What are the opening hours?

Tuesday 11:30am - 5:30pm Wednesday 11:30am - 7pm Thursday 10am - 5:30pm Friday 10am - 5:30pm Saturday 8:30am - 5:30pm

Bluebell Bridal

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Australia
Melbourne, VIC
Bluebell Bridal

Bluebell Bridal ® – Australia's Iconic Bridal Salon. Where timeless art meets modern bridal couture. Located in Melbourne's Paris Quarter: 141 Flinders Lane.

Offering elegant, sophisticated and luxury gowns. By Appointment At Bluebell Bridal we are here to ensure you find your dream wedding gown, and have the best possible experience in doing so. Our aim is to make your gown buying experience a memorable part of your personal journey to your wedding day”. Our welcoming salon environment on Flinders Lane Melbourne, the heart of Melbourne’s Paris Quarter

, houses fashion-forward modern gowns sourced from global leaders in bridal fashion based in Australia, New Zealand, Europe, America

Our professional, dedicated bridal stylists await you – with a keen sense of style, the ability to listen and a vision for perfection, guiding you to your perfect gown…limited only by your imagination. Here at Bluebell Bridal we pride ourselves on being with you every step of the way, from the day you purchase your dress through to the day you come in to pick up your dream gown. We also offer an in-house alterations. Alterations are not included in the purchase price of our gowns however our alterations team can schedule an appointment to provide a quote - and you do not need to have purchased your gown from our salon. Bluebell Bridal, amazing gowns, service guaranteed, a new tradition in bridal excellence. We look forward to meeting you and joining you on your personal journey to find that perfect gown for your perfect special day!

30/08/2025

The Future of Bridal Arrives”

Clarity doesn’t come from adding more—it comes from removing what’s in the way.

No more six-month waits.
Selections ready now.
New orders delivered in just six weeks.

Beautifully considered pricing.
Bold, Australian-crafted design.

The Alex Perry Bride Edit arrives exclusively at Bluebell Bridal next week.
Appointments open now — link in bio.

Watch, follow, and discover more trending content.

23/08/2025

At a recent shoot with our two gorgeous Maria’s ✨

We captured bridal magic in the Tobi Sage Collection — the breathtaking Reviere, with her sculpted elegance, and the dramatic Paxton, with her incredible train. Both gowns are immaculately crafted, timeless, and priced to please. 🤍

Only available at Bluebell Bridal — where dream dresses become unforgettable moments. ✨

22/08/2025

The Hendrix by — pure elegance with an operatic flair, available only at Bluebell Bridal in Victoria.

By Appointment.

20/08/2025

✨New Collection by ✨

This September, Bluebell Bridal will welcome the highly anticipated Para Siempre 2026 core collection by celebrated, (and incredible) designer Prea James.

Launching early to mid-month (we hope to have our salon pieces by 10 September maybe before) this made-to-order collection is an ode to timeless beauty and modern romance — a carefully considered edit of gowns that balance sculptural lines with fluid drapery, quiet minimalism with delicate lace flourishes.

Designed to transcend fleeting trends, Para Siempre is a collection of contemporary bridal statements, each piece crafted with enduring elegance and effortless ease. Brides will discover gowns that speak to both fashion and permanence — a celebration of love’s constancy.

Availabe exclusively at Bluebell Bridal in Victoria.

17/08/2025

Yolanda by

Exclusively at Bluebell Bridal in Victoria — an icon of Prea’s Studio One Collection.

Effortless lines, luxe minimalism and that unmistakable 90s spirit re-imagined for the modern bride. Bold yet refined, Yolanda is for brides who want timeless style with a contemporary edge.

💎 Try her on now, only at Bluebell Bridal Melbourne.

14/08/2025

Julie and Mark are back this Friday on Bluebell Bridecast with a brand-new episode that’s as fun as it is fearless. They’re diving headfirst into the most buzzworthy — and sometimes crazy — wedding trends taking over your feed. From over-the-top sparkler send-offs and jaw-dropping second dresses to Gen Z’s moody, blurry-photo aesthetic, no trend is off-limits.

Together, they’ll decide which ones are worth the hype, which belong in the group chat for laughs, and which might just be sabotaging your sanity (and your budget). Sometimes they’re totally in sync, sometimes they’re on opposite sides of the aisle — but they always keep it real, with plenty of laughs along the way.

Whether you’re a bride-to-be, a wedding guest, or just a sucker for a little nuptial drama, this is your permission slip to skip the pressure, embrace the joy, and make your big day feel like you — not the algorithm.

Watch, follow, and discover more trending content.

12/08/2025

Effortless elegance meets modern allure.

The Olivia gown by Alex Perry is a vision of contemporary bridal perfection – designed and made in Australia, with sleek architectural lines, a daring thigh-high split, and a flawless strapless bodice. Minimalist. Chic. Unforgettable.

💙 Only at Bluebell Bridal – Australia’s leading luxury bridal salon – home to the best world-renowned designers, including the breathtaking Alex Perry Bride 2025

11/08/2025

If you’ve been in and are sleeping on it… or haven’t visited yet – now’s your moment.

10% OFF Prea James Bridal ends this Friday, 15 August 2025.

Your dream gown is waiting. ✨
📅 Book via the link in bio before it’s gone.

17/04/2025

Some people leave a little sparkle wherever they go — and Therese is one of them.

Thank you for sharing your magical journey with us. You looked absolutely radiant in the Winona mini and bow — a vision of joy, heart, and confidence. What a beautiful day - wishing you both a beautiful onward journey 💙

Therese wears Winona and the Bowie bow by
Photographer
Venue
Flowers
Fraser’s suit

Address

Level 1/141 Flinders Lane
Melbourne, VIC
3000

Opening Hours

Tuesday	11:30am - 5:30pm
Wednesday	11:30am - 7pm
Thursday	10am - 5:30pm
Friday	10am - 5:30pm
Saturday	8:30am - 5:30pm

Website

http://www.bluebellbridal.com.au/

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Our Story

Bluebell Bridal is an artfully curated bridal salon that is situated in the heart of Australia's most fashionable city: Melbourne.

Beyond just being a shop, however, lies our specific niche; to offer an experience for our customers who don't necessarily identify with the mainstream aesthetic, but who seek an organic, comfortable and easy alternative to dress shopping for their big day.

Our brides are looking for quality-made, hard to find, unique, designers. You'll find fashion forward , comfortable designs, without having to w**d thorugh racks and racks of gowns, while receiving a personalized experience with your very own stylist.

Our selection ranges from edgier, minimalist styles to airy, ethereal silhouettes from extraordinary designers.