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Kate Jolly

Words for life & business, flowers for people you really love, thoughts to make you feel less alone.

At Mary Mary, we love creating luxe, textured arrangements and statement blooms for anything and everything you can think of. Weddings, private events, flower deliveries, gorgeous arrangements for home and unique corporate blooms. Lead by star florist and 2015 Victorian Young Achiever Kate McLean, we're a small but passionate team of bright and bubbly flower lovers who just can't wait to help you

bring your floral dreams to life. Come and visit us in store at 134 Nicholson Street Coburg, order flowers online, or get in touch to chat about your next flower-filled event.

31/12/2025

2025 was one of my favourite years for a long time.

It was the year I properly invested in myself and my business.

It was the year I found ways to connect with other clever creatives online because I was done with feeling that work-from-home-sole-trader-level loneliness.

It was the year I decided there are scarier things in the world than showing my face online!

It was the year I emerged from the cocoon of motherhood and reconnected with myself. It was nice to meet that girl again after nearly 9 years.

It was the year I found my heart and my voice, and now I’m going into 2026 with a mission to help other founders, makers and small biz besties do the same.

Happy New Year to all of you, good friends new and old ♥️ So grateful for your love & support & company this year.

Here are a few of my favourite things from the year that was!!

1&2: Jolly skirt 2.0 and the OG. Painting my clothes is something I will 100% bring with me into 2026

3: Finding my interior style. Loving your space is a big part of loving your life I reckon

4&5: Getting my photo taken! Beautiful mems and biz moments captured by and

6: Drawing! Painting! Collaging! Art is life is art is life. I’m so glad it’s become a big part of mine again.

7: Releasing Jolly Mag. An idea that I’ve had forever actually became real! And Volume 2 is coming next month!

8: This meal from . So good we couldn’t wait to start eating it. Dedicating many more Saturday nights to eating out here next year.

9: My beloved little baby hearts. Growing up to be the best little people much and moving me into the next season of life with so much joy (and chaos!!)

15/12/2025

Wanna work together in 2026? Swipe to see how!

Browse my creative copy packages for small biz besties, founders and personal brands who want words that sound just like them (but better).

And if you don’t see exactly what you need? Don’t fret. No two businesses are the same, and your words shouldn’t be either. We can always tweak, tailor or customise something just for you!

Questions? Comment below or DM me and I’ll send you the full price pack with all the extra details 💌

Can’t wait to help you bring your brand dreams to life!

KJ x

P.S. January is already booking up fast! If you want to kick off the new year with creative copy that sounds just like you, get in touch soon to secure your spot!

01/12/2025

Proof that my love of words is almost as old as I am!

When you work with me, you don’t just get an experienced copywriter. You get decades of joy and passion and my full-face-smiling enthusiasm for writing.

All my creative experiments, thousands of drafts, poems, scripts, ads for radio and TV.

Creative fiction about magic dictionaries and silver crowns, creative non-fiction about all my failures and lessons learned.

When you work with me, you get it all.
Because writing isn’t just what I do, it’s who I’ve always been.

Want to work with me before the end of the year?

If you’ve already written something but you’re not head-over-heels about it (like a page on your website or your social media captions) my Copy Mini Polish might be exactly what you need! I can take your existing words and turn them into persuasive, personality-packed copy that’s sharper, stronger and 100% more you, (and give you some tips on how to keep your brand voice strong and memorable for anything you write moving forward!!).

All the details are on my website, you can download my price guide for the nitty gritty or DM me and I’ll happily answer your qs!!!

KJ x

26/11/2025

Have you got beautiful brand images that you just don’t know what to do with? Or maybe you need to show up online but just feel way too shy?

Here are 8 creative ways to show your face in your feed:

1. Inside a Polaroid frame
2. Using a creative filter (like Duotone in Canva)
3. Classic black and white (this really helps if you’re feeling overwhelming by loads of colour!)
4. Playing with scale and repetition
5. Making the most of white space (essential for a feed that feed cohesive and breathes)
6. Creating your own background
7. Cropping in an interesting way
8. Adding fun illustrations to tell a story

Does your insta grid need a glow up? Give your brand visuals a makeover with me in just 60 mins with a Hype Hour. It’s just one example of the things you can conquer in a 1:1 session with me!!

Link for more info in my bio, or DM me to book!

KJ x

17/11/2025

🚨 GIVEAWAY TIME: win a Hype Hour!! 🚨

Want my brain on your business for FREE?! This is for you!!

I’m giving one lucky creative a free Hype Hour session. That’s 60 minutes of my brand-focused brain on your big ideas (valued at $250 + GST!) YAY!

Part copywriting consult. Part comms strategy sesh. Part confidence-boosting pep talk.

Here’s what we can achieve during a Hype Hour session:
 ✨ Figure out how to position your business idea or offer ✨ Write or review your copy (website, socials, emails - bring it all!) ✨ Brainstorm social media content, newsletters ideas or creative subject lines
✨ Review your brand voice and make it stronger ✨ Get a pep talk if you’re feeling stuck (your idea is awesome and yes, we can make it work!!) ✨ Literally anything else you can dream up!

My Hype Hour clients always walk away feeling energised, supported and SO READY to get moving on their amazing ideas!

How to enter: 1️⃣ Be following  2️⃣ Tag a small biz bestie or fellow creative who you think would love a Hype Hour in the comments (each tag = one entry!)

Winner announced this Friday November 21. Yay good luck friends!
 KJ x

11/11/2025

Feeling very proud of my lovely friend who has just launched her rebrand, and it is SO GOOD!!

I knew Samantha had all the ideas and knowledge inside her clever brain, but getting them all out in a way that made sense and felt like her was becoming overwhelming and confusing.

So we did it together!!

We talked through her goals and challenges and together we:

🐚 Created a Pinterest mood board with visual inspiration and symbols to take into her rebrand

🐚 Workshopped some copy for her key services to make them clear and easy to understand (and to honour the power of her incredible gifts)

🐚 Brainstormed a new Insta handle that was unique and ownable but also on brand and aligned

🐚 Brainstormed clever ways to use her amazing brand imagery in her feed

The result? A beautiful, cohesive rebrand that feels completely true to Samantha and the amazing work she does. It really is as magic as she is ✨

AND the work we did together gave me some clarity too, for what would eventually become my Hype Hour and Hype Month services!! SO if you’re keen to make sense of a messy brain full of wonderful ideas and kick off 2026 with a brand voice that’s totally yours, get in touch!

I’d love to help you find your voice and make it SHINE.

KJ x

P.S I have room for one more Hype Month before the end of the year. That’s 4 x 1 hour sessions with me to work through your brand challenges and come out clear and confident on the other side. $850 + GST for my brain on your business for a whole month? Yes please!!!!

09/11/2025

If you’ve already picked up a copy of Jolly Mag Volume 1, you’ll recognise this page! It’s the Joy List - all the things I’m loving and lusting after right now, also known as my overflowing screen shots folder!

I’m a compulsive collector of nice things, both in real life and virtually, and this felt like a good way to immortalise some of my favourite finds in a way that my means and space requirements currently allow 🤣

Here are the details in case they tickle your fancy too!

KJ x

1. Paloma Maxi Dress
2. Magic Horse by
3. Katelyn Accent Chair
4. Narela Table Lamp
5. Koral Coffee Table
6. Incandescent Original Painting
7. Toro Round Cushions
8. Casetta Table Lamp
9. Pelotas Athens

06/11/2025

And just like that, my breastfeeding journey has come to an end for the very last time.

It’s been 18 months this time round, after 18 months with my daughter, and 15 months with my biggest boy, many sleepless moons ago.

It works out to be four and a half years of feeding across the last 8.5 years of motherhood. That’s almost half my life as a mum spent nourishing little humans from my body to theirs, and the equivalent of a full time job’s worth of hours for every year of breastfeeding completed. Omg. No wonder I’ve been tired!!!!

I’ve been so beyond lucky to’ve had beautiful feeding journeys with all three of my babies. Even when it was hard (and boy is it hard), I’ve always felt grateful that I got to do it and even more grateful that I’ve been able to grow my career around it.

I’ve built my businesses with babies on my back, in my lap, and in my arms. And while I’ll always advocate for mums to have waaaayyyyyy more support (especially when it comes to working, whatever that looks like for you) I think it’s a testament to just how remarkable working mums are.

For a long time, I used to downplay that part of my life at work, because that’s what we’re told to do, right? Parent like you don’t work. Work like you’re not a parent. God forbid having tiny humans takes you away from your desk for a moment.

But not anymore.

Now, I celebrate it. It’s part of my heart, and I put my heart into my work. Why should I hide it?!

So last time I updated my resume I decided to add a new line under education, right beside my Bachelor of Comms and Diploma of Floristry. It reads “Mum School: lifetime enrolments x3”.,

Being a mum has taught me more about myself, my values, my creativity, and my capacity than anything else ever has. It’s part of what makes me who I am, and why I’m so good at what I do.

To any other mamas reading this, whether you’re working for yourself or someone else, please know that being a mum is one of your greatest superpowers. You don’t have to hide that part of yourself to prove you’re good at what you do. You’re AMAZING.

KJ x

26/10/2025

Behold, a Sunday night lesson on the importance of brand voice, brought to you by my beloved drink bottle.

Stay with me a minute 👇🏻

Think of your brand as a plain cream drink bottle. You’ve got a nice straw and you carry 900mls, but on a shelf with hundreds of identical bottles, how do you stand out?

🥁drumroll🥁

You find your voice.

And that could be with stickers, like me and Ellie did here. Or with paint. Or with a top-to-toe bedazzling with sequins and sparkly jewels.

These are the things that make you, YOU, and in turn, help your people find you.

But how do you decide what to choose? Well, that’s where I come in.

If your brand is feeling a bit beige, head to KateJolly.com.au and download my price guide. I’ll help you find your voice and make it SHINE.

KJ x

P.S I’m almost finished writing my free four-day find your voice challenge - a teeny tiny mini course that will get your brain buzzing about all the things that make your brand yours. Want in? I’m looking for 3 clever creatives to help me shape it. You’ll get first dibs on the challenge in exchange for your very excellent feedback, and your thoughts will help me make it the best it can possibly be. Curious? Comment below or slide into my DMs!

22/10/2025

Have you ever said “kind regards” to someone in real life? No?? Then why oh why are we putting it in our emails!! Who decided that was the vibe?!

Your sign-off is such an underrated spot to show - you guessed it - your brand voice. It’s the little wink or smile at the end of your email that says “this is me”.

Swipe to see the next round of with a fresh list of sign-offs to help you shake up your signature. I promise there’s not a “sincerely” or “cheers” in sight.

Me personally? I’m a “kindest,” or “thanks so much!!!” kinda gal, but there are so many fun ways to wrap things up.

Do you use any of these, or are you a serial kind regards-er? Tell me which sign off feels most like you in the comments!

Later gator 🐊

KJ x

P.S Did you know I can help you brainstorm your own brand word bank? It’s part of my Signature Voice service and it can include everything from the way you say hello and goodbye, to how you describe your products, services and even key phrases for your socials.

DM me if you’re curious. Let’s chat!

19/10/2025

Oh hi! This is 25 year old me, standing out the front of the flower shop I leased on a whim, with no clue what the next decade would have in store for me. Or how many mistakes I was about to make 🙊

I didn’t have any idea how to run a business.

I didn’t have ANY experience as a florist.

I didn’t have a clue about pricing, payroll or profit margins.

I had ZERO systems in place. I didn’t even know how much stock I was supposed to be ordering.

But the one thing I did know?

How to build a brand.

I built a strong brand voice that had my happy personality all over it.

I chose a bold sunny yellow for my branding (a colour no one was really using at the time) and a name that I thought would pique curiosity and set me apart from every other variation of “flower” and “bloom”.

I crafted a modern and joyful floristry style, and a recognisable visual vibe that was unmistakably mine (before the white brick wall was super cool I swear!!)

I had no idea what I was doing. Except I kinda did.

That brand, my beloved Mary Mary studio, changed the entire course of my working life.

💛 It helped me quit my job and work as a florist full time
💛 It gave me a beautiful corner shop in Coburg (the yellow door’s still there!)
💛 It brought in $250,000 in my first full-time year (not profit obvs… learned that the hard way)
💛 It had brands like the AFL, Carlton FC, Priceline and Kikki K asking to work with me
💛 It opened doors I still walk through today, even in a completely different industry
💛 It allowed me to start a family and never miss a day with my babies

All because I built something that felt just like me.

That’s the power of a brand.

When you know your heart and soul, anything’s possible!!

KJ x

P.S I’ve got a few spots left for building beautiful, brave brands with clever creatives before the end of the year. If that sounds like you, message me!! I’d love to help you turn your vision into an unmistakable brand voice that helps make your dreams come true.

Check out my services and packages at KateJolly.com.au 🥰

12/10/2025

COPY CASE STUDY 📚

A bright and bubbly website deserves a bright and bubbly brand voice, dontcha think?!

That’s what Issy at was looking for when she came to me with a brief for her new webby (beautifully designed by ).

Issy already had some DIY copy to get started with, but it just didn’t feel like her. She needed a copy glow up that would bring her cheeky, chatty tone of voice to life in a way that made her ideal clients feel seen (and in a way that they could see the real her too).

Cue the Copy Cut + Polish - my new creative copy service for when you need to give your DIY copy a little love. I’ll take what you (or ChatGPT 🙊 no judgies) have already written, and turn it into persuasive, personality-packed copy that’s sharper, stronger and 100% MORE YOU.

The result? A vibey one page website that feels like a coffee and a chat with your (seriously) smart biz bestie.

I LOVED working with Issy on this. Her voice is so fun and unmistakably her. Not to mention she’s a total dream to create with.

Is your DIY copy ready for a glow up that sounds like you, but better? The Copy Cut + Polish could be exactly what you need!!

KJ x

P.S A simple one page website like this one starts from $650 + GST. Hit me up in the DMs or check out the full price guide at KateJolly.com.au!

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