11/05/2019
Design project :
Brochure of Industrial and Commercial Bank of China (ICBC)
Design concept:
As the Sydney branch of industrial and commercial bank of China, in order to reflect the characteristics of the integration of China and Australia, the designer first drew the outline of Australian representative animals, kangaroos and Sydney landmark buildings in the distance through a single prominent red line. Xiangyun as the background and the Oriental tile image around the entire logo, skillfully showing the Chinese traditional paper cutting art. Such a design can not only visually reflect the beauty of Chinese culture, but also be consistent with the original industrial and commercial bank of China trademark. The Australian elements at its center also show the characteristics of the integration of China and Australia. In addition, the content of the internal introduction is mainly in the traditional Chinese red color, and the picture rendered with ink as the text background aggravates the flavor of the Chinese nation so that the viewer can feel the culture other than the content.
Brand introduction:
Industrial and commercial bank of China is the target commercial bank in the world. We formally established our presence in Sydney in September 2008 and commerced in our journey in Australia. Over the last ten years, ICBC Sydney has committed itself to providing clients with full range of products and services including corporate finance, projects finance, trace finance, bond investments, derivatives, advisory, private banking, and settlement services. We gradually expanded our geographic footprint and established presences in Perth, Melbourne and Brisbane. We have provided support in many cross-broad transactions between Australia and China, and constantly play apart in both domestic economic and social development. We have become a reliable partner for our Australian and Chinese clients.
设计项目:
中国工商银行(ICBC)宣传册
设计理念:
作为中国工商银行悉尼分行,设计师为体现出中澳融合的特点,先通过单一凸显的红色线条勾勒出澳大利亚代表性动物,袋鼠和远处的悉尼标志性建筑;又将祥云作为底衬和东方砖瓦形象围绕整个商标,巧妙地展示出中国传统剪纸艺术。这样的设计既可以在视觉上体现出中华文化之美,还可以与原始工商银行商标相符,其中心的澳洲元素也同时表现出了中澳融合的特点。另外,内部简介内容以传统的中国红为主色调,将墨汁渲染的画面作为文字背景加重了中华民族气息,使过目者感受到除内容以外的文化沁染。
品牌介绍:
中国工商银行作为中国乃至全球最大的商业银行,与2008年9月踏上澳大利亚这片美丽富饶的土地,自悉尼港开启新征程。十来,ICBC Sydney专注于为客户提供公司贷款项目融资,贸易融资 ,债券投资,衍生产品,财务顾问,私人银行,结算服务等广泛的金融服务。先后在矿业之都珀斯,文化中心墨尔本和科技之城布里斯班设立了分支机构。有力支持了中澳经贸往来和当地经济社会发展,逐步成长为澳大利亚和中国客户共同信赖的合作伙伴。
By CMiNDX ©