Bluebell Bridal ® – Australia's Iconic Bridal Salon. Where timeless art meets modern bridal couture. Located in Melbourne's Paris Quarter: 141 Flinders Lane.
Offering elegant, sophisticated and luxury gowns. By Appointment At Bluebell Bridal we are here to ensure you find your dream wedding gown, and have the best possible experience in doing so. Our aim is to make your gown buying experience a memorable part of your personal journey to your wedding day”. Our welcoming salon environment on Flinders Lane Melbourne, the heart of Melbourne’s Paris Quarter
, houses fashion-forward modern gowns sourced from global leaders in bridal fashion based in Australia, New Zealand, Europe, America
Our professional, dedicated bridal stylists await you – with a keen sense of style, the ability to listen and a vision for perfection, guiding you to your perfect gown…limited only by your imagination. Here at Bluebell Bridal we pride ourselves on being with you every step of the way, from the day you purchase your dress through to the day you come in to pick up your dream gown. We also offer an in-house alterations. Alterations are not included in the purchase price of our gowns however our alterations team can schedule an appointment to provide a quote - and you do not need to have purchased your gown from our salon. Bluebell Bridal, amazing gowns, service guaranteed, a new tradition in bridal excellence. We look forward to meeting you and joining you on your personal journey to find that perfect gown for your perfect special day!
05/02/2025
Emily & Scott – the epitome of quiet sophistication at the breathtaking Flowerdale Estate, captured beautifully by .
Emily radiated elegance in a stunning twill Nina gown by a vision of timeless beauty.
Thank-you for sharing your gown journey with us Emily 💙
Their team
29/01/2025
Dreaming of balmy summer evenings wandering the beautiful gardens of Polperro with Julia + Michael 🤍
Tali’s beauty truly shone on her special day, and we’re so honoured to have been a part of it.
She looked breathtaking in the Genevieve gown by Amarige Bridal—a design that seamlessly blends timeless elegance with modern romance.
The exquisite corded Chantilly lace of the gown perfectly embodies the spirit of 2025, creating a look as unique and special as Tali herself.
A special thank you to for capturing this unforgettable moment.
Congratulations, Tali and Jamie, as you embark on this exciting new chapter together!
13/01/2025
REAL WEDDING | TOM & NICOLE
We’re sharing more images from this beautiful wedding because we just can’t get enough of Nicole’s timeless elegance!
Breathtaking in the Penelope Corset and Sadie skirt by , Nicole’s gown was finessed to fit perfectly by our alterations team. Nicole and her team is the embodiment of modern sophistication.
Captured so beautifully by .
It’s weddings like these that truly inspire us!
10/01/2025
Madeline stuns in the breathtaking Isobel gown by Alex Perry.
A true Bluebell Bride moment, standing gracefully alongside her handsome husband Jack. Surrounded by beautiful bridesmaids, groomsmen and the most stunning setting, this day was pure magic.
Captured perfectly by
07/01/2025
Welcome to 2025!
We are thrilled to announce that we’ve reopened and are ready to be part of your gown and alterations journey this year. Whether you’re searching for the perfect dress or need expert alterations, we’re here to make your vision a reality.
Let’s make 2025 unforgettable together—see you soon!
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07/01/2025
Welcome to 2025!
We are thrilled to announce that we’ve reopened for the year and are ready to be part of your gown and alterations journey this year. Whether you’re searching for the perfect dress or need expert alterations, we’re here to make your vision a reality.
Let’s make 2025 unforgettable together—see you soon!
05/01/2025
REAL WEDDING | NICOLE & TOM
When Nicole visited us at Bluebell Bridal, she was searching for something extraordinary—an outfit that felt modern, sophisticated, and entirely her. She found her dream look in the Penelope corset and Sadie skirt by , complete with a statement tulle neck scarf.
Nicole’s wedding gown, so elegant, made her feel confident, comfortable, and radiant on her big day.
We’re honoured to have been part of Nicole’s bridal journey.
Alterations to ensure the perfect fit, were undertaken by the Bluebell Bridal Alterations Team.
Ready to find your dream gown? Book your appointment today at Bluebell Bridal and discover our curated collection of luxury bridal gowns.
27/12/2024
Congratulations to Natalie and David on their beautiful wedding captured by
Nat looked absolutely stunning in her Viola gown, featuring draped sleeves and a trending column skirt. This chic and understated design embodies the essence of modern elegance, capturing the timeless beauty of such a special day.
Wishing you both a lifetime of love and happiness.
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23/12/2024
Leaving 2024 with a quintessential Melbourne city celebration part of our heart, as we are proudly based in this vibrant city.
A huge congratulations to Fiona and Mat, who tied the knot in the heart of Melbourne, celebrating in style at Hazel. Their day was a perfect blend of elegance and romance, with the dynamic cityscape serving as their stunning backdrop.
Fiona was effortlessly chic in her Penelope Corset paired with the flowing silk Sadie Skirt-a modern, timeless look by preajames_bridal
Leaving 2024 with a quintessential Melbourne city celebration part of our heart, as we are proudly based in this vibrant city.
A huge congratulations to Fiona and Mat, who tied the knot in the heart of Melbourne, celebrating in style at Hazel. Their day was a perfect blend of elegance and romance, with the dynamic cityscape serving as their stunning backdrop.
Fiona was effortlessly chic in her Penelope Corset paired with the flowing silk Sadie Skirt—a modern, timeless look by preajames_bridal
All captured by the amazingly talented
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.collectives
20/12/2024
We’re off for the holidays! Huge thanks to our amazing Bluebell Bridal team, the talented designers who bring the magic, and, of course, our gorgeous brides – you’re the reason we do what we do!
We’ll be back on 7 January 2025, refreshed and ready to help you sparkle. Until then, have a fabulous holiday season.
17/12/2024
A day beyond dreams, filled with love, beauty, and timeless memories — a truly magical celebration for the new Mr. and Mrs. Stockdale.
Every detail told their love story, from the elegant touch of The visionaries at and captured each moment to perfection, ensuring memories that will last a lifetime.
The glam team — , , and — brought Lily- Ann’s bride’s vision to life, creating a look as stunning as the day itself.
15/12/2024
Sarah and Sam have officially become Mr. and Mrs. Goodwin; their day captured by the incredible
Sarah was simply exquisite in her Paris gown, handcrafted in French 3D lace by the talented Ella Moda. Every detail was perfection, a reflection of timeless elegance and sophistication.
Their wedding was an effortlessly chic celebration of love—romantic, heartfelt, and filled with unforgettable moments. Here’s to a lifetime of happiness for the beautiful couple!
Thank-you for sharing your gown journey with us.
Their team
Venue
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Designer
MU Artist
Make-Up Artist
Music
Music / Singer
Floral/ Events
Sam’s Suit
Cake .tins.patisserie
Cocktails
Oysters
13/12/2024
When a gown is so breathtaking, you have to share it.
Introducing The Rose by Floure Studio—crafted in stunning silk dupion, it’s elegance redefined. Coming exclusively to Bluebell Bridal in 2025.
Modern romance just hit a whole new level. 💍✨
Watch, follow, and discover more trending content.
12/12/2024
Experience modern elegance with Moira Hughes Luxury Bridal, exclusively at Bluebell Bridal.
The Jordan gown by features a sleek Basque-waist bodice, a draped satin skirt, and a sculpted low back with button details. Designed for comfort and style, its fitted corset and flowing train make it unforgettable.
By Appointment
10/12/2024
✨ Prea James Price Increase Reminder ✨
Brides-to-be, if you’re dreaming of wearing a gown from the Allure One or Classics collection by now is the time to act!
Please note, a price increase will take effect on January 1, 2025. Original prices will be honored for orders placed before December 19, 2024, when we close for the year.
We would love to help you secure your dream dress at the current pricing , so don’t wait! Reach out with any questions or book your appointment today via the link above.
05/12/2024
We’re in awe of Sachini and Jordan on their stunning wedding day at All Smiles in Sorrento.
How lucky are we to have such incredible places in our beautiful country for couples to say “I do”? What a perfect day for this gorgeous pair!
Thank you you were a dream to share this time with.
Photographer
Sachini
- is stunning in Vesper by sll fittings by Bluebell Bridal’s alterations team
Venue
Celebrant
Hair MU
MU
Cake
Entertainment
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Here’s to a year filled with love, laughter, and unforgettable bridal moments! Take a (lighthearted) peek behind the scenes with the team who brought your bridal dreams to life. To our stunning brides, thank you for letting us be part of your love story.
Videographer @thickblack_frames
#BluebellBrides #2024Moments #BridalMagic #bluebellbridal #Weddingsalon #weddingdressesmelbourne #wedding
Ever wondered what a truly magical bridal journey feels like?
Join us as we experience exactly that through the eyes of our beautiful bride Leah and see just how wonderful it can be.
Learn how you too can make your bridal journey unforgettable with Bluebell Bridal®
Join us and create your own enchanting story.
Visit Bluebell Bridal® and start your journey today!
Bride Leah J Peace
Gowns and All Gown Alterations Le Belle Gown by Hera Couture and Nellie Mini by ByMBlake from Bluebell Bridal
Leah and Nick's videographer Kimberley Moore Media @kimberleymooremedia
Leah’s photographer Merve Togan @mervetogan
This video @thickblackframes.studio
Bluebell Bridal is an artfully curated bridal salon that is situated in the heart of Australia's most fashionable city: Melbourne.
Beyond just being a shop, however, lies our specific niche; to offer an experience for our customers who don't necessarily identify with the mainstream aesthetic, but who seek an organic, comfortable and easy alternative to dress shopping for their big day.
Our brides are looking for quality-made, hard to find, unique, designers. You'll find fashion forward , comfortable designs, without having to w**d thorugh racks and racks of gowns, while receiving a personalized experience with your very own stylist.
Our selection ranges from edgier, minimalist styles to airy, ethereal silhouettes from extraordinary designers.