DMEXCO

Save the Date: September 18 & 19, 2024! DMEXCO is Europe’s leading digital marketing & tech event.

We bring together industry leaders, marketing and media professionals, and tech pioneers to set the digital agenda. Both globally informed and locally focused, DMEXCO offers an ecosystem with seminars, debates, expositions, and masterclasses outlining the future of the digital economy and driving market value. In Cologne, we set the benchmark as a network and business platform for the digital econ

omy. Decision-makers continue to educate themselves and be inspired, make contacts and conclude deals. DMEXCO is the place where the digital business of tomorrow can be experienced today.

24/01/2025

Dr. Lars Peters from the BVDW emphasizes, that audio branding is not just a trend, but a crucial component for the brand image of tomorrow.🌟

In today's noisy digital world, is essential to make your brand stand out and create an emotional connection with your audience. From to , discover the power of sound for your brand.

Read more about audio branding on our blog: https://dmexco.com/stories/audio-branding-the-sounds-that-make-a-brand-unforgettable/

21/01/2025

The Dark Side of – .

Verena Gründel talks with Arielle Garcia, COO of Check My Ads Institute, in the new episode of the podcast about combating ad fraud, driving , and holding agencies accountable.

Arielle shares her organizations mission to empower stakeholders with knowledge and reform the . She dives into her passion for powerlifting – a perfect metaphor for the strength and persistence needed to create change. 🚀

The conversation highlights the importance of protecting ad investments and fostering a culture of transparency in the industry. ✨

Listen here 🎧: https://open.spotify.com/episode/6OtYqEiFsuVu5MyZ0E3uC7

16/01/2025

Ready for the Future of Marketing? 🌟

Discover the 11 key for 2025 identified by host Verena Gründel! From the rise of to the booming and the revolution —these trends are set to redefine how brands connect with their audience.

Want deeper insights and tips for staying ahead in a competitive market? 🚀 Check out the latest blog post: https://dmexco.com/stories/11-marketing-trends-for-2025/

15/01/2025

The Future of Influencer Marketing! 🚀

In the new episode of What's Next Agencies podcast, Adil Sbai, CEO of , talks with Kim Alexandra Notz about how AI is transforming influencer marketing—from content creation to community management.
Discover why data-driven partnerships and authentic collaborations are the key to success in the evolving Creator Economy.

Tune in for more insights 🎧: https://open.spotify.com/episode/3KrDqC2ndgGbMHuzxzV7pl?si=463007c828824f14

14/01/2025

Meta and the Moral Dilemma: Navigating the Crossroads of Responsibility and Profitability. 📊

DMEXCO-Host Verena Gründel dives deep into the tension between ethics and economics, as marketers face tough decisions amidst growing concerns over hate speech and misinformation on Meta platforms. Despite the outrage, the industry's reliance on Facebook, Instagram, and Threads remains undeniable. How can brands balance their moral responsibility with the undeniable power of social media marketing?

Read more in Verena Gründels DMEXCO Blogpost: https://dmexco.com/stories/meta-and-the-moral-dilemma-are-advertisers-ready-to-leave/

13/01/2025

2025: A Defining Year for Germany’s Digital Economy! 🚀

In his first DMEXCO column Dirk Freytag, President of the German Association for the Digital Economy (Bundesverband Digitale Wirtschaft BVDW e.V.), shares why 2025 will be a pivotal year for Germany's digital economy.💡
In his opinion, with data-driven technologies such as AI and the associated automation, Germany has the opportunity to become a global innovation leader, transform industries and drive sustainable growth.
To seize this opportunity, outdated structures need to be reformed, a bold data culture must be established, and people have to be empowered with essential digital skills. This approach could pave the way for progress and position Germany as a global leader in the digital era. ✨

Read the full column here: https://dmexco.com/stories/dmexco-column-new-opportunities-for-the-digital-economy/

08/01/2025

DMEXCO goes Global!

For the first time in its 15-year history, DMEXCO is expanding beyond Cologne to Southeast Asia! 🌟 Together with eCommerce Expo, DMEXCO ASIA will debut at Tech Week Singapore on October 8-9, 2025.

This groundbreaking event will bring together industry leaders, decision-makers, and innovators across the digital economy, marketing and innovation sectors. As part of Asia’s leading technology event, Tech Week Singapore, eCommerce Expo x DMEXCO ASIA will be the central meeting point for eCommerce, retail and marketing technology trends in Southeast Asia.
In collaboration of Koelnmesse Singapore and CloserStill Media, together with the German Association for the Digital Economy (BVDW), this launch marks a significant milestone in shaping the future of marketing and innovation. 🚀

07/01/2025

Authenticity meets creativity! ✨

Ana Johnson, one of Germany’s most renowned influencers, stands out with her beautifully crafted videos and posts that showcase her unique creative vision. Her key to success? Always stay true to yourself! 💡 But how do you stay true to your style while balancing professionalism, brand deals, and KPIs?

This year, Ana Johnson shared her insights as a speaker at the DMEXCO, where she inspired audiences with her expertise on maintaining authenticity in a fast-paced digital world.

Watch her panel and all the other sessions of DMEXCO here: https://community.dmexco.com/event/dmexco-2024/plannings/RXZlbnRWaWV3XzgyMTMxOA==

02/01/2025

✨ Happy New Year! We are starting 2025 full of energy and anticipation and can hardly wait to discover the latest marketing trends and innovations with you.
Stay tuned - we'll soon be sharing the first exciting news about this year's ! 🚀

19/12/2024

✨ Season's greetings from the DMEXCO Team!

In the midst of the busy pre-Christmas period, we would like to pause and simply say “thank you” - for your commitment, your ideas and for being part of our community.
Whether you're celebrating Christmas or using the time for reflection, we wish you relaxing days and a wonderful start to the new year!

We’re already looking forward to shaping an incredible 2025 together!

Happy Holidays and a Happy New Year. ✨

Your DMEXCO Team ❤️

18/12/2024

"Hip-Hop used to knock on the door, now we own the house!" - Niko Backspin 🙌

In this episode of , Kim Alexandra Notz talks with Niko Backspin, CCO of Serviceplan Culture, about the rise of culture agencies and their role in authentic storytelling. 🚀
Niko shares his journey from Hip-Hop pain points to creating real cultural impact with brands like Porsche and o2. His take? Subcultures like Hip-Hop deserve respect, expertise, and commitment – not quick-hit campaigns.

Want to know how brands can authentically connect with communities? 💡 Tune in now: https://open.spotify.com/episode/1gWp96mHTRc1os1Viw6Fie

17/12/2024

2024: Setting New Standards in Retail Media 🚀

We are delighted to welcome Patricia Grundmann as our new DMEXCO columnist. ✨

In her first column, she reflects on 2024 as a transformative year for Retail Media. From setting new standards for transparency with eCPM & ROAS levels, to launching tools like the Market Guide and KPI Matrix, the industry laid a solid foundation.
With clear metrics and inspiring case studies from conferences like DMEXCO, 2024 proved that Retail Media is more than just a toolbox—it's a workshop full of possibilities. The mission for 2025? Build on these standards, drive innovation, and inspire the industry to new heights. 🌟

You would like to find out more about eCPM & ROAS?: https://dmexco.com/stories/dmexco-column-quo-vadis-retail-media/

13/12/2024

Discover the Secrets to Success!💡

What are the number one conversion hacks from marketing leaders like Maike Abel, Brendon Kraham and Kerstin Köder? In the previous episodes of the DMEXCO podcast, our host Verena Gründel asked her guests for their insider tips. Find out which 14 hacks they revealed and how you can use them to improve your strategy. 🚀

Link to blog post: https://dmexco.com/stories/secrets-of-success-14-top-conversion-hacks-from-industry-leaders/

What is your ultimate conversion hack?

05/12/2024

Is your content ready for the AI era? 🙌

We are very happy to welcome Thilo Kölzer to our DMEXCO columnists team!

In his first DMEXCO column, Thilo unpacks the transformative impact of AI on online search and marketing. With tools like ChatGPT and zero-click searches, are websites becoming obsolete? What strategies should marketers adopt to stay ahead in this evolving landscape?

👉 Don’t miss these insights: https://dmexco.com/stories/dmexco-column-the-website-as-a-model-of-the-past/

03/12/2024

"Hip-Hop used to knock on the door, now we own the house!" - Niko BACKSPIN 🙌

In this episode of , Kim Alexandra Notz talks with Niko Backspin, CCO of Serviceplan Culture, about the rise of culture agencies and their role in authentic storytelling. 🚀
Niko shares his journey from Hip-Hop pain points to creating real cultural impact with brands like Porsche and o2. His take? Subcultures like Hip-Hop deserve respect, expertise, and commitment – not quick-hit campaigns.

Want to know how brands can authentically connect with communities? 💡 Tune in now: https://open.spotify.com/episode/0LUZ4tj910iD74vOAjT9KE

03/12/2024

Welcome Hohenleitner, Vice President of Bundesverband Digitale Wirtschaft BVDW e.V. , to the DMEXCO columnists team 🥳

In her article “Retail Media – 5 key takeaways from DMEXCO 2024 you can’t miss“, she addresses one of the most important growth drivers in digital advertising. Retail Media connects brands and consumers directly at the point of sale, provides retailers with valuable first-party data and enables more precise targeting and measurable results.

Don't miss Corinna's top 5 retail media trends: https://dmexco.com/stories/dmexco-column-retail-media-5-key-takeaways-from-dmexco-2024-you-cant-miss/

02/12/2024

Trend-based marketing cannot be planned? 🚀

Wrong! That's what Verena Gründel learned from Isabelle Rogat at in .

As a partner of DEX24 we were very happy to present Isabelle in our stage slot. At the end, she and Verena Gründel both answered a question from presenter Arndt Groth.
Isabelle showed how trend-based marketing is much more than spontaneous luck.

🤖 50% of trends can be planned - for example through seasonal events such as the Superbowl or predictable debates.

🤖 Don't follow every short-term hype: There is often a valuable meso or macro trend behind it that is better to jump on (e.g. pistachios instead of Dubai chocolate).

🤖 Re-interpreting trends and designing them to suit the brand has the greatest impact.

Many thanks for the insight into the Swiss digital marketing scene and a great event with the super hosts Urs Flueckiger and Martin Radelfinger from IAB Switzerland.

Of course, the Bundesverband Digitale Wirtschaft (BVDW) e.V. with Corinna Hohenleitner, Irina Schmitz and Dirk Freytag could not be missing.

28/11/2024

We are thrilled to welcome Evgeny Popov to the DMEXCO Columnists team. Along with other renowned industry experts he will be contributing thought-provoking columns to the DMEXCO blog on a regular basis from now on! 🎉

📖 In his debut article, “The Future of Privacy and Addressability,” Evgeny tackles one of the most pressing challenges in digital marketing today: how to navigate the evolving landscape of privacy while maintaining effective audience targeting. He explores innovative solutions and strategies to strike the perfect balance between data protection and personalization. 🔒🎯

👉 Don’t miss it: https://dmexco.com/stories/dmexco-column-the-future-of-privacy-and-addressability/

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The Dark Side of #DigitalMarketing – #AdFraud. Verena Gründel talks with Arielle Garcia, COO of Check My Ads Institute, in the new episode of the #DMEXCO podcast about combating ad fraud, driving #Transparency, and holding agencies accountable. Arielle shares her organizations mission to empower stakeholders with knowledge and reform the #AdvertisingIndustry. She dives into her passion for powerlifting – a perfect metaphor for the strength and persistence needed to create change. 🚀 The conversation highlights the importance of protecting ad investments and fostering a culture of transparency in the industry. ✨ Listen here 🎧: https://open.spotify.com/episode/6OtYqEiFsuVu5MyZ0E3uC7 #AdvertisingPractices #IndustryReform #Accountability

Authenticity meets creativity! ✨ Ana Johnson, one of Germany’s most renowned influencers, stands out with her beautifully crafted videos and posts that showcase her unique creative vision. Her key to success? Always stay true to yourself! 💡 But how do you stay true to your style while balancing professionalism, brand deals, and KPIs? This year, Ana Johnson shared her insights as a speaker at the DMEXCO, where she inspired audiences with her expertise on maintaining authenticity in a fast-paced digital world. Watch her panel and all the other sessions of DMEXCO here: https://community.dmexco.com/event/dmexco-2024/plannings/RXZlbnRWaWV3XzgyMTMxOA== #DMEXCO2024 #Authenticity #Creativity #AnaJohnson

A new future for search? 🔎 In our latest episode of the #DMEXCO podcast, Verena Gründel talks to Brendon Kraham, Vice President of Global Search Ads at Google, about the exciting development of digital search and the future of marketing strategies. Kraham gives insights into innovative tools like Google Lens and explains how Google is balancing privacy and personalized experiences. Find out how consumer trends are changing and how companies can keep pace with the help of artificial intelligence. An inspiring episode for anyone interested in the future of search, marketing and AI!💡 🎧 Listen now: https://dmexco.com/podcast/dmexco-podcast-brendon-kraham-on-the-future-of-google-search-and-ai-innovations/ #DMEXCO25# Podcast #Google #DigitalAdvertising #FutureSearch #AI #PersonalizedAdvertising

"Back to the roots" with Elisa Gregori from Perrier 🌱✨. Taking the Center Stage at #DMEXCO24, she showed why creativity, craft, and storytelling remain essential for standing out as a brand. Elisa shared how Perrier, the iconic FMCG brand, is blending attention to detail, craftsmanship, and world-class talent to build true character. Looking to elevate your brand? Her insights are a must-watch! Find her full talk and more in our on-demand library: https://community.dmexco.com/event/dmexco-2024/plannings/RXZlbnRWaWV3XzgyMTMxOA==🎬 #DMEXCO #Perrier #FMCG #Storytelling #DigitalCreativity #BrandManagement

Can digital ads be both privacy-friendly and effective? 🌍 Ogury’s CEO thinks so! In the latest #DMEXCO podcast, Verena Gründel meets with Geoffroy Martin, CEO of weareogury , the leading online advertising company, to discuss the key challenges and opportunities in reinventing digital advertising without cookies. 🍪 Geoffroy shares insights on the importance of zero-party data for targeted advertising, strategies for collecting user consent through surveys, and why they’re rethinking how attention is measured. And for a personal touch? A fun rapid-fire round at the end! 🎧 Tune in for some unexpected insights: https://dmexco.com/podcast/dmexco-podcast-ogurys-geoffroy-martin-on-the-future-of-digital-advertising/ #DMEXCO24 #Podcast #DigitalAdvertising #Privacy #Innovation

🎧 New DMEXCO Podcast episode just dropped! Get to know the world of audio marketing with Ric Scheuss, Managing Director at Tro Music, as he shares his journey from intern to industry leader. 🚀 Ric reflects on his early days in music, including a unique hit for Big Brother, and discusses the evolution of audio branding over the years. From creating remarkable sound identities for brands to navigating the impact of synthetic voices and AI in marketing, With Verena Gründel, Ric offers fascinating insights on how audio shapes brand trust and recognition. Curious about the role of tech in today’s audio landscape? And what makes a voice truly trustworthy? Tune in for a deep dive into audio innovation, the nuances of human vs. synthetic voices, and how brands can leverage sound to connect with audiences on an emotional level: https://dmexco.com/de/podcast/dmexco-podcast-ric-scheuss-ceo-von-tro-ueber-ki-im-audiomarketing/ 🎙️ #DMEXCO #DMEXCOPodcast #DigitalMarketing #AudioMarketing #AI #Branding #SyntheticVoices #TroMusic #VoiceTech

Time to rewind: “What other medium lets you be a fly on the wall for deep, intimate conversations?” 🎙️ Saruul Krause-Jentsch (Head of Podcast, Central Europe, Spotify) had us all rethinking the audio experience on September 19 at the Experience Stage at #DMEXCO24. Catch the full talk and more highlights in our on-demand library: https://community.dmexco.com/event/dmexco-2024/planning/UGxhbm5pbmdfMjA4MjQwNQ== 🎧🚀 #Innovation #Podcasts #AudioExperience #Spotify #DMEXCO

What if #Ads could actually add value? 🤔 In our latest #DMEXCO24 #Podcast, Verena Gründel chats with Konrad Feldman (CEO of Quantcast) about how #AI can transform #Advertising into a valuable part of the online experience. 🎧 Tune in: https://dmexco.com/podcast/dmexco-podcast-quantcast-ceo-konrad-feldman-discusses-adtech-developments/

“Storytelling has NEVER been more important.” 🎤 On September 19th at #DMEXCO24, we had the chance to hear from Munise Can (Senior Vice President & General Manager of Highsnobiety Europe) about how storytelling and cultural insights are transforming fashion shopping experiences. 🌍👗 Missed it? No worries—catch all the best moments and full sessions in our on-demand library: https://community.dmexco.com/event/dmexco-2024/planning/UGxhbm5pbmdfMjA2MTAxNw== 🎥✨ #FashionTech #CulturalInsights #Storytelling #DMEXCO24

"Digital Marketing it’s never stable . It’s always changing, evolving, new stuff is coming up.” 🚀 Francesca Lange, Head of Digital Marketing at Fritz-Kola, shared this insight during our session “How Digital Creativity drives Brand Success”. With AI and other digital technologies revolutionizing the industry, staying on top of trends and embracing change is essential. 💡 In this panel, DAvide Colla, Giuseppe Fiordispina, Francesca Lange and Aissu Diallo discussed how digital communication solutions are driving brand success and shaping the future of marketing. Are you ready to adapt and innovate? Watch the whole session and a lot more here: https://community.dmexco.com/event/dmexco-2024/plannings/RXZlbnRWaWV3XzgyMTMxOA== #DigitalMarketing #AI #MarketingInnovation #DMEXCO24 #CreativityInDigital #BrandSuccess #DigitalTransformation

New episode alert! 🎙️ Join Verena Gründel as she chats with Nadine Bartenschlager and Catherine Niebuhr, co-leaders of Nivea’s marketing in Germany and Switzerland. They dive deep into Nivea’s core values – care, trust, and inclusivity – and share how these principles drive their approach to engaging younger audiences, especially Gen Z. From influencer marketing to authentic content creation, they even reveal how a mushroom boosted engagement for Nivea’s anti-aging products! 🚀 "If you want to become a love brand, it’s more than just selling products – it’s about standing up for something." ✨ Listen in here for all the insights: [https://dmexco.com/de/podcast/dmexco-podcast-wie-nivea-mit-verantwortung-und-innovation-den-wandel-gestaltet/] 🎧 # #DMEXCO #DigitalMarketing #Nivea #BrandValues #GenZMarketing #Podcast #MarketingInnovation #LoveBrand #AuthenticContent #InfluencerMarketing

It’s official: #DMEXCO24 has come to an end! 😱 Two unforgettable days packed with highlights that will stick with us for a long time. Now it’s time to take those new ideas into the digital world and put them to work! 🚀 Check out our highlight reel, now live, to relive the best moments! 🎥 #DMEXCO #Highlights #DigitalMarketing #Innovation

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DMEXCO is the global business and innovation platform of the digital economy. As a unique combination of a trade fair and a conference, DMEXCO stands for innovative and forward-looking developments and trends at the center of a new digital economy: the digiconomy. With its focus on marketing, media, advertising, technology, and the Internet of Things, DMEXCO is the global platform for effective knowledge transfer and direct business transactions. In varied formats, it offers the largest selection of current economic trends, growth strategies, product innovations, and creative diversity. As a result, DMEXCO is the central showcase in the digital age for all forward-looking brand innovators and opinion leaders, advertising executives, marketing specialists, and startups, as well as all agency segments and media companies.

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19/12/2024

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28/11/2024

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