The Event Group

The Event Group We partner with our clients to understand their goals and objectives, to design luxury events that are on brand and get a return on their event investment.

By taking a strategic, client-centric approach, The Event Group crafts memorable experiences that evoke emotion, spark conversation, and inspire social sharing. In a time where we are increasingly flooded with information and it is challenging to get a message across, The Event Group takes a thoughtful and strategic approach to develop memorable experiences that stir up emotions, conversations, an

d shareable moments. Since 1997, The Event Group has been specializing in producing innovative, sophisticated, personalized, and cutting-edge events across Canada. The Event Group event producers have backgrounds in theater, film, concert production, media, and brand marketing. Through its deep experience and countless productions, The Event Group understands that to truly engage a guest, ideas must be fully realized down to the smallest detail. The Event Group has worked with a variety of clients, including corporations, non-profit organizations, and private stakeholders. We have a deep understanding of the challenges and opportunities that come with producing your event, and we are confident that we can deliver the results you are looking for. No detail is overlooked when we present an immersive event experience for your guests. The Event Group producers have complementary skills in the areas of:

• Event Management
• Audio and Visual Production
• Set, Stage, Décor, and Design
• Strategic Planning
• Conference and Trade Show Logistics
• Experimental Marketing
• Headliner and Local Entertainment Booking
• Venue Management
• Transportation Management
• Food and Beverage Operations
• Supplier Negotiation and Management
• Budget Forecasting and Management
• Media Planning, Public Relations, and Social Media
• Keynote Speaker Production
• Sponsors Recognition Programing
• Sustainable Event Design
• Event Security Planning

Events offer a highly effective engagement channel, providing numerous touchpoints to connect with attendees. Implementi...
01/24/2025

Events offer a highly effective engagement channel, providing numerous touchpoints to connect with attendees. Implementing the right event technology is critical to capturing and analyzing this valuable data. Event planners should be increasingly leveraging data-driven insights to optimize every aspect of their events - from planning and marketing to ex*****on. By analyzing attendee behavior, preferences, and feedback, they can continually refine and enhance the overall event experience. www.eventgroup.ca

01/23/2025

TEG Tip: Close collaboration between event and marketing teams is essential for successful events and event marketing campaigns that meet their objectives. Understanding and aligning with stakeholder priorities is crucial to increasing the chances of success. www.eventgroup.ca

01/22/2025

Eat Your Heart Out: As we look ahead to event catering trends for 2025, health food stations are poised to take center stage. Guests are increasingly seeking out nutritious and wholesome offerings that cater to a variety of dietary preferences and restrictions. Imagine artfully arranged displays featuring colorful arrays of fresh fruits and vegetables, hearty whole grain salads, and lean proteins prepared in innovative ways. Interactive stations allow attendees to customize their plates, choosing from a medley of superfoods, plant-based options, and locally sourced ingredients. Skilled chefs will be on hand to educate guests about the health benefits of each dish, sharing recipes and preparation techniques.

Tuesdays Tips: Check It!Develop a comprehensive event planning checklist that covers all tasks and deadlines, ensuring n...
01/21/2025

Tuesdays Tips: Check It!
Develop a comprehensive event planning checklist that covers all tasks and deadlines, ensuring no critical aspects of the event are overlooked. The checklist should serve as a detailed to-do list for all event planning responsibilities, including marketing, logistics, and sponsorship outreach, to help you stay organized and on track throughout the planning process.

www.eventgroup.ca

Last week, The Event Group was hosted by the esteemed teams from The Fairmont Banff Springs Hotel, The Rim Rock Resort, ...
01/20/2025

Last week, The Event Group was hosted by the esteemed teams from The Fairmont Banff Springs Hotel, The Rim Rock Resort, and Pursuit Adventure. This event provided our team with the opportunity to familiarize ourselves with their exceptional facilities and offerings, enabling us to enhance our service to clients. We are grateful to have such valuable partners just an hour from Calgary, and we sincerely thank everyone involved for their contributions to these remarkable experiences.

01/18/2025

Proud to support this amazing charity

01/18/2025

As a boutique event planning firm, The Event Group handpicks experienced Senior Event Producers to manage our clients' events. Each client is paired with a dedicated Event Producer whose complementary skills guarantee a successful, personalized event experience. While our team collaborates behind the scenes, clients will have a single point of contact in their assigned Event Producer, who will oversee every detail.
www.eventgroup.ca

Last week, The Event Group was hosted by the esteemed teams from The Fairmont Banff Springs Hotel, The Rim Rock Resort, ...
01/18/2025

Last week, The Event Group was hosted by the esteemed teams from The Fairmont Banff Springs Hotel, The Rim Rock Resort, and Pursuit Adventure. This event provided our team with the opportunity to familiarize ourselves with their exceptional facilities and offerings, enabling us to enhance our service to clients. We are grateful to have such valuable partners just an hour from Calgary, and we sincerely thank everyone involved for their contributions to these remarkable experiences.


The event management industry must now embrace sustainability to succeed long-term. By implementing green strategies - s...
01/18/2025

The event management industry must now embrace sustainability to succeed long-term. By implementing green strategies - selecting sustainable venues, managing waste responsibly, leveraging technology to reduce carbon footprints, optimizing transportation, and engaging participants in eco-friendly initiatives - event planners can significantly amplify their positive environmental impact. www.eventgroup.ca

To make your meeting or event accessible, ask key questions during the development plan process, thoughtfully design the...
01/17/2025

To make your meeting or event accessible, ask key questions during the development plan process, thoughtfully design the onsite experience, and ensure your staff is properly trained.www.eventgroup.ca

01/16/2025

Thank you to the Edmonton Oilers Community Foundation for your support! When you purchase your 50/50 tickets on the January 15 game day, a portion of the funds is provided to Homes For Heroes. Get your tickets through the site below and let’s support our Veterans. www.edmontonoilers.com/5050

The Event Group is the go-to resource for any kind of event planning needs! Our gifted team of event specialists have ye...
01/15/2025

The Event Group is the go-to resource for any kind of event planning needs! Our gifted team of event specialists have years of combined experience helping clients organize successful events of any size. We have connections with the best vendors in town and have extensive knowledge about event production and logistics.

From creating a rock-solid event plan, sourcing vendors, acquiring permits, setting up and decorating the venue to managing the on-site production, we've got you covered. Our passion lies in exceeding our clients' expectations and helping create memorable experiences through our meticulous planning and attention to detail. We love what we do, and it shows through the smiles on our clients' faces.

Let us help turn your vision into reality with a successful, show-stopping event!
Give us a call today to schedule your free consultation
www.eventgroup.ca

Great program.
01/15/2025

Great program.

Tuesdays Tip: Do Walkthroughs.Approximately two weeks prior to the event, conduct a comprehensive walkthrough of the ent...
01/14/2025

Tuesdays Tip: Do Walkthroughs.
Approximately two weeks prior to the event, conduct a comprehensive walkthrough of the entire process with your team. During this meeting, mentally review each step - from initial setup to post-event follow-up. These sessions often uncover potential complications, allowing you ample time to address and resolve any issues. Then, a few days before the event, organize another walkthrough at the actual venue.

www.eventgroup.ca

Rolling Stone Magazine's Top 250 Albums of the Past 25 Years. Music has evolved dramatically over the past quarter-centu...
01/13/2025

Rolling Stone Magazine's Top 250 Albums of the Past 25 Years. Music has evolved dramatically over the past quarter-century, from how we listen to the styles being produced. Of those acclaimed albums, which is your personal favorite?

The best albums of 21st century so far, including Beyonce, Taylor Swift, Bad Bunny, Radiohead, Lady Gaga, and more

This year marks the 100th anniversary of the Goodyear Blimp and the 70th anniversary of providing aerial event coverage....
01/12/2025

This year marks the 100th anniversary of the Goodyear Blimp and the 70th anniversary of providing aerial event coverage. To celebrate, the Goodyear Tire & Rubber Company is taking its iconic airship on a tour of North America and Europe.

The tire company's iconic "lighter-than-air" craft debuted in 1925 and began providing aerial coverage of events across the country in 1955

A poor keynote speaker can easily derail an otherwise excellent event. While many presenters boast impressive credential...
01/11/2025

A poor keynote speaker can easily derail an otherwise excellent event. While many presenters boast impressive credentials and reputations on paper, they often fail to captivate audiences in person. No matter how enticing a speaker's bio may appear, their actual performance can fall woefully short of expectations. 1) Perform in-depth reconnaissance prior to booking. 2) When choosing speakers, consider how well they will engage and resonate with your specific audience.3) Review and comprehend the terms and conditions outlined in the contract. 4) Consider hiring reputable speakers' bureaus to assist you in finding qualified, engaging speakers for your event. 5) Collect feedback from attendees to improve the event for the future.

www.eventgroup.ca

Entertainment is a crucial element in transforming any event into a memorable experience that people will discuss for ye...
01/10/2025

Entertainment is a crucial element in transforming any event into a memorable experience that people will discuss for years to come. Whether it's a lavish wedding, a corporate gathering, or a charitable fundraiser, the right entertainment can be the secret ingredient that brings everything together seamlessly. However, selecting the appropriate entertainment can make or break the success of your event - the wrong choice can leave it feeling a bit lackluster. Four Tips. 1) Understand your event's theme and target audience. 2) Book your entertainmenmt well in advance to ensure availability. 3) Manage your budget. 4) Carefully research and select the most suitable entertainment options.

www.eventgroup.ca

Address

900, 2424/4th Street SW
Calgary, AB
T2S2T4

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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Our Story

The Event Group was founded in 1997 with the intent to change the events scene. We felt the industry needed, and deserved, better than the classic rubber chicken dinner. We decided early on that we wanted to focus on building events that guests wanted to attend & produced a high ROI while achieving the client’s goals & objectives. We’ve celebrated a lot of success over the years having worked with some of the top entertainers & keynote speakers in North America, including: Sarah McLachlan, Steve Martin, Ringo Starr, Russell Brand, Vice President Al Gore, Jerry Seinfeld, and Elvis Costello - and we look forward to many more years of producing events for our clients which profit them & wow their guests.