Bluebell Bridal

Bluebell Bridal Bluebell Bridal ® – Australia's Iconic Bridal Salon. Where timeless art meets modern bridal couture. Located in Melbourne's Paris Quarter: 141 Flinders Lane.

Offering elegant, sophisticated and luxury gowns. By Appointment At Bluebell Bridal we are here to ensure you find your dream wedding gown, and have the best possible experience in doing so. Our aim is to make your gown buying experience a memorable part of your personal journey to your wedding day”. Our welcoming salon environment on Flinders Lane Melbourne, the heart of Melbourne’s Paris Quarter

, houses fashion-forward modern gowns sourced from global leaders in bridal fashion based in Australia, New Zealand, Europe, America

Our professional, dedicated bridal stylists await you – with a keen sense of style, the ability to listen and a vision for perfection, guiding you to your perfect gown…limited only by your imagination. Here at Bluebell Bridal we pride ourselves on being with you every step of the way, from the day you purchase your dress through to the day you come in to pick up your dream gown. We also offer an in-house alterations. Alterations are not included in the purchase price of our gowns however our alterations team can schedule an appointment to provide a quote - and you do not need to have purchased your gown from our salon. Bluebell Bridal, amazing gowns, service guaranteed, a new tradition in bridal excellence. We look forward to meeting you and joining you on your personal journey to find that perfect gown for your perfect special day!

✨ BRIDES: Your dream dress deserves a flawless fit. Whether you found “the one” at Bluebell Bridal or brought your gown ...
03/06/2025

✨ BRIDES: Your dream dress deserves a flawless fit. Whether you found “the one” at Bluebell Bridal or brought your gown from elsewhere, our expert alterations team is here to make it perfectly yours.

From delicate lace tweaks to full silhouette transformations, we’ve got you. Just ask Elken and Jaimi—thank you both for your glowing 5-star reviews and for sharing the love ❤️

👰‍♀️ Ready to feel unstoppable in your gown? Book your fitting online now. Let’s make the magic happen.

Watch, follow, and discover more trending content.

TEMPESTE by Versatile. Modern. Effortlessly striking.The Tempest Gown by Moira Hughes is a two-piece masterpiece crafte...
02/06/2025

TEMPESTE by

Versatile. Modern. Effortlessly striking.

The Tempest Gown by Moira Hughes is a two-piece masterpiece crafted from raw silk with a sculpted corseted bodice, pearl-beaded lace, and a hand-ruffled neckline.

A defining look for the bride who leads with bold grace.

📍 Now at Bluebell Bridal for the Vantage Trunk Show | Ends June 17
By Appointment

Something extraordinary is about to hit Bluebell…’s VANTAGE collection lands 27 May — but only for a few weeks.Sculpted ...
19/05/2025

Something extraordinary is about to hit Bluebell…
’s VANTAGE collection lands 27 May — but only for a few weeks.

Sculpted silhouettes. Luxe fabrics. High-impact drama.
2025 brides — this is your moment.

On trend. On fire. And only at Bluebell Bridal.

Book now. Try them on. Be the first.
This collection will not hang around.

Watch, follow, and discover more trending content.

17/05/2025

Watch, follow, and discover more trending content.

NEW ARRIVALSThe wait is almost over. Emiline, Mabel, and Marianne by are on their way — flying south to Melbs and expec...
15/05/2025

NEW ARRIVALS
The wait is almost over. Emiline, Mabel, and Marianne by are on their way — flying south to Melbs and expected to land in our salon tomorrow afternoon

HENDRIX by Moira Hughes For the bride who doesn’t just enter a room—she owns it. Structured, sculptural, and strikingly ...
13/05/2025

HENDRIX by Moira Hughes


For the bride who doesn’t just enter a room—she owns it. Structured, sculptural, and strikingly modern, Hendrix is bridal minimalism at its boldest.

Designed for the effortlessly chic. Made to leave a mark.
available at

As the nights grow colder in Melbourne and we head into winter, our hearts drift to memories of a sun-soaked wedding in ...
09/05/2025

As the nights grow colder in Melbourne and we head into winter, our hearts drift to memories of a sun-soaked wedding in the heart of the French Riviera with our beautiful

Captured so beautifully by .

Some people leave a little sparkle wherever they go — and Therese is one of them.Thank you for sharing your magical jour...
17/04/2025

Some people leave a little sparkle wherever they go — and Therese is one of them.

Thank you for sharing your magical journey with us. You looked absolutely radiant in the Winona mini and bow — a vision of joy, heart, and confidence. What a beautiful day - wishing you both a beautiful onward journey 💙

Therese wears Winona and the Bowie bow by
Photographer
Venue
Flowers
Fraser’s suit

Lucky you, Melbourne brides!The Emiline gown by is making a special early appearance at Bluebell Bridal before our perm...
16/04/2025

Lucky you, Melbourne brides!

The Emiline gown by is making a special early appearance at Bluebell Bridal before our permanent sample arrives mid–late May.

Thanks to the amazing team at Prea James, you can try Emiline on from 17–30 April only — and trust us, she’s worth it.

Appointments will book fast, so if you’ve had your eye on this beauty, now’s the moment.

Lyn by finished with a beautiful two tier tiboon edged veil which are trending right now.Lyn has just arrived at Bluebe...
26/03/2025

Lyn by finished with a beautiful two tier tiboon edged veil which are trending right now.

Lyn has just arrived at Bluebell Bridal and joins our permanent collection, so is here for you to try on when you visit-and fall in love with.

Salon for this bride
Planner .ka1

Exciting News! For the first time ever, Floure Studio has arrived in Victoria, exclusively at Bluebell Bridal—and trust ...
09/03/2025

Exciting News!

For the first time ever, Floure Studio has arrived in Victoria, exclusively at Bluebell Bridal—and trust us, these gowns are next-level magic.

If you are still searching for “the one” get ready to experience silhouettes, fabrics, and details like nothing you’ve ever seen or felt before.

This is your moment. Don’t wait—book your appointment now and step into a gown that feels like it was made just for you.

Address

Level 1/141 Flinders Lane
Melbourne, VIC
3000

Opening Hours

Tuesday 11:30am - 5:30pm
Wednesday 11:30am - 7pm
Thursday 10am - 5:30pm
Friday 10am - 5:30pm
Saturday 8:30am - 5:30pm

Website

Alerts

Be the first to know and let us send you an email when Bluebell Bridal posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Bluebell Bridal:

Shortcuts

Share

Category

Our Story

Bluebell Bridal is an artfully curated bridal salon that is situated in the heart of Australia's most fashionable city: Melbourne.

Beyond just being a shop, however, lies our specific niche; to offer an experience for our customers who don't necessarily identify with the mainstream aesthetic, but who seek an organic, comfortable and easy alternative to dress shopping for their big day.

Our brides are looking for quality-made, hard to find, unique, designers. You'll find fashion forward , comfortable designs, without having to w**d thorugh racks and racks of gowns, while receiving a personalized experience with your very own stylist.

Our selection ranges from edgier, minimalist styles to airy, ethereal silhouettes from extraordinary designers.