Bluebell Bridal

Bluebell Bridal Bluebell Bridal ® – Australia's Iconic Bridal Salon. Where timeless art meets modern bridal couture. Located in Melbourne's Paris Quarter: 141 Flinders Lane.

Offering elegant, sophisticated and luxury gowns. By Appointment At Bluebell Bridal we are here to ensure you find your dream wedding gown, and have the best possible experience in doing so. Our aim is to make your gown buying experience a memorable part of your personal journey to your wedding day”. Our welcoming salon environment on Flinders Lane Melbourne, the heart of Melbourne’s Paris Quarter

, houses fashion-forward modern gowns sourced from global leaders in bridal fashion based in Australia, New Zealand, Europe, America

Our professional, dedicated bridal stylists await you – with a keen sense of style, the ability to listen and a vision for perfection, guiding you to your perfect gown…limited only by your imagination. Here at Bluebell Bridal we pride ourselves on being with you every step of the way, from the day you purchase your dress through to the day you come in to pick up your dream gown. We also offer an in-house alterations. Alterations are not included in the purchase price of our gowns however our alterations team can schedule an appointment to provide a quote - and you do not need to have purchased your gown from our salon. Bluebell Bridal, amazing gowns, service guaranteed, a new tradition in bridal excellence. We look forward to meeting you and joining you on your personal journey to find that perfect gown for your perfect special day!

WALK-IN WEDNESDAY — This Wednesday 5 Nov! Doors open 10AM–5:30PM — no appointments, no fees, just your dream gown waitin...
03/11/2025

WALK-IN WEDNESDAY — This Wednesday 5 Nov!

Doors open 10AM–5:30PM — no appointments, no fees, just your dream gown waiting. 💫

We’re talking up to 90% off (yes, really and in some cases more) on our a selection of designer sample gowns as we make way for new gowns arriving in 2026 — breathtaking pieces, incredible prices, one day only.

👗 Please note: Walk-In Wednesday is for sample gowns only (not our permanent collection).

If you’d love to explore our full collection, please book a two-hour consultation with our Salon Manager.

💡 Pro tip: Visit our website beforehand to make sure your favourite gown is still available — styles can sell at any time, and we’d hate for you to miss out, or arrive to find your fav has sold - we also share that we can only have a maximum of 20 brides in-store at one time - and apologise in advance if your favourite style has sold or if there is a wait time to get in.

Wednesday 5 Nov, 10AM–5:30PM - only

Questions? Email [email protected] or text Shenali 0419 388 049

First come, best dressed — literally. 🤍

✨Say YES for Less✨THE BRIDAL SALE OF THE CENTURY is coming….Designer dreams don’t have to come with designer price tags....
29/10/2025

✨Say YES for Less✨

THE BRIDAL SALE OF THE CENTURY is coming….

Designer dreams don’t have to come with designer price tags.

👗 Gowns that were $7999… now from just $599.

YES. REALLY.

Up to 90% OFF ( and some cases more) on our most stunning designer bridal collections.

These are beautiful designer gowns in incredible condition, being offered as we make way for our 2026 collections in the new year.

But don’t wait—once they’re gone, they’re gone.

✨ One-of-a-kind pieces.

✨ Unrepeatable prices.

✨ Your dream dress… waiting.


📅 Sale Dates:

✨ Soft start: Nov 1

🎉 Official event: Nov 5 – 15

This is your early alert – the calm before the bridal storm.

👰‍♀️ First come, best dressed!

🕊️ Got questions or want to prep ahead?

📧 Email us: [email protected]

📱 Text Shenali: 0419 388 049

⏳ The countdown is officially on… stay close.

26/10/2025

The gown brides can’t stop talking about.

Meet Hendrix by — a modern masterpiece of corsetry that sculpts, elongates, and enhances every curve with effortless grace.

Crafted from luxe delustered stretch satin, she catches the light softly and moves beautifully with you.

Our Bluebell Bridal stylists call it “ultra-flat cinching corsetry with a longline silhouette that creates curves like rock royalty.”
Brides love how it “hugs the body perfectly” — structured, elegant, and unbelievably comfortable.

It’s timeless sophistication with a cinematic edge — for the bride who wants her moment to feel powerful, refined, and unforgettable.

Available exclusively at Bluebell Bridal in Victoria.

Book your Hendrix appointment today - link in bio.

The Bridal Moment — Redefined For two days only — November 28 & 29 step into a world where fashion meets forever.Be the ...
25/10/2025

The Bridal Moment — Redefined

For two days only — November 28 & 29 step into a world where fashion meets forever.

Be the first to discover the new Studio II collection: crafted from the finest fabrics, designed for the modern muse — bold, elegant, and unforgettable.

Enjoy an exclusive two-hour private styling appointment with one of our bridal specialists and experience the collection in person.

Because your once-in-a-lifetime moment deserves nothing less.

Appointments can be nooked via the link in our bio



Photographer@alexmari_

24/10/2025

Feeling overwhelmed by all the wedding decisions? You’re not alone!

In this episode of our YouTube channel (linknin bio), Mark chats with Shenali, our amazing salon manager, about what it’s really like to plan a wedding when there are so many choices to make.
They dive into decision fatigue — what it is, why it happens, and how it can sneak up on every bride during the planning process. Shenali opens up about her own journey, sharing real stories from behind the scenes at Bluebell and the brides she helps every day.

If you’re feeling a bit burnt out by decisions, this episode will help you feel seen, supported, and inspired. You’ll also get practical tips on how to reduce overwhelm and enjoy your engagement again.

• Tune in, take a breath, and remember
— you’re not alone on this journey.

22/10/2025

Sarah & Sam: A Day to Remember

A love story sealed beneath stone walls and candlelight — timeless, elegant, and full of joy.

Sarah looked breathtaking in her Paris gown by , featuring intricate 3D floral
lace and a soft romantic silhouette — the perfect blend of modern grace and classic romance.

A day filled with love, laughter, and everything beautiful.
The Paris by Ella Moda is exclusively available at in Victoria.

Get in early and plan ahead — you’ll need to allow up to 24 weeks for your gown delivery.

Photographer
Bride:
Groom:
Gown: via
MU
Celebrant :
🍾:
Drinks:
Venue:
Cake: .tins.patisserie



21/10/2025

Floure Studio — Chapter V Coming Soon

After taking New York Bridal Fashion Week by storm, we’re eagerly awaiting the arrival of our selected samples — set to land in early 2026.

17/10/2025

✨ EMILINE by ✨

Draped beauty and elegance personified — relaxed, joyful, and never too much.

Handmade and designed with love in Australia, this timeless gown embodies effortless grace.

Available exclusively at Bluebell Bridal in Victoria, and proudly part of our permanent collection.

📍Available now

15/10/2025

The Wedding Veil — To Veil or Not to Veil?

Julie and Shenali are diving into the timeless tradition of the bridal veil — from its fascinating history to how it shapes your modern-day bridal look.

Are veils still relevant today? Do they add magic or just extra fuss? Tune in as they unpack the style, meaning, and practicality behind this iconic accessory.

🎧 The episode’s live now — listen and decide for yourself! Link in bio.

Address

Level 1/141 Flinders Lane
Melbourne, VIC
3000

Opening Hours

Tuesday 11:30am - 5:30pm
Wednesday 11:30am - 7pm
Thursday 10am - 5:30pm
Friday 10am - 5:30pm
Saturday 8:30am - 5:30pm

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Our Story

Bluebell Bridal is an artfully curated bridal salon that is situated in the heart of Australia's most fashionable city: Melbourne.

Beyond just being a shop, however, lies our specific niche; to offer an experience for our customers who don't necessarily identify with the mainstream aesthetic, but who seek an organic, comfortable and easy alternative to dress shopping for their big day.

Our brides are looking for quality-made, hard to find, unique, designers. You'll find fashion forward , comfortable designs, without having to w**d thorugh racks and racks of gowns, while receiving a personalized experience with your very own stylist.

Our selection ranges from edgier, minimalist styles to airy, ethereal silhouettes from extraordinary designers.