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Monday 10am - 5:30pm Tuesday 10am - 5:30pm Wednesday 11am - 7pm Thursday 11am - 7pm Friday 10am - 5:30pm Saturday 10am - 5:30pm

Shades of White Bridal

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Canada
Victoria, BC
Shades of White Bridal

With such a large collection, it'll be hard not to find the wedding dress you've always dreamed of! Please let us know how we can help!
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Visits are by-appointment only, with same day time slots often available! Book now with one of our consultants to get the attention, advice and experience you deserve. We've celebrated over 30 years serving Vancouver Island and couldn't be prouder! We offer the Island's largest & best selection of Bridal & Formal wear as authorized retailers of some of the best brands in the business! We carry a l

arge selection of styles from a variety of different designers who we've created well-established, long-lasting and credible relationship with and are able to offer the highest in quality from a large range of price points. Our staff are made of a group of lovely, talented & fun women who are truly dedicated to the work we do.

08/28/2024

Introducing “Jett” by

She is soft, stunning and simply perfect! A beautiful cowl neck, button detailed slit and sexy low back are elements that give Jett the perfect detail to a simple wedding dress!

In the shop now 🤍

08/15/2024

Introducing “Zinnia” by Rebecca Ingram

With floral motifs, bow details and flowy skirt give this nature-inspired bridal gown an effortless feel.

In store now!

08/06/2024

Classic with a twist — this simple ruched sheath is everything we love about sexy & feminine with a modern vibe!

In store now 🤍

07/08/2024

Stunning matte lace overlay across a sparkling tulle skirt, “Halani” is a traditionally designed ballgown with a romantic feel 🤍

Dress:

07/03/2024

Introducing Tennison by

Her style is effortlessly chic. She includes a classic v-shaped neckline that creates a soft sexy shape with minimal construction. Contemporary seam lines draw in the waistline to create a curve and elongating the hourglass shape.

Tennison is all about the back statement lace details with a deep open back framed with Chantilly lace and detachable train.

In the shop now 🤍

06/13/2024

• N E W A R R I V A L •

This absolutely stunning fit and flare features artistically rendered floral stencil-cut satin, with a jersey lining and buttons down the train.

Book your appointment to try this beauty on!

Dress:

05/09/2024

Some NEW Fall 2024 arrivals are starting to arrive 🤍

We are OBSESSED with this beauty!

Madison James - Gemma is here and she is simply stunning. Her classic silhouette with a twist and perfect bow, makes her a must-try!

Book your appointment today

05/08/2024

Today is a special day here at Shades of White 🤍

Please help us wish our beautiful friend, incredible mentor and dedicated owner of Shades of White a very Happy Birthday!

05/03/2024

Introducing “Emelia” by

She is style, she is grace, she is everything and more!

In the shop now 🤍

04/19/2024

Minimalism is powerful, and simplistic is timeless 🤍

“Aspen” by is all of the above and more!

04/19/2024

Some fun new statement earrings have arrived ✨

Be sure to have a peek at your appointment, or if you already have your beautiful dress, book in for a separate accessory appointment with us!

04/12/2024

Meet “Laila” by

She is romantic, she is grace, she is covered in 3D florals and we are in love!

In the shop now 🤍

04/08/2024

N E W A R R I V A L 🤍

Meet “Iravati”

With her allover beads and sheer panel detail, she is sure to make a statement!

Be sure to try this beauty on at your appointment.

04/02/2024

2024 Brides || over 150+ designer sample gowns are going on sale Saturday April 6th only!

Biggest Bridal Sample Sale of the year 🤍

Appointments limited, book today!

03/29/2024

N E W A R R I V A L

“Kyle” by

Redefining modern elegance in this soft sequin lace sheath wedding gown.

In the shop now!

03/25/2024

Seamless fusion of enduring grace and contemporary allure. Inspired by the refinement and style of a garden soirée. Ideal for intimate garden wedding and romantic ceremonies. Detachable sleeves included.

Meet “Bellamy” by

03/13/2024

Dreamy leaves composed of beading and sequins cascading down into a full tulle skirt.

Dress: “A1203”

03/08/2024

Couture, minimalist, and unspeakably chic!

Features a strapless cat-eye neckline and elegant slit, “Graham” by is giving us all the feels!

03/06/2024

• S A M P L E S A L E •

Over 150 Grad & Formal Wear samples on sale for 40% off.

By appointment only, link to book in bio 🤍

March 7th - March 18th

03/05/2024

New Arrival “Fairchild”

She is floral perfection. With bloom-like beading and nature-inspired motifs, this sequin lace sheath wedding dress is absolutely stunning 🤍

02/22/2024

Meet “Erica” by

Effortlessly beautiful with floral lace and perfect tulle skirt to twirl the night away 🤍

02/17/2024

Romantic as a summer night ✨

Dress: Summer by

02/12/2024

Channeling all the goddess vibes in this Grecian-style crepe wedding dress. Detachable sleeves to take this look from Grecian to chic!

“Gabrielle” by is in shop now!

01/31/2024

We are SO excited for the + TRUNK SHOW this weekend!

February 1st - 4th

Appointments still available, link in bio 🫶🏼

01/27/2024

Your happily-ever-after begins now 🤍

Chic-dreamy-boho inspired wedding gown by

01/09/2024

Shimmering tulle with soft matte lace makes this gown a dream, finish the look with detachable sleeves 🤍

Do you prefer this stunner with sleeves or without?

Dress: A1217

12/31/2023

Another year at Shades of White has come and gone, our love and gratitude for every bride, grad, bridesmaid, mother, mother-in-law and every single person to step through our doors this year is overwhelming. We take such pride in our work, and we absolutely love the relationships we build with our clients that last from the first time we welcome you into the shop to well beyond their wedding date or event date!

We would like to take a moment to THANK YOU for choosing our shop, for spending those exciting, emotional, intimate moments with us, and allowing us to be apart of your journey!

To all our 2023 brides, CONGRATULATIONS 🤍

Thank you for being a part of our story in 2023, and we are so looking forward to all the exciting things 2024 has in store for us!

To our 2024 brides, this is your sign to make sure you book in soon with us to ensure you find the dress you’ve always dreamed about in time for your magical day 🫶🏼

Here’s to a new year of love, laughter + beautiful dresses!

Happy New Year

The Ladies of Shades of White

Amanda, Brittany, Chris, Monica, Julie, Hanna + Tracey

12/26/2023

• B O X I N G W E E K S A L E •

December 28th - 30th

• Hundreds of already discounted dresses for an extra 25% off
• Select grad/formal wear dresses 25% off
• Select veils an extra 25% off

By appointment only 🤍

12/25/2023

We wish you a Merry Christmas + a Happy New Year!

We are incredibly grateful for everyone who we meet at the store ❤️

We wish you love & happiness over the holidays!

- From the ladies of Shades of White

12/21/2023

Romantic + timeless are how we would describe this gorgeous new arrival by 🤍

Sample size: 14

Address

3497 Saanich Road
Victoria, BC
V8X1W8

Opening Hours

Monday	10am - 5:30pm
Tuesday	10am - 5:30pm
Wednesday	11am - 7pm
Thursday	11am - 7pm
Friday	10am - 5:30pm
Saturday	10am - 5:30pm

Website

http://www.shadesofwhite.com/

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Made with Love Bridal is HERE! 🤍 Only until October 19th, so hurry in for a visit! BOOK HERE www.shadesofwhite.com/scheduling Which one catches your eye?

Sneak Peek - Sample Sale! ✨

Take your wedding dress shopping to the next level… with a sample sale! Here are just a few dresses that have been included in our sample sale, and we are expecting these dresses to find their homes FAST! Make sure to visit us in store before June 30th when the discounts will no longer apply. BOOK HERE http://www.shadesofwhite.com/scheduling/

Add a little sparkle to your life ✨ Accessories sale starts now! Up to 75% off select items! #bookonline #shoplocal #accessories #sparkles #buynow #sayyes #isaidyes #inlove #yyj #swoon

🚨 Calling all 2022 graduates! Our prom dresses have started to arrive!! Book your appointment online at shadesofwhite.com 🖤 #prom #promdresses #grad #2022 #newarrivals #bethefirst #shopnow #appointmentonly #swoon #booknow

Last chance for our Evie Young & Madi lane trunk show! Here until September 21 🖤 Dress: Adrian @madilanebridal Book online @ shadesofwhite.com #madilane #evieyoungbridal #trunkshow #booknow #swoon #sayyes #isaidyes #inlove #islandbride #shoplocal #bridetobe #yyj #appointmentsavailable

Spring 2021 Wtoo + Willowby trunk show is here! Now until July 11, 2021 🖤 Book online at shadesofwhite.com! #trunkshow #booknow #newdresslove #onloan #yyj #swoon #love #engaged #sayyes #isaidyes #sparkle #islandbride #beawattersgirl @wtoowatters @willowbywatters

🖤 Book now at shadesofwhite.com! #islandbride #booknow #weddingseason #sayyes #ido

So many pretty things 💕 Book your appointment online at shadesofwhite.com! #shoplocal #shopnow #book #appointmentsavailable #online #yyj #bridetobe #sayyes #isaidyes #inlove #engaged

YAY phase 2!! Good job BC 🖤 now time to shop… #timetoshop #ifyouliveinbc #letsdothis #timetoplan #appointmentsavailable #weddingseason #boop #yyj #shoplocal #finally #bridetobe #sayyes #bookanappointment

It’s never to early to start shopping for your gowns! We have dozens of new arrivals in both bridal and bridesmaids 🖤 Book your appointment now at shadesofwhite.com! #bride #bridesmaids #loveislove #timetoshop #2021 #2022 #booknow #sayyes #isaidyes #inlove #swoon #wedding #elopement #color #dessy #evieyoungbridal #willowbywatters #shoplocal #islandbride

So many beautiful new arrivals 🖤 Book your appointment at shadesofwhite.com! @maggiesotterodesigns #new #timbrey #love #booknow #newareivals #sayyes #isaidyes #swoon #sparkle #ruffles #bridetobe #bride #inlove

All of us today watching the announcements in BC!!!!!! To all our amazing clients we could not be more EXCITED! Time to pop the bubbly and celebrate! 🖤 #summer2021weddings #itson

✨ Have you booked your appointment for the @abellabride trunk show yet? We still have a few spots open for this weekend! For the first time ever...Here exclusively from May 5th to May 16th! Abella bridal! Book online to secure your appointment. #abella #abellabride #new #exclusive #love #bride #bridetobe #islandbride #inlove #swoon #wedding #elopement #inlove #engagement #booknow #appointmentsonly

Looking for a dress made of glitter? And on SALE!? We got you 😏 Spring sample sale on for 2 more days! Book online to secure your appointment! #sale #glitter #samplesale #sayyes #isaidyes #swoon #inlove #rundontwalk #appointmentsavailable #appointmentsonly #love #bridetobe #bride #islandbride

Spring SAMPLE SALE!! 🖤 Hundreds of samples up to 50% off! April 9th-28th! Appointment only. Please visit our website or click ‘book’ to secure your spot. www.Shadesofwhite.com #samplesale #spring #sale #bride #bridesmaids #prom #bookonline #swoon #discounts #dress #engaged #bookonline #inlove #rundontwalk

That Saturday sparkle 💍✨ www.shadesofwhite.com to book your appointment! #newarrivals #booknow #sparkle #shine #bride #bridetobe #engaged #weddingseason #islandbride #swoon #sayyes #isaidyes #engaged #yyj #shoplocal

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Our Story

Welcome to Vancouver Island’s Premier Bridal Retailer. Voted Top Bridal Boutique by Top Choice Awards for a 4th-year-in-a-row and Best Bridal Boutique by the Times Colonist Reader’s Choice Awards, our small business is celebrating 30 years serving this Beautiful Island and beyond in 2018!

We are proudly offering the Island’s most Extensive and Exclusive collections from world-renowned designers in a vast range of sample sizes and price points!

Please make an appointment with one of our consultants and get the attention and experience you deserve! Appointments are available Monday - Saturday and required on Sundays!

We very much look forward to meeting you!