Victoria Whitelaw Beautiful Flowers

Victoria Whitelaw Beautiful Flowers At Victoria Whitelaw we love all things flowers and all things beautiful.. Every event is designed a

Enjoying the contrasting form and texture of these bright beauties today ❤️
02/04/2025

Enjoying the contrasting form and texture of these bright beauties today ❤️

Welcome to South Yarra 🌺 Our beautiful flagship store is open extended hours for your convenience. Visit us from 7am on ...
31/03/2025

Welcome to South Yarra 🌺 Our beautiful flagship store is open extended hours for your convenience. Visit us from 7am on market days and as late as 6pm on weekdays.

An ode to Autumn: Meet our new seasonal bouquet! 🍂⠀⠀⠀⠀⠀⠀⠀⠀⠀Our Autumn Delight arrangement is designed to capture the bea...
27/03/2025

An ode to Autumn: Meet our new seasonal bouquet! 🍂
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Our Autumn Delight arrangement is designed to capture the beauty of the changing season with rustic textures and warming hues.
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Conveniently order Autumn Delight via our online store to brighten your home or send a thoughtful gift.

We can’t get enough of these cosy burnt orange and warm brown hues as we head into the cooler months 🍂⠀⠀⠀⠀⠀⠀⠀⠀Reach out ...
26/03/2025

We can’t get enough of these cosy burnt orange and warm brown hues as we head into the cooler months 🍂
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Reach out to our team today to custom design your own seasonal bouquet for home or gift for a loved one.

Happy Friday to all! What a treat these super-sized dahlias are! 💖⠀⠀⠀⠀⠀⠀⠀Our South Yarra and Brighton stores are open al...
21/03/2025

Happy Friday to all! What a treat these super-sized dahlias are! 💖
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Our South Yarra and Brighton stores are open all weekend long for those in need of a floral pick-me-up.
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Saturday 9am-5pm & Sunday 10am-4pm

On March 8th, celebrate the incredible women in your life with a heartfelt floral gift. International Women’s Day is a t...
04/03/2025

On March 8th, celebrate the incredible women in your life with a heartfelt floral gift. International Women’s Day is a time to recognise their strength, achievements, and impact - what better way to show appreciation than with a stunning bouquet?
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Whether for a mentor, friend, colleague, or loved one, flowers are a meaningful way to say thank you. Join the global celebration and make her day extra special with the perfect floral gift.
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Order now for delivery on or before Saturday 8th March for International Women’s Day!

When summer sunsets intertwine with the whispers of autumn…🍂
27/02/2025

When summer sunsets intertwine with the whispers of autumn…🍂

Sculptural green rose hips and berzelia entwined with cascades of textural wattle create ambience in the incredible surr...
25/02/2025

Sculptural green rose hips and berzelia entwined with cascades of textural wattle create ambience in the incredible surroundings of 🌿

Delicious dahlias bursting with colour, texture, and meaning. These summertime favourites symbolise strength, elegance, ...
20/02/2025

Delicious dahlias bursting with colour, texture, and meaning. These summertime favourites symbolise strength, elegance, and creativity 🌸💖

A Sunday kind of love for Diana & Tim, with the bride a picture of minimalistic perfection carrying a bouquet of elegant...
17/02/2025

A Sunday kind of love for Diana & Tim, with the bride a picture of minimalistic perfection carrying a bouquet of elegant orchids 🤍
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Photographer:
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An unforgettable day starts with unforgettable flowers..
13/02/2025

An unforgettable day starts with unforgettable flowers..

Discover the beauty of the 'Rosa Bouquet' at Victoria Whitelaw Beautiful Flowers. Shop Valentine's Day flowers and gifts with same-day flower delivery, perfect for any occasion. Order now and experience floral elegance!

A gorgeous bouquet for Valentine’s Day.. Place your order today:
12/02/2025

A gorgeous bouquet for Valentine’s Day.. Place your order today:

Discover the beauty of the 'Romantique' at Victoria Whitelaw Beautiful Flowers. Shop exquisite flowers and gifts with same day flower delivery across Melbourne, perfect for any occasion. Order now and experience floral elegance!

Explore our stunning Valentine’s Day Flowers collection of romantic blooms, including elegant roses and signature bouque...
10/02/2025

Explore our stunning Valentine’s Day Flowers collection of romantic blooms, including elegant roses and signature bouquets, designed to make hearts flutter. Same day delivery across Melbourne, Geelong and Mornington Peninsula.

Shop our exquisite collection of Valentine's Day flowers, including signature bouquets, and beautiful roses. Order for delivery across Melbourne, Geelong & Mornington.

Red roses always have been, and always will be, the quintessential Valentine’s Day gift. https://victoriawhitelaw.com.au...
10/02/2025

Red roses always have been, and always will be, the quintessential Valentine’s Day gift. https://victoriawhitelaw.com.au/product-category/valentines-day-flowers/ Whether an elegant single red rose; or a red rose bouquet by the half dozen, dozen, or multiple dozen, the iconic Valentine’s bloom says “I love you” like no other 🌹 Pre-order luxurious red roses for your love today - only four sleeps left until Valentine’s Day!

For a love that deserves the extraordinary. A lavish bouquet of premium red roses, designed to leave a lasting impressio...
07/02/2025

For a love that deserves the extraordinary. A lavish bouquet of premium red roses, designed to leave a lasting impression this Valentine’s Day. When words aren’t enough, say it with the most timeless bloom.
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Explore our Valentine’s Day Flowers in the 2025 Collection on our website. Place your order today for delivery on Friday, 14th February 🌹

“If I had a rose for every time I thought of you, I’d be picking roses for a lifetime” – Swedish proverb 🌹⠀⠀⠀⠀⠀⠀⠀⠀⠀Red r...
04/02/2025

“If I had a rose for every time I thought of you, I’d be picking roses for a lifetime” – Swedish proverb 🌹
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Red roses always have been, and always will be, the quintessential Valentine’s Day gift. Whether an elegant single red rose; or a red rose bouquet by the half dozen, dozen, or multiple dozen, the iconic Valentine’s bloom says “I love you” like no other.
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Place your Valentine’s Day order now via the link in our bio 💌
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Love in bloom 💕 Explore our Valentines Day collection, where each arrangement is a signature of timeless craftsmanship, ...
30/01/2025

Love in bloom 💕 Explore our Valentines Day collection, where each arrangement is a signature of timeless craftsmanship, curated with expertise and artistry.
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View the range via the link in our bio
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Address

126 Toorak Road, South Yarra
Melbourne, VIC
3141

Opening Hours

Monday 8am - 5pm
Tuesday 7:30am - 5pm
Wednesday 8am - 5pm
Thursday 7:30am - 5pm
Friday 8am - 5pm
Saturday 8am - 4pm
Sunday 10am - 4pm

Telephone

+61398214613

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Melbourne’s Leading Florist

Victoria Whitelaw’s interest in styling flowers began as a young girl working alongside her mother who was a florist herself. From these early days, Victoria then went on to own multiple stores of her own, and more recently, the Victoria Whitelaw School of Flowers. She has been a valuable member of the flower industry for many years, competing overseas, winning numerous awards and demonstrating to her peers. Victoria is proud to have personally trained her own daughter, Jessica, a third-generation florist, who works alongside her in the Victoria Whitelaw Beautiful Flowers flagship store in South Yarra.

Victoria is extremely passionate about her craft, and over her 35 years in the industry has created her own extraordinarily elegant and individual style. With years of experience she has been able to work on a variety of events, weddings and private parties, all stylishly created with ease. There is nothing that thrills Victoria more, than working from start to finish on her client’s events and making their dreams become a reality.

Victoria’s lavish store most certainly reflects the pleasure she receives from floristry. Walking into Victoria’s store is a delight to the senses, with an abundance of fragrances, colours and textures. The space is lavishly stocked with fragrant Voluspa candles, hand and body products, French milled soaps and beautiful glassware. The flower tables are brimming with the most delicious, lush and lasting blooms available sourced from the best local flower farms and overseas growers.

It is not unusual to witness high profile personalities purchasing beautiful blooms in Victoria’s store, or to see her team of stylists working all over the city to inject Victoria’s exquisite style into weddings, events and corporate spaces. Victoria can even count Her Majesty Queen Elizabeth II as a client after being commissioned as her floral designer during her Royal Visit to Australia.