Sonder: Market + Events

06/29/2022

3 Years ago, almost to the day, we looked through the windows of 132 Penetang Street for the first time. It wasn’t pretty, it needed A LOT of work but we had a vision and knew it was what the community needed…and truthfully, it was also what we needed.

Angela and I are very proud of all that we have accomplished since that day, the relationships we have built and everything we have been able to support during the last few years. Unfortunately, a brick and mortar location for us at this point just doesn’t work anymore. We’ve fought hard to keep it, reinventing ourselves multiple times and even adding another part of the business. () We were only open 4 months before the first lock down and we were determined covid wouldn’t stop us…and it didn’t stop us, but we have realized how tired we are from it and that we have families that need us more than ever. We’ve been putting so much of our time and energy (and money) into keeping the doors open because we wanted it so much for the community, but at this point we need to do what’s best for us.

It’s taken us almost two weeks to post this. There was so much we wanted to say, but it’s been hard to put all our thoughts/feelings into just a few paragraphs. What we realized is that it didn’t really matter what we said here, if you know us, you know how we feel. This isn’t easy, we love you all so much and will miss seeing you regularly.

Thank you all for choosing to the last few years and supporting our dream of bringing people together. We will Sonder with you again, just not at 132 Penetang Street.

All our love, Winter Jade + Angela Caswell

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Hair/Makeup

05/06/2022

Many of you already know this, but for those of you that don’t….every Thursday and Friday at Sonder we offer from 4-8pm…check it out on IG if you’d like to see more of what’s offered and our menu. You can walk up or call in your orders ahead of time.

IG
📍 132 Penetang Street
☎️ 705-896-6324

05/03/2022

From the very beginning, providing an experience with our markets has always been important….and for us, the music has played a key role in that. There’s a magic that comes with it, we feel it every time.

As we continue to evolve, our focus remains on strategic collaborations that will allow us to provide these experiences to both you(the community)and our vendors.

It is with great pleasure, that we announce a collaboration that is absolutely about the music and supporting all things local. We will be curating our own SONDER Market Artisan Village for this years Troubadour Festival

You’ll be able to Friday, June 24th and Saturday, June 25th and enjoy the music of Dwayne Gretzky Natalie MacMaster and many others!

There will be both two day and single day vendor opportunities.

Emails will be sent out tomorrow with all the details (for both the Troubadour Festival and the Baycats Market) to those that have already expressed an interest of being a vendor at upcoming markets….and if you haven’t yet, right now would be a good time. 🙂

Emails can be sent to [email protected] and please include a brief description of the products you offer and links to your social.

04/29/2022

The Friday night hangout is back….
And we’re here for it!

See you tonight for some in our parking lot! 4-8pm

Walk up or call in your orders.
📍 132 Penetang Street
☎️ 705-896-6324

04/28/2022

Tonight’s the night! from 6-9 at our downtown market location, 20 Dunlop Street East ()

Enjoy an evening of supporting all things local and great music with DJ KC!

This months vendor lineup:mamma and.peachescreations











studio

glass

04/13/2022

We have some new business news!

The idea we had almost 22 years ago, well we’re doing it…because why not at this point!

We were 18 and 23 when we first talked about it. (For real) It was within months of first becoming friends….and we lived in the East End at that time. We knew the concept and the vibe we wanted and nothing has changed. We’re doing exactly what we talked about all those years ago.

You will have to bear with us, we won’t have everything set up exactly how we’d like it right away, but April 29th we will be opening phase 1 of (Follow us on IG)

We will be open Wednesday-Friday at our same location 132 Penetang Street, 10am-3pm for the first month and then consider adding more days/hours after that.

We will be offering a set menu and weekly specials. Sandwiches, salads, treats, coffee, specialty drinks, etc. Everything fresh and made to order.

Catering will also be available.

Our concept is a to-go style, with a European vibe. We will also be working with local small businesses to have a little market section of goods for sale and as always, we will continue to adapt and evolve as we go because that’s just how we roll!

will continue Thursday and Friday nights, so don’t worry.

And as of May 15th we will begin taking on studio rentals again Saturday-Monday for photography, meetings and workshops.
*We will no longer be accepting bookings for outside events.

(SONDER Studio + Events) will continue, but we are rebranding and shifting that business to focus on our markets.

2 years of a pandemic has changed many things for us, but in the end it’s been an opportunity for us to strengthen our friendship and grow our business(es) and for that we’re grateful.

We look forward to feeding you more than just pizza soon!

Winter + Angela

PS. If you feel so inclined, please share our news with your friends….😘😘

04/08/2022

Guess where you can in July?!

No big deal really….actually, just kidding! It really is a BIG deal! We’ve been invited to host a special edition of the SONDER Market at a Barrie Baycats game this summer! That’s right friends, picture a warm summer night….40+ vendors, music and a ballgame!!

July 17th, mark it down on your calendars. You won’t want to miss this epic collaboration!

We will have more details in the coming weeks, so stay tuned!

*Vendors: For anyone interested in joining us, please send an email with a brief description of your goods and links to your social to [email protected] and PLEASE make sure to add BAYCATS to the subject line.
And while we’re here and have your attention, the next edition of our downtown SONDER Market will be Thursday, April 28th. If you’d like to join us for that night, please send an email and make sure to include DOWNTOWN in the subject line.

**We will also be opening up a few sponsorship opportunities for local businesses. If you’re interested in getting involved, we’d love to hear from you!

04/02/2022

For the past 6 months we had been driving around Barrie looking for a location that could possibly work as a new home for our beloved market, and possibly some other things.

We had come to the realization that the market was out growing our little corner at 132 Penetang Street and that if we were to continue to grow and support our community they way we wanted, we needed to make a move.

However. The “feeling” of a space, the vibe if you will, is so important to us….and this isn’t easy to just find anywhere. We realize, it’s not just about the space, it’s also about the people, but we feel the right space is what really helps to attracts the right people.

After 6 months of us driving around, hours scouring the internet, many MANY emails and phone calls, meetings and one deal we thought we had that fell through, we persisted and over breakfast and a catch up with a friend, we found ourselves rebranding the [East End] Shop Local Market to the SONDER MARKET and a new home for it downtown in a space that made us ‘feel’ really good, the . It was exactly the right space and Thursday night it absolutely brought the right people! 321 of them to be exact.

321 people(!) walked through the doors and choose to and support their friends and their community. Standing back, watching the smiles on peoples faces, listening to the laughter and the music, knowing that we’ve created this community within the community is a pretty special feeling. A feeling we don’t take for granted, ever. We feel privileged to have so many of you believe in us, support us and show us so much kindness and love.

We’ve evolved again, it’s what we seem to do best. And we’re not done. We will evolve and adapt as many times as it takes to continue doing what we love because we love all of you and this city so damn much.

We’ve got more news coming next week actually, some more ‘adapting’ has been going on, but for now we’ve only got one more thing to say….

THANK YOU

04/01/2022

How fortunate are we, to live in such an incredibly talented and supportive community as Barrie?! Thank you for continuing to and support all things local friends.

04/01/2022

Thank you for this CTV Barrie!!

03/31/2022

Tonight’s the night! The downtown Sonder Market starts in less than an hour! Come on down and grab a drink, have a bite to eat, shop 20+ Vendors, listen to some LIVE Music and a DJ….connect, experience and support all things local!
The 1st person who gets here at 6pm will be handed a $25 Dunlop Street Diner gift card AND the 125th person to walk through the door wins a $100 gift certificate and a $25 Dunlop Street Diner gift card!!

📍 20 Dunlop Street East
⏰ 6-9pm

03/15/2022

He’s back!! Our good friend B.Knox (who also has a couple new singles out!) will be at the Sonder Market on March 31st for his first Sonder performance of 2022! Joining him on stage will be Olivia Murphy and DJ KC.
And don’t forget, the Sonder Market will be at its NEW downtown location, 20 Dunlop Street East, also known as Dunlop Street Diner
See you in a couple weeks!

3.31.22 6:00-9:00pm.

https://ffm.bio/bknoxmusic

03/02/2022

When we started our market, it was a way for us to support and connect with local small businesses. It was also a way for us to create an experience for the community by bringing people together, sharing music and what always seems like a little bit of magic.

We would have loved to have been able to continue on with the markets at our location but we felt we had out grown our space here for a few reasons and that is why we made the decision to look for alternative options. Our market has become like family, we love all of you so much and always want the best for you.

So after months of meetings, site visits, brainstorming, late nights, changes of plans, even more meetings and maybe a glass (or two) of wine, the day has finally arrived for us to announce what’s next for our market, a concept that will help us continue on with all that’s important to us.

[Insert drum roll here]

We are very happy to finally be able to share with you, that our next market will be Thursday, March 31st from 6-9pm and it will be located at 22 Dunlop Street East, (otherwise known as Dunlop Street Diner )with special musical guests Olivia Murphy, B.Knox and DJ KC!

We have partnered up with our friends downtown to bring you what we feel will be a more elevated experience offering a bar and a ‘Market Menu’ with plans to expand within the next few months that include additional vendor spots at Donaleighs Irish Public House and during the warmer months, the patio at North Country

anyone? It’s going to be a thing!

We will be rebranding the market from the [East End] Shop Local Market to, ‘The [Sonder] Market’ and we are currently working on a new website that will promote our vendors, musicians and everything market related.

We cannot wait to see all our faces again soon! It’s been way too long. We look forward to continuing on with our magical evenings, filled with music and all of you.

We have 21 vendor spaces available for March 31st. To apply, EMAIL (no DMs please) [email protected]

Feel free to spread the word. 😘

Much love,
Winter + Angela


PS. We have more news coming soon. for some more SONDER updates!! It’s going to be a great year! We’re not leaving 132. XO

02/23/2022

Hey friends! We’ve got some big news coming next week about one of our favourite nights! Here’s a hint…..

02/20/2022

As some of you already know, we are currently not taking any bookings for the studio right now…but we decided it was time to make that announcement more official and let you know why.

After being made to close and then reopen so many times in the past two years, working around restrictions and mandates and trying to always adapt and keep our sanity, it’s finally taken it’s toll.

We’re exhausted. Mentally and also emotionally. We need a change, something to excite us again and challenge us in a different way. In a good way. In a way that feeds our soul.

We have spent the last couple months brainstorming. We’ve decided it’s time to take more seriously and want to expand that. is outgrowing our parking lot, so we’re working on plans that allow us to let us do more with that business AND we still have many ideas for Sonder we’re working on. Including our Market. There will still be markets! However, until we make a final decision on what that’s going to look like, we both feel it’s not right to take on bookings at the moment because we don’t want to have commitments on our calendar that could prevent us from doing something. If there’s one thing about Ang and I, it’s that you can never be too sure what we’ll come up with next….truthfully, we still surprise ourselves.

We’re also open to collaborative ideas! We love our community of friends and value the connections we have. So, if you’ve got something that you think could be fun, send us a DM. We’re listening.

All our love, always.
Winter + Angela

02/10/2022

Two posts in one day?! Yep. And you’ll be glad. The item this week at is, ‘Nacho Average Nachos.’

Layered with goodness, cooked in the wood fired oven and only $10!

Walk up or call in your orders. Open Thursday and Fridays at 4pm.
132 Penetang Street
705-896-6324

IG

02/10/2022

Sometimes you just need marshmallows on a pizza….and by sometimes, we mean today! How fortunate for you, we have this option, and many more, every week right here in our parking lot for you.

This specific deliciousness can either be made as a pizza, or if you want something more ooey and gooey, you can also have it made as a panzerotti. And it’s only $10!

is open at 4, today and tomorrow. The music will be playing, the fires will be going. It’s going to be a great night for pizza!

Walk up or call in your orders.

132 Penetang Street
705-896-6324

12/31/2021

We’re rolling into 2022 with smiles on our face and pizza on our mind….and maybe a new idea or two.

Happy New Years friends! Our community, our neighbourhood and all of you mean everything to us. You’re the reason we’re still here….and still dreaming.

Angela + Winter
XO



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Hair + Makeup

12/25/2021

Today was a good day. Thanks for that Blueberry Moon New Age General Store

We have incredible friends, that do incredible things for our community, like today. We were grateful to be a part of it. We love you!

Merry Christmas!

12/22/2021

“The key is happiness is making the music louder than the chaos.”

2021, needed to be LOUD.

Enjoy this little reminder of some of the things we have to be grateful for. Like, LIVE music, our community and some incredibly talented friends.

https://youtu.be/xQs_GWcEi94

A few clips from some of the LIVE performances we’ve had the pleasure of enjoying in the parking lot this year.“The key to happiness, is making the music lou...

12/18/2021

We started because of lockdowns and still having bills to pay, but we also started it because it was a way to stay connected to our friends and the community and we really needed that, the connection.

Last night, our view from behind the oven was heartwarming…(and not just because the fire was literally burning my chest again 😳)

Watching all of you, together, is what we really do this for. Nights like this are everything we’d hoped for.

Thanks for that.

12/16/2021

Friday night at 6pm around the fire as we spread some holiday cheer with a good, old fashioned Christmas Carol singalong led by Brett Caswell.

AND. will be available from from 4-8pm for those of you that are craving a wood fired pizza and we will be hosting a Holiday Market Pop-Up inside the studio from 6-8pm!

Food. Music. Local Goods. Community.
Yes please!

12/08/2021

Our parking lot. It’s a vibe. Somewhere you can enjoy good food, listen to music and have a great time. Especially now, because who doesn’t love a good fireside chat?!

See you Thursday + Friday friends. 4:00-8:30pm.

PS. We’ve also decided to try out our Market Menu this week during pizza, so you’ll also be able to order the following:

Bowl of Homemade Chili $5
Chili Dog w/ Cheese $5
Hot Dog $3
And of course, our Homemade Meatballs on a bun w/ Cheese $5

Walk up or call in your orders. 705-896-6324

PSS. We’re really grateful for pizza brining us so many new friends, like these two gems.

12/05/2021

Just another magical afternoon in the neighbourhood…..

Thank you to all of you that always support everything SONDER. You sure know how to make two gals feel the love.

Yesterdays Christmas Market was absolutely perfect.

So many of you make the effort to and both Angela and I, as well as all of our vendors truly appreciate it.

This is community looks like.

12/02/2021

Thursday is Open Mic Night from 6:00-8:00pm in the [Soh-Shul] Room with this guy, and the . AND no cover charge! Imagine that, something FREE….simply because we love music!

We’re also in the parking lot cooking up your favourite wood fired pizza from 4:00-8:30pm. Walk up or call in your orders, 705-896-6324

11/18/2021

It’s that time of the week!! Thursday + Fridays, wood fired pizza time in the parking lot! 4:00-8:30pm.

And today we’ve got a couple other fun things going on for you as well!

is hosting a pop up in the studio for you from 12:30-7:30 (so many pretty clothes and fun brands!!) and tonight in the [Soh-Shul] room we have open mic again from 6:00-8:00 pm with host and the . There is no cover charge for open mic, use our instruments or bring your own. And this isn’t just for music, if you have a poem, a comedy routine or something else you’d like to perform, let us know! We encourage you to come out and share!

As always, you can walk up or call in your orders. 705-896-6324
See you tonight!

PS. We tried our best with the sour dough, but it was just too much work.
Sour Dough 1, Winter + Angie 0
We’re back to our regular, delicious pizza dough effective immediately.

11/18/2021

We’ve got from 4:00-8:30pm, Open Mic downstairs in the [Soh-Shul] Room from 6:00-8:00pm with host Tom Elliott AND Smash House Clothing all day!
Today is a GREAT day! We hope to see you later!

𝐏𝐎𝐏 𝐔𝐏 𝐒𝐇𝐎𝐏
I’ll be popping up again today from
12:30-7:30pm. The girls will be whipping up some yummy pizza too!!
See you there!!