Bluebell Bridal

Bluebell Bridal Bluebell Bridal ® – Australia's Iconic Bridal Salon. Where timeless art meets modern bridal couture. Located in Melbourne's Paris Quarter: 141 Flinders Lane.

Offering elegant, sophisticated and luxury gowns. By Appointment At Bluebell Bridal we are here to ensure you find your dream wedding gown, and have the best possible experience in doing so. Our aim is to make your gown buying experience a memorable part of your personal journey to your wedding day”. Our welcoming salon environment on Flinders Lane Melbourne, the heart of Melbourne’s Paris Quarter

, houses fashion-forward modern gowns sourced from global leaders in bridal fashion based in Australia, New Zealand, Europe, America

Our professional, dedicated bridal stylists await you – with a keen sense of style, the ability to listen and a vision for perfection, guiding you to your perfect gown…limited only by your imagination. Here at Bluebell Bridal we pride ourselves on being with you every step of the way, from the day you purchase your dress through to the day you come in to pick up your dream gown. We also offer an in-house alterations. Alterations are not included in the purchase price of our gowns however our alterations team can schedule an appointment to provide a quote - and you do not need to have purchased your gown from our salon. Bluebell Bridal, amazing gowns, service guaranteed, a new tradition in bridal excellence. We look forward to meeting you and joining you on your personal journey to find that perfect gown for your perfect special day!

Some people leave a little sparkle wherever they go — and Therese is one of them.Thank you for sharing your magical jour...
17/04/2025

Some people leave a little sparkle wherever they go — and Therese is one of them.

Thank you for sharing your magical journey with us. You looked absolutely radiant in the Winona mini and bow — a vision of joy, heart, and confidence. What a beautiful day - wishing you both a beautiful onward journey 💙

Therese wears Winona and the Bowie bow by
Photographer
Venue
Flowers
Fraser’s suit

Lucky you, Melbourne brides!The Emiline gown by  is making a special early appearance at Bluebell Bridal before our perm...
16/04/2025

Lucky you, Melbourne brides!

The Emiline gown by is making a special early appearance at Bluebell Bridal before our permanent sample arrives mid–late May.

Thanks to the amazing team at Prea James, you can try Emiline on from 17–30 April only — and trust us, she’s worth it.

Appointments will book fast, so if you’ve had your eye on this beauty, now’s the moment.

Lyn by  finished with a beautiful two tier tiboon edged veil which are trending right now.Lyn has just arrived at Bluebe...
26/03/2025

Lyn by finished with a beautiful two tier tiboon edged veil which are trending right now.

Lyn has just arrived at Bluebell Bridal and joins our permanent collection, so is here for you to try on when you visit-and fall in love with.

Salon for this bride
Planner .ka1

Exciting News! For the first time ever, Floure Studio has arrived in Victoria, exclusively at Bluebell Bridal—and trust ...
09/03/2025

Exciting News!

For the first time ever, Floure Studio has arrived in Victoria, exclusively at Bluebell Bridal—and trust us, these gowns are next-level magic.

If you are still searching for “the one” get ready to experience silhouettes, fabrics, and details like nothing you’ve ever seen or felt before.

This is your moment. Don’t wait—book your appointment now and step into a gown that feels like it was made just for you.

   looking effortlessly stunning in her Vesper gown by , tailored to perfection by our   team. The perfect gown for the ...
02/03/2025

looking effortlessly stunning in her Vesper gown by , tailored to perfection by our team.

The perfect gown for the perfect day.

Vesper is available exclusively at in Victoria.

Meet Charlotte – the dress that just feels right. With a dreamy asymmetrical neckline and a sculpted corset bodice, it h...
26/02/2025

Meet Charlotte – the dress that just feels right. With a dreamy asymmetrical neckline and a sculpted corset bodice, it hugs in all the right places. The silk satin Basque waist flows into a full-circle skirt, giving you that effortless, floaty movement.

Choosing the dress should feel like choosing love—exciting, natural, and so you. If Charlotte by gives you that feeling, don’t overthink it. This is the one that’s meant to walk you into forever. 🤍

Gorgeous   Christina started her journey with her fam, and we got to witness every step—right up to her elegant exit. A ...
25/02/2025

Gorgeous Christina started her journey with her fam, and we got to witness every step—right up to her elegant exit. A beautiful soul inside and out, and seeing her magical day with Liam, surrounded by pure love and warmth, was everything.

Photographer
Venue
Celebrant
MU
Hair
Cake
Music
Invites

Emily & Scott – the epitome of quiet sophistication at the breathtaking Flowerdale Estate, captured beautifully by .  Em...
05/02/2025

Emily & Scott – the epitome of quiet sophistication at the breathtaking Flowerdale Estate, captured beautifully by .

Emily radiated elegance in a stunning twill Nina gown by a vision of timeless beauty.

Thank-you for sharing your gown journey with us Emily 💙

Their team






Dreaming of balmy summer evenings wandering the beautiful gardens of Polperro with   Julia + Michael 🤍Bride |  Photograp...
29/01/2025

Dreaming of balmy summer evenings wandering the beautiful gardens of Polperro with Julia + Michael 🤍

Bride |
Photographer |
Venue |
Wedding florist | .quarter
Musicians | .co
Wedding videographer |
Wedding dress | Audrey
Wedding celebrant |
Hair + Makeup | .makeup.hair

A Moment of Pure Love  Tali’s beauty truly shone on her special day, and we’re so honoured to have been a part of it. Sh...
16/01/2025

A Moment of Pure Love

Tali’s beauty truly shone on her special day, and we’re so honoured to have been a part of it.

She looked breathtaking in the Genevieve gown by Amarige Bridal—a design that seamlessly blends timeless elegance with modern romance.

The exquisite corded Chantilly lace of the gown perfectly embodies the spirit of 2025, creating a look as unique and special as Tali herself.

A special thank you to for capturing this unforgettable moment.

Congratulations, Tali and Jamie, as you embark on this exciting new chapter together!

REAL WEDDING | TOM & NICOLEWe’re sharing more images from  this beautiful wedding because we just can’t get enough of   ...
13/01/2025

REAL WEDDING | TOM & NICOLE

We’re sharing more images from this beautiful wedding because we just can’t get enough of Nicole’s timeless elegance!

Breathtaking in the Penelope Corset and Sadie skirt by , Nicole’s gown was finessed to fit perfectly by our alterations team. Nicole and her team is the embodiment of modern sophistication.

Captured so beautifully by .

It’s weddings like these that truly inspire us!

Madeline stuns in the breathtaking Isobel gown by Alex Perry.A true Bluebell Bride moment, standing gracefully alongside...
10/01/2025

Madeline stuns in the breathtaking Isobel gown by Alex Perry.

A true Bluebell Bride moment, standing gracefully alongside her handsome husband Jack. Surrounded by beautiful bridesmaids, groomsmen and the most stunning setting, this day was pure magic.

Captured perfectly by

Welcome to 2025!We are thrilled to announce that we’ve reopened and are ready to be part of your gown and alterations jo...
07/01/2025

Welcome to 2025!
We are thrilled to announce that we’ve reopened and are ready to be part of your gown and alterations journey this year. Whether you’re searching for the perfect dress or need expert alterations, we’re here to make your vision a reality.

Let’s make 2025 unforgettable together—see you soon!

Watch, follow, and discover more trending content.

Welcome to 2025!We are thrilled to announce that we’ve reopened for the year and are ready to be part of your gown and a...
07/01/2025

Welcome to 2025!

We are thrilled to announce that we’ve reopened for the year and are ready to be part of your gown and alterations journey this year. Whether you’re searching for the perfect dress or need expert alterations, we’re here to make your vision a reality.

Let’s make 2025 unforgettable together—see you soon!

REAL WEDDING | NICOLE & TOMWhen Nicole visited us at Bluebell Bridal, she was searching for something extraordinary—an o...
05/01/2025

REAL WEDDING | NICOLE & TOM

When Nicole visited us at Bluebell Bridal, she was searching for something extraordinary—an outfit that felt modern, sophisticated, and entirely her. She found her dream look in the Penelope corset and Sadie skirt by , complete with a statement tulle neck scarf.

Nicole’s wedding gown, so elegant, made her feel confident, comfortable, and radiant on her big day.

Captured beautifully by

Nicole’s Look:
• Designer:
• Gown: Penelope Corset with Sadie Skirt
• Accessory: Tulle Neck Scarf

We’re honoured to have been part of Nicole’s bridal journey.

Alterations to ensure the perfect fit, were undertaken by the Bluebell Bridal Alterations Team.

Ready to find your dream gown? Book your appointment today at Bluebell Bridal and discover our curated collection of luxury bridal gowns.

Congratulations to Natalie and David on their beautiful wedding captured by   Nat looked absolutely stunning in her  Vio...
27/12/2024

Congratulations to Natalie and David on their beautiful wedding captured by

Nat looked absolutely stunning in her Viola gown, featuring draped sleeves and a trending column skirt. This chic and understated design embodies the essence of modern elegance, capturing the timeless beauty of such a special day.

Wishing you both a lifetime of love and happiness.

.co

flowers



Leaving 2024 with a quintessential Melbourne city celebration part of our heart, as we are proudly based in this vibrant...
23/12/2024

Leaving 2024 with a quintessential Melbourne city celebration part of our heart, as we are proudly based in this vibrant city.

A huge congratulations to Fiona and Mat, who tied the knot in the heart of Melbourne, celebrating in style at Hazel. Their day was a perfect blend of elegance and romance, with the dynamic cityscape serving as their stunning backdrop.

Fiona was effortlessly chic in her Penelope Corset paired with the flowing silk Sadie Skirt-a modern, timeless look by preajames_bridal

All captured by the amazingly talented
.steed
.zarik au@preajames_bridal@bluebellbridal
@carla.collectives

Address

Level 1/141 Flinders Lane
Melbourne, VIC
3000

Opening Hours

Tuesday 11:30am - 5:30pm
Wednesday 11:30am - 7pm
Thursday 10am - 5:30pm
Friday 10am - 5:30pm
Saturday 8:30am - 5:30pm

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Our Story

Bluebell Bridal is an artfully curated bridal salon that is situated in the heart of Australia's most fashionable city: Melbourne.

Beyond just being a shop, however, lies our specific niche; to offer an experience for our customers who don't necessarily identify with the mainstream aesthetic, but who seek an organic, comfortable and easy alternative to dress shopping for their big day.

Our brides are looking for quality-made, hard to find, unique, designers. You'll find fashion forward , comfortable designs, without having to w**d thorugh racks and racks of gowns, while receiving a personalized experience with your very own stylist.

Our selection ranges from edgier, minimalist styles to airy, ethereal silhouettes from extraordinary designers.