HARDcANDY is an International strategic fashion sales and communications company with global outreach. As a company, we offer clients an in-house, bespoke and comprehensive form of representation. HARDcANDY's business model is an interesting mix between a multi-brand showroom, a logistics and distribution center and a multi-service marketing company, grouping together various managerial skills con
centrating on flexibility and the ability to provide services on demand. When managing sales and PR communications we provide a tailored, personalized service, assisting our clients in building a strong, coherent and creative brand with international identity. HARDcANDY not only gives brands the chance to access the most important stores in the market but also contributes to the organizational expansion of the brand. Operating multi-brand showrooms and PR communications in two main fashion cities Shanghai and London, as well as thru temporary pop up showrooms across the most relevant local markets. We work collectively with clients to establish a creative brand identity, seeking to drive global awareness and, as a result, sales. Showroom
Permanent showroom opening through the year for press and buying appointments
Commercial
Buying orders; OEM; Collaborations; Consignment; we provide all possible business opportunities
PR
We show the latest collection and introduce to the press, stylists and artists, through their fashion influence and voice to drive brand promotion; PR for event; and sample management
Workshop
We regularly organize workshop for fashion professionals to exchange ideas
Fashion Events
London Fashion Week, Paris Fashion Week, Milan Fashion Week, New York Fashion Week, China Fashion Week(Beijing), Shanghai Fashion Week, etc., we introduce designer brands to participate in global fashion weeks and events
Trade Shows
Regularly attending trade shows such as Shanghai MODE International Trade Show, Shanghai textile and garment exhibition, FDC Shanghai Fashion Order, Young blood China, etc., showing in the form of showrooms to local buyers and consumers.
