
09/10/2025
At this point it’s become tradition to post in reflection at the end of each wedding season - so read on as I post in an old-school way and indulge me, if you will 💁🏼♀️
It’s safe to label this one as the most involved season that ever was! And humble brag here - I’m super duper proud of how well STL Jenn and I did. Being an event planner/vendor isn’t an easy gig. This season was HARD work! But man, we really really loved it! And just like any other service based profession, we take the good with the bad. And the good far outweighs the bad IMO🤎
This year has was our 16th year in business and I have to say, it’s the first year that I truly felt as if I’m an expert in my field. We were on top of our game. I’ve capped off the season feeling so satisfied so I can’t ask for anymore than that!
See, this industry changes so rapidly that it can be hard to keep up! Especially for someone that got their start before IG, Pinterest, etc. ( yeah, I know I aging myself by saying that, but I know I’m still cool 💁🏼♀️).The biggest thing I’ve learned this year is that as long as you stick to the basics - the tried and true methods that work for you and ignore everything else, all the comparisons and noise in the background, you’re bound to win.
With that being said, there’s always SO much room for improvement when you own a biz, but the great part is that we experience it all first hand so we get all the opportunity to tweak, adjust, implement, build and improve. If we choose to see things that way! I’m so excited to see what we come up with next. To grow and change with the times, to introduce things that give our clients an even better experience and things that align more with STL as a brand.
There were ups and downs, much like any other year. But this year I was able to take these teachable moments as just that. A one off experience here and there, that were handled with grace and looked at as an opportunity for growth. I’ve learned that those moments are always a sign that something isn’t aligning and that needs to lead to change, not self-blame, blaming others or burnout. Leading with kindness, even with ourselves is the key to success 🤎