all over the city to inject Victoria’s exquisite style into weddings, events and corporate spaces. Victoria can even count Her Majesty Queen Elizabeth II as a client after being commissioned as her floral designer during her Royal Visit to Australia.
Victoria is an industry leader who puts her heart and soul into her business. This is evident by her loyal customer base and admirable reputation. Despite this, Victoria still loves to get her hands dirty and can be spotted at the flower market hand-selecting beautiful blooms before dawn multiple times a week.
