‘What Cut Flower is That?’
The Essential Care and Handling Guide for Cut Flower Professionals
(2)
Nabiac, NSW
2312
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The authors have recently acquired the remaining stock of print copies which are now available for purchase at a discounted price – go to the payment page on the website: www.WhatCutFlowerisThat.com.au
What Cut Flower is That? is the essential educational resource for anyone with a passion for cut flowers. This book teaches florists and flower lovers how to identify, source and care for their cut flowers to make them last as long as possible.As the premier learning resource and reference guide for students, this book is also recommended by teachers and purchased by students in floristry colleges across Australia.
Information is presented in a user-friendly format to educate everyone who handles cut flowers, from students new to the industry right through to experienced business owners, marketers and senior florists.
Cut flowers are among the most perishable products we buy. When cut flowers last well and purchasers perceive them as good value, they are more likely to become loyal customers and return for further purchases.
