Sheldon Isaac Images

Sheldon Isaac Images Helping your business get past the frustration of not connecting with your target clients online. Branding and Headshot Photography

🚨 What makes you stop in your tracks?For my dog, Roxie, it’s a garbage truck, a skateboard, or a school bus. For your au...
01/09/2025

🚨 What makes you stop in your tracks?

For my dog, Roxie, it’s a garbage truck, a skateboard, or a school bus. For your audience? It’s scroll-stopping content.

Roxie could be fast asleep or strolling leisurely on a walk. But the second she hears or sees her "life-stopping moments"—a kid on a skateboard, a garbage truck rumbling by, or another dog—she drops everything.

Every. Single. Time.

That’s the kind of attention-grabbing magic you want your audience to feel when they’re scrolling LinkedIn.

But here's the kicker: you only have 3 seconds to grab their attention.

So how do you stop the scroll?

3 Suggestions for Scroll-Stopping Content:

1. Vivid Visuals – High-quality photos and videos that pop off the screen (blurry photos won't cut it).

2. Emotion-Driven Stories – Share a moment that makes them feel something—joy, curiosity, or even nostalgia.

3. Clear Calls to Action – Encourage interaction with direct questions or statements that invite a reaction.

Why does this matter?
💡 Content with visuals is 94% more likely to be viewed than text-only content. (Source: HubSpot)

Your audience is busy. Your competition for their attention is fierce. If you’re not investing in professional, high-quality visuals, you’re leaving opportunities on the table.

Just like Roxie knows when to stop and stare, the right photo or video can make your audience pause, engage, and remember you.

What makes YOU stop scrolling? Share in the comments below!

📸 Need help creating scroll-stopping visuals for your business? Let’s connect.

When my wife attends an event I’ve been hired to shoot, it feels like two worlds perfectly aligning.Here’s why this mean...
01/08/2025

When my wife attends an event I’ve been hired to shoot, it feels like two worlds perfectly aligning.

Here’s why this means so much to me:

She’s in tech and cyber, thriving as she networks and connects.

I’m capturing the energy and stories through my lens.

We’re both in our element, side by side.

I love knowing she’s watching me work.

There’s pride, encouragement, and a shared sense of purpose.

The best part? We leave with stories to share:

Hers about the connections she made.

Mine about the moments I captured.

(Though we do drive separately—she’s always quick to remind me I arrive way too early and leave way too late!)

It’s a privilege to do what I love, and even better to share these moments with someone I love.

Does your partner ever get to see you in your element? I’d love to hear about it! 👇

If your business isn’t growing, your photos might be to blame.You invested in a branding shoot, now let the photos work ...
01/07/2025

If your business isn’t growing, your photos might be to blame.

You invested in a branding shoot, now let the photos work for you.

-----

Most business owners underestimate the power of a strong visual presence.

Here’s what your online brand needs to look professional and polished:

📸 Professional Headshot – First impressions always matter.

🤝 Team Photos – Showcase collaboration and unity.

⚙️ Action Shots – Let your audience see the magic in motion.

🛍️ Product/Service Photos – Highlight what makes you unique.

🎥 Behind-the-Scenes – Build trust with authenticity.

🏆 Event Coverage – Document your success and industry presence.

Miss one of these? Don’t worry—it’s fixable.

Stop hiding. Start Connecting.
Let’s make it happen.

Merry Christmas from my family to you and yours!⭐️Sing loudly.Eat lots of food.Play in the snow.Watch silly movies.Share...
12/25/2024

Merry Christmas from my family to you and yours!

⭐️
Sing loudly.
Eat lots of food.
Play in the snow.
Watch silly movies.
Share Christmas cards.
Give thanks for everything.
Wrap and unwrap some presents.
Laugh with your family and friends.
Smile lots.
Take pics.

Make sure you enjoy the break.

12/20/2024

"What’s next for your business?"

It’s a question I ask all the time at networking events. And you know what? Most people don’t have an answer.

They pause.
They reflect.
Sometimes, they blank completely.
And it’s DECEMBER. If now isn’t the time to think about what’s next, when is?

This question isn’t just about planning; it’s about confidence. Can you tell someone what you’ve learned this year? What you’ve accomplished? What your next big move is?

If not, it’s time to stop winging it and start thinking about it.

You’ve got this—but it starts with a little reflection.

So, what’s next for your business? Tell me below ⬇️.

12/06/2024

MYTH: "I don't need a professional photoshoot. It won't make me any money. I can take my own pictures."

TRUTH: Sure, you can take your own photos. But let's be honest—they're probably just okay. No outfit planning, no makeup, feeling a little awkward posing... Sound familiar? 😅

Here's what a pro photoshoot does for you:

Makes you think about your wardrobe (so you look 🔥)

Gets you that perfect hair and makeup

Gives you an on-brand, polished setting

Posing guidance so you don't feel awkward

It's not just about photos—it's about showing up as the best version of you. Want a professional look? Hire a professional. It's that simple.

Ready to level up your brand? Let's make magic—book your pro photoshoot today! 📸✨

Stop Hiding --> Start Connecting





Too busy for a headshot? I hear you.That’s why I bring the studio to YOU. 🙌🏽📸 No traffic stress📸 Your office, your comfo...
12/03/2024

Too busy for a headshot? I hear you.

That’s why I bring the studio to YOU. 🙌🏽

📸 No traffic stress
📸 Your office, your comfort zone
📸 Quick and convenient

Your headshot is your online first impression—don’t let time stand in the way. Let me help you show up professionally.

DM me, and let’s make it happen! 💼✨

🌟 Celebrating Bold Moves and New Beginnings! 🌟I had the privilege of working with Puneet, a talented lawyer with a clear...
11/29/2024

🌟 Celebrating Bold Moves and New Beginnings! 🌟

I had the privilege of working with Puneet, a talented lawyer with a clear vision.

She took the courageous step of opening her own practice—an exciting chapter that deserves nothing less than the best representation online.

When Puneet reached out for updated photos, she wasn’t just asking for headshots. She was investing in her brand, her story, and the first impression she’ll make on her clients.

In today’s digital-first world, your online profile is often the first introduction people have to you.

Whether you’re launching a new venture, like Puneet, or growing an existing one, having a professional, updated photo communicates:

⭐️Confidence: Your image reflects your professionalism.
⭐️Trust: Clients need to see the person behind the name.
⭐️Authenticity: Your personality shines through in the right photos.

Puneet Brar, thank you for trusting me with this part of your journey. I know you’ll make a significant impact in your field. 💼✨

To everyone reading this:

If you’re thinking about refreshing your online profile—whether for LinkedIn, your website, or social media—this is your sign. Let’s make sure your image reflects the amazing work you do.

📸 Curious about what updated photos can do for your personal brand? Let’s chat!

"Excuse me, can you take a picture of us… with my phone?" 📱It happens all the time at events.Am I the official photograp...
11/27/2024

"Excuse me, can you take a picture of us… with my phone?" 📱

It happens all the time at events.

Am I the official photographer? Yes.
Do I say no? Never.

Here’s how it goes:

1️⃣ I take the photo on their phone.
2️⃣ I joke, “Okay, now it’s my turn!” and snap one with my pro camera.
3️⃣ They laugh. I laugh. Everyone wins.

Why do I do it?

Because being flexible (and fun 😎) is part of the job. People remember how you made them feel, and that’s what makes the photos even better.

So next time you hire a photographer, make sure they bring more than just a camera—they need the vibes too.

📸✨

Did you know the food at your event could be a huge marketing asset? 🍽️✨I’ll never forget the first time I photographed ...
11/22/2024

Did you know the food at your event could be a huge marketing asset? 🍽️✨

I’ll never forget the first time I photographed an event’s food setup. The catering team created a visual masterpiece—perfectly plated dishes, vibrant colors, and stunning displays.

But as I looked around, no one was capturing the details.

The chef’s hard work would disappear after the event—except for the full stomachs in attendance.

That’s when it hit me: professional event photography isn’t just about people. It’s about the details that make an event unforgettable—like the food, the décor, and the ambiance.

These are the things that make an event Chef’s Kiss. 👨🏽‍🍳✨

Here’s what I’ve learned about photographing food at events👇🏽:

📸 It’s not just food—it’s art. A pro makes every dish look irresistible.
📸 It highlights your attention to detail. Perfect for your website and socials.
📸 It elevates your event. Stunning photos leave a lasting impression.

Don’t let those perfect plates go unnoticed. Pro photos don’t just preserve memories—they create them.

What’s the best food setup you’ve seen at an event? 🍴 Let me know 👇🏽

Look at this room—every single person is captivated.Now imagine capturing their attention online just as powerfully.You ...
11/20/2024

Look at this room—every single person is captivated.

Now imagine capturing their attention online just as powerfully.

You know that if you have good social media, you also have a captive audience online. But here’s the challenge: turning that attention into action.

--> How do you make the most of this opportunity?

Back when I first started working with corporate clients, I noticed something: a lot of companies host amazing events but fail to capture and share the moments that matter.

Their audiences were ready to engage, but the content wasn’t there to keep the buzz alive.

Here’s what I’ve learned—and what my clients do to get seen and make the most of their event content:

👍 Sneak Peek Photos: Share highlights from the event within 24 hours. People are still talking about the experience, and this keeps the energy going while giving others a reason to tune in.

🎥 Event Recap Videos: Create a dynamic video that showcases the best moments—speakers, smiles, and fun. Set it to a great music track to keep it engaging.

📸 Photo Library: Use professional photos to fill your social media calendar for weeks to come. These are perfect for throwbacks, spotlighting attendees, or promoting your next event.

💡 The takeaway?

Your event is just the beginning. The real magic happens when you share those moments online and let your audience relive the experience.

Don’t let your event fade into memory—turn it into content that keeps your brand front and center.

Are you ready to make your next event unforgettable—both in person and online? Let’s chat!

Your social media content is like a 3-course meal 🍽️, and when used right, it’s a filling experience for your audience A...
11/19/2024

Your social media content is like a 3-course meal 🍽️, and when used right, it’s a filling experience for your audience AND your attendees.

Without the right content plan, your event’s buzz can fade faster than last night’s leftovers.

Here’s how your event photos and videos create the perfect dining experience:

⭐️ Appetizer: Sneak peek photos shared the next day get everyone talking about last night’s fun. Bonus: they might even reshare or tag your company!

⭐️ Main Course: The recap video is your big splash post!
🎥 Clips set to music or featuring key moments like speeches show off the best parts of the night.

⭐️ Dessert: A slideshow video of event photos posted 1-2 weeks later wraps up the event and keeps the excitement alive.

➡️ Take Home Bag: The full photo library from your photographer! Use these photos all year long to promote your brand and next year’s event.

Your event deserves the fine dining treatment—plan your social media content to keep your audience engaged long after the party ends. 🍴✨

Tag your event planning team and share this post as you prep for your 🎄holiday parties or end-of-year awards!

11/13/2024

Ever been to an amazing year-end party… but afterward, there wasn’t a single photo or video to remember it? 📸

I’ve seen it happen too many times: great vibes, everyone having fun, but no one capturing the memories.

That’s why having a professional photo & video team at your holiday party is a must! Here’s why:

✨ Your team gets to relive those moments, which boosts morale long after the party’s over.
✨ Sharing the highlights on social media shows off your company’s awesome culture.
✨ You create lasting memories that remind everyone why they love working with you.

Don’t let your celebration fade into memory—capture the fun! 🎉

Ready to make this year’s party unforgettable? DM me to chat!

11/12/2024

Ever tried to do everything yourself… and realized it’s just NOT worth it? 🙋🏽‍♂️

In 2018, I spent 6 months trying to redesign my entire website while balancing client work. It was exhausting, and honestly, a bit of a disaster.

By 2021, I knew better. Here’s what I did instead:

🔹 Hired a copywriter/designer who knew marketing.
🔹 Made quick choices on photos & fonts.
🔹 Hid my old wedding page since I’d shifted my focus.

The result? My site was live in 3 weeks, and I barely lifted a finger!
Now it converts visitors into leads, and I get to focus on what I love—working with clients.

💡 The lesson? Sometimes the best way to move forward is to bring in help and focus on what matters most.

👍 If you’ve been there, give this a like and follow for more business tips!

11/08/2024

Ever had to ditch a “genius” plan because it just didn’t work? 🙋🏽‍♂️

For 2 years, I tried to stick with a whiteboard calendar to keep up with shoots & my pipeline… Newsflash: I barely used it. 🤦🏽‍♂️

Every time I looked at that board, all I felt was STRESS.

So I went “old school” and switched back to my trusty Google Calendar. Now, everything goes in there:

🗓️ Morning planning sessions
⏰ Notifications keep me on track
🔄 Synced with my family’s calendar (so everyone’s in the loop!)

Adding time blocking = game changer! 🙌🏽 Now I get way more done, with way less scrambling.

Lesson learned: Sometimes, you’ve gotta change things up when they’re just not working… same goes for your online presence!

Still don’t have professional photos? Time to change that! With the right shots, you’ll:

📸 Upgrade your website
📸 Connect with your audience
📸 Show up consistently on social

Need help? Let’s make it happen! 🙌🏽

👍 Like this post if you’ve ever had a plan flop, and follow for more photo & video tips to level up your biz!

I was chatting with a Mortgage Broker recently. They told me about their long sales cycle that can take months! Now that...
11/08/2024

I was chatting with a Mortgage Broker recently. They told me about their long sales cycle that can take months! Now that’s patience.

For me, patience looks a bit different at corporate events. My goal? Capture that rare, genuine smile from a keynote speaker.

Not everyone smiles while speaking, which means my timing has to be spot on. So here’s my process:

📸 I become a statue—camera up, finger ready on the shutter, and I wait.
📸 I mentally slow down the scene, watching every movement.

And then, CLICK.

It doesn’t guarantee the perfect shot, but it gives me the best chance to get it.

Love what I do.

11/05/2024

I remember a time not too long ago when I felt stuck.

I’d watch as my colleagues made strides, celebrated big wins, and grew their networks.

Meanwhile, I felt like I was just standing there, watching it all happen from the sidelines.

It wasn’t easy to face that feeling. But I knew I had to make a change.

I committed to learning and started posting consistently on LinkedIn—at least 4 times a week.

It wasn’t just about hitting “post”; it was about sharing my experiences, insights, and lessons learned using photos and videos.

Here’s what happened next:

⏊ My network grew, and people started noticing my work.

⏩ I received invitations to speak on 4 podcasts—sharing my journey and expertise.

⏊ The leads in my inbox increased, sparking new opportunities.

⏊ And unexpectedly, I made some genuine new friends along the way.

The takeaway?

Consistency and putting yourself out there can make all the difference.

It’s not always easy, but the effort pays off in ways you might not even expect.

So, if you’re feeling like you’re at a standstill, take that first step.

Start sharing your voice and showing up. You never know who’s watching or how it might transform your path.

_______________________________________________

Hey, I’m Sheldon from Sheldon Isaac Images 👋🏽

✅ I help businesses with impactful event photography and videography that showcases their best moments.

✅ I share stories and lessons learned to inspire and connect with others.

Ready to get moving again? 📥 Let’s connect or drop a comment below if this post resonates with you.

My first branding styled shoot 6 years ago.Although it was my first shoot of this kind, I acted like it wasn't.  I prett...
10/29/2024

My first branding styled shoot 6 years ago.

Although it was my first shoot of this kind, I acted like it wasn't. I pretty much did everything I would do now:

- Scouted the location before the shoot
- Had a pre production meeting with the client
- Followed my shot list of must have photos and poses
- Arranged for multiple models to come at different times

I'm not sure this shoot could have gone any smoother.

I now have better softwares and equipment to help me work more efficiently and get your photos to you faster.

But for the most part, the process is the same and I still love what I do.

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Ajax, ON

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