What are the opening hours?

Tuesday 11:30am - 5:30pm Wednesday 11:30am - 7pm Thursday 10am - 5:30pm Friday 10am - 5:30pm Saturday 8:30am - 5:30pm

Bluebell Bridal

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Australia
Melbourne, VIC
Bluebell Bridal

Bluebell Bridal ® – Australia's Iconic Bridal Salon. Where timeless art meets modern bridal couture. Located in Melbourne's Paris Quarter: 141 Flinders Lane.

Offering elegant, sophisticated and luxury gowns. By Appointment At Bluebell Bridal we are here to ensure you find your dream wedding gown, and have the best possible experience in doing so. Our aim is to make your gown buying experience a memorable part of your personal journey to your wedding day”. Our welcoming salon environment on Flinders Lane Melbourne, the heart of Melbourne’s Paris Quarter

, houses fashion-forward modern gowns sourced from global leaders in bridal fashion based in Australia, New Zealand, Europe, America

Our professional, dedicated bridal stylists await you – with a keen sense of style, the ability to listen and a vision for perfection, guiding you to your perfect gown…limited only by your imagination. Here at Bluebell Bridal we pride ourselves on being with you every step of the way, from the day you purchase your dress through to the day you come in to pick up your dream gown. We also offer an in-house alterations. Alterations are not included in the purchase price of our gowns however our alterations team can schedule an appointment to provide a quote - and you do not need to have purchased your gown from our salon. Bluebell Bridal, amazing gowns, service guaranteed, a new tradition in bridal excellence. We look forward to meeting you and joining you on your personal journey to find that perfect gown for your perfect special day!

10/12/2024

✨ Prea James Price Increase Reminder ✨

Brides-to-be, if you’re dreaming of wearing a gown from the Allure One or Classics collection by now is the time to act!

Please note, a price increase will take effect on January 1, 2025. Original prices will be honored for orders placed before December 19, 2024, when we close for the year.

We would love to help you secure your dream dress at the current pricing , so don’t wait! Reach out with any questions or book your appointment today via the link above.

05/12/2024

We’re in awe of Sachini and Jordan on their stunning wedding day at All Smiles in Sorrento.

How lucky are we to have such incredible places in our beautiful country for couples to say “I do”? What a perfect day for this gorgeous pair!

Thank you you were a dream to share this time with.

Photographer
Sachini
- is stunning in Vesper by sll fittings by Bluebell Bridal’s alterations team
Venue
Celebrant
Hair MU
MU
Cake
Entertainment

01/12/2024

Wedding season truly is the most enchanting time of the year. We cherish witnessing our beautiful Bluebell Brides as they step into their forever moments. Brittany, wearing the exquisite Ella Moda Dahlia gown in guipure lace, and Tim’s celebration, captured so exquisitely by the gifted at the stunning , radiates timeless sophistication. ”

Their team

30/11/2024

Chelsea and Luke celebrated their wedding at the picturesque Cape Horn Vineyard, nestled on the banks of the Murray River. It was a day filled with love, laughter, and even a touch of playful competition—their love for their adorable daughter almost stole the spotlight from their love for each other.

Chelsea was breathtaking in her Alex Perry Bride Maddison gown, radiating serene beauty as she walked down the aisle, while Luke was every bit the man who was living his dream.

Captured by the amazing
Designer

29/11/2024

Meet Remi: An ode to raw beauty by Moira Hughes and only at Bluebell Bridal.

Crafted from raw silk, Remi’s minimalist scooped neckline and architectural bodice flow into a sleek longline corset for a flawless silhouette.

Dramatic seamlines at the hip lead to a show-stopping train, blending timeless elegance with modern couture.

Order your Remi with the spaghetti straps as shown or with thicker straps or even as a strapless gown.

24/11/2024

Say hello to “Maxine” by Joseph Sayadi.

This gown is where elegance meets exceptional craftsmanship. It’s one of those dresses that goes from lovely to absolutely stunning the moment you try it on. Ready for that “wow” moment?

Ask about “ Maxine” at your styling appointment when you visit us. We can’t wait to see you light up in it!

- only at Bluebell Bridal

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22/11/2024

Love and laughter filled the air as Adele and Eamonn celebrated a beautiful weekend with their gorgeous family!

Surrounded by smiles and cherished moments, they truly embody the essence of togetherness. Happy onward journey.

Adele’s Sidonie gown by
Fittings and alterations
Photography

17/11/2024

Exclusive Prea James Collection I Bridal Trunk Show.

Experience the artistry of demi-couture with the Prea James Bridal Collection, featuring gowns crafted from the most exquisite fabrics and handcrafted here in Australia.

This special event takes place next week on 22 and 23 November, offering a rare opportunity to explore these stunning creations.

Only one appointment remains!
If your preferred time is unavailable, join our waitlist—you could still secure your chance to discover the gown of your dreams.

Book via the link above.

Photographer

15/11/2024

YOLANDA at Bluebell | by Prea James Bridal.

Where timeless elegance meets contemporary allure. Crafted with layers of the softest, flowing silk tulle and a refined silk blend bodice, this gown is a seamless masterpiece. The structured internal corset shapes and supports, while the matching silk tulle scarf adds an ethereal finishing touch.

Yolanda is more than a gown; she is the essence of modern romance, designed for the bride who dares to stand out with grace and sophistication.

Available now as part if our permanent collection.

Designed and handcrafted right here in Australia

14/11/2024

Elevating the silk scarf into a pinnacle of bridal fashion, beauty, and style, adorned with refined rose detailing for the discerning bride seeking luxury.

Designed and handcrafted by at Bluebell Bridal

13/11/2024

Maddison, radiant in the Posy gown by , found her perfect fit
with the expertise of our team here at Bluebell Bridal. When she married
Nicholas, every moment of celebration and joy—especially those unforgettable
dances at Zonzo Estate—was beautifully captured by

12/11/2024

Euphoric and romantic, the Candescence Gown by is a must-have showstopping gown. With its sculptural, strapless design, high-low silhouette, and Maticevski’s signature edge, it’s pure elegance

There are only 3 left - all in our salon so no waiting ime, reach out or dm us to make it yours!

11/11/2024

Embrace the night’s glow in the Gemma gown. Its shimmering silhouette and draped details captivate, available in your choice of matte crepe or lustrous satin.

Designed and handcrafted in Australia by and only available at our salon

Photographer:
H&MU:
Model:
Location: .haus

08/11/2024

Natalie, our first bride to embody the elegance of the Prea James Viola gown, complete with ethereal draped detachable sleeves that flowed with every step. Natalie & David – what a beautifully divine day.

Every detail of their celebration, from the impeccable styling to the thoughtful planning, was as enchanting as the gown itself, capturing the essence of their gentle, timeless love by

The Viola gown is available now to explore at Bluebell Bridal as part of our permanent collection.
coflowers

07/11/2024

If you’re on the fence about wearing a veil on your wedding day… go for it as Elise did. You won’t regret it; especially if it is captured as beautifully as did. A veil can create the most stunning and timeless photos, especially with a gentle breeze adding a touch of magic.

03/11/2024

Introducing “The ‘Enya’ by Moira Hughes.

A Fresh Take on Bridal Elegance with Luxe Silk Jacquard, Sleek Basque Waistline, and a dramatic detachable bow.

Available now and exclusively at Bluebell Bridal

Photographer
Designer

01/11/2024

Lia absolutely stuns in her silk jacquard Stephanie gown by transforming into the breathtaking bride she was always meant to be.

It’s wonderful to share these captures of Lia and Christian as they become Mr. and Mrs, and we’re pinching ourselves (always) at the privilege of being part of this beautiful time.

Photographer
Video
Celebrant

30/10/2024

Nicole and Tommy.
Absolute perfection.

Photographer @
Nicole wears Penelope Corset and Sadie skirt by

Address

Level 1/141 Flinders Lane
Melbourne, VIC
3000

Opening Hours

Tuesday	11:30am - 5:30pm
Wednesday	11:30am - 7pm
Thursday	10am - 5:30pm
Friday	10am - 5:30pm
Saturday	8:30am - 5:30pm

Website

http://www.bluebellbridal.com.au/

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Videos

Ever wondered what a truly magical bridal journey feels like? Join us as we experience exactly that through the eyes of our beautiful bride Leah and see just how wonderful it can be. Learn how you too can make your bridal journey unforgettable with Bluebell Bridal® Join us and create your own enchanting story. Visit Bluebell Bridal® and start your journey today! Bride Leah J Peace Gowns and All Gown Alterations Le Belle Gown by Hera Couture and Nellie Mini by ByMBlake from Bluebell Bridal Leah and Nick's videographer Kimberley Moore Media @kimberleymooremedia Leah’s photographer Merve Togan @mervetogan This video @thickblackframes.studio

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Our Story

Bluebell Bridal is an artfully curated bridal salon that is situated in the heart of Australia's most fashionable city: Melbourne.

Beyond just being a shop, however, lies our specific niche; to offer an experience for our customers who don't necessarily identify with the mainstream aesthetic, but who seek an organic, comfortable and easy alternative to dress shopping for their big day.

Our brides are looking for quality-made, hard to find, unique, designers. You'll find fashion forward , comfortable designs, without having to w**d thorugh racks and racks of gowns, while receiving a personalized experience with your very own stylist.

Our selection ranges from edgier, minimalist styles to airy, ethereal silhouettes from extraordinary designers.