Bluebell Bridal

Bluebell Bridal Bluebell Bridal ® – Australia's Iconic Bridal Salon. Where timeless art meets modern bridal couture. Located in Melbourne's Paris Quarter: 141 Flinders Lane.

Offering elegant, sophisticated and luxury gowns. By Appointment At Bluebell Bridal we are here to ensure you find your dream wedding gown, and have the best possible experience in doing so. Our aim is to make your gown buying experience a memorable part of your personal journey to your wedding day”. Our welcoming salon environment on Flinders Lane Melbourne, the heart of Melbourne’s Paris Quarter

, houses fashion-forward modern gowns sourced from global leaders in bridal fashion based in Australia, New Zealand, Europe, America

Our professional, dedicated bridal stylists await you – with a keen sense of style, the ability to listen and a vision for perfection, guiding you to your perfect gown…limited only by your imagination. Here at Bluebell Bridal we pride ourselves on being with you every step of the way, from the day you purchase your dress through to the day you come in to pick up your dream gown. We also offer an in-house alterations. Alterations are not included in the purchase price of our gowns however our alterations team can schedule an appointment to provide a quote - and you do not need to have purchased your gown from our salon. Bluebell Bridal, amazing gowns, service guaranteed, a new tradition in bridal excellence. We look forward to meeting you and joining you on your personal journey to find that perfect gown for your perfect special day!

Congratulations to Natalie and David on their beautiful wedding captured by   Nat looked absolutely stunning in her  Vio...
27/12/2024

Congratulations to Natalie and David on their beautiful wedding captured by

Nat looked absolutely stunning in her Viola gown, featuring draped sleeves and a trending column skirt. This chic and understated design embodies the essence of modern elegance, capturing the timeless beauty of such a special day.

Wishing you both a lifetime of love and happiness.

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Leaving 2024 with a quintessential Melbourne city celebration part of our heart, as we are proudly based in this vibrant...
23/12/2024

Leaving 2024 with a quintessential Melbourne city celebration part of our heart, as we are proudly based in this vibrant city.

A huge congratulations to Fiona and Mat, who tied the knot in the heart of Melbourne, celebrating in style at Hazel. Their day was a perfect blend of elegance and romance, with the dynamic cityscape serving as their stunning backdrop.

Fiona was effortlessly chic in her Penelope Corset paired with the flowing silk Sadie Skirt-a modern, timeless look by preajames_bridal

All captured by the amazingly talented
.steed
.zarik au@preajames_bridal@bluebellbridal
@carla.collectives

Leaving 2024 with a quintessential Melbourne city celebration part of our heart, as we are proudly based in this vibrant...
23/12/2024

Leaving 2024 with a quintessential Melbourne city celebration part of our heart, as we are proudly based in this vibrant city.

A huge congratulations to Fiona and Mat, who tied the knot in the heart of Melbourne, celebrating in style at Hazel. Their day was a perfect blend of elegance and romance, with the dynamic cityscape serving as their stunning backdrop.

Fiona was effortlessly chic in her Penelope Corset paired with the flowing silk Sadie Skirt—a modern, timeless look by preajames_bridal

All captured by the amazingly talented

steed



.zarik




au

.collectives

We’re off for the holidays! Huge thanks to our amazing Bluebell Bridal team, the talented designers who bring the magic,...
20/12/2024

We’re off for the holidays! Huge thanks to our amazing Bluebell Bridal team, the talented designers who bring the magic, and, of course, our gorgeous brides – you’re the reason we do what we do!

We’ll be back on 7 January 2025, refreshed and ready to help you sparkle. Until then, have a fabulous holiday season.

A day beyond dreams, filled with love, beauty, and timeless memories — a truly magical celebration for the new Mr. and M...
17/12/2024

A day beyond dreams, filled with love, beauty, and timeless memories — a truly magical celebration for the new Mr. and Mrs. Stockdale.

Every detail told their love story, from the elegant touch of The visionaries at and captured each moment to perfection, ensuring memories that will last a lifetime.

The glam team — , , and — brought Lily- Ann’s bride’s vision to life, creating a look as stunning as the day itself.

Sarah and Sam have officially become Mr. and Mrs. Goodwin; their day captured by the incredible    Sarah was simply exqu...
15/12/2024

Sarah and Sam have officially become Mr. and Mrs. Goodwin; their day captured by the incredible

Sarah was simply exquisite in her Paris gown, handcrafted in French 3D lace by the talented Ella Moda. Every detail was perfection, a reflection of timeless elegance and sophistication.

Their wedding was an effortlessly chic celebration of love—romantic, heartfelt, and filled with unforgettable moments. Here’s to a lifetime of happiness for the beautiful couple!

Thank-you for sharing your gown journey with us.

Their team
Venue
Celebrant
Designer
MU Artist
Make-Up Artist
Music
Music / Singer
Floral/ Events
Sam’s Suit
Cake .tins.patisserie
Cocktails
Oysters

When a gown is so breathtaking, you have to share it.Introducing The Rose by Floure Studio—crafted in stunning silk dupi...
13/12/2024

When a gown is so breathtaking, you have to share it.

Introducing The Rose by Floure Studio—crafted in stunning silk dupion, it’s elegance redefined. Coming exclusively to Bluebell Bridal in 2025.

Modern romance just hit a whole new level. 💍✨

Watch, follow, and discover more trending content.

Experience modern elegance with Moira Hughes Luxury Bridal, exclusively at Bluebell Bridal.The Jordan gown by  features ...
12/12/2024

Experience modern elegance with Moira Hughes Luxury Bridal, exclusively at Bluebell Bridal.

The Jordan gown by features a sleek Basque-waist bodice, a draped satin skirt, and a sculpted low back with button details. Designed for comfort and style, its fitted corset and flowing train make it unforgettable.

By Appointment

✨ Prea James Price Increase Reminder ✨Brides-to-be, if you’re dreaming of wearing a gown from the Allure One or Classics...
10/12/2024

✨ Prea James Price Increase Reminder ✨

Brides-to-be, if you’re dreaming of wearing a gown from the Allure One or Classics collection by now is the time to act!

Please note, a price increase will take effect on January 1, 2025. Original prices will be honored for orders placed before December 19, 2024, when we close for the year.

We would love to help you secure your dream dress at the current pricing , so don’t wait! Reach out with any questions or book your appointment today via the link above.

We’re in awe of Sachini and Jordan on their stunning wedding day at All Smiles in Sorrento. How lucky are we to have suc...
05/12/2024

We’re in awe of Sachini and Jordan on their stunning wedding day at All Smiles in Sorrento.

How lucky are we to have such incredible places in our beautiful country for couples to say “I do”? What a perfect day for this gorgeous pair!

Thank you you were a dream to share this time with.

Photographer
Sachini
- is stunning in Vesper by sll fittings by Bluebell Bridal’s alterations team
Venue
Celebrant
Hair MU
MU
Cake
Entertainment

Wedding season truly is the most enchanting time of the year. We cherish witnessing our beautiful Bluebell Brides as the...
01/12/2024

Wedding season truly is the most enchanting time of the year. We cherish witnessing our beautiful Bluebell Brides as they step into their forever moments. Brittany, wearing the exquisite Ella Moda Dahlia gown in guipure lace, and Tim’s celebration, captured so exquisitely by the gifted at the stunning , radiates timeless sophistication. ”

Their team





Chelsea and Luke celebrated their wedding at the picturesque Cape Horn Vineyard, nestled on the banks of the Murray Rive...
30/11/2024

Chelsea and Luke celebrated their wedding at the picturesque Cape Horn Vineyard, nestled on the banks of the Murray River. It was a day filled with love, laughter, and even a touch of playful competition—their love for their adorable daughter almost stole the spotlight from their love for each other.

Chelsea was breathtaking in her Alex Perry Bride Maddison gown, radiating serene beauty as she walked down the aisle, while Luke was every bit the man who was living his dream.

Captured by the amazing
Designer

Meet Remi: An ode to raw beauty by Moira Hughes and only at Bluebell Bridal.Crafted from raw silk, Remi’s minimalist sco...
29/11/2024

Meet Remi: An ode to raw beauty by Moira Hughes and only at Bluebell Bridal.

Crafted from raw silk, Remi’s minimalist scooped neckline and architectural bodice flow into a sleek longline corset for a flawless silhouette.

Dramatic seamlines at the hip lead to a show-stopping train, blending timeless elegance with modern couture.

Order your Remi with the spaghetti straps as shown or with thicker straps or even as a strapless gown.

Say hello to “Maxine” by Joseph Sayadi.This gown is where elegance meets exceptional craftsmanship. It’s one of those dr...
24/11/2024

Say hello to “Maxine” by Joseph Sayadi.

This gown is where elegance meets exceptional craftsmanship. It’s one of those dresses that goes from lovely to absolutely stunning the moment you try it on. Ready for that “wow” moment?

Ask about “ Maxine” at your styling appointment when you visit us. We can’t wait to see you light up in it!

- only at Bluebell Bridal


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Love and laughter filled the air as   Adele and Eamonn celebrated a beautiful weekend with their gorgeous family!Surroun...
22/11/2024

Love and laughter filled the air as Adele and Eamonn celebrated a beautiful weekend with their gorgeous family!

Surrounded by smiles and cherished moments, they truly embody the essence of togetherness. Happy onward journey.

Adele’s Sidonie gown by
Fittings and alterations
Photography

Exclusive Prea James Collection I Bridal Trunk Show.Experience the artistry of demi-couture with the Prea James Bridal C...
17/11/2024

Exclusive Prea James Collection I Bridal Trunk Show.

Experience the artistry of demi-couture with the Prea James Bridal Collection, featuring gowns crafted from the most exquisite fabrics and handcrafted here in Australia.

This special event takes place next week on 22 and 23 November, offering a rare opportunity to explore these stunning creations.

Only one appointment remains!
If your preferred time is unavailable, join our waitlist—you could still secure your chance to discover the gown of your dreams.

Book via the link above.

Photographer

YOLANDA at Bluebell | by Prea James Bridal.Where timeless elegance meets contemporary allure. Crafted with layers of the...
15/11/2024

YOLANDA at Bluebell | by Prea James Bridal.

Where timeless elegance meets contemporary allure. Crafted with layers of the softest, flowing silk tulle and a refined silk blend bodice, this gown is a seamless masterpiece. The structured internal corset shapes and supports, while the matching silk tulle scarf adds an ethereal finishing touch.

Yolanda is more than a gown; she is the essence of modern romance, designed for the bride who dares to stand out with grace and sophistication.

Available now as part if our permanent collection.

Designed and handcrafted right here in Australia

Elevating the silk scarf into a pinnacle of bridal fashion, beauty, and style, adorned with refined rose detailing for t...
14/11/2024

Elevating the silk scarf into a pinnacle of bridal fashion, beauty, and style, adorned with refined rose detailing for the discerning bride seeking luxury.

Designed and handcrafted by at Bluebell Bridal

Address

Level 1/141 Flinders Lane
Melbourne, VIC
3000

Opening Hours

Tuesday 11:30am - 5:30pm
Wednesday 11:30am - 7pm
Thursday 10am - 5:30pm
Friday 10am - 5:30pm
Saturday 8:30am - 5:30pm

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Our Story

Bluebell Bridal is an artfully curated bridal salon that is situated in the heart of Australia's most fashionable city: Melbourne.

Beyond just being a shop, however, lies our specific niche; to offer an experience for our customers who don't necessarily identify with the mainstream aesthetic, but who seek an organic, comfortable and easy alternative to dress shopping for their big day.

Our brides are looking for quality-made, hard to find, unique, designers. You'll find fashion forward , comfortable designs, without having to w**d thorugh racks and racks of gowns, while receiving a personalized experience with your very own stylist.

Our selection ranges from edgier, minimalist styles to airy, ethereal silhouettes from extraordinary designers.