11/07/2024
A great couple of days in the Hunter Valley for our Winter Conference with the crew. Lots of fun, laughs, delicious F&B, inspiring sessions and planning as a team for FY25 and beyond. We are topped up and raring to go FY25!
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Yakusan Brand Experience Group Yakusan's key service offering is creating marketing concepts based on defined strategic brand communication.
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Our approach supports above the line mediums by creating opportunities to connect directly with your target consumer. Where we don’t have the direct in-house resource we form collectives to ensure the best outcomes for clients based on our in-house tailored 360° project modeling. This structure enables us to provide a total client solution from brief based on full integration of our key partners for technical production, digital communications, entertainment management or PR - to name a few.
24/06/2024
Wild Turkey are giving 50 lucky winners and guests the opportunity to get up close and personal with Angus & Julia Stone and up-and-coming musicians, mentored by music industry leaders. Over two nights in July, The Abercrombie, one of Sydney’s most iconic live music venues will host the Wild Turkey House of Music 101 in true Wild Turkey hospitality, with a raft of talented musicians, intimate gigs, bourbon cocktails, tastings and paired food.
Entries for tickets close on 8 July – don’t miss this exclusive event. Enter here https://wildturkeymusic.com.au/houseofmusic/
13/06/2024
We are thrilled to be collaborating again on the Wild Turkey Music 101 program in it’s 2nd year, and what a coup to have the iconic duo Angus & Julia Stone as the face of the 2024 program.
10 aspiring artists have the chance to be mentored by Angus & Julia Stone - applications for the Mentorship program close on Friday 14 June. More info here https://wildturkeymusic.com.au/mentorship/
Congrats to the team behind the program – we can’t wait to bring the Wild Turkey House of Music 101 to life. Stay tuned!
23/05/2024
Topping the team up with some creative inspiration at the incredible The Art of Banksy “Without Limits” exhibition.
A reminder of the importance to take time out of the day-to-day and engage with art and culture, creating new ways of thinking and pushing boundaries.
Here’s to more outings that fuel our passion and creativity!
13/05/2024
We loved working with the Uber Eats teams locally and globally & Herd Australia recently to develop, build and execute an Uber Eats concept store for their media launch to showcase Uber Eats’ newest in app products and features for grocery delivery.
Yakusan were tasked with bringing to life an immersive and vibrant grocery store set build, complete with real time mobile demonstration area and interactive presentations. Attendees engaged with Uber’s newest technology through in app tech integration and hardware management gaining a real world understanding of Uber's new offerings and capabilities in the grocery channel.
Thanks to the teams at Uber and Herd for another great collaboration.
11/04/2024
There is nothing better than a brand immersion, particularly when the client is Royal Caribbean Cruises! Thank you to the team at RCCL Bradley McAndrew and Alicia Palmer for our recent tour on Ovation of the Seas with the Sydney Opera House and Harbour Bridge as the backdrop. From the extensive bars and restaurants to the gym, day spa, pools, FlowRider, dodgem cars, iFly and so much more… it was truly impressive with incredible experiences, service and value on show.
Inspired and excited for our next project together.
04/04/2024
A sneak peek of our recent trip down to McLaren Vale at Wirra Wirra Vineyards shooting their new brand campaign content for AUS + US markets.
Wirra Wirra, one of the finest and most iconic wineries in the McLaren Vale region, has an incredibly rich history and story. We have had the pleasure of working with the team at Wirra Wirra on their brand transformation and creation of their new campaign ‘In Our Element’. As part of this overall brand refresh and campaign, we were given the opportunity to create video content which beautifully articulates the parallel story of Wirra Wirra, their warm and talented people, and the awe-inspiring landscape in which they get to do what they love.
We have been ‘In Our Element’ capturing the Wirra Wirra team in theirs. Stay tuned for the final content.
28/03/2024
Absolutely thrilled to see the stunning Aperol x AO Experiential store at Melbourne’s International Airport took out Gold in the Specialty Retail, Lifestyle & Service (Permanent) Category and a notable Silver in the Liquor (Permanent Display) Category at the recent SHOP Retail Marketing Awards.
Celebrating Aperol’s partnership with the Australian Open, we worked in partnership with the teams over at MAAKE & MADE. Experiences and closely with Campari Group's Global Travel Retail team and Lotte Duty Free Oceania on this award winning activation.
Congratulations to the visionary team at Campari Silvia Mattei, Giorgia Cassina, Carolina Mascarella, James Fry, Mark Jordan, and our agency collaborators.
22/02/2024
The countdown is on for the final event of the Hahn Half Court Half Pub series this Sunday. With a final’s tournament, 360 headlining, and all ages welcome, this is anticipated to be the biggest event yet and one not to be missed.
Not only will there be some incredible action on the court, but the courtside experience is next level with a Throwback pop up, NBA legends, sneaker laundry, street artist painting, Mary’s burgers, open air pub, live performances and more.
Don’t miss out on THE basketball event of the summer! We’re open 1-8pm so come join us for beer, ball, burgers and beats at Hoops Park, Entertainment Quarter.
How Good.
19/02/2024
Celebrating the launch of the hotly anticipated Skull and Bones game, we helped Ubisoft ANZ create an authentic swashbuckling pirate party last Thursday.
Transporting attendees into the heart of the game during the Golden Age of Piracy, we transformed an iconic venue in The Rocks into a mysterious and alluring pirate’s tavern for an immersive night of pirate-themed fun and games.
With guests encouraged to dress the part, the adventure commenced upon entering the tavern with interactive themed characters, gambling moments, tattoo artistry, fortune telling, treasure and loot photo moments, in-game props, foot stomping revelry on the dancefloor and robust sea shanties. As night fell, the tall ship sails were illuminated for a surprise reveal.
Win-on-the-night prizes, including a gaming computer were on offer and guests had a chance to play the open beta game prior to launch. Gabriel Tay and Jessica Chung from Ubisoft Singapore, the game’s development studio, also shared exclusive insights into the game’s creation and a sneak peek of what to look forward to.
Skull and Bones is now available from the Ubisoft Store: https://store.ubisoft.com/anz/home?lang=en_AU
Thank you to Rhyan Zeschke, Jaycob Fong, James Mahon, Laura Beitzel, Mike Kolodzinski for your passion and hard work to bring this incredible game to life.
16/02/2024
After an epic launch last weekend, we’re excited to be heading into our second weekend of the Hahn Half Court Half Pub activation at Entertainment Quarter.
There’ll be a social 3 on 3 basketball competition running all day, to be watched and enjoyed from the comfort of the Hahn Half Pub courtside. Luc Longley of NBA fame will also be joining us for photos, basketball tips and tricks and plenty of stories of his time as a pro.
Drop your dirty treads into the Sneaker Laundry for a free sneaker cleaning service and grab some merch at the Throwback Pop Up, including an exclusive collaboration line with Hahn.
Street artist, Ohnoes, will be live painting courtside with painted basketball backboards to be won by lucky guests on the day. The iconic Mary’s will also be serving up their delicious burgers to accompany ice-cold beer and of course, the tunes will be playing all day, including a performance from DJ Chumpion.
How Good.
Don’t miss out on THE basketball event of the summer! We’re open 1-8pm so come join us for beer, ball, burgers and beats at Hoops Capital, Moore Park.
18+years only.
14/02/2024
We were pinching ourselves when the team at Ubisoft ANZ briefed us to bring to life “a night in the tavern at Sainte Anne” to celebrate the upcoming launch of their Skull and Bones game.
Recreating the Golden age of Piracy within the original maritime store houses by the harbour at The Rocks and featuring an historic tall ship, the scene was set for the immersive experience.
We created rich content moments and hands on immersion to the game by creating the ultimate pirate hang-out tavern complete with treasure and loot, gambling corners, game props, treasure maps, lively musicians, a fortune teller corner and a spirited tavern shark host. As a surprise reveal, the sails of the pirate ship were illuminated with projection mapping of key Skull and Bones symbols when night fell.
Transporting the pirate-themed attendees into the heart of the game generated strong, sharable content in the lead up to the hotly anticipated launch date this Friday, 16th February.
Thank you to Rhyan Zeschke, Jaycob Fong, James Mahon, Laura Beitzel, Mike Kolodzinski for this creatively rich brief, it was truly one of our favourites.
23/01/2024
Yakusan was engaged by Campari Group's Global Travel Retail team to bring to life Aperol’s first experiential store globally at Melbourne International through Lotte Duty Free Oceania. The brief was to excite and engage travellers and communicate Aperol’s partnership with the Australian Open.
Yakusan developed, produced & brought to life:
1. Transitional display content integrating Aperol’s TVC into an immersive brand experience that recreated the magic of the apertivo occasion;
2. A Chance to Win consumer competition via interactive gameplay based on the iconic Aperol Spritz and association with Tennis;
3. Innovative digital ads nationally;
4. Procurement and Integration of hardware and software including high resolution LED screens and Multitouch LCD screens for interactive gameplay;
Yakusan are thrilled to be working with the visionary team at Campari Silvia Mattei, Giorgia Cassina, Carolina Mascarella, Cassandra Hitos, Bruno Fanizzi, Lindsay Cowan , James Mills, James Fry MARK JORDAN, and to have worked in partnership with the teams over at MAAKE & Maade / Mark Guy.
18/01/2024
A sneak peek into an epic basketball themed activation we’ve been busy working on with our friends at Lion and Thinkerbell. This February we’ll be taking over Hoops at the Entertainment Quarter on Sundays with the Hahn Half Court Half Pub - a social basketball experience taking place over three weekends. There’ll be live basketball, music, food and of course, ice-cold beers.
We are excited to bring this one to life – stay tuned for more details!
15/01/2024
We’re excited to announce Terrazza Aperol is live at the !
Campari Group tasked Yakusan to create and bring to life Terrazza Aperol to showcase Aperol’s Italianity + heritage, whilst connecting Aperol to the Summer of Tennis.
Inspired by Venetian aperitivo lifestyle, the space combines signature Italian furniture with modern styling cues to create an vibrant and carefree space for AO tennis fans to come together.
If you’re in Melbourne, come by, cool off under the Italian Parasols and join in on the Italian conviviality.
See you there!
18/12/2023
A very Merry Christmas getaway with the team at gorgeous Bannisters Port Stephens to celebrate the year that was. Always love getting away with this crew ❤
Wishing all of our clients, suppliers and agency partners a wonderful festive season and we look forward to seeing you all in 2024!
11/12/2023
We were thrilled to close out the Wild Turkey Music 101 platform in VIC for 2023 recently with an incredible live performance by Aussie rock legends, Killing Heidi who took the stage after Wild Turkey Music 101 mentee winner, the very talented Yara, opened the show.
Our specially crafted Wild Turkey Music 101 Airstream was onsite, serving up the finest Wild Turkey Bourbon from its onboard bar to lucky competition winners and guests.
Attendees enjoyed a stellar evening of up close and intimate live music, where Killing Heidi performed an unforgettable set in amongst the crowd, and of course, the unmatched taste of Wild Turkey Bourbon.
23/11/2023
Yakusan were honoured to welcome Wild Turkey Master Distiller, Eddie Russell and his son Bruce, who will soon be announced as Associate Blender, all the way from Kentucky USA, to officially launch the yearly Limited Time Offer (LTO) Master's Keep Voyage as well as announce the upcoming release of another LTO “Generations" by hosting a series of unforgettable intimate events in both Sydney and Melbourne.
Highlighting the flavour palate, scent stations drew attention to the whiskey’s tasting notes of fruits, caramel, aged oak, chocolate and spice. Hints of gold and turquoise shone through in elements of stunning foliage and styling throughout venues, in a nod to the beautiful casing of the Master's Keep Voyage bottles.
Esteemed guests, including lucky competition winners, were invited to an evening filled with a range of sensory experiences, including a tasting session of the new Master's Keep Voyage Whiskey, paired with delectable canapes, alongside a glass blowing demonstration, glass engraving and showstopping live music.
25/10/2023
We're thrilled to announce our client partnership with Wirra Wirra Wines, one of Australia’s iconic wineries, nestled at the very heart of McLaren Vale, South Australia. Our team recently had the pleasure of visiting Wirra Wirra to delve deeply into the rich history dating back to 1894, their culture, craft and incredible portfolio of Fine Wines that exemplify the very best of the region.
Thank you to all the Wirra Wirra team for your sincere hospitality, and time with the expert team of wine makers and viticulturists. We are honoured to work with you on the next exciting phase for Wirra Wirra, as we look to the future for this iconic brand and range.
19/10/2023
Celebrating the launch of the latest instalment in the Assassin’s Creed series, Assassin’s Creed Mirage, we helped by bringing their latest game to life in Sydney.
Guests were transported to 9th century Baghdad, for an immersive experience complete with game characters and sights, sounds, tastes and smells of a market bazaar, storyteller, live Oud performance, tea tasting and more.
Sarah Beaulieu, the game’s Narrative Director, was flown in direct from France to provide an exclusive insight into the creation of the game and five lucky guests were selected to take home a limited-edition Assassin’s Creed Collector’s Case.
06/10/2023
Building on the success of two unforgettable nights for Wild Turkey's Music 101 platform in NSW and QLD, featuring awe-inspiring live performances by Matt Corby and Busby Marou, we're thrilled to announce our upcoming event in VIC on October 22nd. This special night will be headlined by a show-stopping performance by the incredibly talented Killing Heidi.
Our custom-designed Wild Turkey Music 101 Airstream will be onsite serving Wild Turkey, boasting a full bar and recording studio. Lucky competition winners and guests will be treated to an evening filled with great music, delicious food and the unmatched taste of Wild Turkey Bourbon.
For your chance to win a double pass, visit: https://wildturkeymusic.com.au/killing-heidi/
13/09/2023
We loved collaborating within the Lion agency village for Hahn’s City2Surf integrated campaign recently. The multi-phased marketing campaign to support Hahn Super Dry’s partnership of Sydney’s City2Surf was brought to life across OOH, digital, social, ‘Hahn Army’ runners, on premise activations and a finish line recovery experience.
Hahn offered lucky runners the chance to aid their recovery with an ice bath experience, led by local Bondi breathwork instructor Rory Warnock, to rejuvenate their sore muscles. Hahn towels, ponchos, socks and hand warmers were rewarded to those who took the one minute challenge to complete their experience.
The campaign took out Mediaweek’s Media Placement of the month for August with its OOH messages at key milestones to encourage and motivate participants to make it to the finish line.
Hahn. How good.
31/08/2023
The final White Claw Weekend of the winter went out with a bang as we took over the Alpine Hotel in Thredbo and were greeted with a winter wonderland of snowfall!
DJ Anna Lunoe wowed the crowd with her killer set, whilst Jaimie Browne's custom illustration was projection mapped on the Alpine Hotel and brought the wave to life. White Claw giveaways and bucket deals added to the guest experience and staff had the chance to take home a custom designed snowboard.
A big shoutout to those who joined us. Until next year…
02/08/2023
Collaborating with our friends at Thinkerbell, we’ve mysteriously re-launched Toohey’s Extra Dry Platinum via a “black market” operation of sorts, with a covert network of stealth underground businesses working together to make the beer available under-the-counter…. but only if you had the secret password.
Since last being spotted on shelves close to a decade ago, the iconic beer found its way back through two unlikely locations in Sydney & Newcastle last week. Fans keen to get their hands on the iconic Aussie beer brand visited www.platinumlogisticsnsw.com in incognito mode to uncover the surprising whereabouts, and upon entering one of the two locations mentioned the secret password in order to receive their very own limited take home supply.
19/07/2023
Time well spent getting away with our amazing crew for an inspiring couple of days, making our plans as a team for FY24 and beyond. We are all pumped for an exciting year ahead!
The Blue Mountains certainly turned it on for us – the perfect spot for a winter team getaway.
12/07/2023
Following on from the unforgettable first live Wild Turkey Music 101 event in the NSW wilderness with the talented & charismatic Matt Corby, the team are on site preparing for the next live event tomorrow night in the QLD wilderness featuring Busby Marou. The custom-built Wild Turkey Airstream, featuring a full bar and recording studio has arrived to the secret location and lucky competition winners and guests will experience an intimate live gig under the stars with great music, delicious food and the unmatched taste of Wild Turkey Bourbon.
Get behind genuine music with us, sip genuine bourbon & be inspired to trust your own spirit.
21/04/2023
Partnering with the fine folk at Thinkerbell, we had the pleasure of bringing Royal Caribbean’s unique cruise experiences to life, on land last weekend in Brisbane. Taking over Street’s Beach with “The Royal Caribbean Beach Club”, the free and family-focused event celebrated the first successful summer season of ‘Quantum of the Seas’ departing from Brisbane.
With the 15 tonne ‘Quantum of the Seas’ Sand Sculpture being the centrepiece of the event, families had the chance to win 1 of 4 Family Cruises to the South Pacific through Sunrise and for those who didn’t win, a Flight Centre Kiosk was on hand offering discounted cruises.
Amazing results were achieved through TV, online and social coverage including Sunrise live crosses and 7News.
13/04/2023
Just a little bit excited to announce that the show is about to get on the road! Partnering with the amazing Wild Turkey Australia and BRING Universal Music teams, the Wild Turkey Music 101 Airstream is getting her finishing touches before embarking on the first leg of the tour with the talented Matt Corby. Decked out with a full bar and recording studio, the mobile airstream will be launched at an intimate and unforgettable live gig in the NSW wilderness under the stars on 27 April…. and you could be one of the lucky ones who wins a double pass to the secret location for an evening filled with great music, delicious food and the unmatched taste of Wild Turkey Bourbon. Hurry, entries close on 15 April – enter here (https://www.wildturkeybourbon.com/en-au/wt-music101/music-101-nsw-featuring-matt-corby/
Get behind genuine music with us, sip genuine bourbon & be inspired to trust your own spirit.
02/03/2023
What a weekend! Little Creatures was busy welcoming and celebrating all Creatures across the Sydney WorldPride Opening Party and Domain Dance Party however the highlight without a doubt was participating in the 45th Sydney Mardi Gras Parade with over 200 floats and 12,500 marchers returning to Oxford Street after a 2 year hiatus.
Yakusan was excited to unveil the dazzling Little Creatures' Parade Float with it’s theatrical and colourful display showcasing the brewing process with rainbow-coloured pipes flowing from the vats and pulsing lighting and metallic reflective effects along with 20 large biodegradable confetti cannons.
Drag Queen, Art Simone from Ru Paul’s Drag Race Down Under and entertainment reporter Justin Hill, were the hosts of the float with SaxBeatz duo providing sonic and visual entertainment with their fusion of DJ with live Sax keeping the energy high.
The sequinned and winged 80 person strong Little Creatures Parade Troops topped off the spectacle with their expertly choreographed performance and the infectious Can Mascots were on hand interacting and engaging with the performers and audience.
The atmosphere was palpable with up to 300,000 audience members celebrating diversity, inclusivity and equality with Little Creatures and the LGBTQIA+ families, community members, allies, and tourists. It was truly an unforgettable experience.
23/02/2023
What an honour it has been to work with the wonderful team at Lion across their Little Creatures Sydney WorldPride 2023 & Sydney Gay & Le***an Mardi Gras partnership activation roll out.
Our first of many events in the program was kicked off with Mardi Gras Fair Day, an incredible celebration of diversity and inclusivity. The energy was electric, with everyone dressed to impress in their glitter and glam costumes.
The Little Creatures Garden Bar was a highlight of the event, with colour, fun and inclusiveness oozing through all touchpoints. All Creatures were welcome, with interactive fun from 360 photobooth moments, body painters, spin and win merch giveaways and ticket competitions through to trialling delicious Little Creatures brews under the respite of the many tables and shade, or hitting the dancefloor - there was something for everyone.
Glamorous drag queen Philmah Bocks was on hand schmoozing the crowd alongside entertainment reporter Justin Hill who was host of the day. Despite the heat, the DJ lineup proved popular keeping the dance floor packed all day long whilst the Little Creature Can mascots kept the energy high.
What a way to start the celebrations – thank you to all the world’s pride community that joined us at Fair Day.
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Wild Turkey are giving 50 lucky winners and guests the opportunity to get up close and personal with Angus & Julia Stone and up-and-coming musicians, mentored by music industry leaders. Over two nights in July, The Abercrombie, one of Sydney’s most iconic live music venues will host the Wild Turkey House of Music 101 in true Wild Turkey hospitality, with a raft of talented musicians, intimate gigs, bourbon cocktails, tastings and paired food. Entries for tickets close on 8 July – don’t miss this exclusive event. Enter here https://wildturkeymusic.com.au/houseofmusic/ #yakusan #yakusanbrandexperience #brandexperience #experiential #marketing #activation #events #mastersofexperience #WildTurkey #101Sessions #MusiciansOfAustralia #aussiemusic
We are thrilled to be collaborating again on the Wild Turkey Music 101 program in it’s 2nd year, and what a coup to have the iconic duo Angus & Julia Stone as the face of the 2024 program. 10 aspiring artists have the chance to be mentored by Angus & Julia Stone - applications for the Mentorship program close on Friday 14 June. More info here https://wildturkeymusic.com.au/mentorship/ Congrats to the team behind the program – we can’t wait to bring the Wild Turkey House of Music 101 to life. Stay tuned! #yakusan #yakusanbrandexperience #brandexperience #experiential #marketing #activation #events #mastersofexperience #WildTurkey #101Sessions #MusiciansOfAustralia #aussiemusic
Absolutely thrilled to see the stunning Aperol x AO Experiential store at Melbourne’s International Airport took out Gold in the Specialty Retail, Lifestyle & Service (Permanent) Category and a notable Silver in the Liquor (Permanent Display) Category at the recent SHOP Retail Marketing Awards. Celebrating Aperol’s partnership with the Australian Open, we worked in partnership with the teams over at MAAKE & MADE. Experiences and closely with Campari Group's Global Travel Retail team and Lotte Duty Free Oceania on this award winning activation. Congratulations to the visionary team at Campari Silvia Mattei, Giorgia Cassina, Carolina Mascarella, James Fry, Mark Jordan, and our agency collaborators. #Aperol #AperolSpritz #ServeUpSummer #AustralianOpen2024 #CampariGroup #DrinkResponsibly #yakusanbrandexperience #brandexperience #experiential #marketing #activation #events #mastersofexperience #content #interactive #dutyfree
The countdown is on for the final event of the Hahn Half Court Half Pub series this Sunday. With a final’s tournament, 360 headlining, and all ages welcome, this is anticipated to be the biggest event yet and one not to be missed. Not only will there be some incredible action on the court, but the courtside experience is next level with a Throwback pop up, NBA legends, sneaker laundry, street artist painting, Mary’s burgers, open air pub, live performances and more. Don’t miss out on THE basketball event of the summer! We’re open 1-8pm so come join us for beer, ball, burgers and beats at Hoops Park, Entertainment Quarter. How Good. #HahnHowGood #HahnHalfCourtHalfPub #Hahn_au #yakusan #yakusanbrandexperience #brandexperience #experiential #marketing #activation #events #mastersofexperience
Celebrating the launch of the hotly anticipated Skull and Bones game, we helped Ubisoft ANZ create an authentic swashbuckling pirate party last Thursday. Transporting attendees into the heart of the game during the Golden Age of Piracy, we transformed an iconic venue in The Rocks into a mysterious and alluring pirate’s tavern for an immersive night of pirate-themed fun and games. With guests encouraged to dress the part, the adventure commenced upon entering the tavern with interactive themed characters, gambling moments, tattoo artistry, fortune telling, treasure and loot photo moments, in-game props, foot stomping revelry on the dancefloor and robust sea shanties. As night fell, the tall ship sails were illuminated for a surprise reveal. Win-on-the-night prizes, including a gaming computer were on offer and guests had a chance to play the open beta game prior to launch. Gabriel Tay and Jessica Chung from Ubisoft Singapore, the game’s development studio, also shared exclusive insights into the game’s creation and a sneak peek of what to look forward to. Skull and Bones is now available from the Ubisoft Store: https://store.ubisoft.com/anz/home?lang=en_AU Thank you to Rhyan Zeschke, Jaycob Fong, James Mahon, Laura Beitzel, Mike Kolodzinski for your passion and hard work to bring this incredible game to life. #ubisoft #ubisoftanz #skullandbonessyd #yakusan #yakusanbrandexperience #brandexperience #experiential #marketing #activation #events #mastersofexperience
After an epic launch last weekend, we’re excited to be heading into our second weekend of the Hahn Half Court Half Pub activation at Entertainment Quarter. There’ll be a social 3 on 3 basketball competition running all day, to be watched and enjoyed from the comfort of the Hahn Half Pub courtside. Luc Longley of NBA fame will also be joining us for photos, basketball tips and tricks and plenty of stories of his time as a pro. Drop your dirty treads into the Sneaker Laundry for a free sneaker cleaning service and grab some merch at the Throwback Pop Up, including an exclusive collaboration line with Hahn. Street artist, Ohnoes, will be live painting courtside with painted basketball backboards to be won by lucky guests on the day. The iconic Mary’s will also be serving up their delicious burgers to accompany ice-cold beer and of course, the tunes will be playing all day, including a performance from DJ Chumpion. How Good. Don’t miss out on THE basketball event of the summer! We’re open 1-8pm so come join us for beer, ball, burgers and beats at Hoops Capital, Moore Park. 18+years only. #HahnHowGood #HahnHalfCourtHalfPub #Hahn_au #yakusan #yakusanbrandexperience #brandexperience #experiential #marketing #activation #events #mastersofexperience
Yakusan was engaged by Campari Group's Global Travel Retail team to bring to life Aperol’s first experiential store globally at Melbourne International through Lotte Duty Free Oceania. The brief was to excite and engage travellers and communicate Aperol’s partnership with the Australian Open. Yakusan developed, produced & brought to life: 1. Transitional display content integrating Aperol’s TVC into an immersive brand experience that recreated the magic of the apertivo occasion; 2. A Chance to Win consumer competition via interactive gameplay based on the iconic Aperol Spritz and association with Tennis; 3. Innovative digital ads nationally; 4. Procurement and Integration of hardware and software including high resolution LED screens and Multitouch LCD screens for interactive gameplay; Yakusan are thrilled to be working with the visionary team at Campari Silvia Mattei, Giorgia Cassina, Carolina Mascarella, Cassandra Hitos, Bruno Fanizzi, Lindsay Cowan , James Mills, James Fry MARK JORDAN, and to have worked in partnership with the teams over at MAAKE & Maade / Mark Guy. #Aperol #AperolSpritz #ServeUpSummer #AustralianOpen2024 #CampariGroup #DrinkResponsibly #yakusanbrandexperience #brandexperience #experiential #marketing #activation #events #mastersofexperience #content #interactive #dutyfree
A sneak peek into an epic basketball themed activation we’ve been busy working on with our friends at Lion and Thinkerbell. This February we’ll be taking over Hoops at the Entertainment Quarter on Sundays with the Hahn Half Court Half Pub - a social basketball experience taking place over three weekends. There’ll be live basketball, music, food and of course, ice-cold beers. We are excited to bring this one to life – stay tuned for more details! #HahnHowGood #yakusanbrandexperience #brandexperience #experiential #marketing #activation #events #mastersofexperience
We were thrilled to close out the Wild Turkey Music 101 platform in VIC for 2023 recently with an incredible live performance by Aussie rock legends, Killing Heidi who took the stage after Wild Turkey Music 101 mentee winner, the very talented Yara, opened the show. Our specially crafted Wild Turkey Music 101 Airstream was onsite, serving up the finest Wild Turkey Bourbon from its onboard bar to lucky competition winners and guests. Attendees enjoyed a stellar evening of up close and intimate live music, where Killing Heidi performed an unforgettable set in amongst the crowd, and of course, the unmatched taste of Wild Turkey Bourbon. #yakusan #yakusanbrandexperience #brandexperience #experiential #marketing #activation #events #mastersofexperience #WildTurkey #101Sessions #killingheidi #MusiciansOfAustralia #aussiemusic
Celebrating the launch of the latest instalment in the Assassin’s Creed series, Assassin’s Creed Mirage, we helped @Ubisoft by bringing their latest game to life in Sydney. Guests were transported to 9th century Baghdad, for an immersive experience complete with game characters and sights, sounds, tastes and smells of a market bazaar, storyteller, live Oud performance, tea tasting and more. Sarah Beaulieu, the game’s Narrative Director, was flown in direct from France to provide an exclusive insight into the creation of the game and five lucky guests were selected to take home a limited-edition Assassin’s Creed Collector’s Case. #ubisoft #ubisoftanz #assasinscreed #yakusan #yakusanbrandexperience #brandexperience #experiential #marketing #activation #events #mastersofexperience
Building on the success of two unforgettable nights for Wild Turkey's Music 101 platform in NSW and QLD, featuring awe-inspiring live performances by Matt Corby and Busby Marou, we're thrilled to announce our upcoming event in VIC on October 22nd. This special night will be headlined by a show-stopping performance by the incredibly talented Killing Heidi. Our custom-designed Wild Turkey Music 101 Airstream will be onsite serving Wild Turkey, boasting a full bar and recording studio. Lucky competition winners and guests will be treated to an evening filled with great music, delicious food and the unmatched taste of Wild Turkey Bourbon. For your chance to win a double pass, visit: https://wildturkeymusic.com.au/killing-heidi/ #yakusan #yakusanbrandexperience #brandexperience #experiential #marketing #activation #events #mastersofexperience #WildTurkey #101Sessions #mattcorby #competitionpost #MusiciansOfAustralia #aussiemusic
Following on from the unforgettable first live Wild Turkey Music 101 event in the NSW wilderness with the talented & charismatic Matt Corby, the team are on site preparing for the next live event tomorrow night in the QLD wilderness featuring Busby Marou. The custom-built Wild Turkey Airstream, featuring a full bar and recording studio has arrived to the secret location and lucky competition winners and guests will experience an intimate live gig under the stars with great music, delicious food and the unmatched taste of Wild Turkey Bourbon. Get behind genuine music with us, sip genuine bourbon & be inspired to trust your own spirit. #yakusan #yakusanbrandexperience #brandexperience #experiential #marketing #activation #events #mastersofexperience#WildTurkey #101Sessions #mattcorby #competitionpost #MusiciansOfAustralia #aussiemusic
Partnering with the fine folk at Thinkerbell, we had the pleasure of bringing Royal Caribbean’s unique cruise experiences to life, on land last weekend in Brisbane. Taking over Street’s Beach with “The Royal Caribbean Beach Club”, the free and family-focused event celebrated the first successful summer season of ‘Quantum of the Seas’ departing from Brisbane. With the 15 tonne ‘Quantum of the Seas’ Sand Sculpture being the centrepiece of the event, families had the chance to win 1 of 4 Family Cruises to the South Pacific through Sunrise and for those who didn’t win, a Flight Centre Kiosk was on hand offering discounted cruises. Amazing results were achieved through TV, online and social coverage including Sunrise live crosses and 7News. #RoyalCaribbean #RC #QuantumoftheSeas #brandexperience #experiential #marketing #activation #events #yakusan #yakusanbrandexperience #mastersofexperience #agency #teamyak
Just a little bit excited to announce that the show is about to get on the road! Partnering with the amazing Wild Turkey Australia and BRING Universal Music teams, the Wild Turkey Music 101 Airstream is getting her finishing touches before embarking on the first leg of the tour with the talented Matt Corby. Decked out with a full bar and recording studio, the mobile airstream will be launched at an intimate and unforgettable live gig in the NSW wilderness under the stars on 27 April…. and you could be one of the lucky ones who wins a double pass to the secret location for an evening filled with great music, delicious food and the unmatched taste of Wild Turkey Bourbon. Hurry, entries close on 15 April – enter here (https://www.wildturkeybourbon.com/en-au/wt-music101/music-101-nsw-featuring-matt-corby/ Get behind genuine music with us, sip genuine bourbon & be inspired to trust your own spirit. #yakusan #yakusanbrandexperience #brandexperience #experiential #marketing #activation #events #mastersofexperience #WildTurkey #101Sessions #mattcorby #competitionpost #MusiciansOfAustralia #aussiemusic
What a weekend! Little Creatures was busy welcoming and celebrating all Creatures across the Sydney WorldPride Opening Party and Domain Dance Party however the highlight without a doubt was participating in the 45th Sydney Mardi Gras Parade with over 200 floats and 12,500 marchers returning to Oxford Street after a 2 year hiatus. Yakusan was excited to unveil the dazzling Little Creatures' Parade Float with it’s theatrical and colourful display showcasing the brewing process with rainbow-coloured pipes flowing from the vats and pulsing lighting and metallic reflective effects along with 20 large biodegradable confetti cannons. Drag Queen, Art Simone from Ru Paul’s Drag Race Down Under and entertainment reporter Justin Hill, were the hosts of the float with SaxBeatz duo providing sonic and visual entertainment with their fusion of DJ with live Sax keeping the energy high. The sequinned and winged 80 person strong Little Creatures Parade Troops topped off the spectacle with their expertly choreographed performance and the infectious Can Mascots were on hand interacting and engaging with the performers and audience. The atmosphere was palpable with up to 300,000 audience members celebrating diversity, inclusivity and equality with Little Creatures and the LGBTQIA+ families, community members, allies, and tourists. It was truly an unforgettable experience. #AllCreaturesWelcome #mardigras2023 #SydneyWorldPride #DrinkResponsibly #yakusan #yakusanbrandexperience #brandexperience #experiential #marketing #activation #events #mastersofexperience
What a brief and opportunity … to bring Glenmorangie’s Delicious & Wonderful ATL campaign to life in the AUS & NZ markets. This unique, integrated brief provided us the perfect opportunity to create an unforgettable, imaginative, colourful and next level ‘sensory’ brand experience and reach new audiences for Glenmorangie. Top tier media, KOL’s, customers and consumers were welcomed into Glenmorangie’s Delicious & Wonderful World. The consumer journey and brand experience started out with the creation of unique and vibrant pre-content and targeted media activity for PR, Trade & Consumers. These audiences were welcomed into a fully immersive brand space and experience. From the first moment they entered the elevator … they stepped into another world. Set 83 floors above Sydney’s CBD an unforgettable high-rise experience unfolded at Sydney Tower’s Bar 83 with visually powerful styling, interactive activities, experiential cocktails and food pairings, and a striking light and sound installation. In collaboration with some of Australia’s most talented wonder-makers, guests enjoyed unique and playful Glenmorangie cocktails by celebrated mixologist Kurtis Bosley, delectable paired desserts by KOI Dessert Bar and an exclusive surprise and delight meet & greet and intimate live performance from pop duo Client Liaison. A big thank you to Alex Michailidis, Anne Luu and Maybelle O'Connell from Moët Hennessy and to Ben Woodman, Meredith Leeming and the EVH team for the strong collaboration and hard work to bring this wonderful campaign to life together. #Glenmorangie #MoëtHennessy #LVMH #scotchwhisky #whisky #EVH #brandexperience #experiential #marketing #activation #events #yakusan #yakusanbrandexperience #mastersofexperience #agency #teamyak
To launch Gumtree’s Trading in the Circular Economy Report we were thrilled to create the Gumtree House of Circularity - a physical manifestation of a home built by Gumtree, with contents sourced via the platform, displayed in a standalone environment. With Media, Trade and Internal events taking place, the space was beautifully styled in collaboration with the talented Kendra McCarthy with all furniture, home décor and collectibles sourced on Gumtree. Dean Ipaviz, from Foxtel’s The Repair Shop hosted live upcycling sessions and Q&A’s, putting his handyman skills to good use on a selection of items for the house, along with live streamed panels sessions from Gumtree and Planet Ark. The amazing Herd MSL team achieved incredible media results including live broadcast coverage from the space. Thank you to @emmacroke, @sophiespooner, @rebekahallison and @lupeprada – what a dream team to work with on this very rewarding initiative and integrated campaign. To check out this year’s report and the House of Circularity, visit: https://blog.gumtree.com.au/circular-economy-report-2022/ #brandexperience #experiential #marketing #activation #events #yakusan #yakusanbrandexperience #mastersofexperience #agency #teamyak #circulareconomy #sustainability #upcycling
Whisk(ey) on The Rocks 2020
Following the success of the inaugural Whisk(e)y On the Rocks Festival in November 2021, we are excited to announce the dates for the next Whisk(e)y on The Rocks will be Thursday 28 April to Sunday 1 May 2022. The 2022 event is shaping up to be amazing with a number of new areas, brands, experiences and venues joining the line-up as the festival expands throughout The Rocks. If you are a brand looking to get involved please get in touch at [email protected] #brandexperience #experiential #marketing #activation #events #yakusan #yakusanbrandexperience #mastersofexperience #agency #teamyak #WOTRocks #TheRocks
We love that in our line of work no two days are ever the same! This has to have been one of the funniest days at the “office” we’ve had! Collaborating with the Fuel Communications team, and Tiktok comedy creator Tom Cardy, we popped up (pre lockdown) for a crowd stopping Head & Shoulders stunt and content capture at the iconic Sydney Harbour waterfront at Circular Quay. Not only did lucky passers-by get to take home samples, Nova also gave away over $5,000 in spin-to-win gift cards!
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