"Back to the roots" with Elisa Gregori from Perrier 🌱✨.
Taking the Center Stage at #DMEXCO24, she showed why creativity, craft, and storytelling remain essential for standing out as a brand. Elisa shared how Perrier, the iconic FMCG brand, is blending attention to detail, craftsmanship, and world-class talent to build true character.
Looking to elevate your brand? Her insights are a must-watch!
Find her full talk and more in our on-demand library: https://community.dmexco.com/event/dmexco-2024/plannings/RXZlbnRWaWV3XzgyMTMxOA==🎬
#DMEXCO #Perrier #FMCG #Storytelling #DigitalCreativity #BrandManagement
Can digital ads be both privacy-friendly and effective? 🌍
Ogury’s CEO thinks so! In the latest #DMEXCO podcast, Verena Gründel meets with Geoffroy Martin, CEO of weareogury , the leading online advertising company, to discuss the key challenges and opportunities in reinventing digital advertising without cookies. 🍪
Geoffroy shares insights on the importance of zero-party data for targeted advertising, strategies for collecting user consent through surveys, and why they’re rethinking how attention is measured. And for a personal touch? A fun rapid-fire round at the end!
🎧 Tune in for some unexpected insights: https://dmexco.com/podcast/dmexco-podcast-ogurys-geoffroy-martin-on-the-future-of-digital-advertising/
#DMEXCO24 #Podcast #DigitalAdvertising #Privacy #Innovation
🎧 New DMEXCO Podcast episode just dropped! Get to know the world of audio marketing with Ric Scheuss, Managing Director at Tro Music, as he shares his journey from intern to industry leader. 🚀
Ric reflects on his early days in music, including a unique hit for Big Brother, and discusses the evolution of audio branding over the years. From creating remarkable sound identities for brands to navigating the impact of synthetic voices and AI in marketing, With Verena Gründel, Ric offers fascinating insights on how audio shapes brand trust and recognition.
Curious about the role of tech in today’s audio landscape? And what makes a voice truly trustworthy? Tune in for a deep dive into audio innovation, the nuances of human vs. synthetic voices, and how brands can leverage sound to connect with audiences on an emotional level: https://dmexco.com/de/podcast/dmexco-podcast-ric-scheuss-ceo-von-tro-ueber-ki-im-audiomarketing/ 🎙️
#DMEXCO #DMEXCOPodcast #DigitalMarketing #AudioMarketing #AI #Branding #SyntheticVoices #TroMusic #VoiceTech
Time to rewind: “What other medium lets you be a fly on the wall for deep, intimate conversations?” 🎙️
Saruul Krause-Jentsch (Head of Podcast, Central Europe, Spotify) had us all rethinking the audio experience on September 19 at the Experience Stage at #DMEXCO24.
Catch the full talk and more highlights in our on-demand library: https://community.dmexco.com/event/dmexco-2024/planning/UGxhbm5pbmdfMjA4MjQwNQ== 🎧🚀
#Innovation #Podcasts #AudioExperience #Spotify #DMEXCO
“Storytelling has NEVER been more important.” 🎤
On September 19th at #DMEXCO24, we had the chance to hear from Munise Can (Senior Vice President & General Manager of Highsnobiety Europe) about how storytelling and cultural insights are transforming fashion shopping experiences. 🌍👗
Missed it? No worries—catch all the best moments and full sessions in our on-demand library: https://community.dmexco.com/event/dmexco-2024/planning/UGxhbm5pbmdfMjA2MTAxNw== 🎥✨
#FashionTech #CulturalInsights #Storytelling #DMEXCO24
"Digital Marketing it’s never stable . It’s always changing, evolving, new stuff is coming up.” 🚀
Francesca Lange, Head of Digital Marketing at Fritz-Kola, shared this insight during our session “How Digital Creativity drives Brand Success”. With AI and other digital technologies revolutionizing the industry, staying on top of trends and embracing change is essential. 💡 In this panel, DAvide Colla, Giuseppe Fiordispina, Francesca Lange and Aissu Diallo discussed how digital communication solutions are driving brand success and shaping the future of marketing.
Are you ready to adapt and innovate? Watch the whole session and a lot more here: https://community.dmexco.com/event/dmexco-2024/plannings/RXZlbnRWaWV3XzgyMTMxOA==
#DigitalMarketing #AI #MarketingInnovation #DMEXCO24 #CreativityInDigital #BrandSuccess #DigitalTransformation
New episode alert! 🎙️
Join Verena Gründel as she chats with Nadine Bartenschlager and Catherine Niebuhr, co-leaders of Nivea’s marketing in Germany and Switzerland. They dive deep into Nivea’s core values – care, trust, and inclusivity – and share how these principles drive their approach to engaging younger audiences, especially Gen Z. From influencer marketing to authentic content creation, they even reveal how a mushroom boosted engagement for Nivea’s anti-aging products! 🚀
"If you want to become a love brand, it’s more than just selling products – it’s about standing up for something." ✨
Listen in here for all the insights: [https://dmexco.com/de/podcast/dmexco-podcast-wie-nivea-mit-verantwortung-und-innovation-den-wandel-gestaltet/] 🎧
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#DMEXCO #DigitalMarketing #Nivea #BrandValues #GenZMarketing #Podcast #MarketingInnovation #LoveBrand #AuthenticContent #InfluencerMarketing
It’s official: #DMEXCO24 has come to an end! 😱
Two unforgettable days packed with highlights that will stick with us for a long time. Now it’s time to take those new ideas into the digital world and put them to work! 🚀
Check out our highlight reel, now live, to relive the best moments! 🎥
#DMEXCO #Highlights #DigitalMarketing #Innovation
And that’s a wrap on #DMEXCO24! 😢
What an incredible second day! Today was filled with insightful discussions at the CMO Summit and Digital Pulse sessions. We explored the future of video at the Video Days and celebrated creativity at the Creativity Summit.
We hope you left feeling inspired! Thank you for being part of this amazing event! ❤️
#DMEXCO #Recap #Creativity #CMOSummit
Wow, wow, wow! 😍
This is how Céline Flores Willers, CEO & Founder of The People Branding Company, wraps up her day at the Corporate Influencer Summit. 🙌
Jokes aside, with the Corporate Influencer Summit this year’s DMEXCO created a space for HR and Employer Branding topics.
The focus: latest trends and best practices on how companies can strengthen their employer brand and attractiveness through targeted corporate influencer activities. 💡
What are your experiences? 🤩
Hashtag#DMEXCO24
Our DMEXCO Creativity Summit takes place in the World of Agencies today, engagingly hosted by Dan Ram, CEO at IAmDanRam. ✨
With more than 20 events and even more speakers, it is quite obvious that the industry is working on optimized solutions on how creativity and AI can go hand in hand and even push each other. 🚀
Curated by DMEXCO and the DDA team of Bundesverband Digitale Wirtschaft (BVDW) e.V., we are looking at more than 6 hours of valuable insights!
So, what is it that keeps creativity going for you when working with AI? 💡
#DMEXCO24
