
10/09/2025
One Hour, One King, Millions of Impressions đđ¸
âCongrats! Our first post has had over 1.3 million views already.â
Thatâs what Signe from told me just three days after we dropped the first teaser for Royal Run 2026.
Over the next week, five more images were releasedâHis Majesty King Frederik of Denmark standing proudly with giant maps of the host municipalities. With every post, the views, likes, and comments kept climbing.
This shoot had been months in the making. The byskilte (city signposts) had worked brilliantly two years in a row, but this time we wanted something fresh, bold, and colourful. A new idea. A risk.
Of course, there were a few head-scratching moments (umbrellas can be lifesavers đ). But teamwork, quick problem-solving, and a watchful eye on the clock got us through. Efficiency was keyâwe only had one hour.
The result? Thousands of likes and comments. Features in local, regional, and national press. Even the Royal Family shared the photos. And next year, more than 100,000 people are expected to take part in Royal Run.
Massive congrats to and Ringkøbing-Skjern Kommune for being part of something this big. đ