Worldwide industry impulses and market knowledge under one roof: Around the globe, the name ITB stands for year-round industry knowledge, networking and trend-setting events. Every year in March, the entire tourism industry meets at the World's Leading Travel Trade Show®, ITB Berlin (www.itb-berlin.com). The B2B conference trade show ITB Asia (www.itb-asia.com), the leading trade show for the entire Asian travel market, is held annually in October in Singapore. Every year in May, ITB China (www.itb-china.com) in Shanghai opens its doors to the Chinese travel industry. In April 2021, ITB India (www.itb-india.com) will be held in Mumbai for the first time, focusing on the Indian travel market.
With the launch of itb.com (www.itb.com), ITB offers a year-round digital platform connecting the global travel industry. The website bridges the gap between analogue and digital services, providing innovative opportunities for business, networking and relevant industry content. A central and in this form unique travel network of the B2B travel industry was established, which can be used on a worldwide scale. An AI-based network enables users to make digital contacts and network in a targeted manner. In addition, itb.com regularly provides industry news as well as expert opinions via interviews, keynotes and panels on current topics.
ITB Berlin - World's Leading Travel Trade Show®
Since 1966, ITB Berlin has been the cradle, shop window and telescope of the tourism industry and thus is known as the Leading Travel Trade Show for the global travel industry. The show takes place annually in March at the Berlin ExpoCenter City exhibition grounds and is organised by Messe Berlin GmbH. ITB Berlin is where the Who is Who of the travel industry meets. Around two thirds of the exhibitors and around 47% of the trade visitors travel from abroad and have a high level of decision-making authority. ITB Berlin is the central communication and marketing forum and the travel industry's largest service trade show. It offers exhibitors the ideal opportunity to address not only trade visitors but also the private public. The satisfaction of the exhibitors is over 90 percent. The trade visitors' intention to visit again and their satisfaction are equally high. Despite its size and its uniquely diverse range of offerings, ITB Berlin is clearly structured: In addition to a geographical breakdown by destination, the halls are also divided into market segments displaying important tourism sectors: Business Travel, MICE, Travel Technology / Mobile Travel Services, Technology, Tours & Activities (TTA), Cultural Tourism, LGBT+ Travel, Youth, Adventure Travel & Responsible Tourism, Medical Tourism, Virtual Reality (VR) and Careers in Tourism.
ITB Berlin is actively committed to the overall social responsibility of tourismand is particularly committed to sustainable and socially responsible tourism (www.itb-berlin.de/csr).
Overview of offers
The exhibitors at ITB Berlin originate from all sectors of the international tourism industry. Participants are national and regional tourism organizations, tourist boards, tour operators, travel agencies, carriers, hotels, travel insurance companies, car rental companies, suppliers to the tourism industry, communication and information systems, publishers and international tourism umbrella organizations.
Visitor target groups
The trade visitors come from all sectors of the tourism value chain and include tour operators, travel agency staff, hotel managers, tourism organisations, journalists, travel managers, consultants, etc. More than 70 percent of the private visitors come from the Berlin-Brandenburg area, the rest from other federal states in Germany and the neighbouring country Poland.
The ITB Buyers Circle (www.itbbuyerscircle.com), the exclusive meeting place of ITB Berlin, is aimed at 1,000 hand-picked top buyers from the travel industry, who benefit from many advantages of the ITB Buyers Circle.
ITB Berlin Convention
Since 2004, the ITB Berlin Convention (www.itb-convention.com) has been held in conjunction to the trade show. It is the world's largest tourism convention with 300 top speakers* and more than 150 sessions over 4 days. Seminars, keynotes, symposia, workshops, deep dives, award ceremonies and press conferences cover the latest issues of the tourism industry. Participation in the ITB Berlin Convention is included in the exhibition ticket.
ITB Berlin Calendar: 2020 - 2030
2021: 10 - 14 March 2021
2022: 9 - 13 March 2022
2023: 8 - 12 March 2023
2024: 6 - 10 March 2024
2025: 5 - 9 March 2025
2026: 4 - 8 March 2026
2027: 10 - 14 March 2027
2028: 8 - 12 March 2028
2029: 7 - 11 March 2029
2030: 6 - 10 March 2030
ITB Berlin at a glance: 
