05/07/2024
EcoTools is a New York based brand that creates beauty and self-care products that fit right into today’s mindful, wellness-oriented lifestyles and check all the boxes: Great quality? Check. Smart price? Check. Planet friendly? Absolutely.
Showcasing the performance, high quality, and sustainable features of Ecotools brand-new 100% Bamboo Hair Brush collection in an elevated way, while keeping it light and organic, was no small task! 🌿
We crafted a playful full 3D video blending abstract vegetal elements with subtle hair and brush interactions, all powered by an energetic soundtrack, resulting in hair-raising engagement on social media 💚.
In addition to the Better Brush launch video, the brand also asked us to produce a fun short clip announcing the launch of its collection in Ulta stores. A good opportunity for us to blur the lines between reality and virtuality, using CGI to literally make the products pop in the world.