07/08/2022
Some excellent points! ❤️
Why invest in flowers when they’re just going to die? Great question, I’m so glad you asked!
Firstly, I would like to bring awareness to the music that will fade, the champagne that will leave you with a headache, dress you'll only wear once & makeup you’ll wash off 🤷🏼♀️
Secondly, have you ever wondered why flowers are incorporated into most special milestones in almost every culture?
There are a couple of reasons, & it’s not just cuz they are beautiful!
🌼Flowers are a multi-sensory experience; smell, texture & colour, they demand to be interacted with, we reach out & touch them, bend down & smell them, gather them in our arms, watch them sway in the wind. If you’re wanting to create an immersive, visual experience for your day, flowers make the most sense
🌼Looking at flowers LITERALLY releases dopamine. Happy makers! Why wouldn’t you fill the most important day of your life with happy makers?! The theory goes back to when we were hunter-gatherers. If we spotted flowers in the wild, they meant food & thus survival! Our brains clued into this, & voila! Flowers now produce a happy-making chemical
Further studies show people are happier when gifted flowers by a loved one as opposed to 💰 & positive emotions remain for 3 days after receiving flowers making people more likely to smile😊
🌼Memory! (ready for science chat?) The aesthetic perceptual pleasure in flowers goes beyond vision to include smell, movement, & sensory stimuli which connect to autobiographic memories, stimulate the recall & accessibility of long-term memory & cut through the strong sensory association with previous positive experiences as learned associations of flowers. This is the reason why they are often connected to emotional social events.
Basically, those beautiful blooms are so instilled in our happy memories that they continue to influence our current experiences to produce more happy memories in an endless loop of happiness and petals
So, when you’re planning out your wedding budget & want to make a glorious, memorable, experience - you can literally invest in something that is scientifically proven to deliver all of these things
And that’s pretty good value if you ask me!