What Cut Flower is That?

What Cut Flower is That? ‘What Cut Flower is That?’

The Essential Care and Handling Guide for Cut Flower Professionals
(2)

Each full-page entry comprehensively lists:
- common and botanical names
- seasonal availability
- vase life
- stem length
- typical bunch size
- colour range
- buying tips
​- individual care and handling tips
- which floral preservatives to use
- ethylene sensitivity
- storage temperature
- design uses in floristry
- special advice. Each product is illustrated with one or several beautiful colour photographs to aid recognition.

20/08/2024
23/05/2024

You can now follow us on Instagram

04/06/2023

In the Baroque style
Designed by The Floraliste, New Zealand.

18/05/2023

In a bid to encourage Australians to buy locally grown flowers, a young entrepreneur in western Victoria designs a digital marketplace to connect producers with the local market.

We would like to welcome all the new visitors to this page. We've just had the second print run of books delivered so th...
18/02/2023

We would like to welcome all the new visitors to this page.

We've just had the second print run of books delivered so there are plenty in stock now waiting for your orders. !!

Printed right here in Australia in full colour with 155 detailed profiles.

For International and local orders the digital version is also available here. www.whatcutfloweristhat.com.au
This book is recognised as the foremost educational resource for students and business owners.
Please dont hesitate to ask questions about the book on this page.

What Cut Flower is That? Edition Two has been fully revised. It explains in detail, best practice guidelines and techniques to maximise product quality. Tips on how to achieve expected vase life is discussed, including recommended holding temperatures, cooling, hydration, hygiene, care in handling,....

What we call Vanda orchids in Australia are actually Ananda hybrids, the Vanda is a true blue form, not often seen here,...
22/01/2023

What we call Vanda orchids in Australia are actually Ananda hybrids, the Vanda is a true blue form, not often seen here, though there are some specialty growers who have them from time to time.

As a specialist in ornamental horticulture, Ansu vanda focuses exclusively on unique varieties of Vanda orchids and special plants.

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Nabiac, NSW
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+61414678840

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What Cut Flower is That?

The authors have recently acquired the remaining stock of print copies which are now available for purchase at a discounted price – go to the payment page on the website: www.WhatCutFlowerisThat.com.au

What Cut Flower is That? is the essential educational resource for anyone with a passion for cut flowers. This book teaches florists and flower lovers how to identify, source and care for their cut flowers to make them last as long as possible.As the premier learning resource and reference guide for students, this book is also recommended by teachers and purchased by students in floristry colleges across Australia.

Information is presented in a user-friendly format to educate everyone who handles cut flowers, from students new to the industry right through to experienced business owners, marketers and senior florists.

Cut flowers are among the most perishable products we buy. When cut flowers last well and purchasers perceive them as good value, they are more likely to become loyal customers and return for further purchases.

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