DMEXCO

DMEXCO Save the Date: September 18 & 19, 2024! DMEXCO is Europe’s leading digital marketing & tech event.

We bring together industry leaders, marketing and media professionals, and tech pioneers to set the digital agenda. Both globally informed and locally focused, DMEXCO offers an ecosystem with seminars, debates, expositions, and masterclasses outlining the future of the digital economy and driving market value. In Cologne, we set the benchmark as a network and business platform for the digital econ

omy. Decision-makers continue to educate themselves and be inspired, make contacts and conclude deals. DMEXCO is the place where the digital business of tomorrow can be experienced today.

✨ Season's greetings from the DMEXCO Team!In the midst of the busy pre-Christmas period, we would like to pause and simp...
19/12/2024

✨ Season's greetings from the DMEXCO Team!

In the midst of the busy pre-Christmas period, we would like to pause and simply say “thank you” - for your commitment, your ideas and for being part of our community.
Whether you're celebrating Christmas or using the time for reflection, we wish you relaxing days and a wonderful start to the new year!

We’re already looking forward to shaping an incredible 2025 together!

Happy Holidays and a Happy New Year. ✨

Your DMEXCO Team ❤️

"Hip-Hop used to knock on the door, now we own the house!" - Niko Backspin 🙌In this episode of , Kim Alexandra Notz tal...
18/12/2024

"Hip-Hop used to knock on the door, now we own the house!" - Niko Backspin 🙌

In this episode of , Kim Alexandra Notz talks with Niko Backspin, CCO of Serviceplan Culture, about the rise of culture agencies and their role in authentic storytelling. 🚀
Niko shares his journey from Hip-Hop pain points to creating real cultural impact with brands like Porsche and o2. His take? Subcultures like Hip-Hop deserve respect, expertise, and commitment – not quick-hit campaigns.

Want to know how brands can authentically connect with communities? 💡 Tune in now: https://open.spotify.com/episode/1gWp96mHTRc1os1Viw6Fie

2024: Setting New Standards in Retail Media 🚀We are delighted to welcome Patricia Grundmann as our new DMEXCO columnist....
17/12/2024

2024: Setting New Standards in Retail Media 🚀

We are delighted to welcome Patricia Grundmann as our new DMEXCO columnist. ✨

In her first column, she reflects on 2024 as a transformative year for Retail Media. From setting new standards for transparency with eCPM & ROAS levels, to launching tools like the Market Guide and KPI Matrix, the industry laid a solid foundation.
With clear metrics and inspiring case studies from conferences like DMEXCO, 2024 proved that Retail Media is more than just a toolbox—it's a workshop full of possibilities. The mission for 2025? Build on these standards, drive innovation, and inspire the industry to new heights. 🌟

You would like to find out more about eCPM & ROAS?: https://dmexco.com/stories/dmexco-column-quo-vadis-retail-media/

Discover the Secrets to Success!💡What are the number one conversion hacks from marketing leaders like Maike Abel, Brendo...
13/12/2024

Discover the Secrets to Success!💡

What are the number one conversion hacks from marketing leaders like Maike Abel, Brendon Kraham and Kerstin Köder? In the previous episodes of the DMEXCO podcast, our host Verena Gründel asked her guests for their insider tips. Find out which 14 hacks they revealed and how you can use them to improve your strategy. 🚀

Link to blog post: https://dmexco.com/stories/secrets-of-success-14-top-conversion-hacks-from-industry-leaders/

What is your ultimate conversion hack?

Is your content ready for the AI era? 🙌We are very happy to welcome Thilo Kölzer to our DMEXCO columnists team! In his f...
05/12/2024

Is your content ready for the AI era? 🙌

We are very happy to welcome Thilo Kölzer to our DMEXCO columnists team!

In his first DMEXCO column, Thilo unpacks the transformative impact of AI on online search and marketing. With tools like ChatGPT and zero-click searches, are websites becoming obsolete? What strategies should marketers adopt to stay ahead in this evolving landscape?

👉 Don’t miss these insights: https://dmexco.com/stories/dmexco-column-the-website-as-a-model-of-the-past/

"Hip-Hop used to knock on the door, now we own the house!" - Niko BACKSPIN 🙌In this episode of , Kim Alexandra Notz ta...
03/12/2024

"Hip-Hop used to knock on the door, now we own the house!" - Niko BACKSPIN 🙌

In this episode of , Kim Alexandra Notz talks with Niko Backspin, CCO of Serviceplan Culture, about the rise of culture agencies and their role in authentic storytelling. 🚀
Niko shares his journey from Hip-Hop pain points to creating real cultural impact with brands like Porsche and o2. His take? Subcultures like Hip-Hop deserve respect, expertise, and commitment – not quick-hit campaigns.

Want to know how brands can authentically connect with communities? 💡 Tune in now: https://open.spotify.com/episode/0LUZ4tj910iD74vOAjT9KE

Welcome Hohenleitner, Vice President of Bundesverband Digitale Wirtschaft BVDW e.V. , to the DMEXCO columnists team 🥳In...
03/12/2024

Welcome Hohenleitner, Vice President of Bundesverband Digitale Wirtschaft BVDW e.V. , to the DMEXCO columnists team 🥳

In her article “Retail Media – 5 key takeaways from DMEXCO 2024 you can’t miss“, she addresses one of the most important growth drivers in digital advertising. Retail Media connects brands and consumers directly at the point of sale, provides retailers with valuable first-party data and enables more precise targeting and measurable results.

Don't miss Corinna's top 5 retail media trends: https://dmexco.com/stories/dmexco-column-retail-media-5-key-takeaways-from-dmexco-2024-you-cant-miss/

Trend-based marketing cannot be planned? 🚀Wrong! That's what Verena Gründel learned from Isabelle Rogat at in .As a p...
02/12/2024

Trend-based marketing cannot be planned? 🚀

Wrong! That's what Verena Gründel learned from Isabelle Rogat at in .

As a partner of DEX24 we were very happy to present Isabelle in our stage slot. At the end, she and Verena Gründel both answered a question from presenter Arndt Groth.
Isabelle showed how trend-based marketing is much more than spontaneous luck.



🤖 50% of trends can be planned - for example through seasonal events such as the Superbowl or predictable debates.

🤖 Don't follow every short-term hype: There is often a valuable meso or macro trend behind it that is better to jump on (e.g. pistachios instead of Dubai chocolate).

🤖 Re-interpreting trends and designing them to suit the brand has the greatest impact.

Many thanks for the insight into the Swiss digital marketing scene and a great event with the super hosts Urs Flueckiger and Martin Radelfinger from IAB Switzerland.

Of course, the Bundesverband Digitale Wirtschaft (BVDW) e.V. with Corinna Hohenleitner, Irina Schmitz and Dirk Freytag could not be missing.

We are thrilled to welcome Evgeny Popov to the DMEXCO Columnists team. Along with other renowned industry experts he wil...
28/11/2024

We are thrilled to welcome Evgeny Popov to the DMEXCO Columnists team. Along with other renowned industry experts he will be contributing thought-provoking columns to the DMEXCO blog on a regular basis from now on! 🎉

📖 In his debut article, “The Future of Privacy and Addressability,” Evgeny tackles one of the most pressing challenges in digital marketing today: how to navigate the evolving landscape of privacy while maintaining effective audience targeting. He explores innovative solutions and strategies to strike the perfect balance between data protection and personalization. 🔒🎯

👉 Don’t miss it: https://dmexco.com/stories/dmexco-column-the-future-of-privacy-and-addressability/

The Creator Economy thrives on authenticity, partnerships, and – let’s not forget – a great sense of humor. So, it’s no ...
28/11/2024

The Creator Economy thrives on authenticity, partnerships, and – let’s not forget – a great sense of humor. So, it’s no surprise that -speaker Fabian Grischkat won the in the category at the VideoDays Festival. Huge congratulations, Fabian – well-deserved! 🎉

As , we were proud partners of this years VideoDays. Verena Gründel moderated two exciting panels, bringing the innovation of the creator and social media community closer to the strategic expertise of digital marketing. Here are Verenas 9 key takeaways from the 2024 panels:

🚀 Creators prefer being called “Creators.” In a quick audience poll, “Influencer” and “Artist” were clearly less popular.
🚀 Tag those brands! Persistence pays off when it comes to sparking brand-creator collaborations.
🚀 Pitch ideas upfront. Initial content ideas can open doors for partnerships.
🚀 The perfect brand-creator fit is everything. This is the foundation of authenticity.
🚀 Briefings need work. Many creators struggle with unclear brand expectations – the audience agreed!
🚀 Organic vs. Paid Content? Different goals, different strategies: storytelling shines in organic, while products and messages need to pop in the first 3 seconds for paid.
🚀 Humor rules. It’s still the king of engagement!
🚀 Talent management can help. Once you grow, they take over logistics, enhance deals, and provide coaching – but they can slow down decisions.
🚀 Trend for 2025? AI! More content, more efficiency – creators are all in on this.

A big thank you to the incredible team at We are Era: Stephan Schilling, Tobias Schiwek, Barbara Zeiss, Nancy Julius, and Victoria Blechman-Pomogajko.

And a huge shoutout to the amazing panelists: Paula Reiling, Arnd Hutmacher, Roman Blumenstock, Alina Ludwig, Katharina Schramm, and Peer Wörpel. You made the panels unforgettable! 🙌

26/11/2024

A new future for search? 🔎

In our latest episode of the podcast, Verena Gründel talks to Brendon Kraham, Vice President of Global Search Ads at Google, about the exciting development of digital search and the future of marketing strategies.

Kraham gives insights into innovative tools like Google Lens and explains how Google is balancing privacy and personalized experiences.

Find out how consumer trends are changing and how companies can keep pace with the help of artificial intelligence. An inspiring episode for anyone interested in the future of search, marketing and AI!💡

🎧 Listen now: https://dmexco.com/podcast/dmexco-podcast-brendon-kraham-on-the-future-of-google-search-and-ai-innovations/

# Podcast

DMEXCO 2024 Recap: Explore the Trends Shaping 2025! Dive into our three latest blog posts packed with insights from th...
21/11/2024

DMEXCO 2024 Recap: Explore the Trends Shaping 2025!

Dive into our three latest blog posts packed with insights from this year’s DMEXCO:

Tech Trends 2025: From privacy-first advertising and Web3 to immersive technologies like VR and AR, see how the digital world is evolving. Plus, explore the rise of AI and in-game advertising as the next big opportunities. 💫

Agency Strategies for 2025: Discover how digital creativity, corporate influencers, and sustainability are redefining the agency landscape. Getting actionable insights to future-proof agency strategies. ✨

Retail Media 2025: Uncover the key trends driving the evolution of retail media, from data-driven campaigns to in-store media potential. Learning how standardization and customer centricity are transforming this marketing powerhouse. 🌟

Get inspired and stay ahead of the curve with these game-changing insights! 🚀

https://dmexco.com/stories/tech-trends-of-2025-findings-from-dmexco-2024/
https://dmexco.com/stories/agency-strategy-in-2025-dmexco-reveals-the-trends/
https://dmexco.com/stories/retail-media-trends-in-2025-expert-insights-from-dmexco24/

Imagine a world where anyone can become an on-brand content creator. 🔮This vision is becoming a reality thanks to AI, a...
20/11/2024

Imagine a world where anyone can become an on-brand content creator. 🔮

This vision is becoming a reality thanks to AI, as agencies like MUTABOR are harnessing its potential to revolutionize branding.

In the latest podcast episode of , co-hosted by , Kim Alexandra Notz sits down with Burkhard Müller, CDO at MUTABOR, a 360° design agency.

He shares how the developed an innovative AI tool that the Bundesverband Digitale Wirtschaft BVDW e.V. uses to create brand-compliant visuals — without relying on stock photos. Brands can now produce consistent, unique content in just a few clicks. It’s a total game-changer for efficiency and creativity. ⏰
As automation takes over production, Burkhard highlights that creative ideas and strategic thinking are more important than ever. So, how can agencies make the most of this new era?
🎧 Listen to the full episode here: https://open.spotify.com/episode/41UMgpl35jDPhG1b0oIAri

We shape our future with every choice we make! It sounds simple, but in uncertain times, it’s easy to feel powerless. Th...
14/11/2024

We shape our future with every choice we make!

It sounds simple, but in uncertain times, it’s easy to feel powerless. That's why it’s so important to remember this: Each decision impacts tomorrow. ✨

Verena Gründel, DMEXCO's Director Brand & Communications, visited the Ada Lovelace Festival. The hosts Dr. Miriam Meckel and Dr. Léa Steinacker shared inspiring stories of transformation and personal shifts in their live podcast . 💡

Also, listening to CEO Jonas Andrulis talk about building AI Made in Europe was eye-opening. He champions AI sovereignty, transparency, and a European value base in an industry often dominated by U.S. giants. 🚀

Thank you for the invitation and all the conversations Dr. Marie-Christine Frank, Verena Pausder, Mareike Fuisz, Clarissa Nießner, Chiara Hartinger🗯️ Andreas von Münchow, Jeannette Gusko, Susanne Marel,l Anja Hendel, Belinda Duvinage & Roman Breil ! 🙏

Have you been at the Ada Lovelace Festival? 🙌

📸-credits: Verena Gründel, Julian Huke & Stephan Floss

14/11/2024

"Back to the roots" with Elisa Gregori from Perrier 🌱✨.
Taking the Center Stage at , she showed why creativity, craft, and storytelling remain essential for standing out as a brand. Elisa shared how Perrier, the iconic FMCG brand, is blending attention to detail, craftsmanship, and world-class talent to build true character.
Looking to elevate your brand? Her insights are a must-watch!
Find her full talk and more in our on-demand library: https://community.dmexco.com/event/dmexco-2024/plannings/RXZlbnRWaWV3XzgyMTMxOA==🎬

12/11/2024

Can digital ads be both privacy-friendly and effective? 🌍

Ogury’s CEO thinks so! In the latest podcast, Verena Gründel meets with Geoffroy Martin, CEO of weareogury , the leading online advertising company, to discuss the key challenges and opportunities in reinventing digital advertising without cookies. 🍪

Geoffroy shares insights on the importance of zero-party data for targeted advertising, strategies for collecting user consent through surveys, and why they’re rethinking how attention is measured. And for a personal touch? A fun rapid-fire round at the end!

🎧 Tune in for some unexpected insights: https://dmexco.com/podcast/dmexco-podcast-ogurys-geoffroy-martin-on-the-future-of-digital-advertising/

What a great time at this year's This is Marketing! Thanks to Luisa Knopf and Marcel Knopf for the invitation. ✨And last...
08/11/2024

What a great time at this year's This is Marketing! Thanks to Luisa Knopf and Marcel Knopf for the invitation. ✨

And lastly, two quotes that stuck in our minds:
Dain Walker says, „A brand is not just a logo, colours and fonts.“ Because a brand is much more than its visuals.

And Neil Patel stated „Community is the new Search.” With search traffic spreading across platforms like socials, online shops, and AI tools, the democratization of search is coming. 📊

Have you been there? 💫

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Videos

A new future for search? 🔎 In our latest episode of the #DMEXCO podcast, Verena Gründel talks to Brendon Kraham, Vice President of Global Search Ads at Google, about the exciting development of digital search and the future of marketing strategies. Kraham gives insights into innovative tools like Google Lens and explains how Google is balancing privacy and personalized experiences. Find out how consumer trends are changing and how companies can keep pace with the help of artificial intelligence. An inspiring episode for anyone interested in the future of search, marketing and AI!💡 🎧 Listen now: https://dmexco.com/podcast/dmexco-podcast-brendon-kraham-on-the-future-of-google-search-and-ai-innovations/ #DMEXCO25# Podcast #Google #DigitalAdvertising #FutureSearch #AI #PersonalizedAdvertising

"Back to the roots" with Elisa Gregori from Perrier 🌱✨. Taking the Center Stage at #DMEXCO24, she showed why creativity, craft, and storytelling remain essential for standing out as a brand. Elisa shared how Perrier, the iconic FMCG brand, is blending attention to detail, craftsmanship, and world-class talent to build true character. Looking to elevate your brand? Her insights are a must-watch! Find her full talk and more in our on-demand library: https://community.dmexco.com/event/dmexco-2024/plannings/RXZlbnRWaWV3XzgyMTMxOA==🎬 #DMEXCO #Perrier #FMCG #Storytelling #DigitalCreativity #BrandManagement

Can digital ads be both privacy-friendly and effective? 🌍 Ogury’s CEO thinks so! In the latest #DMEXCO podcast, Verena Gründel meets with Geoffroy Martin, CEO of weareogury , the leading online advertising company, to discuss the key challenges and opportunities in reinventing digital advertising without cookies. 🍪 Geoffroy shares insights on the importance of zero-party data for targeted advertising, strategies for collecting user consent through surveys, and why they’re rethinking how attention is measured. And for a personal touch? A fun rapid-fire round at the end! 🎧 Tune in for some unexpected insights: https://dmexco.com/podcast/dmexco-podcast-ogurys-geoffroy-martin-on-the-future-of-digital-advertising/ #DMEXCO24 #Podcast #DigitalAdvertising #Privacy #Innovation

🎧 New DMEXCO Podcast episode just dropped! Get to know the world of audio marketing with Ric Scheuss, Managing Director at Tro Music, as he shares his journey from intern to industry leader. 🚀 Ric reflects on his early days in music, including a unique hit for Big Brother, and discusses the evolution of audio branding over the years. From creating remarkable sound identities for brands to navigating the impact of synthetic voices and AI in marketing, With Verena Gründel, Ric offers fascinating insights on how audio shapes brand trust and recognition. Curious about the role of tech in today’s audio landscape? And what makes a voice truly trustworthy? Tune in for a deep dive into audio innovation, the nuances of human vs. synthetic voices, and how brands can leverage sound to connect with audiences on an emotional level: https://dmexco.com/de/podcast/dmexco-podcast-ric-scheuss-ceo-von-tro-ueber-ki-im-audiomarketing/ 🎙️ #DMEXCO #DMEXCOPodcast #DigitalMarketing #AudioMarketing #AI #Branding #SyntheticVoices #TroMusic #VoiceTech

Time to rewind: “What other medium lets you be a fly on the wall for deep, intimate conversations?” 🎙️ Saruul Krause-Jentsch (Head of Podcast, Central Europe, Spotify) had us all rethinking the audio experience on September 19 at the Experience Stage at #DMEXCO24. Catch the full talk and more highlights in our on-demand library: https://community.dmexco.com/event/dmexco-2024/planning/UGxhbm5pbmdfMjA4MjQwNQ== 🎧🚀 #Innovation #Podcasts #AudioExperience #Spotify #DMEXCO

What if #Ads could actually add value? 🤔 In our latest #DMEXCO24 #Podcast, Verena Gründel chats with Konrad Feldman (CEO of Quantcast) about how #AI can transform #Advertising into a valuable part of the online experience. 🎧 Tune in: https://dmexco.com/podcast/dmexco-podcast-quantcast-ceo-konrad-feldman-discusses-adtech-developments/

“Storytelling has NEVER been more important.” 🎤 On September 19th at #DMEXCO24, we had the chance to hear from Munise Can (Senior Vice President & General Manager of Highsnobiety Europe) about how storytelling and cultural insights are transforming fashion shopping experiences. 🌍👗 Missed it? No worries—catch all the best moments and full sessions in our on-demand library: https://community.dmexco.com/event/dmexco-2024/planning/UGxhbm5pbmdfMjA2MTAxNw== 🎥✨ #FashionTech #CulturalInsights #Storytelling #DMEXCO24

"Digital Marketing it’s never stable . It’s always changing, evolving, new stuff is coming up.” 🚀 Francesca Lange, Head of Digital Marketing at Fritz-Kola, shared this insight during our session “How Digital Creativity drives Brand Success”. With AI and other digital technologies revolutionizing the industry, staying on top of trends and embracing change is essential. 💡 In this panel, DAvide Colla, Giuseppe Fiordispina, Francesca Lange and Aissu Diallo discussed how digital communication solutions are driving brand success and shaping the future of marketing. Are you ready to adapt and innovate? Watch the whole session and a lot more here: https://community.dmexco.com/event/dmexco-2024/plannings/RXZlbnRWaWV3XzgyMTMxOA== #DigitalMarketing #AI #MarketingInnovation #DMEXCO24 #CreativityInDigital #BrandSuccess #DigitalTransformation

New episode alert! 🎙️ Join Verena Gründel as she chats with Nadine Bartenschlager and Catherine Niebuhr, co-leaders of Nivea’s marketing in Germany and Switzerland. They dive deep into Nivea’s core values – care, trust, and inclusivity – and share how these principles drive their approach to engaging younger audiences, especially Gen Z. From influencer marketing to authentic content creation, they even reveal how a mushroom boosted engagement for Nivea’s anti-aging products! 🚀 "If you want to become a love brand, it’s more than just selling products – it’s about standing up for something." ✨ Listen in here for all the insights: [https://dmexco.com/de/podcast/dmexco-podcast-wie-nivea-mit-verantwortung-und-innovation-den-wandel-gestaltet/] 🎧 # #DMEXCO #DigitalMarketing #Nivea #BrandValues #GenZMarketing #Podcast #MarketingInnovation #LoveBrand #AuthenticContent #InfluencerMarketing

It’s official: #DMEXCO24 has come to an end! 😱 Two unforgettable days packed with highlights that will stick with us for a long time. Now it’s time to take those new ideas into the digital world and put them to work! 🚀 Check out our highlight reel, now live, to relive the best moments! 🎥 #DMEXCO #Highlights #DigitalMarketing #Innovation

And that’s a wrap on #DMEXCO24! 😢 What an incredible second day! Today was filled with insightful discussions at the CMO Summit and Digital Pulse sessions. We explored the future of video at the Video Days and celebrated creativity at the Creativity Summit. We hope you left feeling inspired! Thank you for being part of this amazing event! ❤️ #DMEXCO #Recap #Creativity #CMOSummit

Wow, wow, wow! 😍 This is how Céline Flores Willers, CEO & Founder of The People Branding Company, wraps up her day at the Corporate Influencer Summit. 🙌 Jokes aside, with the Corporate Influencer Summit this year’s DMEXCO created a space for HR and Employer Branding topics. The focus: latest trends and best practices on how companies can strengthen their employer brand and attractiveness through targeted corporate influencer activities. 💡 What are your experiences? 🤩 Hashtag#DMEXCO24

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Our Story

DMEXCO is the global business and innovation platform of the digital economy. As a unique combination of a trade fair and a conference, DMEXCO stands for innovative and forward-looking developments and trends at the center of a new digital economy: the digiconomy. With its focus on marketing, media, advertising, technology, and the Internet of Things, DMEXCO is the global platform for effective knowledge transfer and direct business transactions. In varied formats, it offers the largest selection of current economic trends, growth strategies, product innovations, and creative diversity. As a result, DMEXCO is the central showcase in the digital age for all forward-looking brand innovators and opinion leaders, advertising executives, marketing specialists, and startups, as well as all agency segments and media companies.