VMG

VMG PEI's full-service marketing & events agency. We create innovative campaigns & unforgettable events.

You want to grow your brand and business, but you lack the in-house marketing expertise to get there. At VMG, we offer a full suite of marketing services that will build your brand, win you new customers, and grow your business.

12/31/2024

What a year! 🥂

As we gear up to welcome 2025, we’ve been reflecting on an incredible 2024. It was a year of creative campaigns, new opportunities, and so many proud moments our team embraced.

• Worked with over 25 clients
• Executed 17 festivals and events
• Collaborated with 25 content creators

A huge thank you to clients, partners, content creators, and volunteers we’ve worked with to help showcase our Island’s hospitality and events. We’re beyond excited to see what the new year has in store for Team VMG. Bring on 2025! 🎉🤍

From our families to yours, we’re wishing you a festive and bright holiday season! 🤍Our team is heading off for the holi...
12/20/2024

From our families to yours, we’re wishing you a festive and bright holiday season! 🤍

Our team is heading off for the holidays to spend time relaxing with family and friends. Team VMG will be back in office on January 6, ready to kick off 2025 with renewed energy and excitement.

Happy Holidays! 🎄✨

What a way to celebrate the people behind Prince Edward Island’s tourism! 🙌VMG and Tidal Events were delighted to sponso...
11/18/2024

What a way to celebrate the people behind Prince Edward Island’s tourism! 🙌

VMG and Tidal Events were delighted to sponsor the annual Awards Luncheon at the Tourism Industry Association of Prince Edward Island Tourism Conference and congratulate all the nominees and winners! Our team is proud to work in such a collaborative and exhilarating industry that shows what our Island has to offer.

We’re feeling inspired and motivated after last week’s conference. Here’s to Prince Edward Island’s Tourism!

Working with Leah is having a teammate, cheerleader, and friend all in one.Today, we are wishing Leah a very happy birth...
11/02/2024

Working with Leah is having a teammate, cheerleader, and friend all in one.

Today, we are wishing Leah a very happy birthday! If you have the privilege of knowing her, you know she is always willing to offer a helping hand, constantly showing her kindness, dedication, creativity, and support. There’s no one quite like her!

This past year has been filled with meaningful moments and big achievements for Leah, and the biggest one is yet to come! Happy birthday Leah! 🎉🤍

This week and every week, we’re proud to be a small business on Prince Edward Island! 🤍We understand firsthand the impac...
10/25/2024

This week and every week, we’re proud to be a small business on Prince Edward Island! 🤍

We understand firsthand the impact supporting small and local has on the community. It contributes to innovation, entrepreneurship, the economy, and most importantly, valuable relationships.

We’re forever grateful to our past, present, and future clients who have continued to support and trust us with their projects. Happy Small Business Week! 🎉

There’s never a dull moment at VMG! One day, we’re presenting in a boardroom, and the next, we’re getting a front-row se...
10/22/2024

There’s never a dull moment at VMG!

One day, we’re presenting in a boardroom, and the next, we’re getting a front-row seat to PEI’s Potato Harvest on the back of a windrower. 🥔

A huge shoutout to our client Prince Edward Island Potatoes and the dedicated potato farmers who took us out to see firsthand the hard work that goes into harvesting our famous spuds! We’re so fortunate to live, work, and play on Canada's Food Island!

An Unforgettable Week with Indigenous PEI!Last week we had a great time working with Indigenous PEI at the Atlantic Indi...
10/18/2024

An Unforgettable Week with Indigenous PEI!

Last week we had a great time working with Indigenous PEI at the Atlantic Indigenous Tourism Conference!

From setup and décor to registration, onsite logistics, and production, we were proud to play a role in bringing this event to life. A big thank you to Indigenous PEI for trusting us with your vision, and a shoutout to the Rodd Charlottetown team for delivering exceptional food, attention to detail, and outstanding service.

Here’s to growing together and celebrating Indigenous Tourism.

If you have the privilege of knowing Emma, you know she is the definition of work hard, play hard. You’ll never see anyo...
10/16/2024

If you have the privilege of knowing Emma, you know she is the definition of work hard, play hard. You’ll never see anyone pour as much of their heart and soul into projects to make sure they are a success, and you’ll never see anyone have as much fun celebrating their success

Today Emma is celebrating another lap around the sun, we are so lucky to have her in our orbit. Please join us in wishing Emma a very happy birthday🎈🎉

We have so many reasons to be thankful this year.🤍As we enter an extended Thanksgiving Weekend here at VMG (our office w...
10/10/2024

We have so many reasons to be thankful this year.🤍

As we enter an extended Thanksgiving Weekend here at VMG (our office will be closing at 4 pm today and reopening on Wednesday) we’re reflecting on everything we’ve accomplished at VMG—and how none of it would have been possible without the incredible vendors we have the privilege of working with.

We’re so grateful to be part of a community of local small businesses across the Island and Canada that share their talents, passion, and dedication to help us bring unforgettable events and campaigns to life.

This Thanksgiving, we raise a glass to you—thank you for being an extension of Team VMG and for making every collaboration truly special!

💻Pressed 4 Time, Print Copy & Design, TechnoMedia PEI, Graphcom, Lake Design, Hijinks Branding + Design Agency

🎥 Confound Films, Furrow, Stephena Harris, Al Douglas Media The Redhead Roamer, Brady Mccloskey Photography

📋 Atlantic Event Decor, Caseley's Tent & Party Rentals, Darwin Event Group, Glow The Event Store, Pineapple Eventworks

🎟️ Tidal Events, Brunswick Lift Rentals, Universum Media, House Front Productions, Island Coastal Services Ltd., Kays Wholesale, Maritime Bus, Hansen Electric, The Burley Farmers Brookvale Ski Patrol, National Port Security Service, GFL Environmental, KM Liquid Waste

👕 Allstar Cresting, Stay Golden Custom

✏️ Adverb, Savour by Shannon, Plutino Culinary

🏨 The Holman Grand Hotel Rodd Hotels & Resorts Delta Hotels by Marriott Prince Edward Fairholm Boutique Inns

Last week, some of our marketing team headed to Halifax to attend SocialEast, Atlantic Canada’s premier social media eve...
10/07/2024

Last week, some of our marketing team headed to Halifax to attend SocialEast, Atlantic Canada’s premier social media event. Over two jam-packed days, they soaked up cutting-edge insights from industry leaders and got the inside scoop directly from platform pros.

It was fantastic to reconnect with fellow Islanders and build new relationships with others in the industry! Huge thanks to the entire Social East team for putting on such an incredible event — we’re already counting down to 2025!

It feels like just yesterday we were welcoming summer with open arms, time flies when you're busy bringing big ideas to ...
09/11/2024

It feels like just yesterday we were welcoming summer with open arms, time flies when you're busy bringing big ideas to life.

This season, our team worked on everything from event planning and strategy development to digital campaigns and marketing celebrations. Here's a taste of what kept us busy this summer:

✨ PEI Seafood Mini Campaigns

✨ Global Substainable Islands Summit

✨ Legendary PEI Lobster Crawl

✨ Golf Cavendish Beach Marketing

✨ Maritime Fun Group Marketing

✨ Sandspit's 40th Anniversary Campaign and Coaster Concert Music Series

✨ Cavendish Beach Brand Strategy, Influencer and Ambassador Campaigns and Digital Marketing Campaigns

✨ Cavendish Run

✨ Golf PEI Digital Marketing and Influencer Campaigns

✨ International Day of the Potato & Marketing Campaign for PEI Potatoes

✨ RBC Beach Party Event

✨ Nurses Union Conference

✨ Chez Yvonne’s Social Media Marketing

We are saying farewell to summer a few weeks early as we are now focusing and hustling getting ready for the PEI International Shellfish Festival next week! With everything we have up our sleeves, we have a feeling this Fall is going to be one to remember.

We were thrilled to team up with Lobster PEI again for their Legendary Prince Edward Island Lobster Crawl campaign! As p...
09/04/2024

We were thrilled to team up with Lobster PEI again for their Legendary Prince Edward Island Lobster Crawl campaign!

As part of the campaign, we got to spend four mornings down at Port Charlottetown , welcoming more than 6,700 passengers with fresh PEI lobster, sharing insights on the Island’s lobster industry, tips on the best local spots to enjoy it, and letting them know when they go home they can have PEI lobster delivered right to their door! 🦞📦

Big thanks to Lobster PEI for having us bring this campaign to life, Port Charlottetown for hosting us and Savour by Shannon for the delicious samples!

It’s a week full of birthday celebrations at VMG! 🎉 Wishing the happiest of birthdays to Julie (Monday), Hope (Thursday)...
08/15/2024

It’s a week full of birthday celebrations at VMG! 🎉

Wishing the happiest of birthdays to Julie (Monday), Hope (Thursday), and Charlotte (Friday)! We celebrated this August birthday trio with a fantastic lunch at Grotto!

It’s a week full of birthday celebrations at VMG! 🎉 Wishing the happiest of birthdays to Julie (Monday), Hope (Thursday)...
08/15/2024

It’s a week full of birthday celebrations at VMG! 🎉

Wishing the happiest of birthdays to Julie (Monday), Hope (Thursday), and Charlotte (Friday)! We celebrated this August birthday trio with a fantastic lunch at

It takes a village! 🌟Our amazing team just wrapped up a two-day photo shoot for PEI Seafood. Day one was all about captu...
08/13/2024

It takes a village! 🌟

Our amazing team just wrapped up a two-day photo shoot for PEI Seafood. Day one was all about capturing stunning seafood recipes, and day two brought Christmas to July as we transformed the space into a festive wonderland for our upcoming holiday campaign.

Photographer: Stephen Alexander Harris
Recipe & Food Stylist: Savour by Shannon
Photo Backdrops: TNC Kitchens
Decor: Christine Dovey
Talent: Marla Morrison
Project Managers: VMG
Client: PEI Seafood

Passionate about creating content that resonates with audiences on an emotional level, we are thrilled to have Julie joi...
07/11/2024

Passionate about creating content that resonates with audiences on an emotional level, we are thrilled to have Julie join VMG!

As our new Social Media and Brand Manager, Julie is set to create content that aligns with brand values and truly connects with audiences. With over five years of experience in digital communications and marketing, her diverse portfolio includes significant projects in the food and tourism sectors.

Welcome, Julie! We are so happy to have you on 🎉

It may be July, but we're already dreaming of September!🌊Today, we hosted the PEI International Shellfish Festival at Pe...
07/09/2024

It may be July, but we're already dreaming of September!🌊

Today, we hosted the PEI International Shellfish Festival at Peake’s Quay! It was fantastic to see everyone come together to learn who will be competing in the Garland Canada International Chef Challenge this year and hear other exciting updates.

A huge shoutout to Megan for planning and executing her first press conference. She absolutely nailed it! She ran the show, and the team supported her to make it all possible.

Today, we’re saying goodbye to a great colleague, Kelli Corcoran. For the past three years, Kelli has been a key part of...
07/05/2024

Today, we’re saying goodbye to a great colleague, Kelli Corcoran.

For the past three years, Kelli has been a key part of our VMG family, contributing her expertise and dedication to projects like the PEI Fall Flavours Festival , Winterval, PEI International Shellfish Festival, and many more.

Kelli, thanks for everything you’ve done and the impact you’ve had here. We wish you all the best in your new career. Your VMG family will miss you, but we’re excited to see you thrive in your next adventure!

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What a year! 🥂 As we gear up to welcome 2025, we’ve been reflecting on an incredible 2024. It was a year of creative campaigns, new opportunities, and so many proud moments our team embraced. • Worked with over 25 clients • Executed 17 festivals and events • Collaborated with 25 content creators A huge thank you to clients, partners, content creators, and volunteers we’ve worked with to help showcase our Island’s hospitality and events. We’re beyond excited to see what the new year has in store for Team VMG. Bring on 2025! 🎉🤍

Imagine a world where every woman is celebrated, supported, and empowered to reach her full potential. At VMG, we're proud to be an all-female company. As mothers, daughters, and sisters, we've journeyed from young girls to grown women, overcoming challenges and breaking barriers along the way. Today, on International Women's Day and every day, we're dedicated to ensuring that women know their worth, feel valued, and have a seat at the table.

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Do you have too many projects on the go? Short on time or resources? Looking for results? Let Versatile Management Group provide the leadership and attention to detail that promise success. We'll work with you to define the scope and supply creative input. We can manage your projects – from concept to completion, or handle key phases or components quickly and efficiently. And we promise to deliver results on time and on budget. As Prince Edward Island's leading project and event management company, we offer an experienced (and versatile!) team of project managers with a vast range of expertise. We're equipped to deliver services in marketing and communications, association management, cruise industry development, project management, culinary tourism, advertising sales management and festival, conference and event management