Zest Agency

Zest Agency Zest is a creative agency dedicated to delivering extraordinary brand experiences and powerful brand activations. Because the zest to your success is ours…

We are experience makers, brand activators and content creators, driven by a passion for transforming brands into unforgettable moments. Zest is a creative and no-nonsense PR & event agency based in Ghent with expertise in hospitality & leisure, created by Guillaume Vyncke & Gauthier Beyaert. Together we create a customised strategy with a lot of creativity and a little personalised zest. Just like in the kitchen, we like to add finishing touches!

On January 24, Zest will be on the ground in Lyon! We will be capturing every sweet moment as team leader and chocolate ...
22/01/2025

On January 24, Zest will be on the ground in Lyon! We will be capturing every sweet moment as team leader and chocolate specialist Marijn Coertjens • Chocolatier - Patissier, sugar specialist Raoul Andriessen, and ice cream expert Dieter Charels compete for the win. Stay tuned for a behind-the-scenes look on Coupe du Monde de la Pâtisserie and Club Coupe du Monde de la Pâtisserie - Team Belgium.

As from today we are Zest Agency 🍋We’re proud to reveal our brand-new website and logo! Zest Agency is all about celebra...
09/01/2025

As from today we are Zest Agency 🍋
We’re proud to reveal our brand-new website and logo! Zest Agency is all about celebrating “les plaisirs de la vie” and sparkles of joy, creativity, and connections. 🌟

Explore our new site and see how we’re bringing this vision to life: www.zest.be

New year, new energy, new vibe. 👀Zest is all about "les plaisir de la vie", and we’re ready to celebrate 🍋Exciting thing...
06/01/2025

New year, new energy, new vibe. 👀
Zest is all about "les plaisir de la vie", and we’re ready to celebrate 🍋

Exciting things are coming your way—stay zested, we’ll reveal it soon!

"C'est l'heure du bonheur" at Brasserie Midi, in the heart of Ghent! 😍Enjoy hearty brasserie cuisine in a cozy setting, ...
26/11/2024

"C'est l'heure du bonheur" at Brasserie Midi, in the heart of Ghent! 😍

Enjoy hearty brasserie cuisine in a cozy setting, with French chansons creating a warm, inviting atmosphere. Recently awarded 13/20 in , this spot is perfect for both casual lunches and refined dinners.

Definitely our tip of the month!

Our Belgian Pastry Lions on TV🇧🇪For the past nine months, RTBF has been following the journey of our Belgian pastry team...
06/11/2024

Our Belgian Pastry Lions on TV🇧🇪

For the past nine months, RTBF has been following the journey of our Belgian pastry team as they prepared for the prestigious World Pastry Cup. From intense training sessions to the artistry behind every dessert, they've captured every moment of their dedication, creativity, and hard work. Club Coupe du Monde de la Pâtisserie - Team Belgium Coupe du Monde de la Pâtisserie

📅 Tune in on Saturday, November 16, at 6:30 PM on La Une to dive into their world, feel the passion, and see the sweet results of their journey!

Don’t miss it! 🍫

La Belgique, forte de son passé, est absente depuis 4 ans de la Coupe du Monde de Pâtisserie ! Pour redorer son blason, une équipe de choc est formée : "Les Pastry Lions".

18/10/2024

✨ Soirée Tasting Rabotvins NV ✨

We had the pleasure of hosting an exclusive Soirée Tasting, featuring a grand opening with a guided tour and a delightful wine tasting in the presence of many winemakers.

5 unforgettable evenings where we explored the art of winemaking and savored every sip.🍷🍇

Thank you to everyone who joined us for this special experience!
W***y Naessens Group - België / Belgique Château La Croizille Champagne Laurent-Perrier De Feestarchitect | Conceptcatering

We love a good travel daydream, so we asked the team: "What is your ultimate destination?" 🌍For Chloë, nothing beats the...
10/10/2024

We love a good travel daydream, so we asked the team: "What is your ultimate destination?" 🌍

For Chloë, nothing beats the sunny charm of Sicilië 🍝, while Guillaume is all about the peaceful shores of Noirmoutier 🌊. If you ask Gauthier, he’ll tell you there’s nowhere like the tranquil Île de Ré 🏝️. As for Antsje, she is forever in love with the magic of Paris 🥐.

For , we are hosting a “Soirée Tasting” for the lucky people who were invited. 🍷🍇There is something very special about t...
02/09/2024

For , we are hosting a “Soirée Tasting” for the lucky people who were invited. 🍷🍇

There is something very special about the location... want to know more? Keep your eyes out for our next post 👀

Exciting news! We’re thrilled to share that has joined the Zest family as our newest client! 🎉As a leading Belgian wine...
23/08/2024

Exciting news!

We’re thrilled to share that has joined the Zest family as our newest client! 🎉

As a leading Belgian wine and aperitif company, Rabotvins brings a rich heritage and exquisite selection to the table. Cheers to a fantastic partnership and new adventures ahead! 🥂🍷🍇

Au Porte Bonheur in Knack Weekend
13/08/2024

Au Porte Bonheur in Knack Weekend

Anantara Spa in Amsterdam Waar? Anantara Grand Hotel Krasnapolsky, Amsterdam Omgeving? Het Anantara Grand Hotel Krasnapolsky - een hele mond vol - ligt

Dear friends,We're excited to invite you to celebrate two fantastic years of Zest Communications with us by joining the ...
19/07/2024

Dear friends,

We're excited to invite you to celebrate two fantastic years of Zest Communications with us by joining the 10 Miles of Gent on September 15th! 🏃‍♂️🏃‍♀️ Would you like to be part of our running team and share in this incredible experience? Register before 21/7 by sending us your name and birthdate. Let's create unforgettable memories and showcase our ZEST spirit together! 💪

Warm regards,

Guillaume Vyncke & Gauthier

19/07/2024

We're taking a summer break to recharge and return with fresh ideas! Our office will be on standby to ensure continuity ...
19/07/2024

We're taking a summer break to recharge and return with fresh ideas! Our office will be on standby to ensure continuity and support for our clients. Have an amazing summer full of sunshine and laughter!

See you soon! 💚

Summer modus on!
19/07/2024

Summer modus on!

Celebrating 2 years of ZEST during Paradise City Festival! 🍋Cheers to us Gauthier Beyaert Guillaume Vyncke
02/07/2024

Celebrating 2 years of ZEST during Paradise City Festival! 🍋
Cheers to us Gauthier Beyaert Guillaume Vyncke

Dear friends and partners of ZEST,We are thrilled to announce that ZEST will be participating in the Gent 10 Mijl on Sep...
12/06/2024

Dear friends and partners of ZEST,

We are thrilled to announce that ZEST will be participating in the Gent 10 Mijl on September 15! 🏃‍♂️🏃‍♀️

Do you wanna join our team and be part of this amazing event? It's a fantastic opportunity to challenge yourself and have some fun. Let's make memories together and show our ZEST spirit! 💪

Drop a comment or send us a message if you're interested. Let's do this! https://www.gent10mijl.be

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Komijnstraat 16
Ghent
9000

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✨ Soirée Tasting Rabotvins NV ✨ We had the pleasure of hosting an exclusive Soirée Tasting, featuring a grand opening with a guided tour and a delightful wine tasting in the presence of many winemakers. 5 unforgettable evenings where we explored the art of winemaking and savored every sip.🍷🍇 Thank you to everyone who joined us for this special experience! Willy Naessens Group - België / Belgique Château La Croizille Champagne Laurent-Perrier De Feestarchitect | Conceptcatering

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Our Story

I am Gauthier Beyaert and created Purelations in 2017, after working as corporate communication manager for Unilever Benelux and Novartis. Throughout the years in these companies I was able to gain knowledge of successful PR & communication strategies by creating content with impact! Purelations is a creative and no-nonsense PR & event agency based in Ghent with expertise in the consumer & healthcare sector. And also a true passion for good food and wine.