03/09/2024
REAL BRIDE | Rachel & Dan at their recent wedding at the beautiful State Library Victoria.
Rachel looks flawless in her Sidonie dress by
Captured by .co
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Cake .good.cake
Bluebell Bridal ® – Australia's Iconic Bridal Salon. Where timeless art meets modern bridal couture. Located in Melbourne's Paris Quarter: 141 Flinders Lane.
Offering elegant, sophisticated and luxury gowns. By Appointment At Bluebell Bridal we are here to ensure you find your dream wedding gown, and have the best possible experience in doing so. Our aim is to make your gown buying experience a memorable part of your personal journey to your wedding day”. Our welcoming salon environment on Flinders Lane Melbourne, the heart of Melbourne’s Paris Quarter
, houses fashion-forward modern gowns sourced from global leaders in bridal fashion based in Australia, New Zealand, Europe, America
Our professional, dedicated bridal stylists await you – with a keen sense of style, the ability to listen and a vision for perfection, guiding you to your perfect gown…limited only by your imagination. Here at Bluebell Bridal we pride ourselves on being with you every step of the way, from the day you purchase your dress through to the day you come in to pick up your dream gown. We also offer an in-house alterations. Alterations are not included in the purchase price of our gowns however our alterations team can schedule an appointment to provide a quote - and you do not need to have purchased your gown from our salon. Bluebell Bridal, amazing gowns, service guaranteed, a new tradition in bridal excellence. We look forward to meeting you and joining you on your personal journey to find that perfect gown for your perfect special day!
REAL BRIDE | Rachel & Dan at their recent wedding at the beautiful State Library Victoria.
Rachel looks flawless in her Sidonie dress by
Captured by .co
Flowers
Planner
Cake .good.cake
Nadia and Josh tied the knot at the breathtaking Stones of the Yarra Valley, surrounded by timeless beauty and love.
Nadia was the epitome of elegance in her custom LP gown by adorned with exquisite custom long sleeves and graceful draped details. Captured by her radiance was simply unmatched.
Photographer @ fernandstonephotography_
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Grace and Nick’s wedding beautifully merged timeless elegance with contemporary sophistication..a pictorial pleasure
Their team
: .sodomaco wore
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Videographer: .zarik
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has shared an amazing blog on their beautiful day. A lovely read.
Meet Bethany by where luxe meets light.
This micro silk Jacquard gown shines with every move, featuring an effortlessly chic square neckline and back, topped with statement bow straps.
The princess line skirt adds the perfect touch to this modern yet timeless design. Your spotlight moment awaits!
Designed and handcrafted in England, the fit is simply flawless.
Larissa stepped into a new chapter, marrying the love of her life, Shane.
Surrounded by love and anticipation and the beautiful backdrop of Italy, she walked down the aisle in the LP gown by that perfectly captured her grace.
This wedding was a celebration of timeless romance and luxury and extraordinary fun. Larissa dazzled in her dream dress, creating unforgettable memories that will last forever.
murtaj_photography .ventola .bridal
Harper
Alex Perry Bride 2025
Harper
Alex Perry Bride 2025
Allure II by
Step into a world where regal charm meets avant-garde grandeur. The Maho gown redefines bridal fashion with its stunning A-line silhouette, exuding timeless sophistication and modern flair.
Exquisitely crafted from an exclusive textured jacquard by , Maho layers over a sumptuous heavy twill and is lined with silk-blend satin for the ultimate luxurious feel. The gown features a uniquely dropped V waist with contrasting side panels, perfectly accentuating your natural curves.
Joining our permanent collection late next week, please book from Saturday 10 August
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Prepare to fall head over heels!
Picking the perfect mini dress just got more thrilling—and challenging. Meet Rose from Allure II by , our latest addition, joining the beloved Winona mini.
Rose will join Winona as part of our permanent collection late next week - so please note so your Bluebell stylist can explore both styles with you.
Images 1&2 Rose
Images 3&4 Winona with bowie bow
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Whether you’re making your grand entrance or switching it up for the after-party, this stunning piece has you covered.
Allure II
Introducing the Grace Overskirt—where minimalist drama meets timeless elegance.
Crafted from 7 mettes of exquisite Silk Dupion, Grace boasts directional pleats that gracefully cascade into a sweeping skirt, making her the ultimate statement piece for a grand entrance.
Pair Grace seamlessly with any of Prea’s collection of gowns, including the Mariska dress (shown here) which is from the new Allure II collection, for a look that speaks volumes.
Ready to make your ceremony unforgettable?
Book your styling appointment today - book from 10 August onwards please (link in bio) and experience the Allure II firsthand!
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New Collection Arriving
Allure II by is a seamless evolution of modern elegance, building on the success of the original Allure I collection.
This new line introduces three refined gowns, a must-have mini dress, and a versatile range of interchangeable separates.
Our permanent collection will be arriving super soon. For appointment enquires, please email [email protected]
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Exciting news from
Maddison & Justin 🤍
Wedding dress of dreams
DREAM TEAM:
Photographer:
Gown: Millie gown
Suits:
MUA:
Hair:
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Celebrant:
Florals & Event Hire:
Coordination: .events
Wondering why corset and lace-up backs are trending? (this beauty is by )
They cinch you in for that perfect hourglass fit and are super comfy when tied right!
Our team also specializes in converting gowns to stunning corset/lace-up backs.
Ask your Bluebell Bridal stylist about lace-up backs when you visit. Try it out and see the difference!
The Penelope Corset by is an exquisitely b***d piece, with its modern scoop neckline and feminine contouring, creating an impeccable silhouette.
Pair it effortlessly with any Prea James skirt (shown here with Sadie skirt) for a look of timeless elegance elevated with the draped Audra sleeves(images 3 ,4 & 5)
Prea James designs and hand crafts all of her pieces in Australia.
Exclusive to Bluebell Bridal in Victoria
Photography by
Such a special day with Dimity and Ted. Marching band and all
Dimity is stunning in her Isobel gown
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Irini and Joseph tied the knot in sun-drenched Greece, and it was pure magic with both looking simply gorgeous.
Their love story, set against such a breathtaking backdrop, left us all in awe. Wishing them both endless joy
Event planning & design
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Hair and Makeup .papakonstantinou
BluebellBridal
We are thrilled to share the enchanting wedding day of Johanna and Chris, captured beautifully by the talented .
Every moment and every photograph tell the heartfelt story of this incredible couple and their unforgettable celebration.
Johanna dazzled in her stunning “Honey” gown from embodying elegance and grace.
Together, she and Chris in created magical memories that will last a lifetime.
Enjoy a glimpse into their fantastic day, filled with love, joy, and cherished moments.
Their team
Event Planner
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Melbourne Hair MU
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Hair MU .makeup.hair
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Kombi
Cocktails
Elise and Joel crafted a relaxed and joyous celebration of their love with the breathtaking ocean backdrop of . With perfect sunlight, blissful styling, and an irresistible dance floor, every vibrant moment was captured by .
Joel went for old-world statement cool in his black velvet jacket, while Elise is a fresh, effortless princess in her Paris gown.
To explore our beautiful princess gowns like Paris, please book an appointment to visit us soon
Please also head to for more on Elise and Joel’s wedding day
Be enchanted by some amazing captures by of Caitlin and Andrew’s romantic Bellarine wedding, a day filled with love and elegance.
Caitlin stunned in not one, but two breathtaking gowns and wore the amazing Airel gown (shown here) by for the party and reception.
Be inspired by Caitlin’s impeccable taste and let us help you find your dream gown.
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To read and see more about their day at
“Embracing the beautiful Italian summer wedding feels with Larissa and Shane Bellissima! 🇮🇹💍✨
murtaj_photography .ventola .bridal
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Exuding fierce femininity, the SISTINE gown captivates with its sensual high split and the delicate allure of lace, making it the ultimate expression of romance.
Designed and meticulously hand crafted in Australia by and available only Bluebell Bridal in Victoria
The Orla Veil captures the essence of timeless romance, draping every bride in a whisper of endless beauty and ethereal grace.
Only available at Bluebell Bridal, each Orla veil by is custom-crafted for each bride, ensuring the perfect length and lace placement for a flawless finish.
Creative direction and photography
Model@sarahaburns
Hair and makeup .hair.and.makeup
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Celebrating our Alterations Manager/ Bridal Consultant, Emily’s birthday last week - we are grateful for her amazing talent and dedication to all brides.
Her expertise and passion for perfection makes every gown a masterpiece, ensuring each bride is thrilled with the end result.
Flanked by our incredible team, eager to celebrate (and taste the cake), we wished her a year filled with love, laughter, health and smiling brides.
Are you a Bluebell Bride who met Emily or any of our team? Please do feel free to share your experience and journey at our salon in the comments below.
Kate and Joel’s wedding at Luminare was a stunning event, beautifully captured by
Our beautiful city and the venue provided a perfect backdrop, framing their special moments and magical day.
Venue at .southmelbourne
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Kate’s Wedding gown -|
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Hi honey, you’re home! 💍✨
We’re thrilled to welcome ( in the coming months) the exquisite collection of beautifully designed luxury gowns from Moira Hughes Couture to Bluebell Bridal. Indulge in pure bridal perfection, exclusively at Bluebell Bridal in Victoria.
26•06•2024
Courtney getting ready with her favourite ladies
Courtney is stunning in her Instrumental gown by
All alteration gown fittings
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Flowers .graffiti
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Sashya and Marlin’s wedding was a dream come true! Sashya looked stunning in her elegant, luxury organza ball gown, radiating pure romance and beauty.
This gorgeous couple’s love story is just beginning, and we are so honoured to have been part of their evermore 🥂
Beautiful moments in the Winona mini with the bowie bow captured by
Book your appointment at our salon to explore and experience Winona for yourself
Modrl
Hair and Makeup .hair.and.makeup
Styling
Level 1/141 Flinders Lane
Melbourne, VIC
3000
Tuesday | 11:30am - 5:30pm |
Wednesday | 11:30am - 7pm |
Thursday | 10am - 5:30pm |
Friday | 10am - 5:30pm |
Saturday | 8:30am - 5:30pm |
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Ever wondered what a truly magical bridal journey feels like? Join us as we experience exactly that through the eyes of our beautiful bride Leah and see just how wonderful it can be. Learn how you too can make your bridal journey unforgettable with Bluebell Bridal® Join us and create your own enchanting story. Visit Bluebell Bridal® and start your journey today! Bride Leah J Peace Gowns and All Gown Alterations Le Belle Gown by Hera Couture and Nellie Mini by ByMBlake from Bluebell Bridal Leah and Nick's videographer Kimberley Moore Media @kimberleymooremedia Leah’s photographer Merve Togan @mervetogan This video @thickblackframes.studio
Refined and elegant, the Violet gown is more than meets the eye. Crisp crepe fabric is moulded to the body, creating stunning line and shape. With a flattering square neckline with high split and cascading ruffled skirt, she is a modern bridal dream. Instore for a special @ella_moda trunk show until. 5 July. By Appointment. Link in bio
Hali is bold yet effortlessly elegant. Impeccably tailored in luminous crushed satin, she feels luxurious from the smooth caress of her halter neck to the graceful flow of her side down to a low, sultry waistline. By @heracouture. Available and in-store now.
Hali is bold yet effortlessly elegant. Impeccably tailored in luminous crushed satin, she feels luxurious from the smooth caress of her halter neck to the graceful flow of her side down to a low, sultry waistline. By @heracouture Available now and only at Bluebell Bridal in Victoria
Violet from @ella_moda In store 20 June - 5 July for a special trunk show and then permanently from late August. Proudly designed and made in Australia. Please allow 30 weeks for delivery on orders. Rush orders also available
She looked like art with a bit of poetry And a touch of magic. Everything that made you feel something. Ventum Dahlia from @ella_moda arriving for a special designer show from 20 June until 5 July and then permanently from end August
#LoveisLove Exciting yet Romantic, your wedding dress should be just as special as the love that you share! Think this dreamy #LizMartinez gown might be the one? Comment #LoveIt! below
Champagne. Modern bridal elegance by @corston_couture . . . #madeinaustralia #madeinsydney #bluebellbridalbridal #corstoncouture #designerbridal #weddingdressdesigner #bridalgownsau #weddinggownsaustralia
On fire. Beautiful Abbey stuns in Harriette Gordon's 2.2 mini at an incredible shoot we held in Melbourne today with Adrian of @lamomentphotography with hair and make-up by @eleanaamu.
The Root of Femininity Christie Nicole Trunk Show 3-17 July @christienicole_bridal Gown the impossibly beautiful Rhiannon (yes will be instore) The team Concept @alloflondon @alicewilkes_design @katiejulia Design & Plannet @alicewilkes_design Videography @eachandeverymoment Photography @katiejulia_ Venue @kewevents Styled @awarebridal Hair MU @botiashairandmakeup Styling @botiaccessories Cake @annalewiscakedesign Linen @just_4_linen Napkins @via alicewilkes_design Textiles and silk bows @miasylviaa Cutlery @optionsgrearhire Furniture @cityfurniture Chandelier Lighting @crescent_moon_events
Amber & AK. Congratulations lovers 27 May 2021 Photos @leileiclaveyphotography Gown @jennypackham from #bluebellbridal Fittings @bluebellbridalalterations
Looking and moving courageously towards the next good that is coming everyone's way. We love this video featuring the beautiful Delia gown from @alcalinebride. We have this gown in jacaranda colour at our salon but it can be ordered as shown. Alca Line Bride. Exclusive to Bluebell Bridal in Victoria
The T.D.G. dress is ultra romantic, with a one shoulder, asymmetrical bow bodice and cutout detail at the waist. The pleated tulle of this full, A-line skirt is light and airy, allowing a glimpse of the fitted lining below. This design detail gives the illusion of two silhouettes, creating the dreamiest of gowns. Exclusive to Bluebell Bridal in Victoria
Hera Couture " Take a moment, a few minutes before it becomes real, to absorb the fairytale that surrounds you. Elegance flows - like an essence allowing you to be comfortable in who you are. Your Hera gown highlights your curves from every angle, structured yet effortless. This is your time. You arrived a girl with a dream and will walk out of here into an extraordinary story, the story of your future" Designer Katie Yeung* Only at Bluebell Bridal in Victoria By Appointment @heracouture *edited
Bluebell Bridal is an artfully curated bridal salon that is situated in the heart of Australia's most fashionable city: Melbourne.
Beyond just being a shop, however, lies our specific niche; to offer an experience for our customers who don't necessarily identify with the mainstream aesthetic, but who seek an organic, comfortable and easy alternative to dress shopping for their big day.
Our brides are looking for quality-made, hard to find, unique, designers. You'll find fashion forward , comfortable designs, without having to w**d thorugh racks and racks of gowns, while receiving a personalized experience with your very own stylist.
Our selection ranges from edgier, minimalist styles to airy, ethereal silhouettes from extraordinary designers.
By Appointment Only
Level 1
141 Flinders Lane
Melbourne Vic 3000
Afrina Wedding Dress Sale / Hire
Delaney Boulevard