07/04/2016
A One-of-a-Kind Beach Experience Music
Event (October 24, 2015) After Mexico, the UK, Italy, and Spain, Corona SunSets music festival makes its way to China, and is ready to deliver a one-of-a-kind music festival experience to the audiences China have never seen before! As the most popular Mexican beer worldwide, Corona introduces Shanghai a whole new experience of a music event inspired by the magic of the sunset. In order for the audiences to experience the full magic sunset hour, the organizer, SFX, filled 6000 square meters dock with 250 tons of sands. All these hard efforts were made for the sole purpose of authentic beach experience.
Soundtrack That Brings to Life the Spirit of the Beach and SunSets Central to the Corona SunSets program are six immersive, large-scale but still intimate and laid-back festival experiences on four continents. Making its first debut in Shanghai, it has brought a star studded DJs lineup, including Pete Tong, Godfather of “Tropical House”; Bakermart, young EDM idol who is specialized in producing special effect of mixed electronic music by multiple instruments; Sam Feldt who is famous for his relaxed and infectious melodies; and Claptone who is known for wearing a golden bird-like mask. These great DJs will lead the audiences shuffle between electronic and unplugged acoustic music while embracing themselves in the scenic sunset view.
Variety of Corona SunSets Experiences in Intimate Settings.
This is a celebration of sunset and as a tradition of Corona SunSets. Guests will be welcomed by the Corona Goddesses and Nymphs who embody the spirit of the beach and celebrate the SunSet hour with a unique ritual that signifies leaving behind the daytime, and their everyday life, and begin their journey through the night. Those who wish to visually express that they are part of the tribe worshiping the magic hour can also have their face and body painted with colourful and highly refined removable tattoos.
Corona SunSets brings back the ancient sunset ritual, worldwide tradition of sun worship during a lantern parade where festival goddesses invite the crowd to celebrate the magic of the sunset and light up Griffin stage and the sky, as celebrations continue into the night.
The Corona SunSets festival series will be given a unique taste and flavor courtesy of globally-renowned Chef Andre Amaro, with his delicious wood-fire based cuisine, and the Shaker Boys, who will concoct Corona-based cocktails.
Fans attending these events will also have the opportunity to visit a festival marketplace offering local crafts and clothing, participate in relaxing and reinvigorating beach activities.
World Shifting From Day to Night with Corona
Corona is known and adored by young people for its refreshing taste, crisp color and as a perfect symbol of premium and relaxation, which goes best with slice of lime. Corona represents an opportunity to take a step back from the world and enjoy oneself, whether that is on the beach or at the bar with friends. The sunset stands as a time every day where you can actually feel the energy of the world shifting from day to night, no matter where you are.
Culminating at the magical hour of sunset, the festival unites the best of beach culture, including music, food, art and entertainment, creating an authentic connection and emotional escape for people everywhere, when they need it more than ever.