Sheldon Isaac Images

08/26/2024

I don't care, just listen.

And I mean listen to your business manager, your business coach, your agent, or even that voice in your head that's telling you to make sure that your online profile looks professional.

was asked by his agent to update his headshot photos so that They can submit them for acting gigs.

Duke listened.

You got his headshots and branding photos done in the studio with me, and he's been booking jobs in television since then.

Obviously most of the credit goes to Duke and his acting skills, along with the business savvy of his agent, but also some of it is due to his updated headshots.

Stop ignoring that voice that's telling you to update your profile.

08/19/2024

What means more than ANY other achievement you can attain?

Love.🎯

Happy 1️⃣8️⃣th Wedding Anniversary to my Wife and Mother of my daughters .

Thanks for your love, support and laughs over these 18 years.

📸: Taken yesterday at Chicago's DuSable Black History Museum and Education Center.

Yes I know my official anniversary was yesterday but we were traveling home 549 miles from the Windy City.

08/16/2024

07/31/2024

Event Planners, are you doing this?

This SIMPLE change, can improve your during and post event workflow.

I love getting hired to shoot an event and hearing the words "I'll connect you to my Event Planner to answer all of your questions."

I always like to know the run of show before I arrive.

Event Planners had ALL the answers. Well, the good ones do LOL.

So I lean on them to make sure I understand the timing, itinerary and if there are last minute changes.

I've shot events that have speeches, performances, awards, on top of special entrances and party time.

I have to capture EVERYTHING.

When the event is complete, I'll send the client the retouched photos and completed videos.

But there's something more I like to offer.

Photos for the Event Planner's portfolio.

I know some Planners get snippets for their own socials but a lot of times, they are far too busy to get everything.

I like to make sure I connect with Planners and gift them photos to use on their socials. They can tag me or not (please tag me 😆).

I implore every Event Planner, if you aren't working with me (urgh), ask the media team at your event to send you some photos. This way, you can just concentrate on what you do best.

Or save yourself the trouble, and work with me!

Do you ask the photography team for photos from your planned events?

Photo: Raquel John-Matuzewiski
RJ Events

Stop Hiding,
Start Connecting.

07/25/2024

Have you ever wondered why a hospital would need photos and videos?
And I mean A LOT of them.

470 days ago I was hired to fill in for one of my good friends who was going on leave at one of Canada's premiere hospitals in Toronto.
The task, shoot videos and photos.

What does a hospital need photos and videos of??

I had the same question.

Sunnybrook Health Sciences Centre needs videos and photos of:

➡️Events
➡️VR Videos
➡️Headshots
➡️Staff awards
➡️Social media
➡️YouTube content
➡️Renovation projects
➡️Staff recruitment videos
➡️Training program videos
➡️VIP visits & walk throughs
➡️I even shot 2 heart surgeries 👀

I learned a lot, and I got to use different equipment.

And it was great meeting and getting to know over 100 people who work to save lives from the front line to maintenance to the Board .

I especially learned a lot about business and life from Sunnybrook's CEO Andy Smith.

The opportunity to do what I love in a different type of setting was a welcome challenge.

I salute all healthcare workers and thank the Sunnybrook staff for helping me grow and learn.

I am grateful.

06/29/2024

Can you do this for 60 minutes?

I think EVERYBODY can.
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People sometimes overthink marketing decisions. I'm guilty of this.

Delay can result in lost opportunities. Benn there.

Speed to implementation is one of the keys to success in business.

But the WHAT to say, post and promote can be a difficult decision.

Here's a quick tip to finding the topic that could hit.

Lean on what you know.

So consider promoting the area of your expertise that you can speak on without any preparation for 60 minutes.

Everyone has this topic in them. Everyone is an expert in SOME situation.

I know I could freestyle a keynote on photos and videos in business marketing.

So, if you are looking to create content series, a education course or a webinar, consider your area of expertise.

If you can speak on it for 60 minutes without prep, imagine how solid it could be WITH preparation.

Think of this when making your next marketing decision.

06/26/2024

How you tell your story will be the difference between being interesting and being boring.

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What if I told you that the 3 pictures I posted are of me at my local zoo?

Sheldon's trip to the zoo = BORING.

Now here's the real story:

These pictures were taken in Johannesburg South Africa during a chilly early August morning on a Safari.

The photo of the lion was captured 1 hour into my first Safari. And my Wife and I saw 4 of the big 5 animals 1 hour into the safari which is generally unheard of!

Would that be more interesting and memorable?

If I told this story as a keynote speaker with slides showing some of the photos I took wouldn't that be memorable?

Do the same thing with your social media posts and your presentations.

Use photos and videos to help tell your story.

People will remember your message 22x times more when you accompany it with a story.

Trip to my local Zoo = Boring (unless someone jumped into the gorilla enclosure)

Safari in Africa = more engaging, memorable and hopefully less boring.

And stories are an amazing icebreaker for the audience who might want to speak to you after your speech.

Match your stories with photos and videos and it will make you unforgettable.

And yes, we did go to South Africa.🇿🇦

(Now you have an easy icebreaker when you inevitably DM me to connect today LOL)

06/03/2024

Positive reviews are great for your brand.

Are you actively requesting Reviews and testimonials?

If not, why not?

I am currently working on asking for a review more than once. The goal is following up and not letting it die after one ask.

But the key thing to do is to ask for it to begin with.

Oh yeah, make sure your Google My Business page is up to date and full of keywords for your industry.

One way to see if you are ready to ask for reviews is to Google yourself.

If you see that your profile is incomplete or you aren't showing up on the first page of the search, you have some work to do!

05/10/2024

One thing is for sure, I am going to do what I need to do to get that shot.

Now what I mean is, I am not hired to be the life of the party. ❌
I am not hired to stand out in any way. ❌

When you hire me to be your photographer or videographer, I'm there to get the shots I need to create that recap video, that slideshow video with the best photos or get you that gallery of pictures that you're going to post to social media.

But.

I don't dress in all black like most videographers and photographers, I probably will be wearing one of my favorite shirts.

I don't just stand back and shoot candids all night. I'm going to interact with your guests in a way that's organic but will look good if I have to set something up.

And of course if a presentation is happening on stage, I'm going to make sure that the people who are receiving awards etc are going to pose for my camera until I get a good shot.

👍🏾When you get that thumbs up from me then you can go.

So be aware, you're not hiring a quiet/silent photographer and videography team🤫. We will be seen when we need to, and disappear in the shadows when we can.

03/22/2024

Sometimes it's embarrassing.

Imagine being out in public and you decide to capture a photo or video.

For most it could be a quick selfie. But I do things a bit different.

I use my tripod, I have my DSLR camera and most times a lapel mic.

This attracts attention.
I see people looking, listening and sometimes asking what the heck I'm doing.

I don't mind.

It's an unintentional ice breaker.

Inspiration can come at any moment, are you ready to seize it?

For most of you, you are not ready or willing. I can help.

Let me and my team:
✅Plan
✅Shoot
✅Edit

You just have to show up and "perform" under our guidance.

We'll help you to stop:
❌Worrying about what to shoot
❌Being frustrated not knowing how to capture your vision
❌Being confused about how to make it look professional

DM me to find out how we can help your business and video.
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Hey, I run Sheldon Isaac Images 👋🏽

✅ I shoot headshot & branding photos to provide you with content
✅ I capture promo & highlight videos to get your company noticed
✅ I am here to help you be seen and make money

📥DM me to see if we can grow together.

03/07/2024

Did you know that AI hasn't perfected the look of your headshots?

The reason is because just like cooking, everything is to taste.

I was in the studio setting up for a headshot session and I liked a test shot I took of myself.

I figured I should actually use it but edit it using some AI software.

I did and after a few iterations, I found that I still had to manually do a bit of work to get it how I wanted.

AI has come a long way BUT it's still dependent on 2 things:

1) Human input (prompts etc)
2) Human tweaking (trial, error and testing)

I still want my profile photos to look like ME not the fake AI me that shaves off 5 years and decides if I add or lose greys.

Nah.

👀If you have tried and like your AI headshots, please share them with me.

I'm impressed with what they can do, but I'd like to see if they can capture the real YOU yet.

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Hey, I run Sheldon Isaac Images 👋🏽

✅ I shoot headshot & branding photos to provide you with content
✅ I capture promo & highlight videos to get your company noticed
✅ I am here to help you be seen and make money

📥DM me to see if we can grow together.

02/27/2024

Are you afraid of the A.I. monster?

Or are you embracing it?
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In my line of work, I get special and sometimes outlandish requests.

Which I get because photos and videos are a VERY personal thing.

---> And this personal thing can potentially be seen by thousands of people.

But truthfully, I just want the client to be happy. Even if that means making them look slimmer or removing all of their wrinkles to look younger.

But I'll always ask 'Why?'.

And sometimes a background change is necessary using A.I. like in the over the top example in this post.

It's great for a quick start and it still will require some Photoshop clean up.

AI is useful in the photo and video part of my business for quicker turnaround or to assist in the creative side of editing.

The AI machines aren't taking over yet. And I plan to stay ahead of them by exploring their capabilities and becoming proficient using them.

❓Are you trying out AI software for your business?
Or
❓Are you not focused on AI right now?

Let me know in the comments.👇🏾

02/14/2024

Me and my forever Valentine ❤️.

02/07/2024

Do you have days where you don't know what you should say on social media? 😕

You're scrolling and seeing your competitors posting something super creative every single day.

How are they doing this on a consistent basis?

We all have days where we have brain fog.🧠
Those days where you're stuck staring at your blank screen.

On those days your next piece of good content is sitting in your old news feed.

Scroll through your personal feed from a few months ago and take a look at your analytics.

Here's where you'll find information like:
⭐ what was the most engaged with post
⭐ what was your most liked post
⭐ what posts did poorly

If a post did well, see what worked and replicate it by:
➡️ Reusing the photo or video
➡️ Changing the description
➡️ Adding an additional photo (the algorithm likes multiple photos)

Repurposing content not only helps you when there are days you just can't come up with ideas.

Remember, most of your connections probably didn't see that post even if it did well.

And as always, make sure your content is high quality and that your descriptions are solutions focused and written in your tone.

DM me if you need help getting started.
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Hey, I run Sheldon Isaac Images 👋🏽

✅ I shoot headshot & branding photos to provide you with content
✅ I capture promo & highlight videos to get your company noticed
✅ I am here to help you be seen and make money

📥DM me to see if we can grow together.

01/29/2024

Do this if you got a new job ✅ or if you are looking for work.

This tip helps in both cases.

You might want to tell your network that you are seeking employment or that you secured a job.

Either way, you shouldn't hide it.

The question is, is your profile READY to be seen?

There are a bunch of things you need to do before putting yourself out there:

⭐Get more Recommendations

⭐Update your employment history

⭐Make sure your resume is achievements focused

⭐Turn on LinkedIn creator mode (better page layout 👍🏿)

⭐Put the 'Open to work's symbol on your profile picture

The last tip is connected to the main point of this post; update your profile picture.

Potential employers are definitely looking over your profile as they read about you, how embarrassing is it if you have your camera phone beach vacation pic still up?!

Or

People are looking to hop on the wave of congratulatory well wishes, they too will see that old pic.

Also, don't neglect your activities section. I personally look at the frequency and quality of your most recent posts. Does that make me snobby? Lol

My suggestion is that knowing that if you plan to use LinkedIn to speak about your new job, or ask your network to help you find one, make sure your profile picture and page are current and professional.

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Hey, I run Sheldon Isaac Images 👋🏽

✅ I shoot headshot & branding photos to provide you with content

✅ I capture promo & highlight videos to get your company noticed

✅ I am here to help you be seen and make money

📥DM me to see if we can grow together.

01/18/2024

Shhhhh! Don't tell anyone about your MASSIVE event, I'm sure word of mouth is enough.

Said no one ever.

But many events are not investing in photo and video coverage.

Why are you hiding?

Your organization spent money on:
💵Keynote Speakers
💵Performances
💵Food Service
💵The Venue
💵Digital Ads
💵Decor

All for the event to come and go and you don't have any proof of its success.

Stop depending on your attendees' social media posts for photos.

They are not telling YOUR story and they can't be used for advertising or sales.

So, your event just ends with a whimper.

Let's change that in this year.

Let's focus on getting your organization:
✅Social media content
✅Attendee testimonials
✅Pre-Event Promo materials
✅Sales content for next year
✅Attendee interactive opportunities

Your event may be memorable, but you need to make it SHAREABLE with those people and potential sponsors who didn't attend.

Stop hiding, start connecting.

👩🏿‍🔬:
🏬: Mila - Quebec Artificial Intelligence Institute
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Hey, I run Sheldon Isaac Images 👋🏽

✅ I shoot headshot & branding photos to provide you with content
✅ I capture promo & highlight videos to get your company noticed
✅ I am here to help you be seen and make money

01/17/2024

Are you a micro-manager?
Do you work for one?

I have, it's awful.

They practically stand over you while you are trying to work making you feel anxious and not trusted.

Would you believe that I welcome clients micro-managing me? (up to a certain point)

What I mean is, I want client approvals during big budget photoshoots.

I never used to. I wanted to do a big reveal after I had a chance to go over the footage, but that all changed when I saw the process of shot by shot approvals when I was in a commercial last year.

Clips were sent to the 'Video Village' (A room where clips were viewed on a massive screen) for approvals after each scene. Until the company reps and the Creative Agency said, "All good", we waited or reshot scenes.

It makes for a slow process but there is no need to reshoot scenes and nothing got missed.

I started including client's input on shoots so that we are on the same page and they are happy right away.

To a lesser degree, I like having my shots go to my laptop instantly so I can approve each headshot. But I do like to have clients review photos at the end of the shoot before we tear down in case they need a redo or if they thought of something they want to try.

My job is to bring your vision to life. And that might require your over the shoulder input.
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Hey, I run Sheldon Isaac Images 👋🏽

✅ I shoot headshot & branding photos to provide you with content
✅ I capture promo & highlight videos to get your company noticed
✅ I am here to help you be seen and make money

📥DM me to see if we can grow together.

01/17/2024

Are you a micro-manager?
Do you work for one?

I have, it's awful.

They practically stand over you while you are trying to work making you feel anxious and not trusted.

Would you believe that I welcome clients micro-managing me? (up to a certain point)

What I mean is, I want client approvals during big budget photoshoots.

I never used to. I wanted to do a big reveal after I had a chance to go over the footage, but that all changed when I saw the process of shot by shot approvals when I was in a commercial last year.

Clips were sent to the 'Video Village' (A room where clips were viewed on a massive screen) for approvals after each scene. Until the company reps and the Creative Agency said, "All good", we waited or reshot scenes.

It makes for a slow process but there is no need to reshoot scenes and nothing gets missed.

I started including client's input on shoots so that we are on the same page and they are happy right away.

To a lesser degree, I like having my shots go to my laptop instantly so I can approve each headshot. But I do like to have clients review photos at the end of the shoot before we tear down in case they need a redo or if they thought of something they want to try.

My job is to bring your vision to life. And that might require your over the shoulder input.
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Hey, I run Sheldon Isaac Images 👋🏽

✅ I shoot headshot & branding photos to provide you with content
✅ I capture promo & highlight videos to get your company noticed
✅ I am here to help you be seen and make money

📥DM me to see if we can grow together.

01/10/2024

"I want to be the face of my brand but where do I start?"

Have you asked yourself this question?

The question you have to ask yourself is, 'what's the best way to show how we can help our customers while being marketable?'

This is where personal branding comes in.

By making yourself or a member of your team the face of your brand, you then can speak directly to the consumer. You can tell personal stories and be front and center at networking engagements and speaking opportunities.

All the while becoming a recognizable fixture in your business.

came to the studio because she was opening up her own Guardian Pharmacy in Ajax and needed headshots to promote her business.

She came in looking like a movie star in a lab coat!
We spent an hour doing various poses and she ended up with photos I've seen her use online and in her marketing materials.

----> Great job Desiree!✅

If you're wondering what's the best way to do this, it all starts with including photography and videography in your marketing budget.

I can assist you with:
✅ Effective scripting allowing you to address your customer's pain points
✅ Location selection
✅ Posing guidance

This will allow you to have photos and videos to post on social media and your website that resonate with your target customer.

---> Don't be afraid to be the face of your brand.

Even if you find it a little daunting, I'm here to help.

I personally have seen the benefit of showing up regularly in my marketing online. I get recognized at events from people who have either seen my content or follow me on LinkedIn or Instagram.

Stop hiding, start connecting.

Desiree's Guardian Pharmacy is ready to fill your prescriptions and answer questions at their location in North Ajax.

🏬

01/09/2024

"Why would you switch from fun Wedding photos to stuffy Corporate work?"

Well, because I enjoy helping people make money.

And, I found a way to reframe my thoughts that corporate work is considered "stuffy".

Some of the most fun shoots, and some of the most interesting people I've met are from the corporate work!

The photos in this post are from corporate work.

Latonya Bentley the founder of LTeas and Wellness had me shoot photos of her Zumba class in Toronto.

These photos were used to promote future dancing/exercise classes on social media.

You know that this is BRANDING and PROMOTIONAL corporate photography.

I had fun tapping my feet and fighting the urge to put down my camera and just show off my Zumba skills while New York's own DJ Mo Betta spun tunes to hype up the crowd.

Nothing stuffy about capturing these digital marketing photos for Latonya's company.

It's good to get out of the studio for some work.

I enjoy my job because I think that I 'get to' do what I do, not 'have to' do it.

Reframe your thinking and find ways to make your job enjoyable and your life will be better.
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Hey, I run Sheldon Isaac Images 👋🏽

✅ I shoot headshot & branding photos to provide you with content
✅ I capture promo & highlight videos to get your company noticed
✅ I am here to help you be seen and make money

📥DM me to see if we can grow together.

01/05/2024

You know the definition of insanity in business, doing the same things you did last year expecting more sales.

Time to get sane and avoid these 4 losing 2023 digital marketing habits so your business can grow.

1️⃣ Posting only 1x a week
-Just like anything in this life, you need to be consistent and persistent. Post no less than 3x a week to get seen.
2️⃣ Bad quality videos
-You don't need to be Spielberg with expensive gear, but you do need to pay attention to your lighting and audio.
3️⃣ Those badly filtered photos
-Filters don't rescue a poor quality photo. You don't need to get cute, be effective. Just like video, control the lighting and angles. Use Canva to improve the look but don't over do it.
4️⃣ Bad post ideas
-You are not capturing the attention of your target audience because you are not talking about what bothers them. What's in it for them. Tell them how you make their life better.

Stop doing what didn't bring you success last year.

Put more effort into your posts and use the online tools available to help you along the way.

If you don't know where to start, drop me a line.
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Hey, I run Sheldon Isaac Images 👋🏽

✅ I shoot headshot & branding photos to provide you with content
✅ I capture promo & highlight videos to get your company noticed
✅ I am here to help you be seen and make money

📥DM me to see if we can grow together.

12/19/2023

"Enjoy the little things"

Do you ever think about how happy we'd be if we really took notice of and enjoyed the little things in life?

The beautiful thing about photography and videography is that it captures a moment in time.

Visual media is so compelling that it can help remind you of the little things of life that often gets forgotten.

I hope you take and share lots of pictures this Christmas.

Years from now, you'll be glad you did.

🏬:

12/15/2023

I have a slight fear of heights.😬

So when the kids want to do rollercoasters at Canada's Wonderland theme park, I have to make a decision.

➡️Do I find an excuse to stay behind?
Or
⬅️Do I fight the feeling I might die, and just trust I won't fall out.

Thankfully my kids haven't asked to do the rollercoasters that have the big loops, so I can agree to ride the tame coasters.

Anyone here in the same boat?!?

For some of you, getting photos taken of yourself IS your terrifying rollercoaster.

❌I assume you haven't had a good photo of yourself.
❌You are afraid it's going to be a waste time and money.
❌You don't know what to do with the photos anyway so why bother.
❌Maybe you think people will see that blemish you hate and that will deter them from doing business with you.

My job is to help you get comfortable for your photos.

This means I have to:
✅prepare you before the shoot, ✅instruct you during the shoot
✅impress you with the final photos after the shoot.

This is something I've done many times.

You aren't alone.

Sometimes just having someone by your side for that rollercoaster ride to scream with you is all you need to get through the dips, drops and loops.

It might feel scary, but I'm here to take the trip with you.

When you catch your breath (so to speak) and see the final results, you'll be glad you booked your ticket for the ride.
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Hey, I run Sheldon Isaac Images 👋🏽

✅ I shoot headshot & branding photos to provide you with content
✅ I capture promo & highlight videos to get your company noticed
✅ I am here to help you be seen and make money

📥DM me to see if we can grow together.

12/11/2023

Cameraphobia is REAL.

It's defined as the fear of being in front of a camera or of getting your picture taken.

Are you a Cameraphobic?

Do you DETEST seeing your photos?

I'm no psychologist, but I've been doing this for 15+ years so I have a few tips to keep people clam:

👍 Make em laugh once in a while.

👍Retouch every photo they select.

👍Plan the shoot so there are no surprises.

👍Be involved in the wardrobe selection process.

👍Shoot in a controlled environment with little distractions.

👍Ask the client what they want to achieve by using professional photography.

👍Show them the first few photos during the shoot to help them see they are looking amazing.

If this describes how you feel about photography but you KNOW that in 2024 you need media to promote your business, DM me and we can discuss ways to make the process simple and not so scary.

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Hey, I run Sheldon Isaac Images 👋🏽

✅ I shoot headshot & branding photos to provide you with content

✅ I capture promo & highlight videos to get your company noticed

✅ I am here to help you be seen and make money

📥DM me to see if we can grow together.