DMEXCO

DMEXCO Save the Date: September 17 & 18, 2025! DMEXCO is Europe’s leading digital marketing & tech event.

We bring together industry leaders, marketing and media professionals, and tech pioneers to set the digital agenda. Both globally informed and locally focused, DMEXCO offers an ecosystem with seminars, debates, expositions, and masterclasses outlining the future of the digital economy and driving market value. In Cologne, we set the benchmark as a network and business platform for the digital econ

omy. Decision-makers continue to educate themselves and be inspired, make contacts and conclude deals. DMEXCO is the place where the digital business of tomorrow can be experienced today.

At the W&V Summit at the German Media Prize 2025, we gained exciting insights into the future of marketing! 🤖One highlig...
21/03/2025

At the W&V Summit at the German Media Prize 2025, we gained exciting insights into the future of marketing! 🤖

One highlight from the panel with our host Verena Gründel with Maša Schmidt’s (SAP) and Carolin Rzih (Ritter Sport) to the question of how to create space for creative AI experiments: “Thinking time is also working time.” A crucial point for developing truly innovative ideas.

Other key learnings:
🔹 The success of AI depends not only on tools, but also on the mindset of the company and its employees.
🔹 A culture of error and freedom are essential in order to use AI correctly.
🔹 Soft skills such as curiosity, the courage to learn and the willingness to let go of the old are the keys to successful AI implementation.

Besides the stage, the W&V Summit was a true class reunion of the industry with exciting discussions and great personalities from the marketing and media sector. 🙌

AI is getting personal! How AI and Big Data are revolutionizing medicine. 🤖From visualizing diseases to speeding up drug...
19/03/2025

AI is getting personal! How AI and Big Data are revolutionizing medicine. 🤖

From visualizing diseases to speeding up drug development—artificial patients and digital twins are changing the game. Thilo Kölzer presents the developments and emphasizes the advantages of faster research processes, better diagnoses, and a new era of early detection of rare diseases. 🩺

“​​Image-generative AI thus enables available data and information to be efficiently converted into authentic disease representations in various medical fields”, says Thilo Kölzer.

Want to learn more about the future of medicine that has already begun: https://dmexco.com/stories/ai-in-medicine-gets-personal/

18/03/2025

In this episode of the DMEXCO Podcast, Verena Gründel sits down with Hilal Merter who leads strategic projects for global brands at BSH Hausgeräte.

Hilal Merter shares her unique journey from Turkey to Germany, offering valuable insights on brand positioning, the importance of networking, and navigating cultural differences.

Tune in for expert advice on brand strategy and the role of intuition in an AI-driven world: https://dmexco.com/podcast/dmexco-podcast-hilal-eksel-merter-on-brand-strategies-and-networking/ 🌍

DMEXCO 2025: Call for Speakers! 🎤Are you shaping the future of marketing, E-commerce, sustainability & ethics or consume...
13/03/2025

DMEXCO 2025: Call for Speakers! 🎤

Are you shaping the future of marketing, E-commerce, sustainability & ethics or consumer engagement? 🚀We’re looking for bold thinkers, innovators, and brand-side professionals to take the stage at DMEXCO 2025!

✅ Share real-world insights & groundbreaking strategies
✅ Cover key topics like AI, brand growth, e-commerce & more
✅ Gain visibility as an industry thought leader

📅 Submit your proposal by June 30! Ready to inspire?

Find our 2025 key topics and the application form online. 👇

We prioritize expertise over sales pitches. Tech vendors, ad platforms, or data providers, please get in touch via: https://go.dmexco.com/call-for-speaker_dmexco2025

Social Effectiveness: Beyond Likes & Shares! Success in social media is more than just reach—it's about real impact. 🚀 I...
11/03/2025

Social Effectiveness: Beyond Likes & Shares!

Success in social media is more than just reach—it's about real impact. 🚀 Instead of just measuring impressions, the real question is:Are people connecting your brand with the right needs?
In the recent episode of the Podcast, Kim Notz talks to Johanna Lück, Senior Customer Success Manager of Appinio, about how data-driven pretests can optimize campaigns, the influence of AI and why mental availability is the key to long-term brand success. 🎯
Tune in & discover insights of Social Effectiveness 🎧: https://spoti.fi/4hpl0uE

A night to remember at PreGame in Munich! 🚀An evening filled with great conversations, inspiring minds, and a true Fri...
06/03/2025

A night to remember at PreGame in Munich! 🚀

An evening filled with great conversations, inspiring minds, and a true Friends & Family atmosphere at Alperie. Great conversations, valuable insights and of course, a few wild questions from Verena Gründel… 😉 (Olaf Scholz as a roommate or Friedrich Merz as your boss? 👀)
A huge thank you to everyone who joined and made this evening special.

Is Europe at risk of being left behind in the global AI race? 🌎In his new DMEXCO column, Carsten Rasner, Managing Direct...
05/03/2025

Is Europe at risk of being left behind in the global AI race? 🌎

In his new DMEXCO column, Carsten Rasner, Managing Director of Bundesverband Digitale Wirtschaft BVDW e.V., highlights the critical need for Europe to increase AI investment and collaboration to compete with the US and China.
The focus should be on the practical application of AI, ethical standards, and sustainable development to define a unique European path.

Can Europe step up and lead in AI innovation? Read more in the column 🔗: https://dmexco.com/stories/ai-boom-is-europe-still-in-the-race-or-already-left-behind/

Frankfurt, you were something special! 🔥Our PreGames tour took us to Frankfurt—but what made it truly unique was the i...
26/02/2025

Frankfurt, you were something special! 🔥

Our PreGames tour took us to Frankfurt—but what made it truly unique was the incredible mix of people! Guests traveled from Munich, Hamburg, Cologne, Berlin, and Dortmund to be part of an unforgettable evening. That’s the spirit of Frankfurt – and DMEXCO! 🚀

Great conversations, meaningful connections, and a real networking productivity boost—plus a 10-course vegan feast at . 🍽️ Worth the trip? Absolutely.

The future of digital advertising is sustainable! 🌱In his latest DMEXCO column, Evgeny Popov explores how AI, blockchain...
26/02/2025

The future of digital advertising is sustainable! 🌱
In his latest DMEXCO column, Evgeny Popov explores how AI, blockchain, and carbon tracking can cut digital ad emissions by up to 30%. He illustrates how real-time data and smart optimization can make campaigns greener without losing impact.
Discover how sustainability and transparency are shaping the ad industry.
Read now: https://dmexco.com/stories/from-ads-to-action-how-brands-can-cut-carbon-emissions-through-sustainable-advertising/

25/02/2025

Advert// Lässt du dir lieber kreative Ausreden einfallen oder reichst du deinen kreativen Case beim Deutschen Digital Award ein? Nutze das Momentum - und spare 100 Euro, wenn du bis zum 3. März einreichst. Letzte Chance zum Einreichen ist der 10. März. 👉 www.deutscherdigitalaward.de

Is Social First the new lead agency? 🚀Trends move fast—too many approval loops, and the moment is gone. Brands demand ag...
25/02/2025

Is Social First the new lead agency? 🚀
Trends move fast—too many approval loops, and the moment is gone. Brands demand agility but stick to old processes. Louise Stodtko, CEO of Granny, & Lisa Robben, COO of Saatchi & Saatchi, say: Social First only works with real-time creativity, not campaign leftovers.
In the new episode of , they answer the question of whether the classic lead agency model still works? Or do we need a completely new way of working? 🤔
Tune in to the podcast & join the future of marketing 🎧: https://open.spotify.com/episode/75WjPWDnz9iSR7eHs2s6iy

🚀 Two Cities, Two Nights, One Community: The DMEXCO Pre-Game Dinners in Hamburg & BerlinLast week, we kicked off the ...
20/02/2025

🚀 Two Cities, Two Nights, One Community: The DMEXCO Pre-Game Dinners in Hamburg & Berlin
Last week, we kicked off the series in Hamburg and Berlin – and what a start it was! ❄️🔥
In , we braved the freezing temperatures and a packed industry calendar. Yet, everyone who joined us at Salt & Silver made the evening special. It wasn’t just about the big industry topics but also about the small talk – the glue that holds the marketing and digital business world together.
In – also freezing – the energy at Swan & Son was just as inspiring. Marketers met creatives, B2B mingled with B2C, brand builders connected with commerce experts. These intersections spark new ideas – the kind that don’t happen in emails or Zoom calls. The kind that make a difference.
A huge thank you to everyone who joined us! You are what makes this industry so dynamic and exciting. 🥂💡
Next stop: Frankfurt and Munich! 🚀 We can’t wait.

18/02/2025

Is Germany facing a “brand problem”?

In the latest DMEXCO Podcast our host Verena Gründel talks to brand expert and former fashion industry CMO Mokhtar Benbouazza who reveals why functional quality alone is no longer enough in today’s global market.
He challenges “middle-market” brands to lean into authentic storytelling, build real communities and partnerships genuine influencers – and emphasizes the power of it. 💫

Tune in for his top tips on how German brands can improve their strategies and strengthen their market position 🎧: https://dmexco.com/podcast/dmexco-podcast-ger-mokhtar-benbouazza-on-germanys-brand-problem/

Retail Media: Global Perspectives, Local Strategies 🌍Retail Media is evolving rapidly, bridging the gap between online a...
14/02/2025

Retail Media: Global Perspectives, Local Strategies 🌍

Retail Media is evolving rapidly, bridging the gap between online and offline experiences. In her second DMEXCO column, Patricia Grundmann explores the key learnings from 2024 and the global trends shaping 2025.

From in-store advertising strategies in the U.S. to Europe’s advanced omnichannel integration—how can we refine the "recipe" for success? Standardization, measurement, and collaboration will be crucial in unlocking new growth opportunities.

Read now and discover the future of Retail Media: https://dmexco.com/stories/think-globally-design-locally-retail-media-trends-2025/

When you realize AI is reshaping marketing… and you’re still at the fence. At , we see one thing clearly: AI is a must-...
13/02/2025

When you realize AI is reshaping marketing… and you’re still at the fence.
At , we see one thing clearly: AI is a must-have, not a maybe. Don't get left behind – integrate AI into your strategy now! 🚀

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Videos

In this episode of the DMEXCO Podcast, Verena Gründel sits down with Hilal Merter who leads strategic projects for global brands at BSH Hausgeräte. Hilal Merter shares her unique journey from Turkey to Germany, offering valuable insights on brand positioning, the importance of networking, and navigating cultural differences. Tune in for expert advice on brand strategy and the role of intuition in an AI-driven world: https://dmexco.com/podcast/dmexco-podcast-hilal-eksel-merter-on-brand-strategies-and-networking/ 🌍 #DMEXCO #Podcast #CulturalDifferences #AI #Innovation

Advert// Lässt du dir lieber kreative Ausreden einfallen oder reichst du deinen kreativen Case beim Deutschen Digital Award ein? Nutze das Momentum - und spare 100 Euro, wenn du bis zum 3. März einreichst. Letzte Chance zum Einreichen ist der 10. März. 👉 www.deutscherdigitalaward.de

Is Germany facing a “brand problem”? In the latest DMEXCO Podcast our host Verena Gründel talks to brand expert and former fashion industry CMO Mokhtar Benbouazza who reveals why functional quality alone is no longer enough in today’s global market. He challenges “middle-market” brands to lean into authentic storytelling, build real communities and partnerships genuine influencers – and emphasizes the power of it. 💫 Tune in for his top tips on how German brands can improve their strategies and strengthen their market position 🎧: https://dmexco.com/podcast/dmexco-podcast-ger-mokhtar-benbouazza-on-germanys-brand-problem/ #DMEXCO #Podcast #BrandStrategy #CreatorMarketing

Advert// Starke Digitalprojekte glänzen nicht nur mit Innovation, sondern auch mit Timing. Wer beim Deutschen Digital Award bis 24.02. einreicht, spart 200 €. Nicht warten, Case einreichen & die Jury beeindrucken: 👉www.deutscherdigitalaward.de

The Future of Cooking – Chefkoch's Digital Transformation! In this #DMEXCO Podcast episode Verena Gründel talks to Christine Nieland, CEO of Chefkoch, about how Europe's largest recipe platform is redefining the way we cook, share and engage with food content. 🚀 With 20 million monthly users and over 360,000 recipes, Chefkoch is more than just a database—it’s a thriving community powered by User Generated Content. From AI-driven recipe curation to social food trends, monetization strategies, and brand safety, Christine Nieland reveals what it takes to stay ahead in the evolving digital food space. Tune in for more insights 🎧: https://dmexco.com/podcast/dmexco-podcast-ger-christine-nieland-ceo-of-chefkoch-gmbh-on-ai-and-food-trends/ #Podcast #FoodTech #UserGeneratedContent #Chefkoch #DigitalTransformation #AI

The Dark Side of #DigitalMarketing – #AdFraud. Verena Gründel talks with Arielle Garcia, COO of Check My Ads Institute, in the new episode of the #DMEXCO podcast about combating ad fraud, driving #Transparency, and holding agencies accountable. Arielle shares her organizations mission to empower stakeholders with knowledge and reform the #AdvertisingIndustry. She dives into her passion for powerlifting – a perfect metaphor for the strength and persistence needed to create change. 🚀 The conversation highlights the importance of protecting ad investments and fostering a culture of transparency in the industry. ✨ Listen here 🎧: https://open.spotify.com/episode/6OtYqEiFsuVu5MyZ0E3uC7 #AdvertisingPractices #IndustryReform #Accountability

Authenticity meets creativity! ✨ Ana Johnson, one of Germany’s most renowned influencers, stands out with her beautifully crafted videos and posts that showcase her unique creative vision. Her key to success? Always stay true to yourself! 💡 But how do you stay true to your style while balancing professionalism, brand deals, and KPIs? This year, Ana Johnson shared her insights as a speaker at the DMEXCO, where she inspired audiences with her expertise on maintaining authenticity in a fast-paced digital world. Watch her panel and all the other sessions of DMEXCO here: https://community.dmexco.com/event/dmexco-2024/plannings/RXZlbnRWaWV3XzgyMTMxOA== #DMEXCO2024 #Authenticity #Creativity #AnaJohnson

A new future for search? 🔎 In our latest episode of the #DMEXCO podcast, Verena Gründel talks to Brendon Kraham, Vice President of Global Search Ads at Google, about the exciting development of digital search and the future of marketing strategies. Kraham gives insights into innovative tools like Google Lens and explains how Google is balancing privacy and personalized experiences. Find out how consumer trends are changing and how companies can keep pace with the help of artificial intelligence. An inspiring episode for anyone interested in the future of search, marketing and AI!💡 🎧 Listen now: https://dmexco.com/podcast/dmexco-podcast-brendon-kraham-on-the-future-of-google-search-and-ai-innovations/ #DMEXCO25# Podcast #Google #DigitalAdvertising #FutureSearch #AI #PersonalizedAdvertising

"Back to the roots" with Elisa Gregori from Perrier 🌱✨. Taking the Center Stage at #DMEXCO24, she showed why creativity, craft, and storytelling remain essential for standing out as a brand. Elisa shared how Perrier, the iconic FMCG brand, is blending attention to detail, craftsmanship, and world-class talent to build true character. Looking to elevate your brand? Her insights are a must-watch! Find her full talk and more in our on-demand library: https://community.dmexco.com/event/dmexco-2024/plannings/RXZlbnRWaWV3XzgyMTMxOA==🎬 #DMEXCO #Perrier #FMCG #Storytelling #DigitalCreativity #BrandManagement

Can digital ads be both privacy-friendly and effective? 🌍 Ogury’s CEO thinks so! In the latest #DMEXCO podcast, Verena Gründel meets with Geoffroy Martin, CEO of weareogury , the leading online advertising company, to discuss the key challenges and opportunities in reinventing digital advertising without cookies. 🍪 Geoffroy shares insights on the importance of zero-party data for targeted advertising, strategies for collecting user consent through surveys, and why they’re rethinking how attention is measured. And for a personal touch? A fun rapid-fire round at the end! 🎧 Tune in for some unexpected insights: https://dmexco.com/podcast/dmexco-podcast-ogurys-geoffroy-martin-on-the-future-of-digital-advertising/ #DMEXCO24 #Podcast #DigitalAdvertising #Privacy #Innovation

🎧 New DMEXCO Podcast episode just dropped! Get to know the world of audio marketing with Ric Scheuss, Managing Director at Tro Music, as he shares his journey from intern to industry leader. 🚀 Ric reflects on his early days in music, including a unique hit for Big Brother, and discusses the evolution of audio branding over the years. From creating remarkable sound identities for brands to navigating the impact of synthetic voices and AI in marketing, With Verena Gründel, Ric offers fascinating insights on how audio shapes brand trust and recognition. Curious about the role of tech in today’s audio landscape? And what makes a voice truly trustworthy? Tune in for a deep dive into audio innovation, the nuances of human vs. synthetic voices, and how brands can leverage sound to connect with audiences on an emotional level: https://dmexco.com/de/podcast/dmexco-podcast-ric-scheuss-ceo-von-tro-ueber-ki-im-audiomarketing/ 🎙️ #DMEXCO #DMEXCOPodcast #DigitalMarketing #AudioMarketing #AI #Branding #SyntheticVoices #TroMusic #VoiceTech

Time to rewind: “What other medium lets you be a fly on the wall for deep, intimate conversations?” 🎙️ Saruul Krause-Jentsch (Head of Podcast, Central Europe, Spotify) had us all rethinking the audio experience on September 19 at the Experience Stage at #DMEXCO24. Catch the full talk and more highlights in our on-demand library: https://community.dmexco.com/event/dmexco-2024/planning/UGxhbm5pbmdfMjA4MjQwNQ== 🎧🚀 #Innovation #Podcasts #AudioExperience #Spotify #DMEXCO

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Our Story

DMEXCO is the global business and innovation platform of the digital economy. As a unique combination of a trade fair and a conference, DMEXCO stands for innovative and forward-looking developments and trends at the center of a new digital economy: the digiconomy. With its focus on marketing, media, advertising, technology, and the Internet of Things, DMEXCO is the global platform for effective knowledge transfer and direct business transactions. In varied formats, it offers the largest selection of current economic trends, growth strategies, product innovations, and creative diversity. As a result, DMEXCO is the central showcase in the digital age for all forward-looking brand innovators and opinion leaders, advertising executives, marketing specialists, and startups, as well as all agency segments and media companies.