𝗩𝗢𝗞 𝗗𝗔𝗠𝗦 𝗫 𝗣𝗨𝗠𝗔 @ 𝗖𝗜𝗜𝗘 𝟮𝟬𝟮𝟰
VOK DAMS China came back with PUMA to the 7th CIIE, the world's first import-themed national-level expo held for 6 days in Shanghai.
Our team designed a booth of 216 sqm size (9m x 24m), featuring key themes based around PUMA's philantrophic program, eco-friendly commitment & racing culture.
The booth focuses on 4 design language elements:
▪️𝗖𝗶𝗿𝗰𝘂𝗹𝗮𝗿: Representing PUMA's values and spirit of circularity
▪️“𝗟𝗶𝗴𝗵𝘁 𝗛𝗼𝘂𝘀𝗲” 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗣𝗶𝗹𝗹𝗮𝗿: A central feature that showcases the three themes of PUMA 2024 CIIE, and serves as the focal point dictating the entire booth layout
▪️𝗥𝗼𝘂𝗻𝗱𝗲𝗱 𝗔𝗻𝗴𝗹𝗲𝘀: A design choice to soften the overall aesthetic, harmonising with the circular theme and avoiding overly sharp edges
▪️𝗣𝗨𝗠𝗔 𝗖𝗼𝗹𝗼𝗿 𝗦𝗰𝗵𝗲𝗺𝗲: Predominantly uses PUMA's colors – red, black, grey and white – and introducing sublte colours in different areas to represent distinct themes
A series of events were held inside the booth to keep guests engaged and entertained:
▪️𝗢𝗽𝗲𝗻𝗶𝗻𝗴 𝗖𝗲𝗿𝗲𝗺𝗼𝗻𝘆: Showcasing the connection between PUMA & CIIE, Tradition & Innovation, and PUMA Family 2024 Olympic Performance
▪️𝗖𝗼𝗺𝗺𝗶𝘁𝘁𝗲𝗱 𝘁𝗼 𝗦𝗼𝗰𝗶𝗲𝘁𝘆: Showcasing PUMA's engagement in philantrophy to empower communities, care about education, and foster social responsibility
▪️𝗘𝗰𝗼-𝗙𝗿𝗶𝗲𝗻𝗱𝗹𝘆 𝗕𝗮𝗱𝗴𝗲𝘀: Inspired by RE:FIBRE Program from PUMA New York Flagship Store, aiming to promote PUMA's eco-friendly spirit by crafting recycled paper into badges
▪️𝗥𝗮𝗰𝗶𝗻𝗴 𝗦𝗶𝗺𝘂𝗹𝗮𝘁𝗼𝗿: Highlighting PUMA's racing culture, aiming to cre
We are thrilled to announce the successful completion of DIGITAL X in Cologne, Europe's leading cross-industry digitalization initiative, powered by Deutsche Telekom AG and an impressive lineup of partners. 🚀 This even
We are thrilled to announce the successful completion of DIGITAL X in Cologne, Europe's leading cross-industry digitalization initiative, powered by Deutsche Telekom AG and an impressive lineup of partners. 🚀
This event was nothing short of extraordinary, delivering on a grand scale with 50,000+ B2B guests, 1,200+ event and support staff, over 100 diverse venues, and an impressive 220+ masterclasses, stages, and 250+ thought-leading speakers.
The event's theme, Ready for Impact, resonated across every touchpoint, creating an engaging and immersive experience for attendees, and showcasing the future of digital transformation.
The journey began eight months ago with a shared vision and deep collaboration with a client that truly understands the transformative potential of live experiences. Together, we set out to create something unique, and the result exceeded all expectations.
We would like to extend a heartfelt thank you to Deutsche Telekom for trusting us with this ambitious project, to our valued partners and to our exceptional VOK DAMS team (unfortunately, not everyone is in the team photo) for the unwavering dedication and passion. It was a pleasure to witness the commitment and energy that each and every one of you brought to the table.
This event would not have been possible without the collaboration, creativity, and relentless effort of everyone involved. We're proud of what we achieved together and are already looking forward to the next big challenge!
Thank you to everyone who helped make DIGITAL X 2024 an unforgettable experience. 🤝
#DigitalX #DeutscheTelekom #ReadyForImpact #Innovation #DigitalTransformation #EventExcellence #LiveExperience
Am 11. November 2024 ist es wieder soweit: Die Konferenz Eventforschung startet in die nächste Runde! 💡
Bis dahin legen wir euch eine spannende Sommerlektüre ans Herz: die neueste Publikation zum Thema Eventforschung "Events und Zukunftsstrategien in der Live-Kommunikation", herausgegeben von Cornelia Zanger.
Lasst euch von wegweisenden Themen aus der Welt der Events inspirieren. Mit dabei sind spannende Beiträge von unserem CEO Colja Dams über das Metaverse als Operating System für Hybrid Events und von unserer Corporate Vice President Claudia Koehler-Dams zum Thema Diversity, Equity & Inclusion (DE&I) – beides zentrale Themen für Events der Zukunft! 🚀
Wir wünschen viel Spaß beim Lesen: https://link.springer.com/book/10.1007/978-3-658-43180-8
#Eventforschung #EventTrends #EventManagement #Buchempfehlung
Happy Easter everyone! We've heard that the modern Easter Bunny is now hiding Easter eggs through VR. 🐰 Whether it's in virtual reality or outdoors in nature, we hope you enjoy the egg hunt and have a wonderful Easter holiday! Your team at VOK DAMS #Ha
Happy Easter everyone!
We've heard that the modern Easter Bunny is now hiding Easter eggs through VR. 🐰
Whether it's in virtual reality or outdoors in nature, we hope you enjoy the egg hunt and have a wonderful Easter holiday!
Your team at VOK DAMS
#HappyEaster #EasterHolidays #VRExperience #EventExperts
VOK DAMS Digi-Index for Event Marketing: Your Key to Digital Transformation 🚀🌟 Imagine having a clear understanding of your position in the global competition and receiving tailored strategies for navigating the digital age – all in just 30 minute
VOK DAMS Digi-Index for Event Marketing: Your Key to Digital Transformation 🚀🌟
Imagine having a clear understanding of your position in the global competition and receiving tailored strategies for navigating the digital age – all in just 30 minutes!
Do you want to maximize your potentials and strategically embark on the digital future?
Our extensively developed Digital Maturity Index for Event Marketing provides you with a tailored analysis after a detailed self-assessment.
We have identified 8 key dimensions that define essential competencies for digital event marketing. With over 50 operational and strategic indicators, these dimensions are very detailed and form a comprehensive framework. This framework not only brings clarity to your current situation but also offers valuable recommendations for action.
Utilize our self-check to successfully navigate your event marketing into the next digital era.💡
See clearly, act precisely – with our VOK DAMS Digi-Index: https://hubs.ly/Q02pgj920
#EventMarketing #DigitalTransformation #MarketingStrategy #EventExperts
Happy Chinese New Year of the Dragon! 🐉 We wish all our Chinese colleagues, partners, clients, and everyone celebrating a joyful, prosperous, and healthy 2024! #ChineseNewYear #LunarNewYear #YearoftheDragon #Celebration
Happy Chinese New Year of the Dragon! 🐉 We wish all our Chinese colleagues, partners, clients, and everyone celebrating a joyful, prosperous, and healthy 2024!
#ChineseNewYear #LunarNewYear #YearoftheDragon #Celebration
Happy Holidays, everyone!🎄 Our Wuppertal headquarters is filled with the joy of Christmas, shining brightly in festive lighting. The VOK DAMS family sends warm wishes for a Merry Christmas and a Happy New Year. Take this time to enjoy the festivities a
Happy Holidays, everyone!🎄
Our Wuppertal headquarters is filled with the joy of Christmas, shining brightly in festive lighting.
The VOK DAMS family sends warm wishes for a Merry Christmas and a Happy New Year.
Take this time to enjoy the festivities and gear up for enchanting moments in 2024!
#MerryChristmas #Holidays #EventAgency #EventExperts