Bluebell Bridal

Bluebell Bridal Bluebell Bridal ® – Australia's Iconic Bridal Salon. Where timeless art meets modern bridal couture. Located in Melbourne's Paris Quarter: 141 Flinders Lane.

Offering elegant, sophisticated and luxury gowns. By Appointment At Bluebell Bridal we are here to ensure you find your dream wedding gown, and have the best possible experience in doing so. Our aim is to make your gown buying experience a memorable part of your personal journey to your wedding day”. Our welcoming salon environment on Flinders Lane Melbourne, the heart of Melbourne’s Paris Quarter

, houses fashion-forward modern gowns sourced from global leaders in bridal fashion based in Australia, New Zealand, Europe, America

Our professional, dedicated bridal stylists await you – with a keen sense of style, the ability to listen and a vision for perfection, guiding you to your perfect gown…limited only by your imagination. Here at Bluebell Bridal we pride ourselves on being with you every step of the way, from the day you purchase your dress through to the day you come in to pick up your dream gown. We also offer an in-house alterations. Alterations are not included in the purchase price of our gowns however our alterations team can schedule an appointment to provide a quote - and you do not need to have purchased your gown from our salon. Bluebell Bridal, amazing gowns, service guaranteed, a new tradition in bridal excellence. We look forward to meeting you and joining you on your personal journey to find that perfect gown for your perfect special day!

REAL BRIDE     | Rachel & Dan at their recent wedding at the beautiful State Library Victoria. Rachel looks flawless in ...
03/09/2024

REAL BRIDE | Rachel & Dan at their recent wedding at the beautiful State Library Victoria.

Rachel looks flawless in her Sidonie dress by

Captured by .co
Flowers
Planner
Cake .good.cake

Nadia and Josh tied the knot at the breathtaking Stones of the Yarra Valley, surrounded by timeless beauty and love.   N...
25/08/2024

Nadia and Josh tied the knot at the breathtaking Stones of the Yarra Valley, surrounded by timeless beauty and love.

Nadia was the epitome of elegance in her custom LP gown by adorned with exquisite custom long sleeves and graceful draped details. Captured by her radiance was simply unmatched.

Photographer @ fernandstonephotography_
Designer
Venue
Celebrant
Styling

Grace and Nick’s wedding beautifully merged timeless elegance with contemporary sophistication..a pictorial pleasure The...
21/08/2024

Grace and Nick’s wedding beautifully merged timeless elegance with contemporary sophistication..a pictorial pleasure

Their team
: .sodomaco wore
Photographer:
Planner + Stylist:
Florist:
Venue:
Venue Manager:
Celebrant:
Videographer: .zarik
Dress:
Band:
Suit:
Makeup:
Hair:
Jewellery:

has shared an amazing blog on their beautiful day. A lovely read.

Meet Bethany by  where luxe meets light. This micro silk Jacquard gown shines with every move, featuring an effortlessly...
18/08/2024

Meet Bethany by where luxe meets light.

This micro silk Jacquard gown shines with every move, featuring an effortlessly chic square neckline and back, topped with statement bow straps.

The princess line skirt adds the perfect touch to this modern yet timeless design. Your spotlight moment awaits!

Designed and handcrafted in England, the fit is simply flawless.

  Larissa stepped into a new chapter, marrying the love of her life, Shane. Surrounded by love and anticipation and the ...
14/08/2024

Larissa stepped into a new chapter, marrying the love of her life, Shane.
Surrounded by love and anticipation and the beautiful backdrop of Italy, she walked down the aisle in the LP gown by that perfectly captured her grace.

This wedding was a celebration of timeless romance and luxury and extraordinary fun. Larissa dazzled in her dream dress, creating unforgettable memories that will last forever.
murtaj_photography .ventola .bridal

HarperAlex Perry Bride 2025
09/08/2024

Harper
Alex Perry Bride 2025

HarperAlex Perry Bride 2025
09/08/2024

Harper
Alex Perry Bride 2025

Allure II by  Step into a world where regal charm meets avant-garde grandeur. The Maho gown redefines bridal fashion wit...
03/08/2024

Allure II by

Step into a world where regal charm meets avant-garde grandeur. The Maho gown redefines bridal fashion with its stunning A-line silhouette, exuding timeless sophistication and modern flair.

Exquisitely crafted from an exclusive textured jacquard by , Maho layers over a sumptuous heavy twill and is lined with silk-blend satin for the ultimate luxurious feel. The gown features a uniquely dropped V waist with contrasting side panels, perfectly accentuating your natural curves.

Joining our permanent collection late next week, please book from Saturday 10 August

Photographer
Model
MU
Set design

Prepare to fall head over heels! Picking the perfect mini dress just got more thrilling—and challenging.  Meet Rose from...
02/08/2024

Prepare to fall head over heels!

Picking the perfect mini dress just got more thrilling—and challenging. Meet Rose from Allure II by , our latest addition, joining the beloved Winona mini.

Rose will join Winona as part of our permanent collection late next week - so please note so your Bluebell stylist can explore both styles with you.

Images 1&2 Rose
Images 3&4 Winona with bowie bow

Photographer
Set Design
Hair and MU
Model

Whether you’re making your grand entrance or switching it up for the after-party, this stunning piece has you covered.

Allure II  Introducing the Grace Overskirt—where minimalist drama meets timeless elegance. Crafted from 7 mettes of exqu...
01/08/2024

Allure II

Introducing the Grace Overskirt—where minimalist drama meets timeless elegance.

Crafted from 7 mettes of exquisite Silk Dupion, Grace boasts directional pleats that gracefully cascade into a sweeping skirt, making her the ultimate statement piece for a grand entrance.

Pair Grace seamlessly with any of Prea’s collection of gowns, including the Mariska dress (shown here) which is from the new Allure II collection, for a look that speaks volumes.

Ready to make your ceremony unforgettable?

Book your styling appointment today - book from 10 August onwards please (link in bio) and experience the Allure II firsthand!

Photographer
Set Designer
Model
Hair&MU

New Collection ArrivingAllure II by  is a seamless evolution of modern elegance, building on the success of the original...
01/08/2024

New Collection Arriving

Allure II by is a seamless evolution of modern elegance, building on the success of the original Allure I collection.

This new line introduces three refined gowns, a must-have mini dress, and a versatile range of interchangeable separates.

Our permanent collection will be arriving super soon. For appointment enquires, please email [email protected]

Shoot team
Photography
Model
Set Design
Make-Up

Exciting news from
30/07/2024

Exciting news from


Maddison & Justin 🤍⁠Wedding dress of dreams   DREAM TEAM:Photographer: ⁠Gown: Millie gown   ⁠Suits: ⁠MUA: ⁠Hair:  ⁠Video...
27/07/2024

Maddison & Justin 🤍⁠

Wedding dress of dreams

DREAM TEAM:
Photographer: ⁠
Gown: Millie gown ⁠
Suits: ⁠
MUA: ⁠
Hair: ⁠
Videographer: ⁠
Celebrant: ⁠
Florals & Event Hire: ⁠
Coordination: .events

Wondering why corset and lace-up backs are trending? (this beauty is by )They cinch you in for that perfect hourglass fi...
25/07/2024

Wondering why corset and lace-up backs are trending? (this beauty is by )

They cinch you in for that perfect hourglass fit and are super comfy when tied right!

Our team also specializes in converting gowns to stunning corset/lace-up backs.

Ask your Bluebell Bridal stylist about lace-up backs when you visit. Try it out and see the difference!

The Penelope Corset by  is an exquisitely b***d piece, with its modern scoop neckline and feminine contouring, creating ...
24/07/2024

The Penelope Corset by is an exquisitely b***d piece, with its modern scoop neckline and feminine contouring, creating an impeccable silhouette.

Pair it effortlessly with any Prea James skirt (shown here with Sadie skirt) for a look of timeless elegance elevated with the draped Audra sleeves(images 3 ,4 & 5)

Prea James designs and hand crafts all of her pieces in Australia.

Exclusive to Bluebell Bridal in Victoria

Photography by

Such a special day with Dimity and Ted. Marching band and all     Dimity is stunning in her Isobel gown Photographer Eve...
15/07/2024

Such a special day with Dimity and Ted. Marching band and all

Dimity is stunning in her Isobel gown
Photographer
Events planner
Video
Venue

  Irini and Joseph tied the knot in sun-drenched Greece, and it was pure magic with both looking simply gorgeous.Their l...
14/07/2024

Irini and Joseph tied the knot in sun-drenched Greece, and it was pure magic with both looking simply gorgeous.

Their love story, set against such a breathtaking backdrop, left us all in awe. Wishing them both endless joy

Event planning & design
Photographer
Hair and Makeup .papakonstantinou

BluebellBridal

We are thrilled to share the enchanting wedding day of Johanna and Chris, captured beautifully by the talented . Every m...
11/07/2024

We are thrilled to share the enchanting wedding day of Johanna and Chris, captured beautifully by the talented .

Every moment and every photograph tell the heartfelt story of this incredible couple and their unforgettable celebration.

Johanna dazzled in her stunning “Honey” gown from embodying elegance and grace.

Together, she and Chris in created magical memories that will last a lifetime.

Enjoy a glimpse into their fantastic day, filled with love, joy, and cherished moments.

Their team
Event Planner
Planning
Melbourne Hair MU
Catering
Cakes
Hair MU .makeup.hair
Hair
Film
Flowers
Jewellery
Event Specialist
Kombi
Cocktails

Elise and Joel crafted a relaxed and joyous celebration of their love with the breathtaking ocean backdrop of . With per...
07/07/2024

Elise and Joel crafted a relaxed and joyous celebration of their love with the breathtaking ocean backdrop of . With perfect sunlight, blissful styling, and an irresistible dance floor, every vibrant moment was captured by .

Joel went for old-world statement cool in his black velvet jacket, while Elise is a fresh, effortless princess in her Paris gown.

To explore our beautiful princess gowns like Paris, please book an appointment to visit us soon

Please also head to for more on Elise and Joel’s wedding day

07/07/2024
Be enchanted by some amazing captures by  of   Caitlin and Andrew’s romantic Bellarine wedding, a day filled with love a...
06/07/2024

Be enchanted by some amazing captures by of Caitlin and Andrew’s romantic Bellarine wedding, a day filled with love and elegance.

Caitlin stunned in not one, but two breathtaking gowns and wore the amazing Airel gown (shown here) by for the party and reception.

Be inspired by Caitlin’s impeccable taste and let us help you find your dream gown.

Photographer
Video .
Planning
Venue

To read and see more about their day at

“Embracing the beautiful Italian summer wedding feels with Larissa and Shane Bellissima! 🇮🇹💍✨ murtaj_photography  .vento...
05/07/2024

“Embracing the beautiful Italian summer wedding feels with Larissa and Shane Bellissima! 🇮🇹💍✨
murtaj_photography .ventola .bridal

Exuding fierce femininity, the SISTINE gown captivates with its sensual high split and the delicate allure of lace, maki...
02/07/2024

Exuding fierce femininity, the SISTINE gown captivates with its sensual high split and the delicate allure of lace, making it the ultimate expression of romance.

Designed and meticulously hand crafted in Australia by and available only Bluebell Bridal in Victoria

The Orla Veil captures the essence of timeless romance, draping every bride in a whisper of endless beauty and ethereal ...
29/06/2024

The Orla Veil captures the essence of timeless romance, draping every bride in a whisper of endless beauty and ethereal grace.

Only available at Bluebell Bridal, each Orla veil by is custom-crafted for each bride, ensuring the perfect length and lace placement for a flawless finish.

Creative direction and photography
Model@sarahaburns
Hair and makeup .hair.and.makeup
Styling

Celebrating our Alterations Manager/ Bridal Consultant, Emily’s birthday last week - we are grateful for her amazing tal...
23/06/2024

Celebrating our Alterations Manager/ Bridal Consultant, Emily’s birthday last week - we are grateful for her amazing talent and dedication to all brides.

Her expertise and passion for perfection makes every gown a masterpiece, ensuring each bride is thrilled with the end result.
Flanked by our incredible team, eager to celebrate (and taste the cake), we wished her a year filled with love, laughter, health and smiling brides.

Are you a Bluebell Bride who met Emily or any of our team? Please do feel free to share your experience and journey at our salon in the comments below.

Kate and Joel’s wedding at Luminare was a stunning event, beautifully captured by  Our beautiful city and the venue prov...
21/06/2024

Kate and Joel’s wedding at Luminare was a stunning event, beautifully captured by

Our beautiful city and the venue provided a perfect backdrop, framing their special moments and magical day.

Venue at .southmelbourne

Hair & Make-up-
Kate’s Wedding gown -|
Suit -
Celebrant-
Florals -
Entertainment -

Hi honey, you’re home! 💍✨We’re thrilled to welcome ( in the coming months) the exquisite collection of beautifully desig...
18/06/2024

Hi honey, you’re home! 💍✨

We’re thrilled to welcome ( in the coming months) the exquisite collection of beautifully designed luxury gowns from Moira Hughes Couture to Bluebell Bridal. Indulge in pure bridal perfection, exclusively at Bluebell Bridal in Victoria.

26•06•2024 Courtney getting ready with her favourite ladies   Courtney is stunning in her Instrumental gown by All alter...
14/06/2024

26•06•2024
Courtney getting ready with her favourite ladies

Courtney is stunning in her Instrumental gown by
All alteration gown fittings
Photographer
Flowers .graffiti
Celebrant
Venue

Sashya and Marlin’s wedding was a dream come true! Sashya looked stunning in her elegant, luxury organza ball gown, radi...
13/06/2024

Sashya and Marlin’s wedding was a dream come true! Sashya looked stunning in her elegant, luxury organza ball gown, radiating pure romance and beauty.

This gorgeous couple’s love story is just beginning, and we are so honoured to have been part of their evermore 🥂

Beautiful moments in the Winona mini with the bowie bow  captured by  Book your appointment at our salon to explore and ...
12/06/2024

Beautiful moments in the Winona mini with the bowie bow captured by

Book your appointment at our salon to explore and experience Winona for yourself

Modrl
Hair and Makeup .hair.and.makeup
Styling

Address

Level 1/141 Flinders Lane
Melbourne, VIC
3000

Opening Hours

Tuesday 11:30am - 5:30pm
Wednesday 11:30am - 7pm
Thursday 10am - 5:30pm
Friday 10am - 5:30pm
Saturday 8:30am - 5:30pm

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Our Story

Bluebell Bridal is an artfully curated bridal salon that is situated in the heart of Australia's most fashionable city: Melbourne.

Beyond just being a shop, however, lies our specific niche; to offer an experience for our customers who don't necessarily identify with the mainstream aesthetic, but who seek an organic, comfortable and easy alternative to dress shopping for their big day.

Our brides are looking for quality-made, hard to find, unique, designers. You'll find fashion forward , comfortable designs, without having to w**d thorugh racks and racks of gowns, while receiving a personalized experience with your very own stylist.

Our selection ranges from edgier, minimalist styles to airy, ethereal silhouettes from extraordinary designers.

Nearby event planning services


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