Lucomm Events Management

Lucomm Events Management Filipino Canadian Event Marketing, Management & Productions, Graphic design, Home Stylist

Organizer of the Foodtrip Festival since 2017 and several concert featuring mainstream celebrities from the Philippines like Vice Ganda, Sharon Cuneta, Piolo Pascual, etc. and local community event like the first Winnipeg Chinatown Night Market. We are an event planning company that specializes in virtual events, corporate events, and social gatherings and other celebrations. We are experience cur

ators, community activators, corporate planners, nonprofit advocates, and event enthusiasts. We are committed to curating creative, inclusive, and diverse spaces in the events industry, to challenge the status quo, and pave the way for a new generation of event experience curators.

11/08/2024

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Address

1045 Saint James Street
Winnipeg, MB
R3H0K6

Telephone

+12048806352

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Reach the fastest growing ethnic community in Canada

Are you marketing to the new mainstream: the millions of consumers in the multicultural marketplace? In the right languages, locations — and with messaging that matters to each unique cultural group?

Among Canadian cities, Winnipeg stands as destination of choice for newcomers from the Philippines. Filipinos are now Winnipeg’s largest ethnic minority, constitute around 9% of the city’s total population, with Tagalog as one of the most spoken non-official languages.

Rising influx of Filipino immigrants has compelled marketers to better understand this ethnic segment. A 2013 report on Nielsen Global Survey of New Product Purchase Sentiment revealed that 77% of Filipino respondents welcomed new product options, with 52% percent even expressing willingness to pay premium for a new product. Moreover, 74% said they liked to tell others about new products they purchased, with 83% claiming “advice from family and friends” and 75% indicating “receiving a free product sample” as the most persuasive source of new product information.

The study concluded that while Filipino consumers were enthusiastic about new brands, they needed to be nudged into adopting, and marketers needed to build awareness and acceptance through trial-building campaigns that ensured positive product experience. This would also be crucial for generating positive word-of-mouth endorsements that Filipino consumers are known for. Not surprising as Filipinos spend 6.3 hours per day online -highest among global populations – and 94% internet users are on Facebook.