VMG

09/11/2026

This one took us a few extra days to post because every time we started writing it, we had to stop.

After nine incredible years, our Director of Operations, Emma MacKenzie, is moving on to a new opportunity.

Emma’s VMG story began when she walked into our office one day to help as the “errand girl” during a busy event season, and then never left. Over the years, she became an irreplaceable part of our team and the driving force behind countless successful events.

Emma embodies what it means to be part of Team VMG. She works hard and plays hard, is fiercely loyal, always shows up for her teammates and will do whatever it takes to deliver the best possible outcome for our clients. Resourceful, organized and unflappable under pressure, she has a way of finding a solution to every challenge, usually while keeping the rest of us laughing along the way.

It is hard to put into words how much we will miss her, but we are also so excited to watch her take on something new. Emma, we know you will do great things, and we will always be cheering you on.

Once part of Team VMG, always part of Team VMG. We love you, Em! 🤍

09/04/2026

If you’ve stopped scrolling for one of our clients’ posts, there’s a good chance Hope had something to do with it. 📱✨

For three years, Hope has spent her days bringing our clients’ stories to life, visiting them on-site, capturing content, crafting copy, creating designs and keeping their online communities connected.

Fuelled by a good coffee or smoothie and always ready with the perfect song for a team dance break, Hope brings creativity, care and plenty of fun to everything she does.

Happy third anniversary, Hope! We’re incredibly grateful to have you in our corner.🤍

07/21/2026

Some of the best projects begin with a simple idea and a community willing to bring it to life.

We're excited to see Gather East Culinary & Music Festival officially launch, and we're proud to have partnered with the organizing committee and the Miramichi Economic Development & Tourism to help turn their vision into reality.

From developing the strategic event plan to helping shape the launch strategy, sponsorship program, and marketing approach, our team has been proud to help lay the foundation for what promises to become a signature culinary and music festival for Miramichi.

Tickets are now on sale! If you're looking for an unforgettable weekend of incredible food, live music, local culture, and East Coast hospitality, be sure to check it out and secure your tickets today: https://tickets.gathereast.ca/

We are thrilled to announce that tickets are now on sale for the Gather East Culinary & Music Festival being held at the Rodd Miramichi River from September 25-27, 2026.

We look forward to welcoming you and sharing an unforgettable weekend of exceptional food, live music and authentic Miramichi hospitality.

You have the option of purchasing a full weekend pass or tickets to individual signature events taking place during the festival.

Purchases can be made at the following link: https://tickets.gathereast.ca/330de3c212456dd6?a=d021021fb242abcf&lang=en

07/16/2026

Missed Sundrift this year? Consider this your sign not to miss the next one.

Emma M. and Emma A. were so excited to team up with Discover Charlottetown for the inaugural year of Sundrift, a multi-venue DJ festival that brought waterfront sunsets, patio parties, brunch beats, pop-ups and late-night energy to locations across the city.

Through artist and stage management and event operations, Emma and Emma helped bring the three-day festival to life.

A big thank you to Discover Charlottetown for inviting us to be part of this exciting new festival. It’s always fun helping bring your vision to life!

07/03/2026

Behind every great brand are even better stories.
For Prince Edward Island Potatoes, that meant putting the spotlight where it belongs, on the farmers.

Together with their team, we created a video series featuring three Island farmers, sharing their experiences and offering a behind-the-scenes look at the journey from their fields to our plates.

By turning the interviews into long-form YouTube videos and short-form social content, we were able to extend the reach of each story while helping build awareness for the PEI Potatoes brand.

Helping tell the stories behind the people, places, and industries that make PEI unique is work we're always proud to be part of.

06/26/2026

This past weekend, we were proud to once again help bring the Cavendish Beach Race Weekend to life.

With 400+ runners taking part, this year's event marked its largest turnout yet and included the successful launch of a brand-new youth run at Shining Waters Family Fun Park to kick off the weekend.

From event management and operations to marketing and social media, our team worked alongside incredible partners to help deliver a memorable weekend for runners and the community.

Congratulations to everyone involved, and thank you to all the runners and partners who helped make this year's event such a success.

06/19/2026

We’re losing a teammate, but cheering on a friend.🤍

Megan first joined VMG as a summer student in 2024 and returned in 2025 as our full-time Marketing Coordinator. Over the past two years, she’s had a hand in just about everything, from arranging mascot appearances and recruiting vendors to coordinating e-newsletters and supporting countless client projects. No matter the task, Megan was always ready to jump in and help bring our clients’ visions to life.

Thank you, Megan, for your hard work, positivity, and willingness to tackle whatever came your way.

While we’re definitely sad to Megan go, we’re incredibly excited to watch her take on this next chapter. We know she’s going to do amazing things.

06/12/2026

The difference between a good event and a great one? Preparation.

This winter, VMG partnered with Tourism Industry Association of Prince Edward Island to support festival and event organizers across PEI through the Festival & Events Training Series, delivering hands-on learning and practical tools for the season ahead.

Emma and Leah explored everything from planning and budgeting to storytelling and marketing, equipping participants with actionable strategies to strengthen their events and organizations.

Looking for training that's practical, engaging, and tailored to your team's needs? We offer customized workshops in event management, marketing, communications, organizational development, and more. If you'd like to learn more, our inbox is aways open!

05/26/2026

Emma, our Director of Operations, is currently participating in the 2026 Governor General’s Canadian Leadership Conference, a prestigious national leadership program that brings together 250 emerging leaders from across the country.

The conference connects leaders across industries and communities to share perspectives, build skills, and explore the future of leadership in Canada. Emma’s selection reflects the leadership, curiosity, and impact she brings to her work every day.

We’re incredibly proud of Emma and are looking forward to hearing about her experience, the connections she’s making, and the insights she brings back when she returns in June.

https://www.cbc.ca/player/play/video/9.7207632?

‘I was jumping up and down,’ says MacKenzie, who was picked to be part of the 2026 Governor General’s Canadian Leadership Conference starting Friday. She speaks with CBC News: Compass host Louise Martin.

05/22/2026

Last month, Festival of Wines Prince Edward Island brought together premium w**es from around the world, and a room full of people ready to sip, connect, and discover new favourites. Seeing guests come together to experience an event like this is exactly why we love what we do.

What we were pouring into the event:
🍷 Vendor + event logistics management
🍷 Full service event production
🍷 Marketing strategy + campaign ex*****on
🍷 Social media strategy + content management
🍷 Influencer partnerships

From the first strategy meeting to the final cheers, our team was proud to help bring the Festival of Wines to life alongside an incredible group of partners and vendors.

A lot happens behind the scenes before the w**e starts flowing, and we're already looking forward to doing it all again in 2027.