Doing our bit to bring the Christmas cheer, supporting Herd and Telstra with the debut of Telstra's first-ever kid-sized payphone for this year's Free Calls to Santa launch.
Yakusan were tasked with the creative, build and execution of the custom-made Christmas themed set build, all from sustainable materials, as well as onsite logistics, styling and management across 2 x individual content shoots and a media call with live crosses.
There is still time to get your free call into Santa - just visit any of Telstra's 14,000+ payphones across the country and dial # HO HO HO (46 46 46)!
#brandexperience #experiential #marketing #activation #events #content #yakusan #yakusanbrandexperience #mastersofexperience #agency #teamyak
We have an incredible opportunity for an experienced Senior Account Manager in the Brand Experience space working across some amazing brands and activations. Interested or know anyone who fits the bill?
Apply here https://lnkd.in/gpmA9h7k
Working with Nestlé and our friends at Herd MSL to support Nescafé Concentrates’ latest campaign, we hit Bondi Beach with 'Hack Cafe,' a visually captivating sampling activation with a difference.
Over two action-packed days, we partnered with TikTok influencers to deliver four custom recipes and content designed to engage Gen Z and highlight coffee creativity.
With every detail crafted to attract both guests on the ground and those online, our content-first activation heroed ASMR campaign visuals across 6 highly visible LED screens.
From custom recipe sampling to live demos, the Hack Cafe experience offered the perfect blend of media, content, and trial — all set against the iconic Bondi backdrop.
The result? A buzz-worthy activation that not only drove trial but also sparked plenty of social media moments, engaging the public, influencers, and media alike.
#brandexperience #experiential #marketing #activation #events #yakusan #yakusanbrandexperience #mastersofexperience #agency #teamyak #content
A glimpse into our bump in & live event of the @nescafeanz Hackcafe, set against the fabulous backdrop of Bondi Beach
We have an exciting summer of activity ahead and are on the hunt for our next Account Manager to join the team.
Apply here https://lnkd.in/gxu2nBe6
We are thrilled to share that Yakusan has been announced as a finalist for Experiential Agency of the Year at this year’s B&T Awards.
So proud of our amazing team, it has been a big year with lots of passion and commitment as we evolve the business to a full-service offering. We also thank our clients and partners for entrusting us to do what we do best, creating incredible campaigns for their brands.
Looking forward to celebrating with all the other nominees at the Awards night in November.
#brandexperience #experiential #marketing #activation #events #yakusan #yakusanbrandexperience #mastersofexperience #agency #teamyak
Last month the industry came together for an incredible evening to celebrate the past, present and future of Scotch Whisky. The ‘Keepers of the Quaich’ event for 2024 was themed ‘United by Nature’, celebrating and paying homage to the Keepers of the Quaich, an exclusive international society founded in 1988 by dedicated Scotch Whisky distillers. The KOTQ recognises outstanding contribution to the Scotch Whisky Industry and works to keep the industry connected, strong and growing.
Led by Colin Rochester, Master Keeper and Chair of the Keepers Chapter in Australia and New Zealand, the event brought together the world’s finest Scotch Whisky houses, Australian members of the Keepers of the Quaich and leading industry figures and media for an immersive Scotch Whisky experience.
Each Whisky House selected a whisky that demonstrates the craftsmanship and values of their house, bringing together some of the great whiskies of the world, their stories and people. The beautifully transformed venue was adorned with large format projections showcasing the richness and unique flora of the Scottish landscape bringing to life the land, the people and the craftsmanship of the partner brands. Through storytelling, sight, scent, touch and taste, guests explored each brand’s whisky in a series of unique and crafted moments and large format projection, highlighting the journey of water, grain, and wood - the three ingredients that unite all Scotch Whisky.
The Quaich, a traditional Scottish drinking vessel, was ceremoniously bagpiped in and guests were treated to an exceptional selection of whiskies with each dram expertly paired with a sensory food experience.
Thank you to all our KOTQ Partners and Whisky Houses for your incredible support and coming together to celebrate, connect and ensure a vibrant future of Scotch Whisky in Australia & New Zealand.
Thank you to Colin Rochester in his role as Chairman, the Spirit House Managing CEO’s and Ash Pini for your support
