Bloom and Bush

Bloom and Bush Bloom & Bush is a wedding florist based in Peregian Springs on the beautiful Sunshine Coast.
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We create unique, raw, rustic and romantic flower arrangements for weddings on the Sunshine Coast.

Simplicity at its bestPhotographer  Photography workshop host and concept  Venue  Stylist  Stationery  HMUA  Cake  Dress...
18/07/2024

Simplicity at its best

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Photography workshop host and concept
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HMUA
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Mikaela & Joel 💛So hard to pick my favourite 10 from this gallery!  I think it’s obvious I’m just as obsessed with the f...
27/06/2024

Mikaela & Joel 💛

So hard to pick my favourite 10 from this gallery! I think it’s obvious I’m just as obsessed with the fabric as I am with the flowers!

So beautifully captured by
Celebrant
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Makeup .fedele.beauty.mua
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This 🙌🏻🙌🏻🙌🏻Here for all the beautiful colour!
12/02/2024

This 🙌🏻🙌🏻🙌🏻

Here for all the beautiful colour!




2024, how is it almost February?!?January has been a bit of a blur and I’ve lost track of time.  I think it’s because fo...
29/01/2024

2024, how is it almost February?!?

January has been a bit of a blur and I’ve lost track of time. I think it’s because for the first time in what feels like forever, I had an entire 3 weeks off from doing anything business related to basically do, well, nothing! And It Was Bliss!

I feel like I’m still coming out of holiday mode but now focussing and looking forward to all of the beautiful weddings ahead. To all my beautiful couples, I can’t wait to create beautiful blooms for you! I’m almost at full capacity, with availability with only 1-2 more opportunities for weddings this year. So if you are getting married in 2024 and you know you want to work with me, get in touch to check availability 😊

You’ll also see me on team taking care of their styling as well as on admin and bookings, so the team can focus on being out there creating even more beautiful weddings!

And I’ll be offering business support to a few other wedding vendors too this year (I’m an admin nerd 😆) helping them to focus on having more time to be fully present for their couples.

2024, you have started right! Let’s do this!

OBSESSED!!Photographer & concept Styling Make up Dress Model
23/11/2023

OBSESSED!!

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Could you imagine yourself sitting at a table like this to celebrate your love?  Or perhaps its celebrating a special oc...
21/11/2023

Could you imagine yourself sitting at a table like this to celebrate your love? Or perhaps its celebrating a special occasion with family or an opportunity to catch up for a girls lunch.

Beautiful linens, a table laden with flowers and all of the beautiful detail with delicious food and wine (or cocktails).

Flowers and styling for the entire table go hand in hand and I love to design entire concepts to create something that is a little magical and a lot memorable.

If you've been following along you'll know that I absolutely love intimate and smaller celebrations that provide opportunities to connect. So if you can imagine yourself sitting at a table like this, I'd love to hear from you. Let's dream together!

pic from my 1:1 day with

Easing myself back into posting on the grid with a little bit of pretty 💕     🤣depaula
19/11/2023

Easing myself back into posting on the grid with a little bit of pretty 💕

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depaula

It all starts with a dream and a mood board!Whilst a mood board provides inspiration for the design details, more import...
18/08/2023

It all starts with a dream and a mood board!

Whilst a mood board provides inspiration for the design details, more importantly, it provides inspiration for the feel of a design. It's more about recreating the feeling rather than replicating the exact detail.

For me, when I design, it is always with the intention of creating emotion, feeling and connection. Designing a beautiful space where we can sit and connect with each other, creating moments that are memorable and meaningful. It's what we're all here for right.

Swipe to see the mood board that and I used as inspiration to create this dreamy and romantic garden soiree.

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It's been a week and it's only Tuesday!Over the weekend, I was feeling so incredibly proud of my work and being a part o...
01/08/2023

It's been a week and it's only Tuesday!

Over the weekend, I was feeling so incredibly proud of my work and being a part of an amazing team that I admire and love working with.

I'm also feeling disheartened and disrespected by someone who sat at a table that I helped to create drinking champagne and eating cake. They disrespected not only me, but someone I invited to capture my work by asking them (in front of the entire table) how experienced they were. Ummm rude much, belittling and patronising.

Later, when enquiring if I would be interested in doing a shoot they were organising, they referred to me as 'that chick who did the flowers’ because you know, flowers are the hardest part to get (their words). That’s because they’re expensive and it’s a huge investment of MY money and MY time to provide you with content. They clearly loved my work enough to want me to contribute to their shoot, but didn’t value me enough to take the time to find out my name.

This industry is so beautiful but man it can be brutal, political, unsupportive and competitive.

I'd like to say it is an isolated incident, but unfortunately it is not. There are way too many egos in this industry who have a sense of entitlement.

I'm no wallflower, I don't crumble easily and yet here I am, affected by the actions of careless and uncaring people. These experiences have made me realise I don't want to be a part of this if this is what it is. It has convinced me that, for now, I need to drop tools and push pause on my flower business. I'm not sure for how long, or if it will be permanent, I'll just wait and see. I'll still continue to create, to play and to provide flower inspiration, I just won't be offering flowers under the Bloom & Bush brand for now.

To all my beautiful couples who have already booked me, don't worry, I'm here as always for you and your day will be incredible. I promise! And to those in the industry who do bother to find out my name and who are supportive, collaborative, generous hearted, thank you! I appreciate you, I see you.

We all have bad moments and do and say things in the moment, but please, be nice, be mindful of your words and be respectful.

So excited to be able to share images from this beautiful shoot where we celebrated culture and incorporating all of the...
31/07/2023

So excited to be able to share images from this beautiful shoot where we celebrated culture and incorporating all of the elements that are unique, special and sacred to each couple.

Gorgeous pics by
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What makes a table truly beautiful is all of the beautiful & interesting detail.  All of the layers that seemingly have ...
22/07/2023

What makes a table truly beautiful is all of the beautiful & interesting detail. All of the layers that seemingly have no purpose, and yet are thoughtfully placed with intention to elevate the design.

They say we feast with our eyes and I believe this starts with a beautifully designed table.

If you are planning an intimate celebration of your love or a special occasion and you want to immerse yourself in all of the beautiful detail, get in touch! Let's dream together to create a memorable experience for you and your guests x

Design from my 1:1 day with pics taken by
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Wedding off season is here!It's school holidays and we've been enjoying the luxury of lazy mornings, taking our time to ...
30/06/2023

Wedding off season is here!

It's school holidays and we've been enjoying the luxury of lazy mornings, taking our time to get out of bed. I'm off the tools for a couple of months which offers the opportunity for reflection, to reset and plan for the next season ahead. So even though it's a slower pace, there is still a lot going on.

Some of you may already know that my background is in business support. and over the years I've developed quite a large skillset...I kind of am an admin nerd! I probably love admin and organising things just as much as I love design (almost!).

I realise that the knowledge & experience I have can benefit others who want to take their businesses to greater heights. I have always been passionate about sharing my knowledge and its something I've been thinking about more & more over the last few months.

Sooooo, what this means is that you will see me popping up in other wedding businesses, working both in the back end to improve their systems & processes and client experiences. I'll also be out front from time to time using my floristry skills and my love for styling and design.

I'm not giving up my little flower business by any means, but I will be scaling back even more in 2024, offering just a handful of dates for my full service wedding experiences.

Instead, I'll be focusing more on working with couples who want something super intimate for themselves (and a handful of their nearest and dearest), but who still want an unforgettable and memorable experience to celebrate their love surrounded by flowers and all of the other beautiful design details.

More on this to come, but in the meantime, if you are considering a small and intimate celebration of your love and want to create something truly magical, get in touch and we can chat more.



Fluffy clouds of goodnessGorgeous pic by .photography The creative teamPhotography workshop host Venue Stylist Florals S...
28/06/2023

Fluffy clouds of goodness

Gorgeous pic by .photography

The creative team
Photography workshop host
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Florals
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HMUA
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Dress: Melinda
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Baby's breath en masse Complete with twinkling lights above and abundant candlelight made for a magical setting for Shan...
19/06/2023

Baby's breath en masse

Complete with twinkling lights above and abundant candlelight made for a magical setting for Shanika & Dilan to celebrate their love










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Gosh, it's been a while since I posted here!It's been pretty much hands on flowers for the past 7 weeks and even though ...
15/05/2023

Gosh, it's been a while since I posted here!

It's been pretty much hands on flowers for the past 7 weeks and even though I'm a lot more on top of admin this season, my socials still tend to slide off my radar (other than stories) while I focus on my couples getting married right now and ensuring everything is perfect for them.

I'm officially half way through this wedding season with weddings right through until the end of June and I'm pretty excited about all of the beauty still to come. Design reviews are done and flower orders are in, so now all there is to do is get my hands on more flowers and create beautiful blooms!

I've closed the books for full service weddings for the remainder of this year, leaving space for more intimate celebrations and a few other things (more to come on those).

If you are planning an elopement or a special occasion dinner celebration and you want flowers to be a feature, I'd love to hear from you.

Pic from my 1:1 with in March

Size does matter when designing buttonholes.  Here's why...Besides being a very traditional design (which my creative st...
07/04/2023

Size does matter when designing buttonholes. Here's why...

Besides being a very traditional design (which my creative style is not), large single stem blooms such as roses can be top heavy with the weight of the bloom forcing the buttonhole to flop forward rather than sitting upright.

Usually you will find that large single stems are wired with a fake stem (bound with floral tape) to make them lighter and ensure that the face of the rose is front forward. Besides looking unnatural, a wired stem bloom can no longer be water sourced and so is often sitting out of water for much longer than a design which has natural stems (which can sit in water right up until they are packaged on the morning of your wedding).

So unless your floral designer is making your wired buttonholes on the morning of your wedding, then they have been sitting without hydration at least overnight and are never going to be as fresh as the natural stem designs that have been hydrated for the maximum time.

I much prefer to design natural stem buttonholes (or boutonnieres) that are a little more on the petite side featuring a small cluster of blooms and foliages which are then tied off with beautiful ribbon to finish (ribbon always!). They are lighter and they sit nicer on the lapel.

Each design is then secured to the lapel using magnets rather than pins (nothing worse than bleeding all over your suit trying to secure a button with a pin!). Or they look just as great sitting in the pocket square with the magnet keeping them nice and secure in there 🙂














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Romantic and relaxed wedding tables...and that view!  I don't think it gets any better.depaula****                      ...
04/04/2023

Romantic and relaxed wedding tables...and that view! I don't think it gets any better.








depaula
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Yesterday marked the 'official' beginning of my wedding season.  So many beautiful couples have trusted me to make their...
31/03/2023

Yesterday marked the 'official' beginning of my wedding season. So many beautiful couples have trusted me to make their special day just that little bit more special through the beauty of flowers 🌸

I've now closed bookings for full service weddings in 2023, however I still have a couple of opportunities available for more intimate weddings and celebrations.

One option, a beautiful garden arch out on the terrace with stunning views out to the coast, canapes & cocktails on the lawn and then move inside to the Barrel Room (my favourite room ever) for an intimate dining experience for you, your love and your nearest and dearest. Or stay out on the terrace and dine with nothing above you but the stars and string lights (can someone pleeeaaase do this! 🙏🏻)

If you can imagine this, get in touch via my website, or email [email protected] and let’s dream together.




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Still on a high from my 1:1 with Tanya from  on Friday.Tanya has been such a big influence from the very beginning of my...
26/03/2023

Still on a high from my 1:1 with Tanya from on Friday.

Tanya has been such a big influence from the very beginning of my flower career. I’ve attended many of her workshops as well as had the opportunity to work with/for her which is a huge honour and an incredible learning experience.

I’ve been feeling a little flat creatively lately, questioning which direction I want to take my little flower business. I knew with Tanya I would be able to think out loud and she’d be able to offer insights.

We had the best day chatting and as I designed she captured it all (which btw, has inspired me to pull my good camera out!).

I’m calling it a creative reset, focusing on how I want to design and what I want to lean more into (more to come on that) moving forward.

Regardless of how long you’ve been working with flowers or how experienced you are, you never stop learning about design techniques and more importantly, your creative heart.

Whether you are new to the industry or have years of experience, I highly recommend a 1:1 with Tanya.



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Packages of pretty.All of our bouquets are delivered in water so that they stay hydrated throughout the entire day. That...
23/03/2023

Packages of pretty.

All of our bouquets are delivered in water so that they stay hydrated throughout the entire day. That way they fresh when you walk down the aisle and you can continue to enjoy them after the day too.




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This moment 🤍🤍🤍 The joy, the love and the promise of forever, facing life together hand in hand.Photographer Venue Celeb...
10/03/2023

This moment 🤍🤍🤍

The joy, the love and the promise of forever, facing life together hand in hand.

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Berry toned bouquets  🌸🌺🌹 Venue: Photographer Videographer
09/03/2023

Berry toned bouquets 🌸🌺🌹

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First beautiful pics through from our collaboration earlier this week and I am completely obsessed!  The dress (hello be...
03/03/2023

First beautiful pics through from our collaboration earlier this week and I am completely obsessed!

The dress (hello beautiful sleeves!), the baby blue hydie and the bouquet veil...I literally want to put one on every bouquet.

So many more beautiful images to share with you soon.

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HMUA
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Dress: Melinda
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We have so many talented wedding florists here on the Sunshine Coast and choosing who to flower your wedding day may see...
22/02/2023

We have so many talented wedding florists here on the Sunshine Coast and choosing who to flower your wedding day may seem a little overwhelming.

So how do you choose the perfect wedding florist for you? Some of the things you may wish to consider are:

* Floral style - do you love their work? Often our floral style is determined by designs that are in our heart. When a couple approaches me because they love what I do above all else, it really is special

* Experience - don't be afraid to ask the questions you need to ensure that you feel confident that your wedding florist can deliver on the brief

* Service - what kind of service do you want? Do you want exclusivity on your wedding day?

* Minimum spend - most florists have one. Understand why and how a minimum spend is set

Not every florist is going to be the perfect fit for every couple and I understand that what I offer is not going to be suitable for all. And that's OK.

When I feel I'm not the right florist for a couple I am always honest and let them know and offer a recommendation to them for a florist who I feel is.

If you feel that I am the right wedding florist for you I'd love to hear from you. I have a couple of dates still available in 2023 through October and November and now taking bookings for 2024.

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Planning & coordination
Styling .sisters
Linen
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Make up .fedele.beauty.mua
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Some pretty to brighten a dreary day!  🌧Photographer Car Hair & makeup Styling & hire Venue Dresses Video Models  Floral...
21/02/2023

Some pretty to brighten a dreary day! 🌧

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Happy Monday!I'll be spending this week catching up on my accounts.  It's my least favourite task (I'm sure for many oth...
20/02/2023

Happy Monday!

I'll be spending this week catching up on my accounts. It's my least favourite task (I'm sure for many others too) and I always drag my feet a little getting to it. And yet when its all done I get so much satisfaction out of numbers!

For those who are interested, here's a little breakdown of where the money is typically allocated for each wedding booked.

30-35% (ideally) COGS - this is the cost of actually doing the job i.e. buying the flowers (yikes I spend A LOT on flowers!), sundries, freelancers (for those florists with permanent teams, they most likely run this cost through their operating expenses as wages) and any other expense that is directly related to bringing each wedding to life. Wedding floristry is a business with a pretty high COGS percentage.

I find it really hard to stay on budget with the flowers (I know I'm not the only one), but in my experience if I skimp on this I feel like I'm skimping on the design and I'm never quite happy with what I do...so I don't skimp on this, EVER!

25% Operating expenses - all of the things I need just to be open for business (irrelevant of any bookings) i.e. electricity, flower fridges, studio furniture, tools, marketing, SEO, website hosting, vehicle costs, insurances etc. This is the area where I would look at to reduce spending rather than reducing COGS...if I can get this figure to 20% that would be 👍🏻

20% Govt. taxes & super - I allocate this percentage and if there's a surplus then I would either pay myself a little extra (bonus!) or retain it in the business

20% what I pay myself to feed my family, pay my household bills etc (the more I spend on COGS and operating expenses, the less I pay myself).

Perhaps it's the feeling of being organised that I love most once its done 🤔 although I really do love to see the break down all of the numbers and percentages of where I spend the money. Knowledge is power as they say!
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I will never ever tire of lush table gardens!  They immediately add visual impact to your tablescape.   Here we’ve kept ...
17/02/2023

I will never ever tire of lush table gardens!

They immediately add visual impact to your tablescape. Here we’ve kept the table top floral minimalist with clusters of our hand blown glass bud vases (I’m obsessed!) and together with tapered candles throughout, they create that wow factor on entry to your reception space.

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Catering .firma.dining
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Every day is a good day for love! Here's to celebrating it everyday (and not just on that one, over commercialised Hallm...
15/02/2023

Every day is a good day for love!

Here's to celebrating it everyday (and not just on that one, over commercialised Hallmark day 😉).








depaula

Heya!  It's been a while since I last showed my face around here so I thought I'd say hi and let you know a little more ...
13/02/2023

Heya! It's been a while since I last showed my face around here so I thought I'd say hi and let you know a little more about who I am.

* Before becoming a wedding florist I was a business and events manager in the corporate world for 13 years. My role included accounts, client relationships, contract management, event planning and logistics plus anything and everything else needed to run a small business. If I didn't know how to do something it was my job to learn and implement it.

* I started Bloom & Bush while I was studying my Cert 3 in Floristry 6 years ago

* I am mum to Abbie, Eve & Felix (as well as mum to 3 fur babies and 2 budgies)

* I was a single mum for 11 years and always said I would never get married...and then I met Julian and knew instantly he was my one for life and here we are married

* My super powers are resourcefulness and resilience

* I dream of a small patch of dirt somewhere in the country, go completely off grid and create a space that rejuvenates and inspires, somewhere to grow a few flowers and create a garden that lives on longer than me.

* I believe that life is all about the relationships you have and good relationships equal a good life

* I live by heart and even though I am a super logical person, I allow my heart to lead

* Being a wedding florist is more than creating beautiful arrangements, its an opportunity to make a special day even more special by being a part of it

If you have read this far, thank you 🙂
I appreciate you following along.
Introduce yourself below and tell me a little more about how we know each other or why you follow my journey

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Sunshine Coast, QLD

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