Bluebell Bridal

Bluebell Bridal Bluebell Bridal ® – Australia's Iconic Bridal Salon. Where timeless art meets modern bridal couture. Located in Melbourne's Paris Quarter: 141 Flinders Lane.

Offering elegant, sophisticated and luxury gowns. By Appointment At Bluebell Bridal we are here to ensure you find your dream wedding gown, and have the best possible experience in doing so. Our aim is to make your gown buying experience a memorable part of your personal journey to your wedding day”. Our welcoming salon environment on Flinders Lane Melbourne, the heart of Melbourne’s Paris Quarter

, houses fashion-forward modern gowns sourced from global leaders in bridal fashion based in Australia, New Zealand, Europe, America

Our professional, dedicated bridal stylists await you – with a keen sense of style, the ability to listen and a vision for perfection, guiding you to your perfect gown…limited only by your imagination. Here at Bluebell Bridal we pride ourselves on being with you every step of the way, from the day you purchase your dress through to the day you come in to pick up your dream gown. We also offer an in-house alterations. Alterations are not included in the purchase price of our gowns however our alterations team can schedule an appointment to provide a quote - and you do not need to have purchased your gown from our salon. Bluebell Bridal, amazing gowns, service guaranteed, a new tradition in bridal excellence. We look forward to meeting you and joining you on your personal journey to find that perfect gown for your perfect special day!

24/10/2025

Feeling overwhelmed by all the wedding decisions? You’re not alone!

In this episode of our YouTube channel (linknin bio), Mark chats with Shenali, our amazing salon manager, about what it’s really like to plan a wedding when there are so many choices to make.
They dive into decision fatigue — what it is, why it happens, and how it can sneak up on every bride during the planning process. Shenali opens up about her own journey, sharing real stories from behind the scenes at Bluebell and the brides she helps every day.

If you’re feeling a bit burnt out by decisions, this episode will help you feel seen, supported, and inspired. You’ll also get practical tips on how to reduce overwhelm and enjoy your engagement again.

• Tune in, take a breath, and remember
— you’re not alone on this journey.

22/10/2025

Sarah & Sam: A Day to Remember

A love story sealed beneath stone walls and candlelight — timeless, elegant, and full of joy.

Sarah looked breathtaking in her Paris gown by , featuring intricate 3D floral
lace and a soft romantic silhouette — the perfect blend of modern grace and classic romance.

A day filled with love, laughter, and everything beautiful.
The Paris by Ella Moda is exclusively available at in Victoria.

Get in early and plan ahead — you’ll need to allow up to 24 weeks for your gown delivery.

Photographer
Bride:
Groom:
Gown: via
MU
Celebrant :
🍾:
Drinks:
Venue:
Cake: .tins.patisserie



21/10/2025

Floure Studio — Chapter V Coming Soon

After taking New York Bridal Fashion Week by storm, we’re eagerly awaiting the arrival of our selected samples — set to land in early 2026.

17/10/2025

✨ EMILINE by ✨

Draped beauty and elegance personified — relaxed, joyful, and never too much.

Handmade and designed with love in Australia, this timeless gown embodies effortless grace.

Available exclusively at Bluebell Bridal in Victoria, and proudly part of our permanent collection.

📍Available now

15/10/2025

The Wedding Veil — To Veil or Not to Veil?

Julie and Shenali are diving into the timeless tradition of the bridal veil — from its fascinating history to how it shapes your modern-day bridal look.

Are veils still relevant today? Do they add magic or just extra fuss? Tune in as they unpack the style, meaning, and practicality behind this iconic accessory.

🎧 The episode’s live now — listen and decide for yourself! Link in bio.

13/10/2025

Our Salon Manager Shenali and our Alterations Manager Emily — making it real and effortless.

They’ve tried on all the incredible Alex Perry Bride Edit styles… and wow, they look insane on.

We’re obsessed with this collection — some sizes are ready to send, and new orders only take around 8 weeks.

Happy days for our brides getting married soon or looking for that perfect second look.

By Appointment

12/10/2025

at Bluebell Bridal

Now available exclusively in Victoria, discover the artistry of Floure Studio — where modern design meets timeless romance.

The Sculptural Lyn — a piece that captures elegant structure and modern grace.

The Graceful Danbury — beautifully seen both in-studio and in natural light.

The Charlotte — featuring an asymmetrical neckline draped softly over the bust, a dropped-waist corseted bodice, and a silk satin Basque waist flowing into a full-circle skirt.

The Rosé Gown — crafted in luminous silk dupion, embodying pure, romantic femininity with a modern edge.

Explore and experience Floure Studio exclusively at Bluebell Bridal Victoria.
Book your private styling appointment via the link in bio.

The Enamour Gown — elegance reimaginedKaitlyn is breathtaking in the Enamour gown, a masterpiece of modern grace — and i...
11/10/2025

The Enamour Gown — elegance reimagined

Kaitlyn is breathtaking in the Enamour gown, a masterpiece of modern grace — and it’s arriving in store this week as part of our Maticevski 2026 Trunk Show at Bluebell Bridal, October 16–18.

Be among the first to experience this exquisite gown — and the rest of the stunning new Maticevski collection, not yet seen anywhere else.

💐 Appointments are limited. Book your private styling session (link in our bio) now and fall in love with the artistry of Maticevski

Address

Level 1/141 Flinders Lane
Melbourne, VIC
3000

Opening Hours

Tuesday 11:30am - 5:30pm
Wednesday 11:30am - 7pm
Thursday 10am - 5:30pm
Friday 10am - 5:30pm
Saturday 8:30am - 5:30pm

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Our Story

Bluebell Bridal is an artfully curated bridal salon that is situated in the heart of Australia's most fashionable city: Melbourne.

Beyond just being a shop, however, lies our specific niche; to offer an experience for our customers who don't necessarily identify with the mainstream aesthetic, but who seek an organic, comfortable and easy alternative to dress shopping for their big day.

Our brides are looking for quality-made, hard to find, unique, designers. You'll find fashion forward , comfortable designs, without having to w**d thorugh racks and racks of gowns, while receiving a personalized experience with your very own stylist.

Our selection ranges from edgier, minimalist styles to airy, ethereal silhouettes from extraordinary designers.